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Emma Lewisham Illuminating Brighten Your Day Crème

Illuminating Brighten Your Day Crème

A seriously special day crème. Our illuminating day crème with triple action vitamin c, ceramides and 72 hour moisture replenishing hyaluronic acid, is uniquely scientific proven to boost collagen production* and deliver formidable brightening and hydrating properties for skin that is lifted, bouncy and brilliantly bright and dewy.
Uploaded by: ajh14 on

Ingredients overview

Organic Aloe Barbadensis (Aloe Vera) Leaf Extract (1), Water (1), Coco-Caprylate (1), Organic Helianthus Annuus (Sunflower) Seed Oil (1), Organic Simmondsia Chinensis (Jojoba) Seed Oil (1), Glycerin (1), Cetearyl Olivate (1), Cetearyl Alcohol (1), Brassica Alcohol (1), Glyceryl Stearate Citrate (1), Carthamus Tinctorius (Safflower) Oleosomes (1), Sorbitan Olivate (1), Pentylene Glycol (1), Organic Malpighia Glabra (Acerola) Fruit Extract (1), Microcitrus Australasica (Caviar Lime) Fruit Extract (1), Alaria Esculenta (Seaweed) Extract (1), Organic Astrocaryum Murumuru (Murumuru) Seed Butter (1), Organic Veronica Officinalis (Speedwell) Extract (1), Sodium Hyaluronate (1), Citrus Glauca (Desert Lime) Fruit Extract (1), Tocopherol (1), Phytosterols (1), Acer Rubrum (Red Maple) Bark Extract (1), Organic Primula Veris (Cowslip) Extract (1), Centella Asiatica (Gotu Kola) Extract (1), Organic Leontopodium Alpinum (Edelweiss) Flower/​Leaf Extract (1), Organic Melissa Officinalis (Lemon Balm) Leaf Extract (1), Rosa Damascena (Rose) Flower Oil (1), Terminalia Ferdinandiana (Kakadu Plum) Seed Oil (1), Plukenetia Volubilis (Sacha Inchi) Seed Oil (1), Rosa Damascena (Rose) Flower Water (1), Organic Opuntia Ficus-Indica (Prickly Pear) Seed Oil (1), Salix Alba (Willow) Bark Extract (1), Organic Mentha Piperita (Peppermint) Leaf Extract (1), Sclerotium Gum (1), Organic Alchemilla Vulgaris (Lady’S Mantle) Extract (1), Saccharide Isomerate (1), Simmondsia Chinensis (Jojoba) Oil Esters (1), Macadamia Ternifolia (Macadamia) Seed Oil Esters (1), Organic Malva Sylvestris (Mallow) Extract (1), Organic Achillea Millefolium (Yarrow) Extract (1), Silica (1), Microcitrus Australis (Dooja) Fruit Extract (1), Inula Helenium (Elecampane) Extract (6), Caprylic/​Capric Triglyceride (1), Iron Oxides (2), Lecithin (1), Pullulan (1), Mica (1), Phytosteryl Macadamiate (1), Squalene (1), Xanthan Gum (1), Xylitol (1), Glyceryl Caprylate (1), Sodium Stearoyl Glutamate (1), Xylitylglucoside (1), Anhydroxylitol (1), Titanium Dioxide (2), Dehydroacetic Acid (1), Benzyl Alcohol (4), Parfum (Natural Fragrance, Derived From Botanicals), Citral (5), Limonene (5), Linalool (3)
Warning: This ingredient list contains several ingredient names that do not follow the INCI nomenclature. Read here for more detail.

Highlights

#alcohol-free
Alcohol Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Organic Aloe Barbadensis (Aloe Vera) Leaf Extract (1) soothing, emollient, moisturizer/​humectant goodie
Water (1) solvent
Coco-Caprylate (1) emollient
Organic Helianthus Annuus (Sunflower) Seed Oil (1) emollient 0, 0 goodie
Organic Simmondsia Chinensis (Jojoba) Seed Oil (1) emollient 0, 0-2 goodie
Glycerin (1) skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Cetearyl Olivate (1) emulsifying goodie
Cetearyl Alcohol (1) emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Brassica Alcohol (1) emollient, viscosity controlling
Glyceryl Stearate Citrate (1) emollient, emulsifying
Carthamus Tinctorius (Safflower) Oleosomes (1) emollient goodie
Sorbitan Olivate (1) emulsifying goodie
Pentylene Glycol (1) solvent, moisturizer/​humectant
Organic Malpighia Glabra (Acerola) Fruit Extract (1)
Microcitrus Australasica (Caviar Lime) Fruit Extract (1) exfoliant
Alaria Esculenta (Seaweed) Extract (1)
Organic Astrocaryum Murumuru (Murumuru) Seed Butter (1) emollient
Organic Veronica Officinalis (Speedwell) Extract (1)
Sodium Hyaluronate (1) skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Citrus Glauca (Desert Lime) Fruit Extract (1) moisturizer/​humectant
Tocopherol (1) antioxidant 0-3, 0-3 goodie
Phytosterols (1)
Acer Rubrum (Red Maple) Bark Extract (1)
Organic Primula Veris (Cowslip) Extract (1)
Centella Asiatica (Gotu Kola) Extract (1) soothing, antioxidant, moisturizer/​humectant goodie
Organic Leontopodium Alpinum (Edelweiss) Flower/Leaf Extract (1)
Organic Melissa Officinalis (Lemon Balm) Leaf Extract (1)
Rosa Damascena (Rose) Flower Oil (1) antioxidant, perfuming, antimicrobial/​antibacterial icky
Terminalia Ferdinandiana (Kakadu Plum) Seed Oil (1) antioxidant, emollient, moisturizer/​humectant
Plukenetia Volubilis (Sacha Inchi) Seed Oil (1) antioxidant, emollient, moisturizer/​humectant goodie
Rosa Damascena (Rose) Flower Water (1)
Organic Opuntia Ficus-Indica (Prickly Pear) Seed Oil (1) emollient goodie
Salix Alba (Willow) Bark Extract (1) soothing goodie
Organic Mentha Piperita (Peppermint) Leaf Extract (1)
Sclerotium Gum (1) viscosity controlling
Organic Alchemilla Vulgaris (Lady’S Mantle) Extract (1)
Saccharide Isomerate (1) moisturizer/​humectant goodie
Simmondsia Chinensis (Jojoba) Oil Esters (1)
Macadamia Ternifolia (Macadamia) Seed Oil Esters (1)
Organic Malva Sylvestris (Mallow) Extract (1) emollient, soothing
Organic Achillea Millefolium (Yarrow) Extract (1) soothing, surfactant/​cleansing
Silica (1) viscosity controlling
Microcitrus Australis (Dooja) Fruit Extract (1)
Inula Helenium (Elecampane) Extract (6)
Caprylic/Capric Triglyceride (1) emollient
Iron Oxides (2) colorant 0, 0
Lecithin (1) emollient, emulsifying goodie
Pullulan (1)
Mica (1) colorant
Phytosteryl Macadamiate (1)
Squalene (1) skin-identical ingredient, antioxidant, emollient goodie
Xanthan Gum (1) viscosity controlling
Xylitol (1) moisturizer/​humectant goodie
Glyceryl Caprylate (1) preservative
Sodium Stearoyl Glutamate (1) emulsifying, surfactant/​cleansing
Xylitylglucoside (1) moisturizer/​humectant goodie
Anhydroxylitol (1) moisturizer/​humectant goodie
Titanium Dioxide (2) sunscreen, colorant goodie
Dehydroacetic Acid (1) preservative
Benzyl Alcohol (4) preservative, perfuming, solvent, viscosity controlling
Parfum (Natural Fragrance, Derived From Botanicals) perfuming icky
Citral (5) perfuming icky
Limonene (5) perfuming, solvent icky
Linalool (3) perfuming icky

Emma Lewisham Illuminating Brighten Your Day Crème
Ingredients explained

Also-called: Aloe Leaf Extract;Aloe Barbadensis Leaf Extract | What-it-does: soothing, emollient, moisturizer/humectant

The extract coming from the juice containing leaves of the Aloe vera plant. It's usually a hydroglycolic extract (though  oil extract for the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: emollient

A clear, colorless to slightly yellowish oil that makes the skin nice and smooth (emollient), spreads easily on the skin and is marketed as a good alternative to volatile (does not absorb into the skin but rather evaporates from it) silicones like Cyclomethicone.

Also-called: Sunflower Oil;Helianthus Annuus Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

Also-called: Jojoba Oil;Simmondsia Chinensis Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0-2

Jojoba is a drought resistant evergreen shrub native to South-western North America. It's known and grown for jojoba oil, the golden yellow liquid coming from the seeds (about 50% of the weight of the seeds will be oil).  

At first glance, it seems like your average emollient plant oil: it looks like an oil and it's nourishing and moisturizing to the skin but if we dig a bit deeper, it turns out that jojoba oil is really special and unique: technically - or rather chemically - it's not an oil but a wax ester (and calling it an oil is kind of sloppy). 

Glycerin (1) - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester that comes from Cetearyl alcohol and the fatty acids of olive oil. It often comes to the formula coupled with Sorbitan Olivate as the two together form the well-known, natural emulsifier trade named Olivem 1000. 

Other than helping oil and water to blend, the main thing of Olivem 1000 is generating liquid crystal structures that are similar to the lipid structures of the stratum corneum (the outermost layer of the skin). Thanks to this, Olivem 1000 doubles as an active ingredient with significant moisturizing, barrier-repairing and soothing properties.

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying

Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient). 

The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. This makes it what chemists call a diacylglycerol, which is a fancy word for two acids (in this case, citric acid and stearic acid) attached together with a glycerin bridge. But when it comes to cosmetics, all you need to know is that both glyceryl stearate citrate and glyceryl stearate are safe, tried and true emulsifiers. Expect to see them in formulas with both water-based and oil-based ingredients (think moisturizers and lotions).

Also-called: Safflower Oleosomes | What-it-does: emollient, emulsion stabilising

In general, oleosomes   are tiny-winy (micron sized) spheres that store emollient plant oils (+ some other things). In particular, Safflower Oleosomes are created from safflower seeds and carry safflower seed oil and vitamin E.

According to the manufacturer, oleosomes work both as natural emulsifiers as well as time-released delivery systems. Oleosomes on the skin do not collapse at once, but slowly and they deliver the stored emollient plant oil and vitamin E over an extended period of time giving the skin long-lasting moisture

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester coming from sorbitol and the fatty acids of olive oil. It is part of the popular emulsifier trade named Olivem 1000 that is well-known for generating biomimetic liquid crystal structures. We have more info on Olivem 1000 at Cetearyl Olivate >>

A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent and a broad spectrum antimicrobial. According to manufacturer info, it's also a moisturizer and helps to make the product feel great on the skin. It works synergistically with preservatives and helps to improve water-resistance of sunscreens. 

We don't have description for this ingredient yet.

Also-called: Caviar Lime Fruit Extract | What-it-does: exfoliant

This is a cool looking fruit coming from the Australian sub-tropical rainforests. Caviar lime really is the perfect name for it. You have to click here and look at it

As for skincare, we could not find too much info about it, but this manufacturer claims that it's a source of AHAs and can gently exfoliate the skin for a smoother, brighter and even skin complexion.

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Speedwell Extract;Veronica Officinalis Extract

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Gotu Kola, Tiger Grass | What-it-does: soothing, antioxidant, moisturizer/humectant

Centella Asiatica - or gotu kola as normal people call it  - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema.

Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. Just for hard-core geeks, the main biologically active compounds are pentacyclic triterpenoid saponins called asiaticoside, madecassoside, asiatic and madecassic acid (also called centellosides).

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Damask Rose Flower Oil | What-it-does: antioxidant, perfuming, antimicrobial/antibacterial

We are big fans of all kinds of roses as ornamental plants but when it comes to skincare, it is a mixed bag. Before we list out the good and the not so good, here is an interesting thing. 

The oil content in rose is very, very low so distilling rose essential oil requires huge amounts of rose flowers. It has such a wonderful scent that there are no comparable synthetic alternatives. You can probably guess that this means rose essential oil is expensive.... very very expensive

We don't have description for this ingredient yet.

Also-called: Sacha Inchi Seed Oil | What-it-does: antioxidant, emollient, moisturizer/humectant

An emollient plant oil coming from the Sacha Inchi plant from the Colombian Amazon.

Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids: it's especially rich in α-Linolenic acid (42-49%) and linoleic acid (32-38%) and contains less oleic acid (9-14%). It also contains a decent amount of antioxidant vitamin E (200 mg/kg).

Also-called: Damask Rose Flower Water, Rose Hydrosol

The flower water coming from the flowers of the Damask Rose. In general, flower waters (also called hydrosols) are diluted versions of essential oils coming from the same plant. They contain the same components but in much-reduced concentrations.

Similar to its big sister, rose oil, rose water also has a lovely, relaxing scent. It contains some antioxidant and antimicrobial compounds, as well as some fragrant components

Also-called: Prickly Pear Oil;Opuntia Ficus-Indica Seed Oil | What-it-does: emollient

The emollient plant oil coming from the seeds of the cactus commonly called Prickly Pear or Nopal Fig. It is a native to Mexico cactus with large, sweet fruits that are used to create jam and jellies. About  18–20% of the peeled fruits are seeds, and the seeds contain only about 3-5% oil. This means that the oil is rare and expensive as a ton of fruit (and it is literally a ton) is needed to yield 1 liter of it. 

As for its composition, its three main fatty acids are barrier-repairing linoleic (60-70%), nourishing oleic (9-26%), and saturated fatty acid, palmitic (8-18%). It is also rich in antioxidant vitamin E (110mg/100g) and in anti-inflammatory sterols (beta-sitosterol, campesterol).  As a high-linoleic oil, it has a light skin feeling, absorbs easily into the top layer of the skin and gives a velvety skin feel

Also-called: White Willow Bark Extract | What-it-does: soothing, astringent

The extract coming from the bark of the White Willow, a big (25 m/80 ft.) tree that likes to live on riverbanks. It's famous for containing anti-inflammatory natural salicylates (this powder, for example, is standardized to contain 53-65%), a close chemical relative to famous exfoliant salicylic acid.

Thanks to its salicin content, willow bark is often touted as a natural alternative to salicylic acid, though it's quite questionable how effective it is as a chemical exfoliant in the tiny amounts used in cosmetics. Apart from soothing salicin, it also contains flavonoids and phenolic acids that give willow bark tonic, astringent, and antiseptic properties.

We don't have description for this ingredient yet.

A big sugar molecule (polysaccharide) that is used as a natural thickening and gelling agent. It is similar to more commonly used Xanthan Gum, and the two are also often combined to create gel formulas or to stabilize emulsions. 

What-it-does: astringent

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

A 100% natural and plant-derived moisturizer that mimics the natural carbohydrate fraction found in the upper layer of the skin. Its special magic power is to bind to the skin stronger and longer than other moisturizer ingredients do so it can keep the skin hydrated longer than usual.

This ingredient name is not according to the INCI-standard. :( What, why?!

This ingredient name is not according to the INCI-standard. :( What, why?!

Also-called: Mallow Extract;Malva Sylvestris Extract | What-it-does: astringent, emollient, soothing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular. 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

Lecithin (1) - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

If you ever wondered what those little Listerine breath strips were made of, you found your answer! Pullulan is a polysaccharide polymer, which basically means that it’s a big molecule made up of smaller sugar molecule units.

It dissolves in water and can make a thin, elastic, and moisture-absorbing film when spread on the skin that can cause an instant tightening effect. It can also be used as a thickener to get a silicone-like feel and can be used in peel-off masks. Btw, it's made from fungus via fermentation. 

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

We don't have description for this ingredient yet.

Squalene (1) - goodie

Squalene is an oily liquid that originally comes from shark liver but luckily it can also be found in a couple of plant oils. Olive (0.6%), peanut (0.1%) and pumpkin (0.35%) oils contain it, though not in huge amounts. 

What contains more of it, is the sebum (the oily stuff) that our skin produces. About 13% of human sebum is squalene, which means that it’s an important skin-identical ingredient and NMF (natural moisturizing factor)

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

Xylitol (1) - goodie
What-it-does: moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

What-it-does: preservative

A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix)  and even more importantly has a strong antimicrobial activity

Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them. 

An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic. 

What-it-does: moisturizer/humectant

The main part of a moisturizing complex called Aquaxyl. Comes from two water-binding plant sugars, glucose and xylitol. According to the manufacturer, Aquaxyl is close to a magic moisturizer that not only simply moisturizes, but can "harmonize the skin's hydrous flow".

This means that on the one side it can optimize water reserves by increasing important NMFs (natural moisturizing factors - things that are naturally in the skin and help to keep it hydrated) - like hyaluronic acid and chondroitin sulfate -  in the skin. On the other side, it also limits water loss by improving the skin barrier with increased lipid (ceramides and cholesterol) and protein synthesis. 

What-it-does: moisturizer/humectant

A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

Also-called: Geogard 111A | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Citral (5) - icky
What-it-does: perfuming

It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste.  It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass. 

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

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what‑it‑does soothing | emollient | moisturizer/humectant
The extract coming from the juice containing leaves of the Aloe vera plant with moisturizing, emollient and anti-inflammatory properties. [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient
A fast-spreading emollient oil that has a similar skin feel to volatile silicones. [more]
what‑it‑does emollient
irritancy, com. 0, 0
Sunflower Oil - it's a great emollient that protects & enhances the skin barrier. [more]
what‑it‑does emollient
irritancy, com. 0, 0-2
Jojoba oil - a wax ester (chemically not a real oil), that's very similar to human sebum. It's uniquely excellent at helping the skin with its protective barrier and helping it to stay moisturized. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emulsifying
Part of Olivem 1000, a natural emulsifier duo that is known for forming biomimetic liquid crystal structures. It doubles as an active ingredient with barrier repairing and soothing properties. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does emollient | viscosity controlling
what‑it‑does emollient | emulsifying
Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient).  The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. [more]
what‑it‑does emollient
Tiny-winy (micron sized) spheres that store emollient safflower seed oil and vitamin E. Oleosomes are both natural emulsifiers and time-released delivery systems that give the skin long-lasting moisture.  [more]
what‑it‑does emulsifying
An ester coming from sorbitol and the fatty acids of olive oil. It often comes to the formula coupled with Cetearyl Olivate and the two together help water and oil to blend (emulsifier). It's a natural and Ecocert approved duo.
what‑it‑does solvent | moisturizer/humectant
A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent, and a broad spectrum antimicrobial. [more]
what‑it‑does exfoliant
A cool looking fruit coming from the Australian sub-tropical rainforests. It's a source of AHA acids and can gently exfoliate the skin. [more]
what‑it‑does emollient
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does moisturizer/humectant
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does soothing | antioxidant | moisturizer/humectant
Centella Asiatica - or gotu kola as normal people call it  - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema. Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits [more]
what‑it‑does antioxidant | perfuming | antimicrobial/antibacterial
Rose essential oil - a super expensive oil with a lovely scent. Has also antioxidant and antimicrobial properties. Contains fragrant components that might irritate sensitive skin. [more]
what‑it‑does antioxidant | emollient | moisturizer/humectant
what‑it‑does antioxidant | emollient | moisturizer/humectant
An emollient plant oil that contains nourishing fatty acids and antioxidant vitamin E. It's especially rich in α-Linolenic acid (42-49%). [more]
Rose flower water that has a lovely relaxing scent. Contains some antioxidant and antimicrobial compounds, as well as some fragrant components.  [more]
what‑it‑does emollient
The emollient plant oil coming from the seeds of the cactus commonly called Prickly Pear or Nopal Fig. It is a native to Mexico cactus with large, sweet fruits that are used to create jam and jellies. [more]
what‑it‑does soothing
White Willow Bark Extract - Famous for containing anti-inflammatory natural salicylates. It also has tonic, astringent, and antiseptic properties. [more]
what‑it‑does viscosity controlling
A big sugar molecule (polysaccharide) that is used as a natural thickening and gelling agent. It is similar to more commonly used Xanthan Gum, and the two are also often combined to create gel formulas or to stabilize emulsions.  [more]
what‑it‑does moisturizer/humectant
A natural moisturizer that can bind to the skin stronger and longer than other similar ingredients so it can keep the skin hydrated longer than usual. [more]
what‑it‑does emollient | soothing
what‑it‑does soothing | surfactant/cleansing
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
If you ever wondered what those little Listerine breath strips were made of, you found your answer! Pullulan is a polysaccharide polymer, which basically means that it’s a big molecule made up of smaller sugar molecule units. It dissolves in water and can make a thin, elastic, and moisture-absorbing film when spread on the skin that can cause an instant tightening effect. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does skin-identical ingredient | antioxidant | emollient
Squalene is an oily liquid that originally comes from shark liver but luckily it can also be found in a couple of plant oils. Olive (0.6%), peanut (0.1%) and pumpkin (0.35%) oils contain it, though not in huge amounts. What contains more of it, is the sebum (the oily stuff) that our skin produces. [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does moisturizer/humectant
A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does preservative
A natural multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier and has a strong antimicrobial activity. [more]
what‑it‑does emulsifying | surfactant/cleansing
An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic.  [more]
what‑it‑does moisturizer/humectant
The main part of a sugar based moisturizing complex called Aquaxyl. Can "harmonize the skin's hydrous flow" by optimizing water reserves and limiting water loss. [more]
what‑it‑does moisturizer/humectant
A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does preservative
A preservative that works mainly against fungi and has only milder effect against bacteria. Popular in natural products.  [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like lemon. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]