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Aveeno Fresh Essentials Daily Nourishing Moisturizer Spf 30

Fresh Essentials Daily Nourishing Moisturizer Spf 30

Protecting your skin is easier than ever with this hydrating moisturizer with SPF 30
Uploaded by: kat-ko on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Homosalate (12%) sunscreen
Octisalate (5%) sunscreen 0, 0
Avobenzone (3%) sunscreen goodie
Oxybenzone (3%) sunscreen 0, 0 icky
Octocrylene (1.7%) sunscreen
Artemisia Abrotanum Extract
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Caesalpinia Spinosa Gum viscosity controlling
Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters emulsifying, surfactant/​cleansing
Cellulose Gum viscosity controlling 0, 0
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Cetyl Alcohol emollient, viscosity controlling 2, 2
Cetyl Hydroxyethylcellulose viscosity controlling
Chlorphenesin preservative, antimicrobial/​antibacterial
Citric Acid buffering
Disodium EDTA chelating
Ethylhexylglycerin preservative
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Glyceryl Stearate emollient, emulsifying 0, 1-2
Hydrolyzed Caesalpinia Spinosa Gum emollient
Magnesium Aluminum Silicate viscosity controlling 0, 0
Microcrystalline Cellulose viscosity controlling
Octyldodecyl Neopentanoate emollient
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Parfum perfuming icky
Phenoxyethanol preservative
Polyquaternium-51 moisturizer/​humectant
Potassium Cetyl Phosphate emulsifying, surfactant/​cleansing
Retinyl Palmitate cell-communicating ingredient 1-3, 1-3
Silica viscosity controlling
Sodium Ascorbyl Phosphate antioxidant, anti-acne goodie
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Sodium Hydroxide buffering
Sodium PCA skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Sodium Stearoyl Lactylate emulsifying
Titanium Dioxide sunscreen, colorant goodie
Tocopheryl Acetate antioxidant 0, 0
Trehalose moisturizer/​humectant goodie
Triacetin antimicrobial/​antibacterial, solvent 0, 0
Urea skin-identical ingredient, moisturizer/​humectant goodie
Water (Eau) solvent

Aveeno Fresh Essentials Daily Nourishing Moisturizer Spf 30
Ingredients explained

What-it-does: sunscreen

An oil-soluble chemical sunscreen agent that protects the skin from UVB (295-315 nm) with a peak protection at 306 nm. Homosalate is not a strong UV filter in and of itself (gives only SPF 4.3 protection at max. allowed 10% concentration) and it is not photostable (looses 10% of its SPF protection in 45 mins) so it always has to be combined with other sunscreens for proper protection. Its big advantage, though, is that it is a liquid and is excellent for dissolving other hard to solubilize powder sunscreen agents, like the famous Avobenzone.

Regarding Homosalate's safety profile, we do not have the best news. In-vitro (made in the labs) studies have shown that it might have some estrogenic activity. Do not panic, these studies were not conducted on real humans under real world conditions. Still, if you are a 'better safe than sorry' type, be careful when using Homosalate containing sunscreens long-term and full-body.

Also-called: Octyl Salicylate, Octisalate;Ethylhexyl Salicylate | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A colorless to light yellowish oily liquid that works as a UVB (280-320nm) sunscreen filter with a peak absorbance at 306 nm. It's not a strong filter in itself, it's always used in combination with other sunscreen agents to further enhance the SPF and to solubilize other solid UV filters.

It has a good safety profile and is allowed to be used at a max concentration of 5% both in the US and in Europe (10% is allowed in Japan).

Also-called: Butyl Methoxydibenzoylmethane | What-it-does: sunscreen

The famous Avobenzone. It is a special snowflake as it is the only globally available chemical sunscreen agent that provides proper UVA protection (in the US, new generation sunscreen agents are not approved because of impossible FDA regulations). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world. 

It gives very good protection across the whole UVA range (310-400 nm that is both UVA1 and UVA2) with a peak protection at 360 nm. The problem with it, though, is that it is not photostable and degrades in the sunlight. Wikipedia says that avobenzone loses 36% of its UV-absorption capacity after just one hour of sunlight (yep, this is one of the reasons why sunscreens have to be reapplied after a few hours).

Also-called: Benzophenone-3 | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A chemical sunscreen agent that absorbs UVB and short UVA rays (280-350nm) with its peak protection at 288 nm. Unlike many other chemical sunscreens, it is highly stable but its UV absorbing abilities are weak so it always has to be combined with other sunscreen agents for proper protection. More often than not, it's used as a photostabilizer rather than a proper sunscreen agent as it can protect formulas nicely from UV damage.

Regarding safety, BP-3 is somewhat controversial. First, its molecules are small (228 Da) and very lipophilic (oil loving) and these properties result in very good absorption. The problem is that you want sunscreens on the top of your skin and not in your bloodstream, so for BP-3 this is a problem. In fact, it absorbs so well that 4 hours after application of a sunscreen product with BP-3, it can be detected in urine

What-it-does: sunscreen

An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. Its protection is not strong enough on its own but it is quite photostable (loses 10% of SPF protection in 95 mins) and is often used to stabilize other photo-unstable UV-filters, for example, Avobenzone. It is also often used to improve the water resistance of the products. 

Octocrylene's safety profile is generally quite good, though a review study in Contact Dermatitis reports an "increasing number of patients with photo contact allergy to octocrylene." Mainly adults with ketoprofen-sensitivity and children with sensitive skin are affected, so if you have a small kid, it is probably better to use octocrylene-free sunscreens.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

A natural emulsifier that helps oil and water to nicely mix together. It is claimed to bring a silicone-feel to natural formulations and to give an ultra-soft texture and cushion touch

It is a natural wax derivative (from rice bran, candelilla, and jojoba waxes) that also has some moisturizing properties as it can retain 6 times its own weight in water, forming a water cushion on the skin.

Also-called: Carboxymethyl Cellulose | What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

What-it-does: emollient, viscosity controlling, emulsion stabilising | Irritancy: 2 | Comedogenicity: 2

A so-called fatty (the good, non-drying kind of) alcohol that does all kinds of things in a skincare product: it makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier). Can be derived from coconut or palm kernel oil.

A cellulose-derived helper ingredient that is created by attaching a water-hating part (cetyl group) to the water-loving thickener, Hydroxyethylcellulose. The resulting thing, Cetyl Hydroxyethylcellulose is also a thickener but with some surface active properties (as part of the molecule is water-loving and part of it is oil loving). Thanks to its surface-active properties, it also works as an emulsion stabilizer

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

We don't have description for this ingredient yet.

What-it-does: viscosity controlling, absorbent/mattifier | Irritancy: 0 | Comedogenicity: 0

A type of clay mineral that works as a nice helper ingredient to thicken and stabilize formulas. As a clay, it consists of platelets that have a negative charge on the surface (face) and a positive on the edge. So the face of one platelet attracts the edge of the other and this builds a so-called "house of card" structure meaning that Magnesium Aluminum Silicate (MAS) thickens up products and helps to suspend non-soluble particles such as color pigments or inorganic sunscreens (zinc oxide and titanium dioxide).

As the "house of card" structure takes some time to form but collapses quickly if the formula is stirred, products thickened with MAS can be thick in the jar but become easily spreadable upon application (called thixotropy). MAS also gives nice sensory properties, it is not tacky or sticky and gives a rich, creamy skin feel. Also a good team player and works in synergy with other thickeners such as Cellulose Gum or Xanthan Gum

Cellulose is an important component of the cell walls of green plants and it's the most abundant natural polymer (big molecule from repeated subunits) on Earth. If the polymer structure is not too big (less than 200 repeated units), cellulose becomes microcrystalline cellulose.

In skin care, it comes as a fine or less fine white powder. The less fine (bigger particle size) version is used as a gentle scrubbing agent (a nice natural, biodegradable alternative to now banned plastic polyethylene) and the ultra fine version is used as a helper ingredient that gives a super-silky, soft touch, reduces tackiness or greasiness and can also be used as a mattifying agent.

What-it-does: emollient

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

Parfum - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: moisturizer/humectant

A biocompatible copolymer (a big molecule that consists of more than one type of building blocks) that has the same structure as important cell membrane ingredient, phospholipid. It's a good skin moisturizer, leaves a silky, smooth feel on the skin and can help to reduce irritation caused by some not-so-nice ingredients (like surfactants).

A white to beige powder that is described as the golden standard emulsifier for emulsions (oil+water mixtures) that are difficult to stabilize. It is especially popular in sunscreens as it can boost SPF protection and increase the water-resistance of the formula. 

Also-called: Form of Retinoids | What-it-does: cell-communicating ingredient | Irritancy: 1-3 | Comedogenicity: 1-3

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the queen being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince William, two steps away from the throne. Retinyl palmitate will be then little Prince George, quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Also-called: Form of Vitamin C, SAP | What-it-does: antioxidant, anti-acne

The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.

Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. One solution is to create stable derivatives that can be absorbed into the skin, convert there to AA and do all the magic AA is proven to do (which is being an antioxidant, a collagen booster, and a skin brightener).

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

Sodium PCA - goodie
Also-called: Sodium Pyrrolidone Carboxylic Acid | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Trehalose - goodie
What-it-does: moisturizer/humectant

A type of sugar that has water-binding properties and helps to keep your skin hydrated

What-it-does: antimicrobial/antibacterial, solvent | Irritancy: 0 | Comedogenicity: 0

We don't have description for this ingredient yet.

Urea - goodie
Also-called: Carbamide | What-it-does: skin-identical ingredient, moisturizer/humectant

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

You may also want to take a look at...

what‑it‑does sunscreen
An oil-soluble chemical sunscreen agent that protects the skin from UVB (295-315 nm) with a peak protection at 306 nm. Homosalate is not a strong UV filter in and of itself (gives only SPF 4.3 protection at max. [more]
what‑it‑does sunscreen
irritancy, com. 0, 0
A colorless to light yellowish oily liquid that works as a UVB (280-320nm) sunscreen filter with a peak absorbance at 306 nm. It's not a strong filter in itself, it's always used in combination with other sunscreen agents. [more]
what‑it‑does sunscreen
Avobenzone - the only globally available chemical sunscreen that gives proper UVA protection. It is not photostable so has to be combined with ingredients that help to stabilize it. [more]
what‑it‑does sunscreen
irritancy, com. 0, 0
A chemical sunscreen agent that absorbs UVB and short UVA rays (280-350nm). It's a highly stable but weak UVB absorber, that's often used as a photostabilizer in non-sunscreen proudcts. [more]
what‑it‑does sunscreen
An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does viscosity controlling
what‑it‑does emulsifying | surfactant/cleansing
A natural emulsifier that helps oil and water to nicely mix together. It is claimed to bring a silicone-feel to natural formulations and to give an ultra-soft texture and cushion touch. It is a natural wax derivative (from rice bran, candelilla, and jojoba waxes) that also has some moisturizing properties as it can retain 6 times its own weight in water, forming a water cus [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener. 
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 2, 2
A fatty (the good, non-drying kind of) alcohol that makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier).
what‑it‑does viscosity controlling
A cellulose-derived helper ingredient that is created by attaching a water-hating part (cetyl group) to the water-loving thickener, Hydroxyethylcellulose. The resulting thing, Cetyl Hydroxyethylcellulose is also a thickener but with some surface active properties (as part of the molecule is water-loving and part of it is oil loving). [more]
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does emollient
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A type of clay mineral that works as a nice helper ingredient to thicken and stabilize formulas. As a clay, it consists of platelets that have a negative charge on the surface (face) and a positive on the edge. [more]
what‑it‑does viscosity controlling
A smaller version of the natural, cell-wall building polymer cellulose. Mostly used as a mattifier or a helper ingredient that improves the skin feel of the formula. [more]
what‑it‑does emollient
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does moisturizer/humectant
A biocompatible copolymer with a similar structure to cell membrane ingredient, phospholipid. It's a good skin moisturizer and can also help to reduce irritation. [more]
what‑it‑does emulsifying | surfactant/cleansing
A white to beige powder that is the golden standard emulsifier for emulsions (oil+water mixtures) that are difficult to stabilize. [more]
what‑it‑does cell-communicating ingredient
irritancy, com. 1-3, 1-3
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it. Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]
what‑it‑does emulsifying
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does moisturizer/humectant
A type of sugar that has water-binding properties and helps to keep your skin hydrated. 
what‑it‑does antimicrobial/antibacterial | solvent
irritancy, com. 0, 0
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]