Multivitamin Power Recovery Masque

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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• A natural moisturizer that’s also in our skin
• Super common, used for more than 50 years
• Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
• High-glycerin moisturizers are awesome for treating severely dry skin

An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 

We have to admit that Algae Extract is not our favorite ingredient name. It does comply with the INCI standard (the official list about how ingredients on the product labels have to be called, the thing we help you to decode here :)), but there are about 20 000 different kinds of algae and an extract from them can be made in another 10 000 ways.

So, Algae Extract can be anything from La Mer's "Miracle Broth" to a simple brown algae extract that helps to smooth the hair. The official description in the Europiean Cosmetic Ingredient listing is this: "an extract of various species of Algae; Extract of the Seaweed, Fucus vesiculosus, Furaceae". Its official functions include being a humectant (helps skin to attract water), emollient (makes skin feel smooth and nice) and skin conditioner (a catchall phrase for saying it does something good for the skin).

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We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

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A super common, waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth.

It can be produced from most vegetable oils in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

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A very common water-loving surfactant and emulsifier that helps to keep water and oil mixed nicely together. 

It's often paired with glyceryl stearate - the two together form a super effective emulsifier duo that's salt and acid tolerant and works over a wide pH range. It also gives a "pleasing product aesthetics", so no wonder it's popular.

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

We don't have description for this ingredient yet.

In general, the unsaponifiable part of an oil is always the one that resists soap making. If you wanna know more about this, we wrote a little explanation about what can be saponified and what not in an oil at sunflower oil unsaponifiables (2nd paragraph).

Avocado oil contains much more (about 5-12%) unsaponifiables than most other oils (it's only 1-2% of oils usually). The major components in the unsaponifiable part are skin nourishing and soothing sterols (β-Sitosterol mainly and some campesterol) and the most potent antioxidant type of vitamin E, α-Tocopherol. 

We don't have description for this ingredient yet.

As you can see from the what-it-does list, it's a handy multi-tasker that can do quite many things. It's a white to light yellowish water-loving wax that works very well in oil-in-water emulsions.  It not only stabilizes the formula but also helps to thicken it up.

Oh, and one more thing: it's a so-called fatty alcohol - the good, emollient type of alcohol that is non-drying. 

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.

Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action in animal studies. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).  

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We don't have description for this ingredient yet.

We wholeheartedly support the rise of seedless grapes as fruit snacks, but when it comes to skincare, we are big fans of the seeds.

They contain the majority of the skin goodies that -  similar to green tea - are mostly polyphenols (but not the same ones as in tea). The most abundant ones in grape are called proanthocyanidins, and 60-70% of them are found in the seeds (it's also often abbreviated as GSP - grape seed proanthocyanidins). In general, the darker the fruit, the more GSPs and other flavonoids it contains.

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We don't have description for this ingredient yet.

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

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A medicinal plant with analgesic (painkilling) and anti-inflammatory magic properties. It contains allantoin and rosmarinic acid that are probably responsible for its soothing power. It's often used in the field of sports for treating bruises or sprains.

The questionable side of comfrey (that prevented us from giving it a goodie rating) is that it also contains pyrrolizidine alkaloids (PA). That guy has some proven toxic effect so for example in Germany the permissibale dose of PA is 100 μg/day and if the dose is between 10-100 μg/day the treatment is limited to 4-6 weeks per year.

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We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

The essential oil coming from the second most common type of chamomile, the Roman Chamomile. It also contains the biologically active anti-inflammatory components, bisabolol, and chamazulene, but less than the more commonly used German Chamomile.  It's not clear what Roman Chamomile knows that the German one does not. 

We don't have description for this ingredient yet.

A type of lipid that's the major component of all cell membranes. As for skincare, it works as an emollient and skin-identical ingredient. It's also often used to create liposomes.

• It’s the second most researched AHA after glycolic acid
• It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
• It also has amazing skin hydrating properties
• In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
• Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
• Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. 

It's not only soothing but it' also skin-softening and protecting and can promote wound healing.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the queen being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince William, two steps away from the throne. Retinyl palmitate will be then little Prince George, quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

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A form of skincare superstar, vitamin C. (If you do not know what the big deal with vitamin C is then you are missing out. You must go and read our geeky details about it.) 

Ascorbyl palmitate (AP) is one of the attempts by the cosmetics industry to solve the stability issues with vitamin C while preserving its benefits,  but unfortunately, this guy is pretty much a failure, hence our icky rating.

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We don't have description for this ingredient yet.

Probably the cheapest and most common silicone of all. As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier on the skin. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice).  

There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

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We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

We don't have description for this ingredient yet.

• It's a helper ingredient that improves the freeze-thaw stability of products
• It's also a solvent, humectant and to some extent a penetration enhancer
• It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)

It’s a handy white powder that magically converts a product into a nice gel formula. If you see gel in the name of a moisturiser type thing, chances are carbomer will be in the ingredient list. 

It’s not too common, but sometimes there is also a number after it. The reason for it is that carbomer in itself actually refers to a group of stuff and the number shows the weight and type of the molecule. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A handy helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

The most common type of feared-by-everyone-mostly-without-scientific-reason parabens. It's a cheap, effective and well-tolerated ingredient to make sure the cosmetic formula does not go wrong too soon. 

Apart from the general controversy around parabens (we wrote about it more here), there is a 2006 in-vitro (made in the lab not on real people) research about methylparaben (MP) showing that when exposed to sunlight, MP treated skin cells suffered more harm than non-MP treated skin cells. The study was not done with real people on real skin but still - using a good sunscreen next to MP containing products is a good idea. (Well, in fact using a sunscreen is always a good idea. :))

A very common type of feared-by-everyone-mostly-without-scientific-reason parabens. It's a cheap, effective and well-tolerated ingredient to make sure the cosmetic formula does not go wrong too soon.

We don't have description for this ingredient yet.