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Aroma Naturals The Amazing 30 Serum

The Amazing 30 Serum

Delivers quick hydration and long lasting moisture with the 30 very best all-natural ingredients. High active botanicals, Essential oils, Exotic butters, hi-value vitamins, and plant Stems Cells are combined by Cold pHusion™ technology for unique, naturally active formulas.
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Ingredient name what-it-does irr., com. ID-Rating
Water (Aqua) solvent
Organic Aloe Barbadensis (Aloe Vera) Leaf Gel* soothing, moisturizer/​humectant goodie
Organic Cocos Nucifera (Coconut) Water* moisturizer/​humectant goodie
Aspalathus Linearis (Rooibos) Leaf Extract
Glycerin (Kosher) skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Vitis Vinifera (Grapeseed) Oil antioxidant, emollient goodie
Simmondsia Chinensis (Jojoba) Esters soothing, emollient, moisturizer/​humectant
Propanediol (Corn) solvent, moisturizer/​humectant
Plukenetia Volubilis (Sachi Inchi) Oil antioxidant, emollient, moisturizer/​humectant goodie
Argania Spinosa (Argan) Oil antioxidant, emollient goodie
Oenothera Biennis (Evening Primrose) Oil soothing, emollient 2, 3 goodie
Glyceryl Oleate emollient, emulsifying, perfuming
Hippophae Rhamnoides (Seabuckthorn) Oil antioxidant, emollient goodie
Organic Rosa Rubiginosa (Rose Hip Seed) Oil* antioxidant, emollient goodie
Borago Officinalis (Borage) Oil soothing, emollient goodie
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Vaccinium Macrocarpon (Cranberry) Oil emollient goodie
Glyceryl Stearate emollient, emulsifying 0, 1-2
Cucurbita Pepo (Pumpkin) Seed Oil emollient
Organic Linum Usitatissimum (Flax Seed) Oil* emollient, perfuming goodie
Salvia Hispanica (Chia Seed) Oil antioxidant, emollient, moisturizer/​humectant goodie
D-Alpha Tocopherol (Vitamin E) antioxidant 0-3, 0-3 goodie
Sodium Ascorbyl Phosphate (Vitamin C) antioxidant, anti-acne goodie
Ascorbic 2 - Glucoside (Vitamin C) antioxidant, skin brightening, buffering superstar
Panthenol (Pro Vitamin B-5) soothing, moisturizer/​humectant 0, 0 goodie
Thioctic Acid (Alpha Lipoic) antioxidant goodie
Allantoin soothing 0, 0 goodie
Retinyl Palmitate (Vitamin A) cell-communicating ingredient 1-3, 1-3
Avena Sativa (Oat) Kernel Extract antioxidant, soothing, emollient, abrasive/​scrub goodie
Potassium Hydrolyzed (Oat) Protein
Boswellia Carteri (Frankincense) Oil
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Malus Domestica (Swiss Apple) Fruit Cell Culture Extract goodie
Argania Spinosa (Argan) Sprout Cell Extract
Rhododendron Ferrugineum (Alp Rose) Leaf Cell Culture Extract
Caprylhydroxamic Acid chelating
Caprylyl Glycol moisturizer/​humectant, emollient

Aroma Naturals The Amazing 30 Serum
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Aloe Vera;Aloe Barbadensis Leaf Juice | What-it-does: soothing, moisturizer/humectant

Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.

What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie. 

Also-called: Coconut Water, Coconut Liquid Endosperm;Cocos Nucifera Water | What-it-does: moisturizer/humectant

Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. It is about 95% of water and the other 5% are things such as skin-moisturizing sugars, skin nourishing amino acids, minerals, vitamins and phytohormones (kinetin)

This adds up to coconut water being a nice moisturizing and nourishing ingredient on the skin and it is also claimed to have some antioxidant and anti-glycation properties

Also-called: Rooibos Tea

We don't have description for this ingredient yet.

Glycerin (Kosher) - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Grape Seed Oil;Vitis Vinifera Seed Oil | What-it-does: antioxidant, emollient

A goodie plant oil coming from the polyphenol-rich seeds of the grape. It's a light emollient oil that makes your skin feel smooth and nice and also contains a bunch of good-for-the-skin stuff. It's a great source of antioxidant polyphenols, barrier repair fatty acid linoleic acid (about 55-77%, while oleic acid is about 12-27%) and antioxidant, skin-protectant vitamin E

Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. Chemically speaking, pure jojoba oil is also a wax ester (read our shiny explanation here), however, the ingredients called jojoba esters on the ingredient lists are made from jojoba oil and/or hydrogenated jojoba oil via interesterification. 

They have multiple versions with variable fatty acid chain length and the ingredient can have a liquid, a creamy, a soft or firm paste, or even a hard wax consistency. The common thing between all versions is, that unlike most normal triglyceride oils, jojoba esters have superior stability, provide non-greasy emolliency and are readily absorbed into the skin

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

Also-called: Sacha Inchi Seed Oil;Plukenetia Volubilis Seed Oil | What-it-does: antioxidant, emollient, moisturizer/humectant

An emollient plant oil coming from the Sacha Inchi plant from the Colombian Amazon.

Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids: it's especially rich in α-Linolenic acid (42-49%) and linoleic acid (32-38%) and contains less oleic acid (9-14%). It also contains a decent amount of antioxidant vitamin E (200 mg/kg).

Also-called: Argan Oil;Argania Spinosa Kernel Oil | What-it-does: antioxidant, emollient

When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the "liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even great but reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.)

So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growing and getting the oil is a hard job. The traditional process is that the ripe argan fruits fall from the tree, then goats eat them up and poop out the seeds. The seeds are collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).

Also-called: Evening Primrose Oil, EPO | What-it-does: soothing, emollient | Irritancy: 2 | Comedogenicity: 3

The oil coming from the seeds of the nice, little, yellow-flowered plant called Evening Primrose. Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids. It's a very rich source of linoleic acid (66-76%), and also contains the soothing and healing superstar fatty acid, gamma-linolenic acid (aka GLA, 7-12%) (Btw, the richest known source of GLA is the borage oil, but evening primrose still counts as a very good source of it). It also contains oleic acid, but not too much around 6-15%.

Since the 1980's, EPO is a well-known food supplement and there are quite a lot of studies examining what happens if you take it orally. It seems to be helpful with a bunch of  things: atopic dermatitis, dry eyes, brittle nails, sunburn and even acne.

What-it-does: emollient, emulsifying, perfuming

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect. 

Also-called: Sea Buckthorn Berry Oil;Hippophae Rhamnoides Fruit Oil | What-it-does: antioxidant, emollient

The oil coming from the pulp of the sea buckthorn berry. It has a pretty unique fatty acid composition: 65% is a combination of the rare Omega-7, aka palmitoleic acid and the more common palmitic acid. Fatty acids give the oil nice moisturizing and skin-protecting abilities. 

But that's not all the goodness of sea buckthorn oil. It contains antioxidant superstar, Vitamin E (in multiple forms), antioxidant (and orange color giving) pigments beta-carotene and lycopene, as well as skin-soothing and replenishing beta-sitosterol

Also-called: Rosehip Seed Oil, Rosa Mosqueta Seed Oil, Rosa Eglanteria Seed Oil;Rosa Rubiginosa Seed Oil | What-it-does: antioxidant, emollient

The oil coming from the seeds of the wild rose bush most common in the southern Andes in Chile (btw, Rosa Rubiginosa, Rosa Eglanteria and Rosa Mosqueta all refer to the same oil, however, the more commonly used Rosa Canina is a bit different). Similar to many other great plant oils, it is a nice nourishing and moisturizing oil loaded with fatty acids (linoleic acid - 44%, linolenic acid - 34% and oleic acid - 14%). 

What makes rosehip oil a special snowflake among all the plant oils out there is that it also contains the miracle active, trans-retinoic acid, aka tretinoin. It is the main bioactive component of the oil and has all kinds of magic abilities including restoring and regenerating tissues (the oil is great for scars and burns), decreasing wrinkles, helping acne and even normalizing pore size. 

Also-called: Borage Seed Oil, Starflower Seed Oil;Borago Officinalis Seed Oil | What-it-does: soothing, emollient

We feel that this one is a bit under the radar probably because the Borage plant is not very well known. Maybe because its name isn't as cool as some others, it's hard to compete with kukui or baobab, not to mention murumuru. But let us tell you when it comes to skin care, borage seed oil is one of the best oils that can happen to your skin. Especially, if it's dry, sensitive, easily irritated, often itchy or eczema prone. 

So what is so special about it? It is the richest known plant source of the super important essential fatty acid, gamma-linolenic acid (GLA). GLA is soothing and nourishing, and can repair even severely dry and irritated skin, but it's pretty rare and borage contains by far the most of it (17-28%). Next to GLA, it also contains more common fatty acids, like linoleic (36%), oleic (18%) or palmitic acid (10%). 

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Also-called: Cranberry Seed Oil;Vaccinium Macrocarpon Seed Oil | What-it-does: emollient

yellow-greenish oil coming from the seeds of Cranberry. Similar to other emollient plant oils, it is loaded with nice fatty acids. It contains a very balanced 1:1 ratio of anti-inflammatory omega-3 (aka linolenic acid) and barrier repairing omega-6 (aka linoleic acid) (30-38%), and also a decent amount of skin-nourishing omega-9, aka oleic acid. It also has high vitamin E content and significant antioxidant properties. 

Other than being a nice emollient plant oil, we also found a research showing that cranberry oil has wound-healing potential

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Linseed Oil, Flaxseed Oil;Linum Usitatissimum Seed Oil | What-it-does: emollient, perfuming

The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.

As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of moisturizing and probably anti-inflammatory  ω-3 fatty acid, aka linolenic acid. It also contains skin-nourishing oleic acid (11-35%) and barrier repairing linoleic acid (11-24%). 

Also-called: Chia Seed Oil;Salvia Hispanica Seed Oil | What-it-does: antioxidant, emollient, moisturizer/humectant

Chia seeds are in fashion and there is a reason for that. They are not only a superfood for your body but putting the oil all over your face seems to be a good idea too.

Its unique property is that it's the richest known botanical source of skin moisturizing and probably anti-inflammatory alpha-linolenic acid (contains 50-60%). It also contains barrier repairing linoleic acid (17-26%) and only a small amount of very nourishing but potentially acne causing oleic acid (7%).

Also-called: Vitamin E;Tocopherol | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

Also-called: Form of Vitamin C, SAP | What-it-does: antioxidant, anti-acne

The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.

Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. One solution is to create stable derivatives that can be absorbed into the skin, convert there to AA and do all the magic AA is proven to do (which is being an antioxidant, a collagen booster, and a skin brightener).

Also-called: Vitamin C, L-ascorbic acid;Ascorbic Acid | What-it-does: antioxidant, skin brightening, buffering
  • Works best between a concentration of 5-20%
  • Boosts the skin’s own collagen production
  • Fades pigmentation and brown spots
  • If used under sunscreen it boosts its UV protection
  • Extremely unstable and oxidizes very easily in presence of light or air
  • Stable in solutions with water only if pH is less than 3.5 or in waterless formulations
  • Vit E + C work in synergy and provide superb photoprotection
  • Ferulic acid doubles the photoprotection effect of Vit C+E and helps to stabilize Vit C
  • Potent Vit. C serums might cause a slight tingling on sensitive skin
Read all the geeky details about Ascorbic Acid here >>

Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

Also-called: Alpha-Lipoic Acid | What-it-does: antioxidant

Alpha-Lipoic Acid (ALA) is a great antioxidant that's also part of the body's natural antioxidant system. It's soluble both in water-rich and lipid-rich environments so it's versatile and can interact with many types of evil oxidants as well as other nice antioxidants. 

ALA seems to be a great choice for topical use as studies show it can penetrate the skin rapidly where it's converted to DHLA (dihydrolipoic acid), an even more potent antioxidant molecule.  A nicely designed (we mean double-blind, placebo-controlled) 12-week study from 2003 confirmed that 5% ALA cream can decrease skin roughness and improve general signs of photoaging statistically significantly.  A slight catch, though, is that burning and warmth in the skin was quite a common side effect, especially in the first 4 weeks. 

Allantoin - goodie
What-it-does: soothing | Irritancy: 0 | Comedogenicity: 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. 

It's not only soothing but it' also skin-softening and protecting and can promote wound healing.

Also-called: Form of Retinoids | What-it-does: cell-communicating ingredient | Irritancy: 1-3 | Comedogenicity: 1-3

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the queen being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince William, two steps away from the throne. Retinyl palmitate will be then little Prince George, quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

Also-called: Oat Kernel Extract, Colloidal Oatmeal | What-it-does: antioxidant, soothing, emollient, abrasive/scrub

When you hear oatmeal, you probably think of breakfast, but the finely ground version of whole oat kernels, aka colloidal oatmeal, can do good things for your skin, especially if it's dry, itchy or prone to skin-rashes or eczema.

Oat is loaded with compounds good for the body, inside or outside, such as soothing agent beta-glucan (5%),  lipids (3-11%) including barrier repairing omega-3 and 6 fatty acids or phenolic antioxidant and anti-inflammatory agents (avenanthramides). 

This ingredient name is not according to the INCI-standard. :( What, why?!

Also-called: Frankincense Essential Oil;Boswellia Carterii Oil

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Also-called: PhytoCellTec

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: chelating

A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). Its special thing is that it also acts as a biostatic and fungistatic agent and remains active even at high pH.

It is often coupled with antimicrobial glycols (such as propanediol) to create a "preservative free preservative system" for cosmetic products.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does soothing | moisturizer/humectant
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]
what‑it‑does moisturizer/humectant
Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does antioxidant | emollient
A goodie plant oil coming from the polyphenol-rich seeds of the grape. It's a light emollient oil that is a great source of antioxidant polyphenols, barrier repair fatty acid linoleic acid and antioxidant, skin-protectant vitamin E. 
what‑it‑does soothing | emollient | moisturizer/humectant
Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does antioxidant | emollient | moisturizer/humectant
An emollient plant oil that contains nourishing fatty acids and antioxidant vitamin E. It's especially rich in α-Linolenic acid (42-49%). [more]
what‑it‑does antioxidant | emollient
Argan oil - the "liquid gold of Morocco" that contains 80% unsaturated fatty acids (oleic and linoleic mainly), and antioxidant vitamin E and phenols. It's highly nourishing and moisturizing both for skin and hair. [more]
what‑it‑does soothing | emollient
irritancy, com. 2, 3
An emollient plant oil loaded with nourishing and moisturizing fatty acids. It's a very rich source of linoleic acid (66-76%), and also contains the soothing and healing superstar fatty acid, gamma-linoleic acid. [more]
what‑it‑does emollient | emulsifying | perfuming
The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect.  [more]
what‑it‑does antioxidant | emollient
Sea buckthorn berry oil - contains rare omega-7 fatty acid, antioxidants, and skin-soothing plant sterols. A nice moisturising and skin protecting oil. [more]
what‑it‑does antioxidant | emollient
Rosehip seed oil - a nice nourishing and moisturizing oil loaded with fatty acids. The cold pressed version also contains trans-retinoic acid, aka tretinoin and has tissue regenerative, wrinkle-decreasing and acne-helping properties. [more]
what‑it‑does soothing | emollient
The richest known plant source of super important essential fatty acid, gamma-linolenic acid (GLA). GLA is soothing and nourishing, and can repair even severely dry and irritated skin. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does emollient
A yellow-greenish oil coming from the seeds of Cranberry. Similar to other emollient plant oils, it is loaded with nice fatty acids. It contains a very balanced 1:1 ratio of anti-inflammatory omega-3 (aka linolenic acid) and barrier repairing omega-6 (aka linoleic acid) (30-38%), and also a decent amount of skin-nourishing omega-9, aka oleic acid. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does emollient
what‑it‑does emollient | perfuming
The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of  [more]
what‑it‑does antioxidant | emollient | moisturizer/humectant
Chia seed oil that is the richest known botanical source of skin moisturizing and probably anti-inflammatory alpha-linolenic acid (60%). A great skin-hydrator and also contains nice antioxidants. [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it. Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
what‑it‑does antioxidant | skin brightening | buffering
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does antioxidant
Alpha-Lipoic Acid (ALA) is a great antioxidant that's also part of the body's natural antioxidant system. It's soluble both in water-rich and lipid-rich environments so it's versatile and can interact with many types of evil oxidants as well as other nice antioxidants. ALA seems to be a great choice for topical use as studies show it can penetrate the skin rapidl [more]
what‑it‑does soothing
irritancy, com. 0, 0
Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]
what‑it‑does cell-communicating ingredient
irritancy, com. 1-3, 1-3
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
what‑it‑does antioxidant | soothing | emollient | abrasive/scrub
When you hear oatmeal, you probably think of breakfast, but the finely ground version of whole oat kernels, aka colloidal oatmeal, can do good things for your skin, especially if it's dry, itchy or prone to skin-rashes or eczema.Oat is loaded with compounds good for the body, inside or outside, such as soothing agent beta-glucan  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does chelating
A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]