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Aroma Naturals High-Vitamin A Créme

High-Vitamin A Créme

This super rich multi-beneficial Vitamin A Crème delivers long-lasting moisture and helps to promote cell turnover for less noticeable fine lines and wrinkles. Fortified with Coconut Water, Aloe Vera Gel and Chamomile Tea for rapid hydration, and synergistic Vitamins C & E with Alpha Lipoic Acid. Our patent pending Omegas 3, 6, 7 & 9 complex is high in Essential Fatty Acids, helping to restore elasticity and resilience. Organic Cocoa Butter rapidly smoothes and soothes your skin, and is great for helping scars and stretch marks. Using the unique new Ascorbic 2-glucoside with Vitamin E Esters, a blend of bio-active Natural Tocopherols and Tocotrienols, will help to repair problem skin for a smooth, youthful look.
Uploaded by: decembermagpie on

Ingredients overview

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Highlights

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Ingredient name what-it-does irr., com. ID-Rating
Purified Water (Aqua) solvent
Aloe Barbadensis (Aloe) Leaf Juice* soothing, moisturizer/​humectant goodie
Carthamus Tinctorius (Safflower) Oleosomes emollient goodie
Chamomilla Recutita (Matricaria) Flower Extract soothing, antioxidant 0, 0 goodie
Cocos Nucifera (Coconut) Water* moisturizer/​humectant goodie
Glycerin (Kosher) skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Vitis Vinifera (Grapeseed) Oil antioxidant, emollient goodie
Ipomoea Batatas (Sweet Potato) Root Extract* (Rich In Vitamin A)
Aspalathus Linearis (Rooibos) Leaf Extract
Cetearyl Olivate emulsifying goodie
Camellia Sinensis Leaf (Green Tea) Extract* antioxidant, soothing superstar
Caprylic/Capric Triglyceride emollient
Hydrolyzed Jojoba Esters
Diheptyl Succinate emollient
Theobroma Cacao (Cocoa) Seed Butter* emollient 0, 4 goodie
Sorbitan Olivate emulsifying goodie
Potassium Olivoyl Hydrolyzed Oat Protein surfactant/​cleansing
Ethyl Macadamiate
Retinyl Palmitate (Vitamin A, 25,000 Iu/100G) cell-communicating ingredient 1-3, 1-3
Ascorbyl Palmitate (Vitamin C) antioxidant 0, 2 icky
Tocopheryl Acetate (Vitamin E) antioxidant 0, 0
Helianthus Annuus (Sunflower) Seed Oil* emollient 0, 0 goodie
Tocopherol (Mixed Vitamin E) antioxidant 0-3, 0-3 goodie
Capryloyl Glycerin/Sebacic Acid Copolymer
Plukenetia Volubilis (Sacha Inchi) Seed Oil* antioxidant, emollient, moisturizer/​humectant goodie
Borago Officinalis (Borage) Seed Oil* soothing, emollient goodie
Hippophae Rhamnoides (Sea Buckthorn) Oil antioxidant, emollient goodie
Vaccinium Macrocarpon (Cranberry) Seed Oil emollient goodie
Sodium Ascorbyl Phosphate (Vitamin C Ester) antioxidant, anti-acne goodie
Rosa Rubiginosa (Rosehip) Seed Oil* antioxidant, emollient goodie
Linum Usitatissimum (Flax) Seed Oil* emollient, perfuming goodie
Limnanthes Alba (Meadowfoam) Seed Oil emollient goodie
Punica Granatum (Pomegranate) Seed Oil* antioxidant, emollient goodie
Squalane (Olive) Oil skin-identical ingredient, emollient 0, 1 goodie
Avena Sativa (Oat) Kernel Extract antioxidant, soothing, emollient, abrasive/​scrub goodie
Xanthan Gum viscosity controlling
Ascorbic Acid 2 Glucoside (Vitamin C) antioxidant, skin brightening goodie
Caprylhydroxamic Acid chelating
Malic Acid exfoliant, buffering goodie
Caprylyl Glycol moisturizer/​humectant, emollient
Xylitol moisturizer/​humectant goodie
Potassium Sorbate preservative
Natural Fragrance Oils

Aroma Naturals High-Vitamin A Créme
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Aloe Vera;Aloe Barbadensis Leaf Juice | What-it-does: soothing, moisturizer/humectant

Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.

What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie. 

Also-called: Safflower Oleosomes | What-it-does: emollient, emulsion stabilising

In general, oleosomes   are tiny-winy (micron sized) spheres that store emollient plant oils (+ some other things). In particular, Safflower Oleosomes are created from safflower seeds and carry safflower seed oil and vitamin E.

According to the manufacturer, oleosomes work both as natural emulsifiers as well as time-released delivery systems. Oleosomes on the skin do not collapse at once, but slowly and they deliver the stored emollient plant oil and vitamin E over an extended period of time giving the skin long-lasting moisture

Also-called: German Chamomile Flower Extract | What-it-does: soothing, antioxidant | Irritancy: 0 | Comedogenicity: 0

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.

Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action in animal studies. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).  

Also-called: Coconut Water, Coconut Liquid Endosperm;Cocos Nucifera Water | What-it-does: moisturizer/humectant

Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. It is about 95% of water and the other 5% are things such as skin-moisturizing sugars, skin nourishing amino acids, minerals, vitamins and phytohormones (kinetin)

This adds up to coconut water being a nice moisturizing and nourishing ingredient on the skin and it is also claimed to have some antioxidant and anti-glycation properties

Glycerin (Kosher) - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Also-called: Grape Seed Oil;Vitis Vinifera Seed Oil | What-it-does: antioxidant, emollient

A goodie plant oil coming from the polyphenol-rich seeds of the grape. It's a light emollient oil that makes your skin feel smooth and nice and also contains a bunch of good-for-the-skin stuff. It's a great source of antioxidant polyphenols, barrier repair fatty acid linoleic acid (about 55-77%, while oleic acid is about 12-27%) and antioxidant, skin-protectant vitamin E

We don't have description for this ingredient yet.

Also-called: Rooibos Tea

We don't have description for this ingredient yet.

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester that comes from Cetearyl alcohol and the fatty acids of olive oil. It often comes to the formula coupled with Sorbitan Olivate as the two together form the well-known, natural emulsifier trade named Olivem 1000. 

Other than helping oil and water to blend, the main thing of Olivem 1000 is generating liquid crystal structures that are similar to the lipid structures of the stratum corneum (the outermost layer of the skin). Thanks to this, Olivem 1000 doubles as an active ingredient with significant moisturizing, barrier-repairing and soothing properties.

Also-called: Green Tea;Camellia Sinensis Leaf Extract | What-it-does: antioxidant, soothing
  • Green tea is one of the most researched natural ingredients
  • The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
  • There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
  • Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
  • Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis
Read all the geeky details about Camellia Sinensis Leaf Extract here >>

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular. 

We don't have description for this ingredient yet.

What-it-does: emollient

Diheptyl Succinate is a natural, "silicone-alternative" emollient that usually comes to the formula with Capryloyl Glycerin/Sebacic Acid Copolymer. The two together is trade-named LexFeel N and depending on their ratio, the duo can mimic both super light, Cyclomethicone-type skin feel as well as more viscous Dimethicone like skin feel. 

The duo also plays well with pure natural oils, and it can reduce their greasiness and tackiness and make them feel nicer on the skin. LexFeel N is also very eco-friendly, 100% natural (Ecocert approved), sustainable and biodegradable. 

Also-called: Cocoa Seed Butter;Theobroma Cacao Seed Butter | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 4

Theobroma means "food of the gods" in Greek though probably "treat of the people" would be more spot on. The cacao fruits and especially the seeds in it need no introduction as everyone knows them as the magical raw material of the magical sweet treat, chocolate (the flavour is composed of more than 1200(!) substances, and the exact chemical nature of it is not really understood, so it's indeed magic. :)).

As for skincare, cocoa butter counts as a rich emollient that can moisturize and nourish even the driest skin (think chapped hands or lips). It's solid at room temperature and melts nicely when you smear it on. It's loaded with good-for-the-skin things: it contains fatty acids, mainly oleic (35%), stearic (34%), and palmitic (25%) and it also has antioxidant vitamin E and polyphenols.

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester coming from sorbitol and the fatty acids of olive oil. It is part of the popular emulsifier trade named Olivem 1000 that is well-known for generating biomimetic liquid crystal structures. We have more info on Olivem 1000 at Cetearyl Olivate >>

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Form of Retinoids | What-it-does: cell-communicating ingredient | Irritancy: 1-3 | Comedogenicity: 1-3

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the queen being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince William, two steps away from the throne. Retinyl palmitate will be then little Prince George, quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

Also-called: Form of Vitamin C | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 2

A form of skincare superstar, vitamin C. Even though we are massive vitamin C fans,  Ascorbyl Palmitate  (AP) is our least favorite. (Btw, if you do not know what the big deal with vitamin C is then you are missing out. You must go and read our geeky details about it.) 

So, AP is one of the attempts by the cosmetics industry to solve the stability issues with vitamin C while preserving its benefits,  but it seems to fall short on several things.

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: Sunflower Oil;Helianthus Annuus Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

The friend of Diheptyl Succinate as the duo is usually used together and is touted as a natural silicone alternative. Read more there >> 

Also-called: Sacha Inchi Seed Oil;Plukenetia Volubilis Seed Oil | What-it-does: antioxidant, emollient, moisturizer/humectant

An emollient plant oil coming from the Sacha Inchi plant from the Colombian Amazon.

Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids: it's especially rich in α-Linolenic acid (42-49%) and linoleic acid (32-38%) and contains less oleic acid (9-14%). It also contains a decent amount of antioxidant vitamin E (200 mg/kg).

Also-called: Borage Seed Oil, Starflower Seed Oil;Borago Officinalis Seed Oil | What-it-does: soothing, emollient

We feel that this one is a bit under the radar probably because the Borage plant is not very well known. Maybe because its name isn't as cool as some others, it's hard to compete with kukui or baobab, not to mention murumuru. But let us tell you when it comes to skin care, borage seed oil is one of the best oils that can happen to your skin. Especially, if it's dry, sensitive, easily irritated, often itchy or eczema prone. 

So what is so special about it? It is the richest known plant source of the super important essential fatty acid, gamma-linolenic acid (GLA). GLA is soothing and nourishing, and can repair even severely dry and irritated skin, but it's pretty rare and borage contains by far the most of it (17-28%). Next to GLA, it also contains more common fatty acids, like linoleic (36%), oleic (18%) or palmitic acid (10%). 

Also-called: Sea Buckthorn Berry Oil;Hippophae Rhamnoides Fruit Oil | What-it-does: antioxidant, emollient

The oil coming from the pulp of the sea buckthorn berry. It has a pretty unique fatty acid composition: 65% is a combination of the rare Omega-7, aka palmitoleic acid and the more common palmitic acid. Fatty acids give the oil nice moisturizing and skin-protecting abilities. 

But that's not all the goodness of sea buckthorn oil. It contains antioxidant superstar, Vitamin E (in multiple forms), antioxidant (and orange color giving) pigments beta-carotene and lycopene, as well as skin-soothing and replenishing beta-sitosterol

Also-called: Cranberry Seed Oil | What-it-does: emollient

yellow-greenish oil coming from the seeds of Cranberry. Similar to other emollient plant oils, it is loaded with nice fatty acids. It contains a very balanced 1:1 ratio of anti-inflammatory omega-3 (aka linolenic acid) and barrier repairing omega-6 (aka linoleic acid) (30-38%), and also a decent amount of skin-nourishing omega-9, aka oleic acid. It also has high vitamin E content and significant antioxidant properties. 

Other than being a nice emollient plant oil, we also found a research showing that cranberry oil has wound-healing potential

Also-called: Form of Vitamin C, SAP | What-it-does: antioxidant, anti-acne

The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.

Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. One solution is to create stable derivatives that can be absorbed into the skin, convert there to AA and do all the magic AA is proven to do (which is being an antioxidant, a collagen booster, and a skin brightener).

Also-called: Rosehip Seed Oil, Rosa Mosqueta Seed Oil, Rosa Eglanteria Seed Oil;Rosa Rubiginosa Seed Oil | What-it-does: antioxidant, emollient

The oil coming from the seeds of the wild rose bush most common in the southern Andes in Chile (btw, Rosa Rubiginosa, Rosa Eglanteria and Rosa Mosqueta all refer to the same oil, however, the more commonly used Rosa Canina is a bit different). Similar to many other great plant oils, it is a nice nourishing and moisturizing oil loaded with fatty acids (linoleic acid - 44%, linolenic acid - 34% and oleic acid - 14%). 

What makes rosehip oil a special snowflake among all the plant oils out there is that it also contains the miracle active, trans-retinoic acid, aka tretinoin. It is the main bioactive component of the oil and has all kinds of magic abilities including restoring and regenerating tissues (the oil is great for scars and burns), decreasing wrinkles, helping acne and even normalizing pore size. 

Also-called: Linseed Oil, Flaxseed Oil;Linum Usitatissimum Seed Oil | What-it-does: emollient, perfuming

The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.

As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of moisturizing and probably anti-inflammatory  ω-3 fatty acid, aka linolenic acid. It also contains skin-nourishing oleic acid (11-35%) and barrier repairing linoleic acid (11-24%). 

Also-called: Meadowfoam Oil | What-it-does: emollient

The emollient plant oil coming from the seeds of the white flowering plant called meadowfoam.  Meadowfoam Oil has a unique fatty acid composition with 95% of it being long chain fatty acids (eicosenoic acid C20:1 - 61%, docosenoic acid C22:1 - 16% and docosadienoic acid C22:2 - 18%) that make the oil extraordinarily stable. It also contains antioxidant components such as vitamin E as well as phytosterols.

Apart from Meadowfoam Oil's crazy stability, the oil is described as non-greasy, rapidly absorbed and having a similar skin feel to more often used jojoba oil. The oil is ideal for products where a soft, smooth, silky feel is required whether it be on skin or hair.

Also-called: Pomegranate Seed Oil;Punica Granatum Seed Oil | What-it-does: antioxidant, emollient

The emollient plant oil coming from the seeds of Pomegranate. The red fruit has lots of seeds (100-200 per fruit), but 7 kg of them are needed for 1 kg of oil. Among the many similar plant oils, Pomegranate oil is a really unique one, as its main fatty acid (60%) is a rare one called punic acid, a so-called conjugated fatty acid with three double bonds. It also contains the common linoleic (2-10%) and oleic acids (3-12%), but only in small amounts.

Punic acid is thought to be a biologically active compound, a powerful anti-inflammatory, and antioxidant agent. The oil itself is also claimed to have strong antioxidant properties as well as having excellent nourishing and moisturizing abilities. On top of that, we also found a research that examined Pomegranate as a cosmeceutical source and it concluded that the seed oil can nicely promote the regeneration of the epidermis (the top layer of the skin).

What-it-does: skin-identical ingredient, emollient | Irritancy: 0 | Comedogenicity: 1

It seems to us that squalane is in fashion and there is a reason for it. Chemically speaking, it is a saturated  (no double bonds) hydrocarbon (a molecule consisting only of carbon and hydrogen), meaning that it's a nice and stable oily liquid with a long shelf life. 

It occurs naturally in certain fish and plant oils (e.g. olive), and in the sebum (the oily stuff our skin produces) of the human skin. As f.c. puts it in his awesome blog post, squalane's main things are "emolliency, surface occlusion, and TEWL prevention all with extreme cosmetic elegance". In other words, it's a superb moisturizer that makes your skin nice and smooth, without being heavy or greasy.

Also-called: Oat Kernel Extract, Colloidal Oatmeal | What-it-does: antioxidant, soothing, emollient, abrasive/scrub

When you hear oatmeal, you probably think of breakfast, but the finely ground version of whole oat kernels, aka colloidal oatmeal, can do good things for your skin, especially if it's dry, itchy or prone to skin-rashes or eczema.

Oat is loaded with compounds good for the body, inside or outside, such as soothing agent beta-glucan (5%),  lipids (3-11%) including barrier repairing omega-3 and 6 fatty acids or phenolic antioxidant and anti-inflammatory agents (avenanthramides). 

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

Also-called: Form of Vitamin C;Ascorbyl Glucoside | What-it-does: antioxidant, skin brightening

A form of skincare superstar, vitamin C. If you do not know why vitamin C is such a big deal in skincare, we have a really detailed, geeky description that's good to read. :) 

So now you know that because pure vitamin C is such a diva (very unstable and hard to formulate) the cosmetic industry is trying to come up with some derivatives that have the badass anti-aging properties of vitamin C (antioxidant protection + collagen boosting + fading hyperpigmentation) but without the disadvantages. This is a hard task, and there is not yet a derivative that is really proven to be better in every aspect, but Ascorbyl Glucoside is one of the best options when it comes to vitamin C derivatives. Let's see why:

What-it-does: chelating

A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). Its special thing is that it also acts as a biostatic and fungistatic agent and remains active even at high pH.

It is often coupled with antimicrobial glycols (such as propanediol) to create a "preservative free preservative system" for cosmetic products.

Malic Acid - goodie
What-it-does: exfoliant, buffering

Malic acid comes from apple and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So malic acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Xylitol - goodie
What-it-does: moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

This ingredient name is not according to the INCI-standard. :( What, why?!

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does soothing | moisturizer/humectant
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]
what‑it‑does emollient
Tiny-winy (micron sized) spheres that store emollient safflower seed oil and vitamin E. Oleosomes are both natural emulsifiers and time-released delivery systems that give the skin long-lasting moisture.  [more]
what‑it‑does soothing | antioxidant
irritancy, com. 0, 0
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
what‑it‑does moisturizer/humectant
Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does antioxidant | emollient
A goodie plant oil coming from the polyphenol-rich seeds of the grape. It's a light emollient oil that is a great source of antioxidant polyphenols, barrier repair fatty acid linoleic acid and antioxidant, skin-protectant vitamin E. 
what‑it‑does emulsifying
Part of Olivem 1000, a natural emulsifier duo that is known for forming biomimetic liquid crystal structures. It doubles as an active ingredient with barrier repairing and soothing properties. [more]
what‑it‑does antioxidant | soothing
Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties. [more]
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
what‑it‑does emollient
Diheptyl Succinate is a natural, "silicone-alternative" emollient that usually comes to the formula with Capryloyl Glycerin/Sebacic Acid Copolymer. [more]
what‑it‑does emollient
irritancy, com. 0, 4
Cocoa Butter - a rich emollient that can moisturize and nourish even the driest skin. Contains fatty acids (mainly oleic - 35%, stearic - 34%, and palmitic - 25%), antioxidant vitamin E and polyphenols. [more]
what‑it‑does emulsifying
An ester coming from sorbitol and the fatty acids of olive oil. It often comes to the formula coupled with Cetearyl Olivate and the two together help water and oil to blend (emulsifier). It's a natural and Ecocert approved duo.
what‑it‑does surfactant/cleansing
what‑it‑does cell-communicating ingredient
irritancy, com. 1-3, 1-3
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
what‑it‑does antioxidant
irritancy, com. 0, 2
An oil soluble vitamin C derivative that has mixed data about its effectiveness. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does emollient
irritancy, com. 0, 0
Sunflower Oil - it's a great emollient that protects & enhances the skin barrier. [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
The friend of Diheptyl Succinate as the duo is usually used together and is touted as a natural silicone alternative. Read more there >>  [more]
what‑it‑does antioxidant | emollient | moisturizer/humectant
An emollient plant oil that contains nourishing fatty acids and antioxidant vitamin E. It's especially rich in α-Linolenic acid (42-49%). [more]
what‑it‑does soothing | emollient
The richest known plant source of super important essential fatty acid, gamma-linolenic acid (GLA). GLA is soothing and nourishing, and can repair even severely dry and irritated skin. [more]
what‑it‑does antioxidant | emollient
Sea buckthorn berry oil - contains rare omega-7 fatty acid, antioxidants, and skin-soothing plant sterols. A nice moisturising and skin protecting oil. [more]
what‑it‑does emollient
A yellow-greenish oil coming from the seeds of Cranberry. Similar to other emollient plant oils, it is loaded with nice fatty acids. It contains a very balanced 1:1 ratio of anti-inflammatory omega-3 (aka linolenic acid) and barrier repairing omega-6 (aka linoleic acid) (30-38%), and also a decent amount of skin-nourishing omega-9, aka oleic acid. [more]
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it. Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
what‑it‑does antioxidant | emollient
Rosehip seed oil - a nice nourishing and moisturizing oil loaded with fatty acids. The cold pressed version also contains trans-retinoic acid, aka tretinoin and has tissue regenerative, wrinkle-decreasing and acne-helping properties. [more]
what‑it‑does emollient | perfuming
The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of  [more]
what‑it‑does emollient
Meadowfoam Oil - An emollient plant that is stable, non-greasy and rapidly absorbed. It gives a soft, smooth, silky skin feel. [more]
what‑it‑does antioxidant | emollient
The emollient plant oil coming from the seeds of Pomegranate. The red fruit has lots of seeds (100-200 per fruit), but 7 kg of them are needed for 1 kg of oil. [more]
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0, 1
An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]
what‑it‑does antioxidant | soothing | emollient | abrasive/scrub
When you hear oatmeal, you probably think of breakfast, but the finely ground version of whole oat kernels, aka colloidal oatmeal, can do good things for your skin, especially if it's dry, itchy or prone to skin-rashes or eczema.Oat is loaded with compounds good for the body, inside or outside, such as soothing agent beta-glucan  [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does antioxidant | skin brightening
A stable and easy to formulate form of skincare superstar, vitamin C. In-vitro studies show that it shows all the three anti-aging benefits (antioxidant protection + collagen boosting + fading hyperpigmentation) that pure vitamin C does. [more]
what‑it‑does chelating
A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). [more]
what‑it‑does exfoliant | buffering
An AHA that comes from apple. An exfoliant, that can gently lift off the dead skin cells of your skin and make it more smooth and fresh. Less effective than glycolic or lactic acid. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does moisturizer/humectant
A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]