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Shiseido White Lucent Day Emulsion Broad Spectrum Spf 23

White Lucent Day Emulsion Broad Spectrum Spf 23

This dewy, smooth brightening moisturizer intensively improves the appearance of dark spots, dullness, and fine lines while protecting the skin against UV rays and pollutants during the day.
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Avobenzone (2.5%) sunscreen goodie
Octinoxate (7.4%) sunscreen 0, 0
Octocrylene (3.0%) sunscreen
Water solvent
Sd Alcohol 40-B solvent, viscosity controlling icky
Dimethicone emollient 0, 1
Dipropylene Glycol solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Diisopropyl Sebacate emollient, solvent
PEG-60 Hydrogenated Castor Oil emulsifying, surfactant/​cleansing
Potassium Methoxysalicylate skin brightening
Erythritol moisturizer/​humectant
Xanthan Gum viscosity controlling
Tocopheryl Acetate antioxidant 0, 0
PEG/PPG-14/7 Dimethyl Ether
PEG/PPG-17/4 Dimethyl Ether
Dipotassium Glycyrrhizate soothing, moisturizer/​humectant goodie
2-O-Ethyl Ascorbic Acid
Caffeine antioxidant, perfuming goodie
Ascorbyl Tetraisopalmitate antioxidant, skin brightening goodie
Phytosteryl Macadamiate
Angelica Keiskei Leaf/Stem Extract
Paeonia Albiflora Root Extract
Crataegus Monogyna Flower Extract
Rehmannia Chinensis Root Extract
Ziziphus Jujuba Fruit Extract
Pyrola Incarnata Extract
Potentilla Erecta Root Extract
Polyquaternium-51 moisturizer/​humectant
PPG-17
PEG-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether viscosity controlling
Triethanolamine buffering 0, 2
Silica viscosity controlling
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Isostearic Acid surfactant/​cleansing, emulsifying
PPG-3 Dipivalate
Hdi/Trimethylol Hexyllactone Crosspolymer
Carbomer viscosity controlling 0, 1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer viscosity controlling
BHT antioxidant, preservative
Sodium Metaphosphate buffering, chelating
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Tocopherol antioxidant 0-3, 0-3 goodie
Disodium EDTA chelating
Sodium Metabisulfite antioxidant, preservative
Prunus Yedoensis Leaf Extract soothing
Phenoxyethanol preservative
Benzoic Acid preservative
Fragrance perfuming icky
Titanium Dioxide sunscreen, colorant goodie
Mica colorant
Iron Oxides colorant 0, 0

Shiseido White Lucent Day Emulsion Broad Spectrum Spf 23
Ingredients explained

Also-called: Butyl Methoxydibenzoylmethane | What-it-does: sunscreen

The famous Avobenzone. It is a special snowflake as it is the only globally available chemical sunscreen agent that provides proper UVA protection (in the US, new generation sunscreen agents are not approved because of impossible FDA regulations). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world. 

It gives very good protection across the whole UVA range (310-400 nm that is both UVA1 and UVA2) with a peak protection at 360 nm. The problem with it, though, is that it is not photostable and degrades in the sunlight. Wikipedia says that avobenzone loses 36% of its UV-absorption capacity after just one hour of sunlight (yep, this is one of the reasons why sunscreens have to be reapplied after a few hours).

Also-called: Octinoxate, Octyl Methoxycinnamate;Ethylhexyl Methoxycinnamate | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A clear, oil-soluble, "cosmetically-elegant" liquid that is the most commonly used chemical sunscreen. It absorbs UVB radiation (at wavelengths: 280-320 nm) with a peak protection at 310nm. 

It only protects against UVB and not UVA rays (the 320-400 nm range) – so always choose products that contain other sunscreens too. It is not very stable either, when exposed to sunlight, it kind of breaks down and loses its effectiveness (not instantly, but over time - it loses 10% of its SPF protection ability within 35 mins). To make it more stable it can be - and should be - combined with other sunscreen agents to give stable and broad-spectrum protection (the new generation sunscreen agent, Tinosorb S is a particularly good one for that).

What-it-does: sunscreen

An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. Its protection is not strong enough on its own but it is quite photostable (loses 10% of SPF protection in 95 mins) and is often used to stabilize other photo-unstable UV-filters, for example, Avobenzone. It is also often used to improve the water resistance of the products. 

Octocrylene's safety profile is generally quite good, though a review study in Contact Dermatitis reports an "increasing number of patients with photo contact allergy to octocrylene." Mainly adults with ketoprofen-sensitivity and children with sensitive skin are affected, so if you have a small kid, it is probably better to use octocrylene-free sunscreens.

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

SD-Alcohol and some numer+letter refers to alcohol (or ethanol) being denaturated with different kind of additives. These additives make sure that the alcohol is poisonous and bad tasting so that nobody drinks their alcohol-loaded toner. 40-B specifically means the additives are denatonium benzoate and t-butyl alcohol.

As for Alcohol Denat in skincare, it's a controversial ingredient. It's a great solvent and makes cosmetically elegant, light formulas but at best it's skin-drying, at worst it's skin-barrier damaging. We have written about alcohol way more here

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

What-it-does: solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, solvent

A clear, colorless, practically odorless, light liquid that works as a handy helper ingredient in sunscreen formulas. It helps to create high-SPF formulas with reduced concentrations of UV-filters and it also helps to create cosmetically elegant formulas (and that's no easy feat when it comes to sunscreens). It absorbs rapidly, makes the product easily spreadable and reduces greasiness coming from the oil-soluble sunscreen agents.

A castor oil derived, white, lard-like helper ingredient that is used as a solubilizer to put fragrances (those are oil loving things) into water-based products such as toners.

What-it-does: skin brightening

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Licorice | What-it-does: soothing, moisturizer/humectant

The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell. 

It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it's a perfect ingredient for problem skin products. 

We don't have description for this ingredient yet.

Caffeine - goodie
What-it-does: antioxidant, perfuming

Hello, our favorite molecule that helps us wake up in the morning and then keeps us going through the day. As a super well-known stimulant from coffee, tea and plenty of other soft drinks, Caffeine needs no introduction. So we will skip right to the part where we talk about what the hell it does in so-so many cosmetic products.

Looking at the research, we were surprised to find how versatile Caffeine is. It is a small, water-loving molecule with pretty good skin penetration abilties. Once in the skin, it has nice antioxidant properties, meaning that it reduces the formation of evil free radicals and it might even be useful in preventing UV-induced skin cancers. 

Also-called: Form of Vitamin C, Ascorbyl Isotetrapalmitate, Ascorbyl Tetraisopalmitate, ATIP;Tetrahexyldecyl Ascorbate | What-it-does: antioxidant, skin brightening

Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of skincare big shot Vitamin C. If you do not know, why Vitamin C is such a big deal in skincare, click here and read all about it. We are massive vitamin C fans and have written about it in excruciating detail.

So now, you know that Vitamin C is great and all, but it's really unstable and gives cosmetics companies many headaches. To solve this problem they came up with vitamin C derivatives, and one of them is Tetrahexyldecyl Ascorbate (let's call it ATIP in short).

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

A biocompatible copolymer (a big molecule that consists of more than one type of building blocks) that has the same structure as important cell membrane ingredient, phospholipid. It's a good skin moisturizer, leaves a silky, smooth feel on the skin and can help to reduce irritation caused by some not-so-nice ingredients (like surfactants).

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: buffering | Irritancy: 0 | Comedogenicity: 2

It’s a little helper ingredient that helps to set the pH of a cosmetic formulation to be just right. It’s very alkaline (you know the opposite of being very acidic): a 1% solution has a pH of around 10.

It does not have the very best safety reputation but in general, you do not have to worry about it. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

A liquid fatty acid created from oleic acid. It's claimed to have great odour, thermal and oxidation stability and is great for  the stabilization of pigments and mineral particles in oils and solvents. It's quite popular in foundations.

We don't have description for this ingredient yet.

A handy spherical powder that's often combined with fellow spherical powder, Polymethylsilsesquioxane to form a high-performing texturizing duo. The duo is claimed to provide excellent slip, fluidity and overall skin feel and gives soft focus and wrinkle correction to the formula. It also has strong de-tackifying and anti-caking properties. 

What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 1

A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula.  It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.

Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Both of them are big molecules that contain acrylic acid units, but Acrylates/C10-30 Alkyl Acrylate Crosspolymer also contains some other monomers that are hydrophobic, i.e. water-hating. 

This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). 

Also-called: Butylated Hydroxy Toluene | What-it-does: antioxidant, preservative

It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.

There is some controversy around BHT. It's not a new ingredient, it has been used both as a food and cosmetics additive since the 1970s. Plenty of studies tried to examine if it's a carcinogen or not. This Truth in Aging article details the situation and also writes that all these studies examine BHT when taken orally.

What-it-does: buffering, chelating

We don't have description for this ingredient yet.

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: antioxidant, preservative

We don't have description for this ingredient yet.

What-it-does: soothing

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

You may also want to take a look at...

what‑it‑does sunscreen
Avobenzone - the only globally available chemical sunscreen that gives proper UVA protection. It is not photostable so has to be combined with ingredients that help to stabilize it. [more]
what‑it‑does sunscreen
irritancy, com. 0, 0
Octinoxate - an old-school chemical sunscreen that absorbs UVB radiation (wavelengths: 280-320 nm). Not photostable and does not protect against UVA. [more]
what‑it‑does sunscreen
An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It's a great solvent and creates cosmetically elegant light formulas but can also be very drying. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does solvent
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | solvent
A light liquid that works as a handy helper ingredient in sunscreen formulas. It both helps to boost SPF protection as well as to create light, elegant formulas. [more]
what‑it‑does emulsifying | surfactant/cleansing
A castor oil derived, white, lard-like helper ingredient that is used as a solubilizer to put fragrances into water-based products such as toners.
what‑it‑does skin brightening
what‑it‑does moisturizer/humectant
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does soothing | moisturizer/humectant
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell.  It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it' [more]
what‑it‑does antioxidant | perfuming
The well-known stimulant from coffee. It has nice antioxidant properties and can improve the microcirculation. Might be helpful for dark circles, puffy eyes, as well as cellulite and hair loss. [more]
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
what‑it‑does moisturizer/humectant
A biocompatible copolymer with a similar structure to cell membrane ingredient, phospholipid. It's a good skin moisturizer and can also help to reduce irritation. [more]
what‑it‑does viscosity controlling
what‑it‑does buffering
irritancy, com. 0, 2
Helps to set the pH of a cosmetic formulation to be right. It’s very alkaline. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does surfactant/cleansing | emulsifying
A liquid fatty acid with great odour, thermal and oxidation stability. It's great for the stabilization of pigments and mineral particles in oils and solvents. [more]
A handy spherical powder that gives excellent slip, fluidity and overall skin feel to the formula (often combined with Polymethylsilsesquioxane). [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 1
A handy white powder that magically converts a liquid into a nice gel formula. [more]
what‑it‑does viscosity controlling
A common helper ingredient that stabilizes emulsions and helps to thicken up products. [more]
what‑it‑does antioxidant | preservative
It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.There is some controversy around BHT. [more]
what‑it‑does buffering | chelating
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does antioxidant | preservative
what‑it‑does soothing
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]