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SEKKISEI MYV Protect Day Cream Spf30 Pa++

Protect Day Cream Spf30 Pa++

It is deeply fused with the Chinese plant to form a protective film on the skin. Even during the day when the skin is prone to the condition, it can maintain the swelling and elasticity of the skin, and it has the effect of tightening pores and smoothing fine lines. Soothes tired skin and enhances skin's protection against environmental damage, creating a clear, swellable feel from the inside of the skin.
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Highlights

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water (Aqua) solvent
Dipropylene Glycol solvent, perfuming, viscosity controlling
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Diethylhexyl Succinate emollient, solvent 0, 2
Ethylhexyl Methoxycinnamate sunscreen 0, 0
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Butylene Glycol moisturizer/​humectant, solvent, viscosity controlling 0, 1
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Polysilicone-15 sunscreen goodie
Diphenylsiloxy Phenyl Trimethicone
Diethylamino Hydroxybenzoyl Hexyl Benzoate sunscreen goodie
Glyceryl Stearate emollient, emulsifying 0, 1-2
Silica viscosity controlling
Triethanolamine buffering 0, 2
Angelica Acutiloba Root Extract
Caffeine antioxidant, perfuming goodie
Calendula Officinalis Flower Extract soothing, antioxidant, perfuming goodie
Coix Lacryma-Jobi Ma-Yuen Seed Extract
Curcuma Longa (Turmeric) Rhizome Extract
Hamamelis Virginiana (Witch Hazel) Leaf Extract soothing, antimicrobial/​antibacterial goodie
Melothria Heterophylla Root Extract
Rosa Laevigata Fruit Extract
Acrylates/C10-30 Alkyl Acrylate Crosspolymer viscosity controlling
Aluminum Hydroxide emollient, moisturizer/​humectant, viscosity controlling
Behenyl Alcohol emollient, viscosity controlling
BHT antioxidant, preservative
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine sunscreen goodie
Carbomer viscosity controlling 0, 1
Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer viscosity controlling
Disodium EDTA chelating, viscosity controlling
Isohexadecane emollient, solvent
Isostearic Acid surfactant/​cleansing, emulsifying
PEG-10 Hydrogenated Castor Oil emollient, emulsifying
PEG-80 Hydrogenated Castor Oil emulsifying, surfactant/​cleansing
Polysorbate 80 emulsifying, surfactant/​cleansing 0, 0
PPG-38-Buteth-37 surfactant/​cleansing
PVP viscosity controlling 0, 0
Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer viscosity controlling
Sorbitan Oleate emulsifying 0, 3
Stearic Acid emollient, viscosity controlling 0, 2-3
Synthetic Fluorphlogopite viscosity controlling
Talc abrasive/​scrub 0, 1
Trilaureth-4 Phosphate emulsifying, surfactant/​cleansing
Phenoxyethanol preservative
Fragrance (Parfum) perfuming icky
Iron Oxides (Ci 77491) colorant 0, 0
Titanium Dioxide (Ci 77891) colorant 0, 0

SEKKISEI MYV Protect Day Cream Spf30 Pa++
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities. 

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion. If you wanna know more, we wrote a more detailed explanation about what's the deal with alcohol in skincare products at alcohol denat. (it's also alcohol, but with some additives to make sure no one drinks it).

What-it-does: emollient, solvent | Irritancy: 0 | Comedogenicity: 2

We don't have description for this ingredient yet.

Also-called: Octinoxate, Octyl Methoxycinnamate | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A clear, oil-soluble, "cosmetically-elegant" liquid that is the most commonly used chemical sunscreen. It absorbs UVB radiation (at wavelengths: 280-320 nm) with a peak protection at 310nm. 

It only protects against UVB and not UVA rays (the 320-400 nm range) – so always choose products that contain other sunscreens too. It is not very stable either, when exposed to sunlight, it kind of breaks down and loses its effectiveness (not instantly, but over time - it loses 10% of its SPF protection ability within 35 mins). To make it more stable it can be - and should be - combined with other sunscreen agents to give stable and broad-spectrum protection (the new generation sunscreen agent, Tinosorb S is a particularly good one for that).

Regarding safety, there are also some concerns around Octinoxate. In vitro (made in the lab not on real people) and animal studies have shown that it may produce hormonal (estrogen-like) effects. Do not panic, the studies were not conducted under real life conditions on real human people, so it is probably over-cautious to avoid Octinoxate altogether. However, if you are pregnant or a small child (under 2 yrs. old), choose a physical (zinc oxide/titanium dioxide) or new-generation Tinosorb based sunscreen, just to be on the super-safe side. :) 

Overall, Ethylhexyl Methoxycinnamate is an old-school chemical sunscreen agent. There are plenty of better options for sun protection today, but it is considered "safe as used" (and sunscreens are pretty well regulated) and it is available worldwide (can be used up to 10% in the EU and up to 7.5% in the US).

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: moisturizer/humectant, solvent, viscosity controlling | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Also-called: Parsol SLX | What-it-does: sunscreen

A silicone-based, chemical sunscreen agent that protects the skin in the UVB range (290-320 nm) with a peak absorbance at 312 nm. It is a colorless to pale yellow liquid with nice and non-shiny (at least compared to most other sunscreens) sensorial properties. 

It is a pretty good team player and can stabilize the famously unstable UVA filter, avobenzone and works especially well with Ensulizole to achieve high SPF protection. It is approved up to 10% as a sunscreen filter in the EU and most parts of the world, except for the United States. 

We don't have description for this ingredient yet.

Also-called: Uvinul A Plus, DHHB | What-it-does: sunscreen

Diethylamino Hydroxybenzoyl Hexyl Benzoate is a new generation, chemical sunscreen agent (not available in the US due to impossible FDA regulations) that's designed for high UVA protection and high photostability. It gives sun protection in the whole UVA range (320-400 nm) with peak protection at 354nm. It can be used up to 10% worldwide except for the US and Canada. 

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

It also occurs naturally in our body and is used as a food additive. As cosmetic chemist Colins writes it, "its safety really is beyond any doubt".

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: buffering | Irritancy: 0 | Comedogenicity: 2

It’s a little helper ingredient that helps to set the pH of a cosmetic formulation to be just right. It’s very alkaline (you know the opposite of being very acidic): a 1% solution has a pH of around 10.

It does not have the very best safety reputation but in general, you do not have to worry about it. 

What is true is that if a product contains so-called N-nitrogenating agents (e.g.: preservatives like 2-Bromo-2-Nitropropane-1,3-Diol, 5-Bromo-5-Nitro- 1,3-Dioxane or sodium nitrate - so look out for things with nitro, nitra in the name) that together with TEA can form some not nice carcinogenic stuff (that is called nitrosamines). But with proper formulation that does not happen, TEA in itself is not a bad guy. 

But let’s assume a bad combination of ingredients were used and the nitrosamines formed. :( Even in that case you are probably fine because as far as we know it cannot penetrate the skin. 

But to be on the safe side, if you see Triethanolamine in an INCI and also something with nitra, nitro in the name of it just skip the product, that cannot hurt.

We don't have description for this ingredient yet.

Caffeine - goodie
What-it-does: antioxidant, perfuming

Hello, our favorite molecule that helps us wake up in the morning and then keeps us going through the day. As a super well-known stimulant from coffee, tea and plenty of other soft drinks, Caffeine needs no introduction. So we will skip right to the part where we talk about what the hell it does in so-so many cosmetic products.

Looking at the research, we were surprised to find how versatile Caffeine is. It is a small, water-loving molecule with pretty good skin penetration abilties. Once in the skin, it has nice antioxidant properties, meaning that it reduces the formation of evil free radicals and it might even be useful in preventing UV-induced skin cancers. 

A well-known thing about Caffeine is that it improves the microcirculation of the blood vessels. Though conventional wisdom and anecdotal evidence says that this property is helpful for dark under-eye circles and puffy eyes, we have to mention that the double-blind research we have found about a 3% caffeine gel concluded that "the overall efficacy of the selected caffeine gel in reducing puffy eyes was not significantly different from that of its gel base."  But you know, the proof is in the pudding.

Another thing Caffeine is used for in body care products is its anti-cellulite effects. In theory, it can speed up the lipolysis process (the "fat burning"  by our cells) and stimulate the draining lymph system that might lead to the improvement of cellulite. But here again, the evidence that it actually makes a measurable, let alone visible,  improvement on actual human beings is limited (we could find only some animal skin studies or caffeine being combined with other actives). 

Last, but not least, we have to write about caffeine and hair growth. The theory is that it can inhibit the activity of the 5-α-reductase enzyme that plays an important role in hair loss and allows a renewed growth phase of the hair. We have found some recent and promising research to back this up. A 2017 study compared a 0.2% caffeine liquid with a 5% Minoxidil  (an FDA approved active to treat baldness) solution and found that  "a caffeine-based topical liquid should be considered as not inferior to minoxidil 5% solution in men with androgenetic alopecia", or English translation means that the caffeine liquid was pretty much as good as the FDA-approved Minoxidil stuff. Not bad!

Overall, we think that caffeine is a very versatile and biologically active ingredient. Even though some of its effects are more hyped up than backed up, it is still a nice to have on many ingredient lists. 

Also-called: Calendula Extract, Marigold Extract | What-it-does: soothing, antioxidant, perfuming

The extract coming from the popular garden plant Calendula or Marigold. According to manufacturer info, it's used  for many centuries for its exceptional healing powers and is particularly remarkable in the treatment of wounds. It contains flavonoids that give the plant anti-inflammatory and antioxidant properties. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Witch Hazel Leaf Extract;Hamamelis Virginiana Leaf Extract | What-it-does: soothing, antimicrobial/antibacterial, astringent

The extract created from the leaves of the hazelnut-bush-like-magic-tree, commonly called Witch Hazel. We have gone into detail about Witch Hazel in cosmetic products here (it's astringent, soothing, antioxidant and antibacterial), but the important part to know about the leaves is that they contain much, much less active components than the bark. In fact, it contains hardly any tannins (only 0.04%) and the most active component in the leaves is the antibacterial gallic acid

Too many tannins can be very astringent and irritating to the skin, so this is not necessarily a bad thing. Even the small amount of active components in the leaves seem to give it nice soothing, astringent, and antibacterial properties

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Both of them are big molecules that contain acrylic acid units, but Acrylates/C10-30 Alkyl Acrylate Crosspolymer also contains some other monomers that are hydrophobic, i.e. water-hating. 

This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). 

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

Other than that, Aluminum Hydroxide also often shows up in composite pigment technologies where it is used the other way around (as the base material and not as the coating material) and helps to achieve higher color coverage with less pigment

A fatty alcohol (the non-drying type with a long oil loving chain of 22 carbon atoms) that is used to increase the viscosity of the formula and it also helps the oily and the watery parts to stay nicely mixed together (called emulsion stabilizing). 

Also-called: Butylated Hydroxy Toluene | What-it-does: antioxidant, preservative

It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.

There is some controversy around BHT. It's not a new ingredient, it has been used both as a food and cosmetics additive since the 1970s. Plenty of studies tried to examine if it's a carcinogen or not. This Truth in Aging article details the situation and also writes that all these studies examine BHT when taken orally.

As for cosmetics, the CIR (Cosmetic Ingredient Review) concluded that the amount of BHT used in cosmetic products is low (usually around 0.01-0.1%),  it does not penetrate skin far enough to be absorbed into the bloodstream and it is safe to use in cosmetics.

Also-called: Tinosorb S, Bemotrizinol | What-it-does: sunscreen

Its INCI name is a bit of a mouthful, but Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine is worth recognizing it as it is one of the best sunscreen agents known today. Unfortunately, it's not FDA-approved so you will not find it in sunscreens coming from the US (not because it's not good, but because US regulations make it impossible for newer sunscreen agents to get approved), but it is widely available in other parts of the world like Europe, Australia or Asia. 

It is a broad-spectrum (covers the whole UVB and UVA range, 280-400 nm) chemical sunscreen agent with peak protections at about 310 and 345 nm and unlike older UV filters, it's very photostable. It hardly deteriorates in the presence of UV light and it's also useful in stabilizing other less stable sunscreen agents, like the famous UVA protector, avobenzone.

It's a new generation sunscreen agent that was specifically designed for high SPF and good UVA protection and based on a 2007 study that compared 18 sunscreen agents available in the EU it really had the best SPF protection (they used the highest concentration allowed by EU regulations from each 18 sunscreens and Trinosorb S gave an SPF 20 all by itself). 

It is an oil-soluble, slightly yellowish powder that is not absorbed into the skin too much. This is good news for a sunscreen agent as it needs to be on the surface of the skin to do its job properly. Regarding Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine side effects, we have good news here as well: it has a great safety profile and unlike a couple of other chemical sunscreens, Trinosorb S (and M) does not show estrogenic activity. 

Overall, we think Trinosorb S is one of the best sunscreen options available today.

Are you into sunscreen agents? We have shiny explanations (along with product lists) about others as well:

What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 1

A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula.  It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. It is typically used in tiny amounts, around 0.1% or even less.

What-it-does: emollient, solvent

A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth (aka emollient). It's often used in makeup products mixed with silicones to give shine and slip to the product. It's also great for cleansing dirt and oil from the skin as well as for taking off make-up.

A liquid fatty acid created from oleic acid. It's claimed to have great odour, thermal and oxidation stability and is great for  the stabilization of pigments and mineral particles in oils and solvents. It's quite popular in foundations.

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

A common little helper ingredient that helps water and oil to mix together, aka emulsifier. 

The number at the end refers to the oil-loving part and the bigger the number  the more emulsifying power it has. 20 is a weak emulsifier, rather called solubilizer used commonly in toners while 60 and 80 are more common in serums and creams.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Also-called: Poly Vinyl Pyrollidone | What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

These three letters stand for Poly Vinyl Pyrollidone, a big molecule created from repeated units of Vinyl Pyrrolidone, aka VP. Its main thing is being an important film former. It was the first synthetic polymer introduced as a hair fixative in the 1950s instead of insect-derived Shellac. 

So PVP likes to attach itself to surfaces such as the hair and the skin and forms a nice, thin, even film there. The film is useful for holding a hairstyle or extending the wear of color cosmetics and sunscreens. The disadvantage of PVP is that the film is a bit brittle and that PVP loves water (hygroscopic) that tends to destroy the film. This is the reason why hair styled with a PVP based product loses its style in high humidity. To fix this problem, there are now several versions of VP containing film formers that are less sensitive to humidity, for example, the molecule called VP/VA Copolymer

A copolymer is a big molecule that consists not of one but of two repeating subunits. This particular copolymer is a handy helper ingredient to form nice gel textures.

It usually comes to the formula combined with emollients (such as  C13-14 Isoparaffin, Isohexadecane, Isononyl Isononanoate or Squalane) and can be used as an emulsifier and/or thickener to produce milky gel emulsions with a soft and non-tacky skin feel. 

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 3

A mainly oil-loving, vegetable raw material based ingredient that helps water and oil to mix together, aka emulsifier. It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments or inorganic sunscreens (zinc/titanium dioxide) to disperse nice and even in liquids.  

Chemically speaking, it comes from the attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the unsaturated fatty acid Oleic Acid, that creates a partly water (the sorbitan part) and partly oil soluble (oleic part) molecule. 

What-it-does: emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2-3

A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).

Also-called: Synthetic Mica | What-it-does: viscosity controlling

Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high). It is also more transparent and has improved light reflection. 

The two main use cases for Synthetic Fluorphlogopite is being used neat as a superior "filler" or skin tone enhancer or it can also serve as a base for multi-layered, composite pigments such as pearl effect pigments where it is coated with one or more layers of metal oxide, most commonly titanium dioxide. 

What-it-does: absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 1

Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects.

Chemically speaking, it is a clay mineral (hydrated magnesium silicate) that is mined in several countries. The drawback of mined minerals is potential impurities and the version used in cosmetics has to be white (not gray like cheaper grades), free from asbestos, sterilized and have thin plates for a maximum slip. 

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

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what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does solvent | perfuming | viscosity controlling
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
what‑it‑does emollient | solvent
irritancy, com. 0, 2
what‑it‑does sunscreen
irritancy, com. 0, 0
Octinoxate - an old-school chemical sunscreen that absorbs UVB radiation (wavelengths: 280-320 nm). Not photostable and does not protect against UVA. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does moisturizer/humectant | solvent | viscosity controlling
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does sunscreen
A silicone-based, chemical sunscreen agent that protects the skin in the UVB range (290-320 nm) with a peak absorbance at 312 nm. It is a colorless to pale yellow liquid with nice and non-shiny (at least compared to most other sunscreens) sensorial properties.  It is a pretty good team player and can stabilize the famously unstable UVA filter, avobenzone and works especially well with& [more]
what‑it‑does sunscreen
Uvinul A Plus - A new generation, chemical sunscreen agent (not available in the US due to impossible FDA regulations) that's designed for high UVA protection and high photostability. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does buffering
irritancy, com. 0, 2
Helps to set the pH of a cosmetic formulation to be right. It’s very alkaline. [more]
what‑it‑does antioxidant | perfuming
The well-known stimulant from coffee. It has nice antioxidant properties and can improve the microcirculation. Might be helpful for dark circles, puffy eyes, as well as cellulite and hair loss. [more]
what‑it‑does soothing | antioxidant | perfuming
Marigold extract - contains flavonoids that give the plant anti-inflammatory and antioxidant properties. [more]
what‑it‑does soothing | antimicrobial/antibacterial
Witch Hazel Leaf Extract - well known soothing, astringent and antibacterial ingredient. In general, the leaves contain much less active components than the bark so it's more gentle to the skin. [more]
what‑it‑does viscosity controlling
A common helper ingredient that stabilizes emulsions and helps to thicken up products. [more]
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant. However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
what‑it‑does emollient | viscosity controlling
A fatty alcohol (the non-drying type) that is used to increase the viscosity of the formula and stabilize emulsions. [more]
what‑it‑does antioxidant | preservative
It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.There is some controversy around BHT. [more]
what‑it‑does sunscreen
Tinosorb S - a new generation, broad-spectrum and very photostable sunscreen agent with great safety profile. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 1
A handy white powder that magically converts a liquid into a nice gel formula. [more]
what‑it‑does viscosity controlling
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does emollient | solvent
A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth. [more]
what‑it‑does surfactant/cleansing | emulsifying
A liquid fatty acid with great odour, thermal and oxidation stability. It's great for the stabilization of pigments and mineral particles in oils and solvents. [more]
what‑it‑does emollient | emulsifying
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0, 0
A common little helper ingredient that helps water and oil to mix together, aka emulsifier. [more]
what‑it‑does surfactant/cleansing
what‑it‑does viscosity controlling
irritancy, com. 0, 0
These three letters stand for Poly Vinyl Pyrollidone, a big molecule created from repeated units of Vinyl Pyrrolidone, aka VP. Its main thing is being an important film former. [more]
what‑it‑does viscosity controlling
A big molecule used as a helper ingredient to form nice gel textures. [more]
what‑it‑does emulsifying
irritancy, com. 0, 3
A mainly oil-loving, vegetable raw material based ingredient that helps water and oil to mix together, aka emulsifier. It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments or inorganic sunscreens (zinc/titanium dioxide) to disperse nice and even in liquids.   [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 0, 2-3
A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]
what‑it‑does viscosity controlling
Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high). [more]
what‑it‑does abrasive/scrub
irritancy, com. 0, 1
Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.