Leaders 7 Wonders Mediterranean Olive Brightening Mask
Leaders

7 Wonders Mediterranean Olive Brightening Mask

Struggling with uneven skin tone and hyperpigmentation? This coconut gel mask is infused with olive oil to remedy dull, tired skin and leaves the skin dewy! Olive oil, used by ancient [more] [more] mediterranean people as a remedy to troubled skin, brightens dull, tired skin and helps even skin tone. Rich in healthy fats and phenolic antioxidant Vitamin E, olive oil rids skin of free radicals and repairs existing environmental damage. [less]
Uploaded by: mqyf on 25/05/2018

Ingredients overview

Water
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
1,2-Hexanediol
what‑it‑does solvent
A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]
,
Chamomilla Recutita (Matricaria) Flower Extract
what‑it‑does soothing | antioxidant
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
,
Cocos Nucifera (Coconut) Fruit Extract
what‑it‑does emollient
The extract coming from the coconut fruit. It is a similar thing to coconut water and fruit juice and is loaded with sugars, minerals, amino acids. It is also claimed to have vitalizing and energizing effects, and some smoothing, emollient and hydrating props.If you are into coconut, we have more details at coconut water and coconut oil. [more]
,
Betaine
what‑it‑does moisturizer/humectant
A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]
,
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.
,
Portulaca Oleracea Extract
what‑it‑does soothing | antioxidant
Purslane Extract - a traditional Korean medicinal plant with skin-soothing, antioxidant and wound healing abilities. [more]
, [more]
Acer Saccharum (Sugar Maple) Extract
The extract coming from the Sugar Maple tree, the one whose leaf is on the Canadian flag and gives us maple syrup.The main reason it is used in skin care is that it contains natural AHA acids, namely Malic and Tartaric, and hence why it supposedly helps slough off dead skin cells in combination with other acid-containing fruit extracts as part of the trade name ACB Fruit Mix. [more]
,
Ethylhexylglycerin
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
,
Arnica Montana Flower Extract
Mountain Arnica Extract - Most famously used to treat bruisings, though the scientific basis for its effectiveness is questionable. [more]
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Hamamelis Virginiana (Witch Hazel) Water
what‑it‑does soothing
The distillate created from the hazelnut-bush-like magic tree, commonly called Witch Hazel. It might have astringent, soothing, antioxidant and antibacterial properties. [more]
,
Olea Europaea (Olive) Fruit Oil
what‑it‑does antioxidant | emollient
Olive oil - an oleic acid-rich (55-83%) emollient plant oil that can moisturize dry skin. Also, it contains antioxidant polyphenols and vitamin E. [more]
,
Fragrance
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
,
Houttuynia Cordata Extract, Ledum Palustre Extract, Saururus Chinensis Extract, Artemisia Absinthium Extract, Artemisia Capillaris Flower Extract, Achillea Millefolium Extract
what‑it‑does soothing | surfactant/cleansing
,
Ecklonia Cava Extract, Morus Alba Bark Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract
what‑it‑does soothing | emollient
,
Alchemilla Vulgaris Extract, Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Gentiana Lutea Root Extract, Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
,
Panthenol
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
,
Niacinamide
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
,
Tocopheryl Acetate
what‑it‑does antioxidant
irritancy, com. 0 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
,
Retinyl Palmitate
what‑it‑does cell-communicating ingredient
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
,
Biotin
Vitamin H is a great supplement for stronger nails and hair. As a skincare ingredient, it's a bit more questionable, but it might smooth the skin and strengthen the hair. [more]
,
Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
,
Folic Acid, Dipotassium Glycyrrhizate
what‑it‑does soothing
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell. It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it' [more]
,
Ceramide 3
what‑it‑does skin-identical ingredient
Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
,
Glyceryl Linolenate
what‑it‑does emollient
,
Glyceryl Linoleate
what‑it‑does emollient | emulsifying
,
Glyceryl Arachidonate
what‑it‑does emollient | emulsifying
[less]

Highlights

Key Ingredients

Anti-acne: Niacinamide
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
Antioxidant: Chamomilla Recutita (Matricaria) Flower Extract
what‑it‑does soothing | antioxidant
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
,
Portulaca Oleracea Extract
what‑it‑does soothing | antioxidant
Purslane Extract - a traditional Korean medicinal plant with skin-soothing, antioxidant and wound healing abilities. [more]
,
Olea Europaea (Olive) Fruit Oil
what‑it‑does antioxidant | emollient
Olive oil - an oleic acid-rich (55-83%) emollient plant oil that can moisturize dry skin. Also, it contains antioxidant polyphenols and vitamin E. [more]
,
Tocopheryl Acetate
what‑it‑does antioxidant
irritancy, com. 0 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
,
Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
Cell-communicating ingredient: Niacinamide
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
,
Retinyl Palmitate
what‑it‑does cell-communicating ingredient
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
Skin brightening: Niacinamide
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
,
Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Ceramide 3
what‑it‑does skin-identical ingredient
Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
Soothing: Chamomilla Recutita (Matricaria) Flower Extract
what‑it‑does soothing | antioxidant
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
,
Portulaca Oleracea Extract
what‑it‑does soothing | antioxidant
Purslane Extract - a traditional Korean medicinal plant with skin-soothing, antioxidant and wound healing abilities. [more]
,
Hamamelis Virginiana (Witch Hazel) Water
what‑it‑does soothing
The distillate created from the hazelnut-bush-like magic tree, commonly called Witch Hazel. It might have astringent, soothing, antioxidant and antibacterial properties. [more]
,
Achillea Millefolium Extract
what‑it‑does soothing | surfactant/cleansing
,
Malva Sylvestris (Mallow) Extract
what‑it‑does soothing | emollient
,
Panthenol
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
,
Dipotassium Glycyrrhizate
what‑it‑does soothing
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell. It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it' [more]

Show all ingredients by function

Other Ingredients

Antimicrobial/antibacterial: Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
Emollient: Cocos Nucifera (Coconut) Fruit Extract
what‑it‑does emollient
The extract coming from the coconut fruit. It is a similar thing to coconut water and fruit juice and is loaded with sugars, minerals, amino acids. It is also claimed to have vitalizing and energizing effects, and some smoothing, emollient and hydrating props.If you are into coconut, we have more details at coconut water and coconut oil. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
,
Olea Europaea (Olive) Fruit Oil
what‑it‑does antioxidant | emollient
Olive oil - an oleic acid-rich (55-83%) emollient plant oil that can moisturize dry skin. Also, it contains antioxidant polyphenols and vitamin E. [more]
,
Malva Sylvestris (Mallow) Extract
what‑it‑does soothing | emollient
,
Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
,
Glyceryl Linolenate
what‑it‑does emollient
,
Glyceryl Linoleate
what‑it‑does emollient | emulsifying
,
Glyceryl Arachidonate
what‑it‑does emollient | emulsifying
Emulsifying: Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
,
Glyceryl Linoleate
what‑it‑does emollient | emulsifying
,
Glyceryl Arachidonate
what‑it‑does emollient | emulsifying
Moisturizer/humectant: Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Betaine
what‑it‑does moisturizer/humectant
A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
,
Panthenol
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
,
Niacinamide
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
Perfuming: Fragrance
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
Preservative: Ethylhexylglycerin
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
Solvent: Water
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
1,2-Hexanediol
what‑it‑does solvent
A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
Surfactant/cleansing: Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Achillea Millefolium Extract
what‑it‑does soothing | surfactant/cleansing
Viscosity controlling: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
1,2-Hexanediol solvent
Chamomilla Recutita (Matricaria) Flower Extract soothing, antioxidant goodie
Cocos Nucifera (Coconut) Fruit Extract emollient
Betaine moisturizer/​humectant goodie
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer viscosity controlling
Portulaca Oleracea Extract soothing, antioxidant goodie
Acer Saccharum (Sugar Maple) Extract
Ethylhexylglycerin preservative
Caprylyl Glycol moisturizer/​humectant, emollient
Arnica Montana Flower Extract icky
Xanthan Gum viscosity controlling, emulsifying, surfactant/​cleansing
Hamamelis Virginiana (Witch Hazel) Water soothing goodie
Olea Europaea (Olive) Fruit Oil antioxidant, emollient goodie
Fragrance perfuming icky
Houttuynia Cordata Extract
Ledum Palustre Extract
Saururus Chinensis Extract
Artemisia Absinthium Extract
Artemisia Capillaris Flower Extract
Achillea Millefolium Extract soothing, surfactant/​cleansing
Ecklonia Cava Extract
Morus Alba Bark Extract
Veronica Officinalis Extract
Melissa Officinalis Leaf Extract
Malva Sylvestris (Mallow) Extract soothing, emollient
Alchemilla Vulgaris Extract
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Primula Veris Extract
Mentha Piperita (Peppermint) Leaf Extract
Gentiana Lutea Root Extract
Hydrogenated Lecithin emollient, emulsifying goodie
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Niacinamide cell-communicating ingredient, skin brightening, anti-acne, moisturizer/​humectant superstar
Tocopheryl Acetate antioxidant 0, 0
Retinyl Palmitate cell-communicating ingredient
Biotin
Ascorbic Acid antioxidant, skin brightening superstar
Folic Acid
Dipotassium Glycyrrhizate soothing goodie
Ceramide 3 skin-identical ingredient goodie
Glyceryl Linolenate emollient
Glyceryl Linoleate emollient, emulsifying
Glyceryl Arachidonate emollient, emulsifying

Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: solvent

A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives

Also-called: German Chamomile Flower Extract | What-it-does: soothing, antioxidant

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.

Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action in animal studies. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).  

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Though chamomile is usually a goodie for the skin, it's also not uncommon to have an allergic reaction to it. 

Also-called: Coconut Fruit Extract | What-it-does: emollient

The extract coming from the coconut fruit. It is a similar thing to coconut water and fruit juice and is loaded with sugars, minerals, amino acids. It is also claimed to have vitalizing and energizing effects, and some smoothing, emollient and hydrating props.

If you are into coconut, we have more details at coconut water and coconut oil

Betaine - goodie
What-it-does: moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Betain's special thing is being an osmolyte, a molecule that helps to control cell-water balance.  It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thus protects them from denaturation and increases their thermodynamic stability. 

It also gives sensorial benefits to the formula and when used in cleansers, it helps to make them milder and gentler. 

This horribly long named thing is a helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.

Also-called: Purslane Extract | What-it-does: soothing, antioxidant

A nice succulent with bright yellow flowers and edible nutritious vegetables. It's a famous plant in Korean traditional medicine to treat infection and irritated skin.

Modern research confirms that it's loaded with skin-goodies: it's the richest green plant source of omega-3 fatty acids (α-linolenic acid), contains NMFs (polysaccharides and amino acids),  vitamins (β-carotene), minerals, and antioxidants (yellow betaxanthins and reddish betacyanins). Thanks to all its beneficial components, Purslane Extract has several magic properties: it's a great anti-inflammatory and antioxidant agent and also has wound healing abilities

Also-called: Sugar Maple Extract

The extract coming from the Sugar Maple tree, the one whose leaf is on the Canadian flag and gives us maple syrup.

The main reason it is used in skin care is that it contains natural AHA acids, namely Malic and Tartaric, and hence why it supposedly helps slough off dead skin cells in combination with other acid-containing fruit extracts as part of the trade name ACB Fruit Mix. The manufacturer claims that both malic and tartaric increase elasticity in the skin, but from our research, the only confirmed uses of these acids are as pH adjusters, especially in the tiny amounts they can be found in the Fruit Mix (less than 1%).  

What-it-does: preservative

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Also-called: Mountain Arnica Extract

A nice yellow flower living in the mountains. It has been used as a herbal medicine for centuries, though its effect on skin is rather questionable. It's most famously used to treat bruisings, but there are some studies that show that it's not better than placebo (source: wikipedia).  Also, some consider it to be anti-inflammatory, while other research shows that it can cause skin irritation. 

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little of xanthan gum will help make it more gel-like.  Used alone, it can make the formula sticky so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules called glucose and sucrose. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: soothing, astringent

The distillate created from different parts of the hazelnut-bush-like magic tree, commonly called Witch Hazel. Hamamelis Virginiana Water is a bit of a sloppy ingredient name as the leaves, the twigs and the bark can be used to create extracts or distillates and the different parts contain different amounts of biologically active components. But what you are getting is probably a nice water with astringent, soothing, antioxidant and antibacterial magic properties.  

We went into great detail about Witch Hazel in cosmetics here, detailing the main biologically active components and how they are different in different parts of the plant. Click here and read more >>

Also-called: Olive Fruit Oil | What-it-does: antioxidant, emollient

You probably know olive oil from the kitchen as a great and healthy option for salad dressing but it's also a great and healthy option to moisturize and nourish the skin, especially if it's on the dry side. 

Similar to other emollient plant oils, it's loaded with nourishing fatty acids: oleic is the main component (55-83%), and also contains linoleic (3.5-20%) and palmitic acids (7-20%). It also contains antioxidant polyphenols, tocopherols (types of vitamin E) and carotenoids and it's one of the best plant sources of skin-identical emollient, Squalene

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Overall, a great option for dry skin but less so for acne-prone or damaged skin.

Fragrance - icky
Also-called: Fragrance, Parfum | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face than fragrance is not your best friend - no way to know what’s really in it.  

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Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). 

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Also-called: Speedwell Extract

We don't have description for this ingredient yet.

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Also-called: Mallow Extract | What-it-does: soothing, emollient, astringent

We don't have description for this ingredient yet.

What-it-does: astringent

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Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

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Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion. If you wanna know more, we wrote a more detailed explanation about what's the deal with alcohol in skincare products at alcohol denat. (it's also alcohol, but with some additives to make sure no one drinks it).

We don't have description for this ingredient yet.

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We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying

It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize other ingredients. 

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

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Another great thing about panthenol is that it has anti-inflammatory and skin protecting abilities. A study shows that it can reduce the irritation caused by less-nice other ingredients (e.g. fragrance, preservatives or chemical sunscreens) in the product.

Research also shows that it might be useful for wound healing as it promotes fibroblast (nice type of cells in our skin that produce skin-firming collagen) proliferation. 

If that wasn’t enough panthenol is also useful in nail and hair care products. A study shows that a nail treatment liquide with 2% panthenol could effectively get into the nail and significantly increase the hydration of it.

As for the hair the hydration effect is also true there. Panthenol might make your hair softer, more elastic and helps to comb your hair more easily. 

Niacinamide - superstar
Also-called: vitamin B3, nicotinamide | What-it-does: cell-communicating ingredient, skin brightening, anti-acne, moisturizer/humectant
  • A multi-functional skincare superstar with several proven benefits for the skin
  • Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
  • Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
  • Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
  • Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
Read all the geeky details about Niacinamide here >>

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: Form of Retinoids | What-it-does: cell-communicating ingredient

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the queen being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince William, two steps away from the throne. Retinyl palmitate will be then little Prince George, quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

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retinyl palmitate --> retinol -- > retinaldehyde --> all-trans-retinoic acid

As we wrote in our lengthy retinol description the problem is that the conversion is not terribly effective. The evidence that RP is still an effective anti-aging ingredient is not very strong, in fact, it's weak. Dr. Leslie Baumann in her fantastic Cosmetic Dermatology book writes that RP is topically ineffective

What's more, the anti-aging effectiveness is not the only questionable thing about RP. It also exibits questionable behaviour in the presence of UV light and was the center of a debate between the non-profit group, EWG (whose intentions are no doubt good, but its credibility is often questioned by scientists) and a group of scientists and dermatologists lead by Steven Q. Wang, MD,  director of dermatologic surgery at Memorial-Sloan Kettering Cancer Centre. 

Dr. Leslie Baumann wrote a great review of the debate and summarized the research available about retinyl palmitate here.  It seems that there is a study showing RP being photo protective against UVB rays but there is also a study showing RP causing DNA damage and cytotoxicity in association with UVA. 

We think that the truth lies somewhere in the middle, and we agree with Dr. Baumann's conclusion: "sufficient evidence to establish a causal link between RP and skin cancer has not been produced. Nor, I’m afraid, are there any good reasons to recommend the use of RP". We would add especially during the day!

Bottom line: If you wanna get serious about retinoids, RP is not your ingredient (retinol or tretinoin is!). However, if you use a product that you like and it also contains RP, there is no reason to throw it away. If possible use it at night, just to be on the safe side.

Also-called: Vitamin H

Also called vitamin H, biotin is the main component of many enzymes in our body. A nice ingredient to take as a supplement for stronger nails and hair. When you do not take it as a supplement its effects are a bit more questionable but according to manufacturer info it can smooth the skin and strengthen the hair.

Ascorbic Acid - superstar
Also-called: Vitamin C, L-ascorbic acid | What-it-does: antioxidant, skin brightening
  • Works best between a concentration of 5-20%
  • Boosts the skin’s own collagen production
  • Fades pigmentation and brown spots
  • If used under sunscreen it boosts its UV protection
  • Extremely unstable and oxidizes very easily in presence of light or air
  • Stable in solutions with water only if pH is less than 3.5 or in waterless formulations
  • Vit E + C work in synergy and provide superb photoprotection
  • Ferulic acid doubles the photoprotection effect of Vit C+E and helps to stabilize Vit C
  • Potent Vit. C serums might cause a slight tingling on sensitive skin
Read all the geeky details about Ascorbic Acid here >>

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Also-called: Licorice | What-it-does: soothing

The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell. 

It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it's a perfect ingredient for problem skin products. 

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Read more about licorice and why it's a skincare superstar here. 

Ceramide 3 - goodie
Also-called: Ceramide 3 | What-it-does: skin-identical ingredient

One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated

We wrote way more about ceramides at ceramide 1, so click here to know more.

What-it-does: emollient

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What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying

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