Follow us on our new Insta page »
Diane Moist Moist & Shine Shampoo

Moist & Shine Shampoo

Works to: - repair damage caused by UV rays and heat - hydrate dry hair without making it limp - make hair shinier - maintain hair color - make hair softer.
Uploaded by: tanaiin on

Ingredients overview

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Methyl Mea, Tea-Cocoyl Glutamate, Sodium Cocoamphoacetate, Fragrance, Polyquaternium-10, Sodium Benzoate, Phenoxyethanol, Dipropylene Glycol, Citric Acid, Propanediol, Gamma-Docosalactone, Quaternium-33, Terminalia Ferdinandiana Fruit Extract, Microcitrus Australasica Fruit Extract, C12-13 Alkyl Glyceryl Hydrolyzed Hyaluronate, Butylene Glycol, Prunus Domestica Seed Extract, Urea, Hydroxypropyltrimonium Hyaluronate, Keratin, Hydrolyzed Conchiolin Protein, Malus Domestica Fruit Cell Culture Extract, Platinum Powder, Collagen, Hylocereus Undatus Fruit Extract, Isomalt, Hydrolyzed Keratin, Hydrolyzed Hyaluronic Acid, Hydrolyzed Collagen, Sodium Hyaluronate, Locust Bean Hydroxypropyltrimonium Chloride, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Starch Hydroxypropyltrimonium Chloride, Pouteria Sapota Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Sclerocarya Birrea Seed Oil, Theobroma Grandiflorum Seed Butter, Mangifera Indica (Mango) Seed Oil, Glycine Soja (Soybean) Sterols, Ceramide NG, Ceramide AG, Ceramide NP, Ceramide AP, Ceramide EOP, Prunus Armeniaca (Apricot) Kernel Oil, Hydrogenated Apricot Kernel Oil, Hydrogenated Argania Spinosa Kernel Oil, Carapa Guaianensis Seed Oil, Adansonia Digitata Seed Oil, Sodium Chloride, Cholesterol, Sodium Bicarbonate, Argania Spinosa Sprout Cell Extract, Cellulose Gum, Xanthan Gum, Sodium Methyl Cocoyl Taurate, Myristamine Oxide, Potassium Cocoyl Hydrolyzed Keratin, PEG-40 Hydrogenated Castor Oil Pca Isostearate, Lecithin, Quaternium-18, Behentrimonium Chloride, Trigonella Foenum-Graecum Hydroxypropyltrimonium Chloride, Glycerin, Propylene Glycol, Alcohol Denat, Lactic Acid, Tocopherol, Disodium EDTA, Caramel

Highlights

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Sodium C14-16 Olefin Sulfonate surfactant/​cleansing icky
Cocamidopropyl Betaine surfactant/​cleansing
Cocamide Methyl Mea surfactant/​cleansing, viscosity controlling
Tea-Cocoyl Glutamate surfactant/​cleansing
Sodium Cocoamphoacetate surfactant/​cleansing
Fragrance perfuming icky
Polyquaternium-10 viscosity controlling
Sodium Benzoate preservative
Phenoxyethanol preservative
Dipropylene Glycol solvent
Citric Acid buffering
Propanediol solvent, moisturizer/​humectant
Gamma-Docosalactone
Quaternium-33
Terminalia Ferdinandiana Fruit Extract antioxidant, skin brightening
Microcitrus Australasica Fruit Extract exfoliant
C12-13 Alkyl Glyceryl Hydrolyzed Hyaluronate
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Prunus Domestica Seed Extract antioxidant, emollient goodie
Urea skin-identical ingredient, moisturizer/​humectant goodie
Hydroxypropyltrimonium Hyaluronate
Keratin
Hydrolyzed Conchiolin Protein
Malus Domestica Fruit Cell Culture Extract goodie
Platinum Powder abrasive/​scrub
Collagen moisturizer/​humectant goodie
Hylocereus Undatus Fruit Extract
Isomalt moisturizer/​humectant
Hydrolyzed Keratin moisturizer/​humectant
Hydrolyzed Hyaluronic Acid moisturizer/​humectant goodie
Hydrolyzed Collagen emollient, moisturizer/​humectant goodie
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Locust Bean Hydroxypropyltrimonium Chloride
Cetearamidoethyl Diethonium Hydrolyzed Rice Protein
Starch Hydroxypropyltrimonium Chloride viscosity controlling
Pouteria Sapota Seed Oil emollient
Cocos Nucifera (Coconut) Oil emollient, perfuming 0, 4 goodie
Argania Spinosa Kernel Oil antioxidant, emollient goodie
Sclerocarya Birrea Seed Oil emollient goodie
Theobroma Grandiflorum Seed Butter
Mangifera Indica (Mango) Seed Oil emollient goodie
Glycine Soja (Soybean) Sterols emollient
Ceramide NG skin-identical ingredient goodie
Ceramide AG moisturizer/​humectant
Ceramide NP skin-identical ingredient goodie
Ceramide AP skin-identical ingredient goodie
Ceramide EOP skin-identical ingredient goodie
Prunus Armeniaca (Apricot) Kernel Oil emollient 0, 1-2 goodie
Hydrogenated Apricot Kernel Oil
Hydrogenated Argania Spinosa Kernel Oil
Carapa Guaianensis Seed Oil
Adansonia Digitata Seed Oil emollient goodie
Sodium Chloride viscosity controlling
Cholesterol skin-identical ingredient, emollient 0, 0 goodie
Sodium Bicarbonate abrasive/​scrub, buffering
Argania Spinosa Sprout Cell Extract
Cellulose Gum viscosity controlling 0, 0
Xanthan Gum viscosity controlling
Sodium Methyl Cocoyl Taurate surfactant/​cleansing
Myristamine Oxide surfactant/​cleansing, emulsifying
Potassium Cocoyl Hydrolyzed Keratin
PEG-40 Hydrogenated Castor Oil Pca Isostearate
Lecithin emollient, emulsifying goodie
Quaternium-18 surfactant/​cleansing
Behentrimonium Chloride preservative
Trigonella Foenum-Graecum Hydroxypropyltrimonium Chloride
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Propylene Glycol moisturizer/​humectant, solvent 0, 0
Alcohol Denat antimicrobial/​antibacterial, solvent, viscosity controlling icky
Lactic Acid exfoliant, moisturizer/​humectant, buffering superstar
Tocopherol antioxidant 0-3, 0-3 goodie
Disodium EDTA chelating
Caramel colorant

Diane Moist Moist & Shine Shampoo
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: surfactant/cleansing

A versatile and biodegradable cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well. 

What-it-does: surfactant/cleansing

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

A clear,  yellowish liquid that works as a cleansing agent. It has so-called amphoteric structure meaning that its head contains both a positively and a negatively charged part (surfactants are most commonly anionic meaning their head has a negative charge). Its structure makes Sodium Cocoamphoacetate very mild with great foaming properties. It's popular in baby products. 

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities. 

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: antioxidant, skin brightening

We don't have description for this ingredient yet.

Also-called: Caviar Lime Fruit Extract | What-it-does: exfoliant

This is a cool looking fruit coming from the Australian sub-tropical rainforests. Caviar lime really is the perfect name for it. You have to click here and look at it

As for skincare, we could not find too much info about it, but this manufacturer claims that it's a source of AHAs and can gently exfoliate the skin for a smoother, brighter and even skin complexion.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

Also-called: Plum Oil, Virgin Prunus Oil | What-it-does: antioxidant, emollient

A straw-yellow to orange-yellow oil coming from the kernels of a native French plum called Ente Plum. According to the manufacturer, the oil is a high-oleic one (about 70% oleic acid and 20% linoleic acid), that makes the oil highly nourishing and moisturizing. It also contains relatively high amounts of antioxidant vitamin E, about 700 ppm that's three times more than in olive oil.

Plum oil also gives the skin an exceptionally silky and nice feeling, penetrates quickly and has a unique natural fragrance. The “top note” is similar to bitter almond, that evolves later to a more complex fruity fragrance. 

Urea - goodie
Also-called: Carbamide | What-it-does: skin-identical ingredient, moisturizer/humectant

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: PhytoCellTec

We don't have description for this ingredient yet.

What-it-does: abrasive/scrub

We don't have description for this ingredient yet.

Collagen - goodie
What-it-does: moisturizer/humectant

The big and important protein molecule that usually comes from animal skin such as fish or bovine. The gist of the "collagen in topical skincare" subject is to know that collagen in a jar has nothing to do with wrinkles but everything to do with skin hydration. We have a shiny explanation about this at soluble collagen, so click here to read more >> 

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. As HA is a polymer, the subunits can be repeated many times (as a high-molecular-weight version), or just a few times (as a low-molecular-weight version).

We wrote in detail at HA about how different molecular weight versions do different things both as a component of the skin and as a skincare ingredient, so click here and read about all the details. Hydrolyzed Hyaluronic Acid can also come in different molecular-weight versions with different properties:

The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.  

To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. These bonds can be broken up when a water molecule is added and the resulting thing is a mix of shorter length amino acids, also called peptides. So Hydrolyzed Collagen is not really collagen, it is rather an undefined and varying mix of largish peptides. Based on a manufacturer's data, the whole, soluble collagen has an average molecular weight of 300 000 Da, while this chopped up mixture has an average MW of 12 000 Da (still pretty big). 

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Coconut Oil | What-it-does: emollient, perfuming | Irritancy: 0 | Comedogenicity: 4

There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. 

We will talk here about the latter two and see why we might want to smear it all over ourselves. Chemically speaking, coconut oil has a unique fatty acid profile. Unlike many plant oils that mostly contain unsaturated fatty acids (fatty acids with double bonds and kinky structure such as linoleic or oleic), coconut oil is mostly saturated (fatty acids with single bonds only) and its most important fatty acid is Lauric Acid (about 50%).  Saturated fatty acids have a linear structure that can stack nice and tight and hence they are normally solid at room temperature. Coconut oil melts around 25 °C so it is solid in the tub but melts on contact with the skin. 

Also-called: Argan Oil | What-it-does: antioxidant, emollient

When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the "liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even great but reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.)

So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growing and getting the oil is a hard job. The traditional process is that the ripe argan fruits fall from the tree, then goats eat them up and poop out the seeds. The seeds are collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).

Also-called: Marula Seed Oil;Sclerocarya Birrea Seed Oil | What-it-does: emollient

If you have an interest in elephants and Africa, you have probably heard of elephants getting drunk from the fruit of the Marula tree. Though this seems to be only a legend, what is true is that the Marula fruit is really nice (and elephants do love to eat it) and there is a stone in it with several oil-rich kernels inside. 

So the Marula oil - similar to many other plant oils - is a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's traditionally used in South Africa to massage babies with and as a body lotion for face, feet, and hands.

Also-called: Cupuacu Butter

We don't have description for this ingredient yet.

Also-called: Mango Seed Oil, Mango Seed Butter | What-it-does: emollient

The soft solid, off-white to ivory butter or oil coming from the kernel (the seed inside of the seed) of the Mango. Similar to many other plant oils, it's a great moisturizing and nourishing emollient oil. It has medium spreadability and gives skin a creamy-dry feel. 

It's loaded with a bunch of good-for-the-skin stuff: it contains almost all of the essential amino acids, has several antioxidant phenolic compounds (including famous antioxidant ferulic acid) and is a rich source of nourishing fatty acids (like stearic and oleic acid).

Also-called: Soybean Sterols | What-it-does: emollient

We don't have description for this ingredient yet.

Ceramide NG - goodie
Also-called: Ceramide 2 | What-it-does: skin-identical ingredient

One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated

We wrote way more about ceramides at ceramide 1, so click here to know more.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Ceramide NP - goodie
Also-called: Ceramide 3 | What-it-does: skin-identical ingredient

One of the many types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up about 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated. It works even better when combined with its pal, Ceramide 1.

We wrote way more about ceramides at ceramide 1, so click here to know more.

Ceramide AP - goodie
Also-called: Ceramide 6 II | What-it-does: skin-identical ingredient

A type of ceramide that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated. 

We have written way more about ceramides at ceramide 1, so click here to know more.

Ceramide EOP - goodie
Also-called: Ceramide 1 | What-it-does: skin-identical ingredient

Ceramides get quite a lot of hype recently and good news: there is a reason for that. But before we go into the details, let's just quickly define what the heck ceramides are:

They are waxy lipids that can be found naturally in the outer layer of the skin (called stratum corneum - SC). And they are there in big amounts! The goopy stuff between our skin cells is called extracellular matrix that consists mainly of lipids. And ceramides are about 50% of those lipids (the other important ones are cholesterol with 25% and fatty acids with 15%). 

Also-called: Apricot Kernel Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1-2

The emollient plant oil coming from the kernel (the seed of the seed) of the delicious apricot fruit. Like other plant oils, it contains antioxidant vitamin E and nourishing fatty acids (mostly oleic acid 54-74%, linoleic acid 12-35%).

It's a nice general purpose emollient, has nourishing and moisturizing properties (as a high oleic oil it's ideal for dry skin types) and is quite easily absorbed into the skin.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Baobab Seed Oil | What-it-does: emollient

Baobab is a really big, iconic tree native to Africa (here is a nice image of it). It's the largest succulent plant in the world and almost all parts of it have traditional medicinal uses in Africa. 

The seed oil, similar to other plant oils, is loaded with things that are good-for-the-skin: it contains skin regenerating vitamin A, antioxidant vitamin E, and vitamin D3 that helps with calcium absorption. It's rich in nourishing fatty acids oleic (30-40%), linoleic (24-34%) and palmitic (18-30%).

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

Cholesterol - goodie
What-it-does: skin-identical ingredient, emollient | Irritancy: 0 | Comedogenicity: 0

It's one of the important lipids that can be found naturally in the outer layer of the skin. About 25% of the goopy stuff between our skin cells consists of cholesterol. Together with ceramides and fatty acids, they play a vital role in having a healthy skin barrier and keeping the skin hydrated. 

Apart from being an important skin-identical ingredient, it's also an emollient and stabilizer

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Carboxymethyl Cellulose | What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: surfactant/cleansing

A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

What-it-does: preservative

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

  • It's a super common and super debated skincare ingredient
  • It has several benefits: great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial
  • It can be very drying if it's in the first few ingredients on an ingredient list
  • Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion (read more in geeky details tab)
Read all the geeky details about Alcohol Denat. here >>

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: colorant

The caramel in cosmetics is pretty much the same one that you know from the kitchen. It is derived by controlled heat treatment of food-grade carbohydrates (sugars) and works as a brown colorant

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing
A versatile and biodegradable cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well. 
what‑it‑does surfactant/cleansing
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
what‑it‑does surfactant/cleansing
what‑it‑does surfactant/cleansing
A clear,  yellowish liquid that works as a cleansing agent. It's very mild but has great foaming properties at the same time. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does solvent
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does antioxidant | skin brightening
what‑it‑does exfoliant
A cool looking fruit coming from the Australian sub-tropical rainforests. It's a source of AHA acids and can gently exfoliate the skin. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does antioxidant | emollient
Plum Oil - a highly moisturizing and nourishing plant oil (70% oleic acid and 20% linoleic acid) that also contains high amounts of vitamin E. It also has a unique and pleasant natural fragrance. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
what‑it‑does abrasive/scrub
what‑it‑does moisturizer/humectant
The big and important protein molecule that usually comes from animal skin such as fish or bovine. The gist of the "collagen in topical skincare" subject is to know that collagen in a jar has nothing to do with wrinkles but everything to do with skin hydration. [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]
what‑it‑does emollient | moisturizer/humectant
The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.   To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does viscosity controlling
what‑it‑does emollient
what‑it‑does emollient | perfuming
irritancy, com. 0, 4
There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. We will talk here about the latter two and see why we might want to smear it all over ourselves. [more]
what‑it‑does antioxidant | emollient
Argan oil - the "liquid gold of Morocco" that contains 80% unsaturated fatty acids (oleic and linoleic mainly), and antioxidant vitamin E and phenols. It's highly nourishing and moisturizing both for skin and hair. [more]
what‑it‑does emollient
Marula Oil - a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's a rich source of fatty acids (mainly oleic - 73%) and antioxidant vitamin E. [more]
what‑it‑does emollient
The oil or butter coming from the kernel of the Mango. It's a great moisturizing and nourishing emollient oil that's loaded with skin goodies like essential amino acids, antioxidant phenolic compounds, and fatty acids. [more]
what‑it‑does emollient
what‑it‑does skin-identical ingredient
One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
what‑it‑does moisturizer/humectant
what‑it‑does skin-identical ingredient
Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
what‑it‑does skin-identical ingredient
A type of ceramide that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  We have written way more about ceramides at ceramide 1, so click here to know more. [more]
what‑it‑does skin-identical ingredient
Ceramides get quite a lot of hype recently and good news: there is a reason for that. But before we go into the details, let's just quickly define what the heck ceramides are: They are waxy lipids that can be found naturally in the outer layer of the skin (called stratum corneum - SC). [more]
what‑it‑does emollient
irritancy, com. 0, 1-2
Apricot Kernel Oil - a nice general purpose emollient plant oil with vitamin E and fatty acids (mostly oleic acid 54-74%, linoleic acid 12-35%). [more]
what‑it‑does emollient
A nourishing and moisturizing plant oil coming from the big, iconic Baobab tree. It's loaded with vitamin A, E, and D, as well as fatty acids (oleic 30-40%, linoleic 24-34%). [more]
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0, 0
It's one of the important lipids that can be found naturally in the outer layer of the skin. About 25% of the goopy stuff between our skin cells consists of cholesterol. [more]
what‑it‑does abrasive/scrub | buffering
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener. 
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does surfactant/cleansing
A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
what‑it‑does surfactant/cleansing
what‑it‑does preservative
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It is great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amounts, it can be very drying to the skin. [more]
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does colorant
The caramel in cosmetics is pretty much the same one that you know from the kitchen. It is derived by controlled heat treatment of food-grade carbohydrates (sugars) and works as a brown colorant.  [more]