Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does

solvent | moisturizer/humectant

A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does	moisturizer/humectant
irritancy, com.	0, 0

It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip.  [more]

what‑it‑does

viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]

what‑it‑does

viscosity controlling

A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. [more]

what‑it‑does

viscosity controlling

A big molecule from repeated subunits that is used to form gel-like textures and create a film on the skin.  [more]

what‑it‑does

emulsifying

what‑it‑does

preservative | antimicrobial/antibacterial

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]

what‑it‑does

antioxidant | preservative

A handy multifunctional ingredient that works as a preservative booster, as well as an antioxidant and soothing agent.

what‑it‑does

soothing

White Willow Bark Extract - Famous for containing anti-inflammatory natural salicylates. It also has tonic, astringent, and antiseptic properties. [more]

what‑it‑does

soothing | antioxidant | moisturizer/humectant

Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema. Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. [more]

what‑it‑does	soothing
irritancy, com.	0, 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]

what‑it‑does

skin-identical ingredient

An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.  [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

cell-communicating ingredient

An important compound in our body that has a vital cell-signalling role. It is wound healing, anti-inflammatory and can help with barrier repair. [more]

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does

antioxidant | skin brightening

A stable form of Vitamin C, whose strong point is skin-brightening. It might also have antioxidant, anti-inflammatory and collagen boosting abilities. [more]

what‑it‑does

moisturizer/humectant

A type of sugar that has water-binding properties and helps to keep your skin hydrated. 

what‑it‑does

emollient

A clear, colorless, almost odorless oil that spreads nicely and easily and gives a velvet dry skin feel. It is good friends with sunscreen agents and helps to solubilize them.

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does	solvent | moisturizer/humectant | perfuming
irritancy, com.	0, 0

A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as vitamin C or benzoyl peroxide. [more]

what‑it‑does

viscosity controlling

A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. [more]

what‑it‑does

viscosity controlling

A super commonly used thickener and emulsion stabilizer. [more]

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does

preservative

A natural multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier and has a strong antimicrobial activity. [more]

what‑it‑does

perfuming | solvent

A naturally occurring floral component with a delicate scent that can mask the odor of other raw materials. It also has remarkable antimicrobial and preservative boosting abilities.

what‑it‑does

exfoliant | buffering

The most researched and well-known AHA exfoliant. It gently lifts off dead skin cells to reveal newer, fresher, smoother skin. In larger concentration (>10%) it's a proven collagen booster. [more]

what‑it‑does

exfoliant | moisturizer/humectant | buffering

A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]

what‑it‑does

viscosity controlling

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does

chelating | buffering

A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 

what‑it‑does

soothing

One of the active parts of Chamomile that is used in skincare as a nice anti-inflammatory and soothing ingredient. [more]

what‑it‑does

viscosity controlling

A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. [more]

what‑it‑does

viscosity controlling

A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]

what‑it‑does

emulsifying | surfactant/cleansing

what‑it‑does	soothing | moisturizer/humectant
irritancy, com.	0, 0

Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]

what‑it‑does

antioxidant | preservative

It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.There is some controversy around BHT. [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]

what‑it‑does

antioxidant | preservative