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Skin better Even Tone Correcting Serum™

Even Tone Correcting Serum™

Improving the appearance of brown patches, sun damage, hyperpigmentation and discoloration.
Uploaded by: smr on 30/03/2019

Skim through

Skin better Even Tone Correcting Serum™
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: solvent, emollient

A biodegradable emollient that gives a fresh gliding sensation and a powdery after feel. It works well with all kinds of oils including natural and silicone oils.

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, and it’s also easy to formulate with. No wonder it’s popular. 

What-it-does: emollient, emulsifying

Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient). 

The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. This makes it what chemists call a diacylglycerol, which is a fancy word for two acids (in this case, citric acid and stearic acid) attached together with a glycerin bridge. But when it comes to cosmetics, all you need to know is that both glyceryl stearate citrate and glyceryl stearate are safe, tried and true emulsifiers. Expect to see them in formulas with both water-based and oil-based ingredients (think moisturizers and lotions).

Linoleic Acid - goodie
Also-called: LA, omega-6 fatty acid, 18:2 cis-9,12, Form of Vitamin F | What-it-does: skin-identical ingredient, emollient

The famous omega-6 fatty acid, the mother of all ω-6 fatty acids in our body. It is a so-called polyunsaturated fatty acid meaning it has more than one (in this case two) double bonds and a somewhat kinky structure that makes LA and LA-rich oils a thin liquid.

It is also an essential fatty acid meaning our body cannot synthesize it and has to take it from food. This is not hard at all as plenty of nuts (such as flax, poppy or sesame seeds) and vegetable oils (such as sunflower or safflower) are rich in LA. The hard thing seems to be eating enough omega-3-s, more specifically eating a healthy ratio of omega-6 to omega-3, but that is a topic for a what-is-good-to-eat-site and not for us. 

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As for linoleic acid and the skin, LA is a really important little guy found naturally in our skin. It is the most abundant fatty acid in the epidermis and it serves as a structural precursor for important skin lipids called ceramides. Knowing this, it will not come as a surprise that Linoleic acid has a central role in the structure and function of stratum corneum permeability, aka healthy skin barrier.  LA deficiency leads to an impaired more permeable skin barrier and the topical application of LA-rich sunflower oil can fix this issue rapidly (while oleic-rich olive oil did not have the same barrier repairing effect).

LA is not only important for dry, barrier damaged skin types but also for acne-prone skin. Research shows that problem skin has lower levels of linoleic acid (and higher levels of oleic acid) than normal skin. So LA-deficiency in the skin seems to be connected not only to an impaired skin barrier but also to acne and smearing LA all over your face might help with your problem skin. A double-blind study using a 2.5% LA gel for 4 weeks found a 25% reduction in the size of microcomedones, the tiny blocked pores that can later lead to acne.

If that was not enough, we have one more thing to report about LA.  It lightens hyperpigmentation (aka UVB caused sun spots) both by blocking the melanin production of melanocytes (the skin cells that make the pigment melanin) and by enhancing the desquamation of melanin pigment from the upper layers of the skin.

Overall, linoleic acid is a multi-functional skin goodie with barrier repairing, acne-reducing, and skin-lightening magic abilities. It's a nice one to spot on the ingredient list pretty much for any skin type. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

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As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

Alpha-Arbutin - goodie
What-it-does: antioxidant, skin brightening

An optical isomer of naturally occurring arbutin (or beta-arbutin). Just like its sibling, alpha-arbutin is also a skin-brightening, depigmenting agent.

Researching the difference between the two kinds of arbutin, you can read in multiple places on the internet that alpha-arbutin is stronger in effect. Unfortunately, it's never backed up with a credible source. :(  Our own research resulted in conflicting results: a study from 1995 found that alpha-arbutin is 10x as effective on mouse melanoma as beta-arbutin. On the other hand, a more recent study from 2015 found that beta-arbutin is more effective both on mouse melanoma cells and on human melanoma cells (btw, kojic acid was the most effective on human melanoma cells).  

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None of the studies we could find is in-vivo (made on real people) anyways, so who knows. We think you cannot go wrong with trying both beta- and alpha-arbutin and see if one works better for you than the other. 

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Also-called: miniHA | What-it-does: moisturizer/humectant

It's a super small, chemically chopped up version of sodium hyaluronate. Its trade name is miniHA, and its molecular weight is 10 kDa. This counts as really tiny given that "normal" HA has a molecular weight of 0.5-2 million Da.

To be honest, low molecular weight (LMW), and especially this ultra-low molecular weight HA is a controversial ingredient. On the upside, it can penetrate the skin better (though 10kDa still counts as big!) and might be able to moisturize the deeper layers of the skin where normal HA cannot get. Also, according to the manufacturer of miniHA, it has better antioxidant activity than a 1.6MDa version HA and it also has better sun protection and after-sun repair abilities than the higher MW versions. It also works in synergy with higher molecular weight versions, and the combination of 0.1% 1.45MDa-HA + 0.1% 380 kDa-HA + 0.1% miniHA hydrated the skin significantly better than 0.3% 1.45MDa-HA alone.

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On the downside, the biological role of LMW-HA in the skin is being a pro-inflammatory signaling agent and there is a study by another manufacturer called Evonik showing that HA versions with smaller than 50kDa molecular weight might be pro-inflammatory when put on the skin. Granted, the study was only done on reconstituted human epidermis, so it might or might not be like this on real human skin. 

If you wanna get confused and read much more about hyaluronic acid and what the different molecular weight versions might or might not do, click here and read our excruciatingly long description

Bisabolol - goodie
Also-called: Alpha-Bisabolol | What-it-does: soothing

It's one of the active parts of Chamomile that contains about 30% of bisabolol. It's a clear oily fluid that is used in skincare as a nice anti-inflammatory and soothing ingredient. 

What-it-does: emollient, viscosity controlling | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Also-called: GenoWhite | What-it-does: skin brightening

A skin-whitening peptide that goes by the trade name GenoWhite. The manufacturer claims that it hinders the mechanism of pigmentation in two ways: first, it inhibits melanin generating enzymes like Tyrosinase so that less pigment is formed and then it also hinders the transport of the pigment to the upper layers of the skin where it becomes visible (little organelles called melanosomes carry the pigment upwards).

The in-vivo (made on real people) test of the manufacturer shows great spot-fading results after 56 days using 2% GenoWhite (with the first visible results showing already after 14 days).

What-it-does: skin brightening

molecule that is naturally present in the bran of rye and other cereals. It has been used for a long time in the food industry as an "anti-browning agent" for fresh-cut fruits or shrimps. 

It turns out that Hexylresorcinol works as an "anti-browning agent" also in cosmetic products. It is a pretty well-researched molecule with significant tyrosinase (the famous enzyme needed to produce melanin) inhibiting abilities. The clinical study of the manufacturer showed that 0.5% Hexylresorcinol has a comparable skin-lightening effect to gold-standard, 2% Hydroquinone.

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Even better, a 12-weeks, double-blind, placebo-controlled study with 65 volunteers confirmed the effectiveness of our skin-lightening molecule and it measured an average of 88% skin-lightening improvement. The study also included before and after photos (always a good sign!) and the skin-lightening was indeed visible and significant (though the pigmentation spots did not completely disappear, just so you have realistic expectations).

What-it-does: antioxidant, skin brightening

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Brightenyl, Tri Hydroxy Benzoic acid alpha-Glucosides, THBG | What-it-does: skin brightening

A biotechnologically created molecule that is activated by the skin's microbiome (the massive amount of microorganisms living in symbiosis with the skin) to act as a skin-brightening, anti-inflammatory, and photo protectant ingredient

Once applied on skin, THBG is partially converted by the skin microbiome into THBA (Tri Hydroxy Benzoic Acid – a natural inhibitor of the melanin-producing enzyme, tyrosinase), and the two molecule act in synergy to control the skin color. The duo are claimed to work on 7 (!) levels, from acting as antioxidants (inhibit ROS production and preventing UV induced DNA damage), through to being anti-inflammatory (decrease vasodilation and redness, reduce inflammation), to blocking the melanin creating process in multiple ways (control MITF gene, hinder melanin transfer to top skin layers, and block melanin synthesis even under UV conditions). 

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As for proof, the manufacturer published a pretty well-designed, double-blind, 12-week long study using 2% Brightenyl on 20 Korean women. They concluded that "THBG controls skin tone via the inhibition of melanin synthesis as well as the modulation of skin brightness, yellowness, and redness." They also included nice before and after photos which show visible skin tone improvement and spot fading (but do not expect magic, pigmentation did not disappear, only faded somewhat). 

What-it-does: skin brightening

We don't have description for this ingredient yet.

Ceramide NG - goodie
Also-called: Ceramide 2 | What-it-does: skin-identical ingredient

One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated

We wrote way more about ceramides at ceramide 1, so click here to know more.

Also-called: alpha-Linolenic acid, ALA, omega-3 fatty acid, Form of Vitamin F | What-it-does: skin-identical ingredient, emollient

The famous omega-3 fatty acid, the mother of all ω-3 fatty acids in our body. Next to linoleic acid, it is the other essential fatty acid that our body cannot synthesize and we have to ingest it from our food. It is also a PUFA, aka polyunsaturated fatty acid with three double bonds, a kinky chemical structure and thus a liquid consistency.

While linoleic acid is abundant in the skin, this is not the case with alpha-linolenic acid (ALA). It is not entirely clear if it is meant to be like that or if this is a consequence of not eating enough Omega-3 with the typical Western diet.

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Leafy green vegetables, walnuts, flax seeds and fish oils are rich sources of ALA and if you are not eating a lot from these, supplementing with fish oil is a pretty good idea backed by research. It is a good idea both in terms of general health benefits as well as potentially improving inflammation-related skin issues such as atopic dermatitis or acne.

As for using ALA topically, we have to say that its role and effects seem to be less direct than with LA. ALA's main role in the skin appears to be modulating the immune response of the epidermis. This is probably helpful for inflammatory skin diseases but most studies examine ALA as an oral supplement and not when applied topically. One exception, we could find, is a study that found that topically applied ALA has nice spot-fading abilities.

To be honest, it seems to us that oral supplementation of ALA is more important than smearing it all over your face. However, that is not to say that topical ALA is a bad thing, it is a good thing. It is a skin-identical ingredient, it is probably moisturizing and anti-inflammatory but its topical effects are less established than that of fellow omega fatty acid, linoleic acid

Beta-Glucan - goodie

Beta-Glucan is a nice big molecule composed of many smaller sugar molecules (called polysaccharide). It’s in the cell walls of yeast, some mushrooms, seaweeds, and cereals.

It’s a real goodie no matter if you eat it or put it on your face. Eating it is anti-diabetic, anti-cancer and even lowers the blood cholesterol. 

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Putting it on your face it also does a bunch of good things: it ‘s shown to have wound healing properties, it’s a mild antioxidant,  it’s a great skin soother and moisturizer, and it even shows promising anti-aging benefits

The manufacturer of the ingredient did a published study with 27 people and examined the effect of 0.5% beta-glucan. They found that despite the large molecular size beta-glucan does penetrate into the skin, even into the dermis (the middle layer of the skin where wrinkles form). After 8 weeks there was a significant reduction of wrinkle depth and height and skin roughness has also improved greatly. 

Bottom line: Beta-glucan is a great ingredient, especially for sensitive skin. It soothes, moisturizes and even shows some anti-aging magic properties. 

Also-called: Sodium Alginate | What-it-does: viscosity controlling | Irritancy: 4 | Comedogenicity: 4

A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. 

Combined with calcium salts, it forms a rigid gel used in "rubber masks". 

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

What-it-does: preservative

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: viscosity controlling | Irritancy: 0 | Comedogenicity: 1

A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula.  It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient.

What-it-does: chelating

It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. 

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

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BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.

Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

What-it-does: preservative

A mild, natural preservative that usually comes to the formula together with its other mild preservative friends, such as Benzoic Acid and/or Dehydroacetic Acid. Btw, it's also used as a food preservative.

Citric Acid - goodie
What-it-does: exfoliant, buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

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There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin. 

But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does solvent | emollient
A biodegradable emollient that gives a fresh gliding sensation and a powdery after feel. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
what‑it‑does emollient | emulsifying
Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient).  The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. [more]
what‑it‑does skin-identical ingredient | emollient
The famous omega-6 fatty acid, the mother of all ω-6 fatty acids in our body. It is a so-called polyunsaturated fatty acid meaning it has more than one (in this case two) double bonds and a somewhat kinky structure that makes LA and LA-rich oils a thin liquid.It is also an essential fatty acid meaning our body cannot synthesize  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does antioxidant | skin brightening
An optical isomer of naturally occurring arbutin (or beta-arbutin). Just like its sibling, alpha-arbutin is also a skin-brightening, depigmenting agent. [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
A super small, chemically chopped up version of sodium hyaluronate. Small molecular weight (SMW) HA is a controversial ingredient: it can penetrate deep into the skin and moisturize deeper layers but might act as a pro-inflammatory agent. [more]
what‑it‑does soothing
One of the active parts of Chamomile that is used in skincare as a nice anti-inflammatory and soothing ingredient. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does skin brightening
A skin-whitening peptide that goes by the trade name GenoWhite. The manufacturer claims that it hinders the mechanism of pigmentation in two ways: first, it inhibits melanin generating enzymes like Tyrosinase so that less pigment is formed and then it also hinders the transport of the pigment to the upper layers of the skin where it becomes visible (little organelles called melanosomes ca [more]
what‑it‑does skin brightening
A pretty well-researched molecule with significant tyrosinase (the famous enzyme needed to produce melanin) inhibiting abilities. [more]
what‑it‑does antioxidant | skin brightening
what‑it‑does skin brightening
A biotechnologically created molecule that is activated by the skin's microbiome (the massive amount of microorganisms living in symbiosis with the skin) to act as a skin-brightening, anti-inflammatory, and photo protectant ingredient.  [more]
what‑it‑does skin brightening
what‑it‑does skin-identical ingredient
One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
what‑it‑does skin-identical ingredient | emollient
The famous omega-3 fatty acid, the mother of all ω-3 fatty acids in our body. Next to linoleic acid, it is the other essential fatty acid that our body cannot synthesize and we have to ingest it from our food. [more]
what‑it‑does soothing | moisturizer/humectant
A great skin soother and moisturizer, and it even shows promising anti-aging benefits. It‘s also shown to have wound healing properties and is a mild antioxidant. [more]
what‑it‑does viscosity controlling
irritancy, com. 4, 4
A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. Combined with calcium salts, it forms a rigid gel used in "rubber masks".  [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 1
A handy white powder that magically converts a liquid into a nice gel formula. [more]
what‑it‑does chelating
It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.  [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
what‑it‑does preservative
A mild, natural preservative that usually comes to the formula together with its other mild preservative friends, such as Benzoic Acid and/or Dehydroacetic Acid. [more]
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]