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Being Frenshe Ritual Rinse

Ritual Rinse

An in-shower treatment that helps bring out your ultimate shine, leaving hair luminous and silky
Uploaded by: sleepy_starling on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water (Aqua/Eau) solvent
Polysorbate 60 emulsifying, surfactant/​cleansing
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Fragrance (Parfum) perfuming icky
Phenoxyethanol preservative
Cetrimonium Chloride antimicrobial/​antibacterial, emulsifying, preservative, surfactant/​cleansing
Hydroxyethylcellulose viscosity controlling
Propylene Glycol moisturizer/​humectant, solvent 0, 0
Polyquaternium-73
Polyquaternium-10 viscosity controlling
Xylitylglucoside moisturizer/​humectant goodie
Glucose moisturizer/​humectant goodie
Anhydroxylitol moisturizer/​humectant goodie
Tocopheryl Acetate antioxidant 0, 0
Ethylhexylglycerin preservative
Lactic Acid exfoliant, moisturizer/​humectant, buffering superstar
Maltitol moisturizer/​humectant
Trisodium Ethylenediamine Disuccinate chelating
Xylitol moisturizer/​humectant goodie
Silica viscosity controlling
Sodium PCA skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Sodium Lactate buffering, moisturizer/​humectant goodie
Opuntia Ficus-Indica Seed Oil emollient goodie
Aminomethyl Propanol buffering
Arginine skin-identical ingredient goodie
Aspartic Acid skin-identical ingredient goodie
Pca skin-identical ingredient, moisturizer/​humectant goodie
Sodium Benzoate preservative
Glycine skin-identical ingredient goodie
Alanine skin-identical ingredient goodie
Disodium Phosphate buffering
Polysorbate 60 emulsifying, surfactant/​cleansing
Serine skin-identical ingredient goodie
Valine skin-identical ingredient goodie
Proline skin-identical ingredient goodie
Isoleucine skin-identical ingredient goodie
Threonine skin-identical ingredient goodie
Sodium Citrate chelating, buffering
Sodium Phosphate buffering
Histidine skin-identical ingredient, moisturizer/​humectant goodie
Phenylalanine skin-identical ingredient goodie
Pelvetia Canaliculata Extract
Tetramethyl Acetyloctahydronaphthalenes perfuming
Hexyl Cinnamal perfuming icky
Linalool perfuming icky
Citronellol perfuming icky
Geraniol perfuming icky
Orange Oil* perfuming icky
Cypress Oil* perfuming
Geranium Oil* perfuming icky
Mandarin Oil* icky
*Essential Oils

Being Frenshe Ritual Rinse
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

A common little helper ingredient that helps water and oil to mix together, aka emulsifier.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

We don't have description for this ingredient yet.

Also-called: HEC | What-it-does: viscosity controlling, emulsion stabilising

A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. It is compatible with most co-ingredients and gives a very good slip to the formulas. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

What-it-does: moisturizer/humectant

The main part of a moisturizing complex called Aquaxyl. Comes from two water-binding plant sugars, glucose and xylitol. According to the manufacturer, Aquaxyl is close to a magic moisturizer that not only simply moisturizes, but can "harmonize the skin's hydrous flow".

This means that on the one side it can optimize water reserves by increasing important NMFs (natural moisturizing factors - things that are naturally in the skin and help to keep it hydrated) - like hyaluronic acid and chondroitin sulfate -  in the skin. On the other side, it also limits water loss by improving the skin barrier with increased lipid (ceramides and cholesterol) and protein synthesis. 

Glucose - goodie
What-it-does: moisturizer/humectant

A fancy name for sugar. Luckily when you put it on your skin it's good for you not like when you eat it. :) It has water-binding properties, which means that it helps to keep your skin nice and hydrated

What-it-does: moisturizer/humectant

A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Also-called: EDDS | What-it-does: chelating

A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. The special property of this particular ingredient is that it's more effective against more problematic ions, like Cu (copper) and Fe (iron) compared to less problematic ones like Ca (calcium)  and Mg (magnesium).

Xylitol - goodie
What-it-does: moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Sodium PCA - goodie
Also-called: Sodium Pyrrolidone Carboxylic Acid | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. It's a natural ingredient approved by both ECOCERT and COSMOS.

Also-called: Prickly Pear Oil | What-it-does: emollient

The emollient plant oil coming from the seeds of the cactus commonly called Prickly Pear or Nopal Fig. It is a native to Mexico cactus with large, sweet fruits that are used to create jam and jellies. About  18–20% of the peeled fruits are seeds, and the seeds contain only about 3-5% oil. This means that the oil is rare and expensive as a ton of fruit (and it is literally a ton) is needed to yield 1 liter of it. 

As for its composition, its three main fatty acids are barrier-repairing linoleic (60-70%), nourishing oleic (9-26%), and saturated fatty acid, palmitic (8-18%). It is also rich in antioxidant vitamin E (110mg/100g) and in anti-inflammatory sterols (beta-sitosterol, campesterol).  As a high-linoleic oil, it has a light skin feeling, absorbs easily into the top layer of the skin and gives a velvety skin feel

What-it-does: buffering

An alkaline (high pH, aka basic) material that is used to set the pH of the cosmetic formula to the right value

Arginine - goodie

A semi-essential (infants cannot synthesize it, but adults can) amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor, a skin hydrator and might also help to speed up wound healing

Arginine usually has a positive charge (cationic) that makes it substantive to skin and hair (those are more negatively charged surfaces) and an excellent film former.  Thanks to the positive charge, it also creates a complex with AHAs (AHAs like to lose a hydrogen ion and be negatively charged, so the positive and the negative ions attract each other) that causes a "time-release AHA effect" and reduces the irritation associated with AHAs

Aspartic Acid - goodie

A non-essential amino acid  (important building block of collagen and elastin) that hydrates the skin. It is also used to set the pH of the cosmetic product (buffering).

Pca - goodie
Also-called: Pyrrolidone Carboxylic Acid | What-it-does: skin-identical ingredient, moisturizer/humectant

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. In fact, after amino acids, it is the second biggest NMF component of the skin with 12% being PCA of the NMF composition of normal skin.  So similar to other NMFs, it's a skin goodie that helps the skin to hold onto water and stay nicely hydrated. 

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

Glycine - goodie

A non-essential amino acid (the building blocks of skin proteins, like collagen or elastin), that the body can produce itself, but its production decreases with age. When you put it all over your face, it works as a moisturizer and maybe more. 

According to great skincare blog Futurederm, glycine might help with wound healing and tissue repair and when used together with other amino acids, leucine and proline it might improve wrinkles

Alanine - goodie

A non-essential amino acid (a building block of skin proteins like collagen or elastin) that hydrates the skin.

What-it-does: buffering

We don't have description for this ingredient yet.

A common little helper ingredient that helps water and oil to mix together, aka emulsifier.

Serine - goodie

Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.

In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can do for the skin.

Valine - goodie

An essential amino acid (a building block of skin proteins like collagen) that our body cannot produce itself but has to take from external sources, like diet. 

It's a branched chain amino acid that is claimed to enhance energy, increase endurance and aid in muscle tissue recovery and repair when taken as a supplement. It's not clear what valine does when you put it on the skin, but as all amino acids, it must be at least a great skin hydrator.

Proline - goodie

A non-essential amino acid (meaning that our body can produce it) that's also one of the major building blocks of collagen. According to the Futurederm blog, it might be able to improve wrinkles when combined with other amino acids, glycine and leucine

Isoleucine - goodie

A branch-chained, essential amino acid that can be found in things like almond, cashew or soy protein. When taken orally it may promote protein synthesis. As for skincare - like all the amino acids - it's a skin-identical ingredient and moisturizer. It also seems to be useful as a barrier repair ingredient.  

Threonine - goodie

An essential amino acid that's also a key building block of collagen and elastin. When taken orally, it helps the digestive and intestinal tracts function more smoothly and also helps the absorption of nutrients. As for skincare, it is not clear what it does other than being a skin hydrator

What-it-does: chelating, buffering

A little helper ingredient that is used to adjust the pH of the product. It also helps to keep products stay nice longer by neutralizing the metal ions in the formula (they usually come from water). 

What-it-does: buffering

We don't have description for this ingredient yet.

Histidine - goodie

A semi-essential amino acid meaning that enough has to be eaten from it so that the body does not use up essential amino acids (that our body cannot produce itself) to synthesize it. It has an important role in regulating the immune defense, allergic reactions, and inflammatory processes in the body.

As for skincare, it's a skin moisturizer that might also protect from some skin infections

Phenylalanine - goodie

An essential amino acid that the body cannot produce itself but has to take from the diet. Combined with UVA exposure, phenylalanine is used in the treatment of vitiligo (a pigmentation disorder where patches of the skin lose the pigment).

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

What-it-does: perfuming

A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

What-it-does: perfuming

Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists. 

It can be naturally found in geranium oil (about 30%) or rose oil (about 25%). 

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

Also-called: Orange Oil;Citrus Aurantium Dulcis Oil | What-it-does: perfuming

The essential oil coming from the sweet orange. In the case of orange (and citruses in general), the essential oil is mainly in the peel of the fruit, so it's pretty much the same as the orange peel oil (also has the same CAS number - a unique ID assigned to chemicals).

Its main component is limonene (up to 97%), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer). 

Also-called: Cypress Oil;Cupressus Sempervirens Leaf Oil | What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Rose Geranium Essential Oil;Pelargonium Graveolens Oil | What-it-does: perfuming

The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus. 

Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). Be careful with it, if your skin is sensitive. 

Also-called: Mandarin Orange Oil;Citrus Nobilis Oil

The essential oil coming from the whole plant of the Mandarin Orange. In general, the main component of citrus oils is limonene, a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer).  The majority of the essential oil is in the peel, but the leaf also contains some with slightly different chemical composition. 

Both the peel and the leaf oil contains some phototoxic compounds (the leaf oil contains methyl-N-methyl anthranilate), so it's a good idea not to use Mandarin Orange Oil containing products during the day.

This ingredient name is not according to the INCI-standard. :( What, why?!

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does antimicrobial/antibacterial | emulsifying | preservative | surfactant/cleansing
what‑it‑does viscosity controlling
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does moisturizer/humectant
The main part of a sugar based moisturizing complex called Aquaxyl. Can "harmonize the skin's hydrous flow" by optimizing water reserves and limiting water loss. [more]
what‑it‑does moisturizer/humectant
Sugar - as a skincare ingredient it has water-binding properties, which means that it helps to keep your skin nice and hydrated.  [more]
what‑it‑does moisturizer/humectant
A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does moisturizer/humectant
what‑it‑does chelating
A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. [more]
what‑it‑does moisturizer/humectant
A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]
what‑it‑does buffering | moisturizer/humectant
The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. [more]
what‑it‑does emollient
The emollient plant oil coming from the seeds of the cactus commonly called Prickly Pear or Nopal Fig. It is a native to Mexico cactus with large, sweet fruits that are used to create jam and jellies. [more]
what‑it‑does buffering
An alkaline (high pH, aka basic) material that is used to set the pH of the cosmetic formula to the right value.  [more]
what‑it‑does skin-identical ingredient
An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.  [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid  (important building block of collagen and elastin) that hydrates the skin. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. In fact, after amino acids, it is the second biggest NMF component of the skin with 12% being PCA of the NMF composition of normal skin.  So similar to other NMFs, it's a skin goodie that  [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does skin-identical ingredient
An amino acid (the building blocks of skin proteins, like collagen) that hydrates the skin and might help wound healing and improve wrinkles. [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid (a building block of skin proteins like collagen or elastin) that hydrates the skin.
what‑it‑does buffering
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
what‑it‑does skin-identical ingredient
Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can d [more]
what‑it‑does skin-identical ingredient
An essential amino acid (a building block of skin proteins like collagen) that is a skin hydrator. [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid (meaning that our body can produce it) that might be able to improve wrinkles combined with other amino acids, glycine and leucine. [more]
what‑it‑does skin-identical ingredient
An essential amino acid that hydrates the skin and might be also a barrier repair ingredient. [more]
what‑it‑does skin-identical ingredient
An essential amino acid (important building block of collagen and elastin) that hydrates the skin. [more]
what‑it‑does chelating | buffering
A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 
what‑it‑does buffering
what‑it‑does skin-identical ingredient | moisturizer/humectant
An amino acid that is important in regulating the immune defense and inflammatory processes in the body. It's a skin moisturizer that might protect from skin infections. [more]
what‑it‑does skin-identical ingredient
An essential amino acid that is used in the treatment of vitiligo. [more]
what‑it‑does perfuming
what‑it‑does perfuming
A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
what‑it‑does perfuming
The essential oil coming from the sweet orange. Its main component is limonene (up to 97%), a super common fragrant ingredient that makes everything smell nice. [more]
what‑it‑does perfuming
what‑it‑does perfuming
The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus.  Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). [more]
Mandarin Orange essential oil - Contains the fragrant component limonene and makes things smell nice. [more]