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Avon Ageless Protecting Day Cream Spf 30

Ageless Protecting Day Cream Spf 30

Anti-aging moisturizer with antioxidants.
Uploaded by: delfinfan on

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Ingredient name what-it-does irr., com. ID-Rating
Aqua solvent
Homosalate sunscreen
C12-15 Alkyl Benzoate emollient, antimicrobial/​antibacterial
Octocrylene sunscreen
Ethylhexyl Salicylate sunscreen 0, 0
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Butyl Methoxydibenzoylmethane sunscreen goodie
Ethylhexyl Triazone sunscreen goodie
Steareth-2 emulsifying, surfactant/​cleansing 2, 2
Cetyl Alcohol emollient, viscosity controlling 2, 2
Zea Mays (Corn) Starch viscosity controlling, abrasive/​scrub
Colloidal Oatmeal soothing, antioxidant, emollient, abrasive/​scrub goodie
Steareth-20 emulsifying, surfactant/​cleansing 1, 2
Phenoxyethanol preservative
Caprylyl Glycol moisturizer/​humectant, emollient
Glyceryl Stearate emollient, emulsifying 0, 1-2
Hydrogenated Palmitic/Stearic/Oleic/Linoleic Glycerides viscosity controlling
Dilauryl Thiodipropionate antioxidant
Parfum perfuming icky
Butyrospermum Parkii (Shea) Butter emollient goodie
Tromethamine buffering
Silica viscosity controlling
Disodium EDTA chelating
Carbomer viscosity controlling 0, 1
Acrylates/C10-30 Alkyl Acrylate Crosspolymer viscosity controlling
Phytol emollient, perfuming
Tetrahydrodiferuloylmethane antioxidant, skin brightening, soothing goodie
Tocopheryl Acetate antioxidant 0, 0
Acacia Senegal Gum
Gelatin viscosity controlling
Coffea Arabica (Coffee) Leaf/Seed Extract
Linum Usitatissimum (Linseed) Seed Oil emollient, perfuming goodie
Passiflora Edulis Seed Oil emollient goodie
Sclerocarya Birrea Seed Oil emollient goodie
Tetrahydrodemethoxydiferuloylmethane antioxidant, skin brightening, soothing goodie
Tetrahydrobisdemethoxydiferuloylmethane antioxidant, skin brightening, soothing goodie
Camellia Sinensis Leaf Extract antioxidant, soothing goodie
Benzoic Acid preservative
Xanthan Gum viscosity controlling
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Phospholipids skin-identical ingredient, emollient goodie
Sphingolipids emollient
Mica colorant
Ci 77891 colorant 0, 0
Ci 77491 colorant 0, 0
Ci 77492 colorant 0, 0
Ci 77499 colorant 0, 0

Avon Ageless Protecting Day Cream Spf 30
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: sunscreen

An oil-soluble chemical sunscreen agent that protects the skin from UVB (295-315 nm) with a peak protection at 306 nm. Homosalate is not a strong UV filter in and of itself (gives only SPF 4.3 protection at max. allowed 10% concentration) and it is not photostable (looses 10% of its SPF protection in 45 mins) so it always has to be combined with other sunscreens for proper protection. Its big advantage, though, is that it is a liquid and is excellent for dissolving other hard to solubilize powder sunscreen agents, like the famous Avobenzone.

Regarding Homosalate's safety profile, we do not have the best news. In-vitro (made in the labs) studies have shown that it might have some estrogenic activity. Do not panic, these studies were not conducted on real humans under real world conditions. Still, if you are a 'better safe than sorry' type, be careful when using Homosalate containing sunscreens long-term and full-body.

An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 

What-it-does: sunscreen

An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. Its protection is not strong enough on its own but it is quite photostable (loses 10% of SPF protection in 95 mins) and is often used to stabilize other photo-unstable UV-filters, for example, Avobenzone. It is also often used to improve the water resistance of the products. 

Octocrylene's safety profile is generally quite good, though a review study in Contact Dermatitis reports an "increasing number of patients with photo contact allergy to octocrylene." Mainly adults with ketoprofen-sensitivity and children with sensitive skin are affected, so if you have a small kid, it is probably better to use octocrylene-free sunscreens.

Also-called: Octyl Salicylate, Octisalate | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A colorless to light yellowish oily liquid that works as a UVB (280-320nm) sunscreen filter with a peak absorbance at 306 nm. It's not a strong filter in itself, it's always used in combination with other sunscreen agents to further enhance the SPF and to solubilize other solid UV filters.

It has a good safety profile and is allowed to be used at a max concentration of 5% both in the US and in Europe (10% is allowed in Japan).

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Avobenzone | What-it-does: sunscreen

The famous Avobenzone. It is a special snowflake as it is the only globally available chemical sunscreen agent that provides proper UVA protection (in the US, new generation sunscreen agents are not approved because of impossible FDA regulations). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world. 

It gives very good protection across the whole UVA range (310-400 nm that is both UVA1 and UVA2) with a peak protection at 360 nm. The problem with it, though, is that it is not photostable and degrades in the sunlight. Wikipedia says that avobenzone loses 36% of its UV-absorption capacity after just one hour of sunlight (yep, this is one of the reasons why sunscreens have to be reapplied after a few hours).

Also-called: Uvinul T 150, Octyltriazone | What-it-does: sunscreen

Ethylhexyl Triazone is a new generation, chemical sunscreen (not available in the US due to impossible FDA regulations) that gives the highest photo-stable absorption of all available UVB filters today. It protects in the UVB range (280-320nm) with a peak protection of 314nm. It is an oil soluble, odorless, colorless powder that works well in fragrance-free formulas. It can be used up to 5% worldwide except for the US and Canada.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 2 | Comedogenicity: 2

A waxy solid material that helps oil and water to mix together, aka emulsifier. It is derived from the fatty alcohol, stearyl alcohol by ethoxylating it and thus making the molecule a little water-soluble. This version has only a small amount of ethoxylation and thus the molecule is still largely oil soluble. It is often mixed with more water-soluble emulsifiers (such as Steareth-20) to create stable emulsion systems. 

What-it-does: emollient, viscosity controlling, emulsion stabilising | Irritancy: 2 | Comedogenicity: 2

A so-called fatty (the good, non-drying kind of) alcohol that does all kinds of things in a skincare product: it makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier). Can be derived from coconut or palm kernel oil.

Also-called: Corn Starch | What-it-does: viscosity controlling, absorbent/mattifier, abrasive/scrub

A corn-derived, white to yellowish, floury powder that works as a handy helper ingredient to create nice feeling emulsions.

It gives a generally pleasant skin feel, has some mattifying effect (though rice starch is better at that), it reduces greasiness and tackiness and helps the formula to spread easily without whitening or shininess. 

The finely ground version of whole oat kernels that has well-established skin soothing, skin-protecting and antioxidant abilities. We have a shiny description of oat extract in skincare here.  It is a real goodie ingredient for dry, irritated, inflamed or eczema-prone skin.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

A waxy solid material that helps oil and water to mix together, aka emulsifier. It is derived from the fatty alcohol called stearyl alcohol by ethoxylating it and thus making the molecule more water-soluble.

The end result is a mostly water-loving emulsifier, also called solubilizer that can help to dissolve small amounts of oil-loving ingredients into water-based products. Or it can be combined with more oil-loving emulsifiers (such as its sister, Steareth-2) to create stable emulsions. 

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: antioxidant

We don't have description for this ingredient yet.

Parfum - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Also-called: Shea Butter | What-it-does: emollient

Unless you live under a rock you must have heard about shea butter. It's probably the most hyped up natural butter in skincare today. It comes from the seeds of African Shea or Karite Trees and used as a magic moisturizer and emollient.

But it's not only a simple emollient, it regenerates and soothes the skin, protects it from external factors (such as UV rays or wind) and is also rich in antioxidants (among others vitamin A, E, F, quercetin and epigallocatechin gallate). If you are looking for rich emollient benefits + more, shea is hard to beat. 

What-it-does: buffering

It's a little helper ingredient that helps to set the pH of the products to be right. It has an alkaline pH and can neutralize acidic ingredients.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 1

A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula.  It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.

Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Both of them are big molecules that contain acrylic acid units, but Acrylates/C10-30 Alkyl Acrylate Crosspolymer also contains some other monomers that are hydrophobic, i.e. water-hating. 

This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). 

What-it-does: emollient, perfuming

We don't have description for this ingredient yet.

Also-called: Tetrahydrocurcuminoids, Curcumin | What-it-does: antioxidant, skin brightening, soothing

A standardized powdered extract from the roots of the Curcuma longa (Turmeric) plant (together with this and this).  The trio is called Tetrahydrocurcuminoids (THC) and has skin-brightening, anti-inflammatory and antioxidant magic properties. 

Other turmeric extracts have brilliant yellow color that makes them difficult to use but this one is color-free. 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: Gum Arabic

A natural polymer (big molecules from repeated subunits) that is harvested from the Acacia tree in the sub-Saharan region in Africa. It's a great thickening and binding agent. Often coupled with xanthan gum, as it helps to reduce its unpleasant stickiness.

What-it-does: viscosity controlling

An animal-derived gelling agent that is a close relative to Hydrolyzed Collagen. It is created from the connective tissue (bone and skin) of animals (usually cows or pigs) and helps to thicken up water-based formulas. 

We don't have description for this ingredient yet.

Also-called: Linseed Oil, Flaxseed Oil | What-it-does: emollient, perfuming

The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.

As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of moisturizing and probably anti-inflammatory  ω-3 fatty acid, aka linolenic acid. It also contains skin-nourishing oleic acid (11-35%) and barrier repairing linoleic acid (11-24%). 

Also-called: Passion Fruit Oil | What-it-does: emollient

The emollient plant oil coming from the passion fruit. It is a high-linoleic acid oil (about 70% LA and 15% oleic acid), that makes your skin feel nice and smooth and supports a healthy skin barrier. As a high-LA oil, it is suitable for all skin types including acne-prone.

Also-called: Marula Seed Oil;Sclerocarya Birrea Seed Oil | What-it-does: emollient

If you have an interest in elephants and Africa, you have probably heard of elephants getting drunk from the fruit of the Marula tree. Though this seems to be only a legend, what is true is that the Marula fruit is really nice (and elephants do love to eat it) and there is a stone in it with several oil-rich kernels inside. 

So the Marula oil - similar to many other plant oils - is a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's traditionally used in South Africa to massage babies with and as a body lotion for face, feet, and hands.

Also-called: Tetrahydrocurcuminoids, Curcumin | What-it-does: antioxidant, skin brightening, soothing

Comes from the well-known Indian spice, turmeric and is part of a trio called Tetrahydrocurcuminoids (THC). You can read more about THC's good properties here

Also-called: Tetrahydrocurcuminoids, Curcumin | What-it-does: antioxidant, skin brightening, soothing

It's one of those ingredients that defies the *BS* theory that if you cannot pronounce it, it must be an evil synthetic and you should not put it on your face.

It comes from the well-known Indian spice, turmeric and is part of a trio called Tetrahydrocurcuminoids (THC). You can read more about THC's good properties here

Also-called: Green Tea | What-it-does: antioxidant, soothing
  • Green tea is one of the most researched natural ingredients
  • The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
  • There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
  • Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
  • Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis
Read all the geeky details about Camellia Sinensis Leaf Extract here >>

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Phospholipids - goodie

A type of lipid that's the major (about 75%) component of all cell membranes. As for skincare, it works as an emollient and skin-identical ingredient.

It has a water-loving head with two water-hating tails and this structure gives the molecule emulsifying properties. It is also often used to create liposomes, small spheres surrounded by phospholipid bi-layer designed to carry some active ingredient and help its absorption.

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Titanium Dioxide/Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Iron Oxide Red | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3). 

Also-called: Iron Oxide Yellow | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products. 

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.  

Also-called: Iron Oxide Black | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does sunscreen
An oil-soluble chemical sunscreen agent that protects the skin from UVB (295-315 nm) with a peak protection at 306 nm. Homosalate is not a strong UV filter in and of itself (gives only SPF 4.3 protection at max. [more]
what‑it‑does emollient | antimicrobial/antibacterial
An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 
what‑it‑does sunscreen
An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. [more]
what‑it‑does sunscreen
irritancy, com. 0, 0
A colorless to light yellowish oily liquid that works as a UVB (280-320nm) sunscreen filter with a peak absorbance at 306 nm. It's not a strong filter in itself, it's always used in combination with other sunscreen agents. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does sunscreen
Avobenzone - the only globally available chemical sunscreen that gives proper UVA protection. It is not photostable so has to be combined with ingredients that help to stabilize it. [more]
what‑it‑does sunscreen
Uvinul T 150 - A new generation, chemical sunscreen (not available in the US due to impossible FDA regulations) that gives the highest photo-stable absorption of all available UVB filters today. [more]
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 2, 2
A waxy solid material that helps oil and water to mix together, aka emulsifier. It is derived from the fatty alcohol, stearyl alcohol by ethoxylating it and thus making the molecule a little water-soluble. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 2, 2
A fatty (the good, non-drying kind of) alcohol that makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier).
what‑it‑does viscosity controlling | abrasive/scrub
Corn Starch that comes as a floury powder and helps to improve the skin feel of emulsions. [more]
what‑it‑does soothing | antioxidant | emollient | abrasive/scrub
The finely ground version of whole oat kernels that has well-established skin soothing, skin-protecting and antioxidant abilities. We have a shiny description of oat extract in skincare here.  It is a real goodie ingredient for dry, irritated, inflamed or eczema-prone skin. [more]
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A waxy solid material that helps oil and water to mix together, aka emulsifier. It is derived from the fatty alcohol called stearyl alcohol by ethoxylating it and thus making the molecule more water-soluble.The end result is a mostly water-loving emulsifier, also called solubilizer that can help to dissolve small amounts of oil-loving ingredients into water-based  [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does viscosity controlling
what‑it‑does antioxidant
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does emollient
Shea butter that's considered to be a magic moisturizer and emollient. It is also soothing and rich in antioxidants. [more]
what‑it‑does buffering
It's a little helper ingredient that helps to set the pH of the products to be right. It has an alkaline pH and can neutralize acidic ingredients.
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 1
A handy white powder that magically converts a liquid into a nice gel formula. [more]
what‑it‑does viscosity controlling
A common helper ingredient that stabilizes emulsions and helps to thicken up products. [more]
what‑it‑does emollient | perfuming
what‑it‑does antioxidant | skin brightening | soothing
Part of a trio called Tetrahydrocurcuminoids, that is a standardized powdered extract from the roots of the Curcuma longa (Turmeric). Has skin-brightening, anti-inflammatory and antioxidant magic properties. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
A natural polymer (big molecules from repeated subunits) that is harvested from the Acacia tree in the sub-Saharan region in Africa. It's a great thickening and binding agent. [more]
what‑it‑does viscosity controlling
An animal-derived gelling agent that is a close relative to Hydrolyzed Collagen. It is created from the connective tissue (bone and skin) of animals (usually cows or pigs) and helps to thicken up water-based formulas.  [more]
what‑it‑does emollient | perfuming
The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of  [more]
what‑it‑does emollient
The emollient plant oil coming from the passion fruit. It is a high-linoleic acid oil (about 70% LA and 15% oleic acid), that makes your skin feel nice and smooth and supports a healthy skin barrier. [more]
what‑it‑does emollient
Marula Oil - a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's a rich source of fatty acids (mainly oleic - 73%) and antioxidant vitamin E. [more]
what‑it‑does antioxidant | skin brightening | soothing
Comes from the well-known Indian spice, turmeric and is part of a trio called Tetrahydrocurcuminoids (THC). You can read more about THC's good properties here.  [more]
what‑it‑does antioxidant | skin brightening | soothing
It's one of those ingredients that defies the *BS* theory that if you cannot pronounce it, it must be an evil synthetic and you should not put it on your face. It comes from the well-known Indian spice, turmeric and is part of a trio called Tetrahydrocurcuminoids (THC). [more]
what‑it‑does antioxidant | soothing
Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties. [more]
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
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It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does skin-identical ingredient | emollient
A type of lipid that's the major component of all cell membranes. As for skincare, it works as an emollient and skin-identical ingredient. It's also often used to create liposomes. [more]
what‑it‑does emollient
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
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Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
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Iron Oxide - a super common colorant with the color red.  [more]
what‑it‑does colorant
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CI 77492 or Iron Oxide is a common colorant with the color yellow.  [more]
what‑it‑does colorant
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CI 77499 or Iron Oxide is a super common colorant with the color black.  [more]