VENeffect Firming Phyto-Lift Serum
VENeffect

Firming Phyto-Lift Serum

This powerful rejuvenating serum harnesses the natural skin-boosting power of oats to firm and tighten tired skin as part of a daily skincare routine. Formulated with resveratrol and hyaluronic acid, Firming [more] [more] Phyto-Lift Serum gives an instant moisture boost combined with fast firming for a tightened and rejuvenated complexion. [less]
Uploaded by: melioraspero on 26/06/2018

Ingredients overview

Water (Aqua, Eau)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Caprylic/Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Isoeicosane
what‑it‑does emollient | solvent
,
Ethoxydiglycol
what‑it‑does solvent
A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as vitamin C or benzoyl peroxide. [more]
,
Resveratrol
what‑it‑does antioxidant
A pretty well-known antioxidant that can be found in the skin and seeds of grapes, berries, and peanuts. It also has anti-inflammatory and anti-cancer (including skin cancer) magic properties. [more]
,
Avena Sativa (Oat) Kernel Extract
what‑it‑does antioxidant | abrasive/scrub | emollient
,
Palmitoyl Oligopeptide
what‑it‑does cell-communicating ingredient
Biopeptide El - A six amino acid peptide that is claimed to improve firmness (by 33% in one month) and skin tone (by 20%). [more]
,
Palmitoyl Tetrapeptide-7
what‑it‑does cell-communicating ingredient
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin. [more]
, [more]
Hydrolyzed Hyaluronic Acid
what‑it‑does moisturizer/humectant
It is a low molecular weight (LMW) version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. [more]
,
Soy Isoflavones
what‑it‑does antioxidant
The biologically active, phytoestrogenic parts of the soybean. The most well-known one is genistein, a potent antioxidant that is proven to inhibit UV-induced redness in human skin. Soy isoflavones are also thought to be useful for situations when natural estrogen levels are low, such as during and after menopause. [more]
,
Citrus Grandis (Grapefruit) Seed Extract
what‑it‑does perfuming
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Sodium Ascorbyl Phosphate
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
,
Mannitol
what‑it‑does moisturizer/humectant
A type of sugar molecule, that has water-binding properties and helps to keep your skin hydrated.  [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Vitis Vinifera (Grape) Seed Extract
what‑it‑does antioxidant
Grape Seed Extract - contains awesome polyphenols that are super-potent antioxidants and also have UV-protecting and anti-cancer properties. [more]
,
Trifolium Pratense (Red Clover) Flower Extract, Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
,
Squalane
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0 1
An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]
,
Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Polysorbate 20
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 0
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 
,
Carbomer
what‑it‑does viscosity controlling
It’s a handy white powder that magically converts a liquid into a nice gel formula. [more]
,
Disodium Edta
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
,
Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
,
Biotin
Vitamin H is a great supplement for stronger nails and hair. As a skincare ingredient, it's a bit more questionable, but it might smooth the skin and strengthen the hair. [more]
[less]

Highlights

Key Ingredients

Anti-acne: Sodium Ascorbyl Phosphate
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
Antioxidant: Resveratrol
what‑it‑does antioxidant
A pretty well-known antioxidant that can be found in the skin and seeds of grapes, berries, and peanuts. It also has anti-inflammatory and anti-cancer (including skin cancer) magic properties. [more]
,
Avena Sativa (Oat) Kernel Extract
what‑it‑does antioxidant | abrasive/scrub | emollient
,
Soy Isoflavones
what‑it‑does antioxidant
The biologically active, phytoestrogenic parts of the soybean. The most well-known one is genistein, a potent antioxidant that is proven to inhibit UV-induced redness in human skin. Soy isoflavones are also thought to be useful for situations when natural estrogen levels are low, such as during and after menopause. [more]
,
Sodium Ascorbyl Phosphate
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
,
Vitis Vinifera (Grape) Seed Extract
what‑it‑does antioxidant
Grape Seed Extract - contains awesome polyphenols that are super-potent antioxidants and also have UV-protecting and anti-cancer properties. [more]
,
Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
Cell-communicating ingredient: Palmitoyl Oligopeptide
what‑it‑does cell-communicating ingredient
Biopeptide El - A six amino acid peptide that is claimed to improve firmness (by 33% in one month) and skin tone (by 20%). [more]
,
Palmitoyl Tetrapeptide-7
what‑it‑does cell-communicating ingredient
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin. [more]
Skin brightening: Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Squalane
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0 1
An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]
Soothing: Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]

Show all ingredients by function

Other Ingredients

Antimicrobial/antibacterial: Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
Chelating: Disodium Edta
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
Emollient: Caprylic/Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Isoeicosane
what‑it‑does emollient | solvent
,
Avena Sativa (Oat) Kernel Extract
what‑it‑does antioxidant | abrasive/scrub | emollient
,
Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
,
Squalane
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0 1
An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
Emulsifying: Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Polysorbate 20
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 0
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 
Moisturizer/humectant: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Hydrolyzed Hyaluronic Acid
what‑it‑does moisturizer/humectant
It is a low molecular weight (LMW) version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Mannitol
what‑it‑does moisturizer/humectant
A type of sugar molecule, that has water-binding properties and helps to keep your skin hydrated.  [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
Preservative: Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
Solvent: Water (Aqua, Eau)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Isoeicosane
what‑it‑does emollient | solvent
,
Ethoxydiglycol
what‑it‑does solvent
A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as vitamin C or benzoyl peroxide. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
Surfactant/cleansing: Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Polysorbate 20
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 0
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 
Viscosity controlling: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.
,
Xanthan Gum
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
,
Carbomer
what‑it‑does viscosity controlling
It’s a handy white powder that magically converts a liquid into a nice gel formula. [more]
,
Disodium Edta
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water (Aqua, Eau) solvent
Caprylic/Capric Triglyceride emollient goodie
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Isoeicosane emollient, solvent
Ethoxydiglycol solvent
Resveratrol antioxidant goodie
Avena Sativa (Oat) Kernel Extract antioxidant, abrasive/​scrub, emollient goodie
Palmitoyl Oligopeptide cell-communicating ingredient goodie
Palmitoyl Tetrapeptide-7 cell-communicating ingredient goodie
Hydrolyzed Hyaluronic Acid moisturizer/​humectant goodie
Soy Isoflavones antioxidant goodie
Citrus Grandis (Grapefruit) Seed Extract perfuming
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Sodium Ascorbyl Phosphate antioxidant, anti-acne goodie
Mannitol moisturizer/​humectant goodie
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Vitis Vinifera (Grape) Seed Extract antioxidant goodie
Trifolium Pratense (Red Clover) Flower Extract
Glycine Soja (Soybean) Seed Extract antioxidant, skin brightening, soothing, emollient goodie
Squalane skin-identical ingredient, emollient 0, 1 goodie
Polysorbate 60 emulsifying, surfactant/​cleansing
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer viscosity controlling
Xanthan Gum viscosity controlling, emulsifying, surfactant/​cleansing
Polysorbate 20 emulsifying, surfactant/​cleansing 0, 0
Carbomer viscosity controlling
Disodium Edta chelating, viscosity controlling
Phenoxyethanol preservative
Caprylyl Glycol moisturizer/​humectant, emollient
Chlorphenesin preservative, antimicrobial/​antibacterial
Biotin

Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: emollient

A very common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, and it’s also easy to formulate with. No wonder it’s popular. 

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, solvent

We don't have description for this ingredient yet.

What-it-does: solvent

A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as skincare bigshot vitamin C, self-tanning active DHA or the anti-acne gold standard, benzoyl peroxide

Other than that it can also be used in hair care products where it gives a longer-lasting and more uniform coloring. According to a manufacturer, it might even prevent the formation of split ends.

Resveratrol - goodie
What-it-does: antioxidant

If you are looking for a reason why red wine is good for you, good news, you have found it! Resveratrol, aka the "red grape antioxidant" is the thing that's suspected to keep the French from coronary heart disease despite their not so healthy eating habits (such as high saturated fat intake).

So resveratrol, found in the seed and skin of the red grape (and berries), is a pretty well-known and well-studied molecule that has potent antioxidant, anti-inflammatory, and anticarcinogenic abilities. Most of the studies were done examining resveratrol's promising anti-cancer properties, but as for skin care, it shows a potent protective effect against UV-caused oxidative stress as well as promising effects against multiple types of skin cancer including the most severe one, melanoma (as an adjuvant therapy). 

Expand to read more

When it comes to skincare and antioxidants, "the more the merrier", so resveratrol is definitely a nice addition to any skincare routine.

Also-called: Oat Kernel Extract | What-it-does: antioxidant, abrasive/scrub, emollient

We don't have description for this ingredient yet.

Also-called: Biopeptide El, pal-VGVAPG, Palmitoyl Oligopeptide (old name) | What-it-does: cell-communicating ingredient

A six amino acid peptide that is claimed to improve firmness and skin tone. Its amino acid sequence is Val-Gly-Val-Ala-Pro-Gly that is also called the "spring fragment" and is repeated six times in the important skin protein, elastin molecule.

The manufacturer made a double-blind, one-month long clinical study on 10 women and found that twice a day application of 4%  Biopeptide El improved skin firmness by 33% and skin tone by 20%. 

Also-called: Part of Matrixyl 3000, Pal-GQPR, Previously Palmitoyl Tetrapeptide-3 | What-it-does: cell-communicating ingredient

A four amino acid peptide with the amino sequence of glycine-glutamine-proline-arginine. It is attached to palmitic acid (a fatty acid)  to increase oil solubility and skin penetration. 

It works by reducing the production of the signal moleculeinteleukin-6 (IL-6) which promotes inflammation in the skin and less inflammation means slower degradation of important things (like collagen) that results in younger looking skin for a longer time. 

Expand to read more

It works in synergy with its pal, Palmitoyl Tripeptide-1 in the famous Matrixyl 3000 complex. You can read some more about the famous duo here.

What-it-does: moisturizer/humectant

It is a low molecular weight (LMW) version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. As HA is a polymer, the subunits can be repeated many times (as a high-molecular-weight version), or just a few times (as a low-molecular-weight version).

We wrote in detail at HA about how different molecular weight versions do different things both as a component of the skin and as a skincare ingredient, so click here and read about all the details. Hydrolyzed Hyaluronic Acid can also come in different molecular-weight versions with different properties:

Expand to read more

  • 100-300 kDa version: apart from moisturizing, this size might also help the skin to repair itself by increasing its self-defense. It is also claimed to boost the wound healing process and is especially helpful for sensitive skin types (acne, rosacea, inflammation-related skin diseases). 
  • 50k Da version: this is the size that is claimed to be able to absorb into the skin and plump up wrinkles, so it is used mainly as an "anti-aging ingredient" 
  • below 50k, around 10k Da version: there is a Japanese version trade named Hyalo-Oligo that has only a 10k molecular weight and is claimed to penetrate the skin very well, have a unique touch and give deep and long-lasting moisturization. Based on the Evonik-research and the natural role of LMW-HA in the body working as a pro-inflammatory signal molecule, this ultra-low molecular weight version is a controversial ingredient

If you wanna become a real HA-and-the-skin expert, you can read much more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).

Soy Isoflavones - goodie
What-it-does: antioxidant

The biologically active, phytoestrogenic parts of the soybean. The most well-known one is genistein, a potent antioxidant that is proven to inhibit UV-induced redness in human skin. 

Soy isoflavones are also thought to be useful for situations when natural estrogen levels are low, such as during and after menopause. Low estrogen levels can cause skin thinning and collagen loss and soy isoflavones might be able to help with that. 

Also-called: Grapefruit Seed Extract | What-it-does: perfuming, astringent

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

Also-called: Form of Vitamin C, SAP | What-it-does: antioxidant, anti-acne

The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.

Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. One solution is to create stable derivatives that can be absorbed into the skin, convert there to AA and do all the magic AA is proven to do (which is being an antioxidant, a collagen booster, and a skin brightener).

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SAP (the vit C derivative, not the enterprise software, obvs) is a promising derivative that has great stability up to pH 7. The challenge with it though is skin penetration. Unfortunately, it seems to be limited, or to quote a great article from the Journal of Cosmetic Dermatology "topically applied ascorbyl phosphate salts are, at very best, poorly absorbed in comparison with AA". Regarding conversion to AA, there seems to be no data about it, so we can neither deny nor confirm it.

We have better news regarding the three magic abilities of vitamin C: there is in-vivo (tested on real people) data showing that SAP does have photo-protective (aka antioxidant) properties, though less than pure AA. SAP might also aid collagen boosting; in-vitro (made in the lab) data shows that it works, but is less effective than another vitamin C derivative, called MAP (that seems to be as effective as pure AA). As for skin-brightening, there is a trade publication with in-vivo data showing that SAP can fade brown spots

Another thing SAP might be able to do is to help with acne. A 2005 study showed in vitro (in test tubes) that 1% SAP has a strong antimicrobial activity on evil acne causing P. acnes and it also showed in vivo (on real people) that 5% SAP can strongly improve the inflammatory and non-inflammatory lesions of acne vulgaris. In fact, the results were comparable or even slightly better than with 5% benzoyl peroxide. 

And there is even more regarding SAP and acne. A nice double-blind study from 2009 showed that  5% SAP reduced the inflammatory lesions by 20.14% and 48.82% within 4 and 8 weeks respectively and when combined with 0.2% retinol the results were even better. With this combination treatment, the improvement was 29.28% after 4 weeks and 63.10% after 8 weeks of application. 

Aside from research studies, anecdotal evidence also supports SAP being a promising vitamin C derivative. One of the best-selling (vitamin C) serums in Sephora is the Ole Henriksen Truth Serum, while on Amazon it's the OzNaturals Vitamin C 20 Serum. Another popular choice is the Mad Hippie Vitamin C serum, and all of these contain vitamin C in the form of SAP. 

Overall, we think SAP is a goody!  In terms of anti-aging, it's probably not as effective as pure Ascorbic Acid, but it's totally worth a try. However, if your skin is acne-prone, SAP is your form of Vitamin C and it's a must-try.

Mannitol - goodie
What-it-does: moisturizer/humectant

A type of sugar molecule, that has water-binding properties and helps to keep your skin hydrated

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

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In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).

What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists. 

If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).

Also-called: Grape Seed Extract | What-it-does: antioxidant

We wholeheartedly support the rise of seedless grapes as fruit snacks, but when it comes to skincare, we are big fans of the seeds.

They contain the majority of the skin goodies that -  similar to green tea - are mostly polyphenols (but not the same ones as in tea). The most abundant ones in grape are called proanthocyanidins, and 60-70% of them are found in the seeds (it's also often abbreviated as GSP - grape seed proanthocyanidins). In general, the darker the fruit, the more GSPs and other flavonoids it contains.

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So what's so special about GSPs? Well, they are super-potent antioxidants, much stronger than Vitamin C or Vitamin E. And if that's not enough, GSPs and other flavonoids in grape also show UV protecting and anti-cancer properties.

It's definitely a goodie to spot on the INCI list.

Also-called: Red Clover Extract | What-it-does: astringent

We don't have description for this ingredient yet.

Also-called: Soybean Extract | What-it-does: antioxidant, skin brightening, soothing, emollient

When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. 

Its main active components are antioxidant phenolic acids and flavonoids as well as small and large soy proteins. The large proteins give soybean extract nice skin smoothing and softening properties, while the small proteins (soybean trypsin inhibitor (STI) and Bowman-Birk inhibitor (BBI)) are thought to inhibit skin pigmentation and delay hair regrowth.   

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Regarding skin pigmentation, the soybean extract works by hindering melanosome transfer, meaning it blocks the melanin pigment from traveling up to the surface of the skin and becoming visible there. This is useful for most pigmentation situations but, if you have melasma, soy is not for you as melasma is estrogen-mediated and soy is a well-known phytoestrogen

The most famous and bioactive flavonoids in soybeans are the isoflavones called genistein and diadzein that have potent antioxidant and anti-inflammatory properties. Genistein is also proven to inhibit UV induced redness in human skin. These isoflavones are also the ones that make soy a phytoestrogen, meaning they have a (weak) estrogenic effect. Topical estrogen is known to decrease skin thinning and collagen loss and soy might be able to do the same, especially during and after menopause when natural estrogen levels run low.  

There is also some promising, but as yet not in-vivo (done on real people), research that soybean extract can stimulate both elastin and collagen synthesis and thus lead to healthier, younger-looking skin. 

Overall, soybean extract is a promising and multi-functional active, a nice addition to most ingredient lists.

Squalane - goodie
What-it-does: skin-identical ingredient, emollient | Irritancy: 0 | Comedogenicity: 1

It seems to us that squalane is in fashion and there is a reason for it. Chemically speaking, it is a saturated  (no double bonds) hydrocarbon (a molecule consisting only of carbon and hydrogen), meaning that it's a nice and stable oily liquid with a long shelf life. 

It occurs naturally in certain fish and plant oils (e.g. olive), and in the sebum (the oily stuff our skin produces) of the human skin. As f.c. puts it in his awesome blog post, squalane's main things are "emolliency, surface occlusion, and TEWL prevention all with extreme cosmetic elegance". In other words, it's a superb moisturizer that makes your skin nice and smooth, without being heavy or greasy.

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Another advantage of squalane is that it is pretty much compatible with all skin types and skin conditions. It is excellent for acne-prone skin and safe to use even if you have fungi-related skin issues, like seborrhea or fungal acne.

The unsaturated (with double bonds) and hence less stable version of Squalane is Squalene, you can read about it here >> 

A common little helper ingredient that helps water and oil to mix together, aka emulsifier.

This horribly long named thing is a helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. It's especially recommended for low pH products, like exfoliants.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little of xanthan gum will help make it more gel-like.  Used alone, it can make the formula sticky so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules called glucose and sucrose. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

What-it-does: viscosity controlling

It’s a handy white powder that magically converts a product into a nice gel formula. If you see gel in the name of a moisturiser type thing, chances are carbomer will be in the ingredient list. 

It’s not too common, but sometimes there is also a number after it. The reason for it is that carbomer in itself actually refers to a group of stuff and the number shows the weight and type of the molecule. 

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

Also-called: Vitamin H

Also called vitamin H, biotin is the main component of many enzymes in our body. A nice ingredient to take as a supplement for stronger nails and hair. When you do not take it as a supplement its effects are a bit more questionable but according to manufacturer info it can smooth the skin and strengthen the hair.

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