Follow us on our new Insta page »
Bourjois Eye Catching Extrême Volume Mascara

Eye Catching Extrême Volume Mascara

Lash curling, volumizing mascara.
Uploaded by: guboguba on

Highlights

#alcohol-free #fragrance & essentialoil-free
Alcohol Free
Fragrance and Essential Oil Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua/Water/Eau solvent
Paraffin viscosity controlling, perfuming
Glyceryl Stearate emollient, emulsifying 0, 1
Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba emollient 0, 1
PVP viscosity controlling 0, 0
Cera Alba/Beeswax/Cire D'Abeille emollient, viscosity controlling, emulsifying, perfuming 0, 0-2
Propylene Glycol moisturizer/​humectant, solvent 0, 0
Tribehenin emollient
Polysorbate 20 emulsifying, surfactant/​cleansing 0, 0
Stearic Acid emollient, viscosity controlling 0, 2-3
Ammonium Acrylates Copolymer viscosity controlling
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Caprylyl Glycol moisturizer/​humectant, emollient
Hydroxyethylcellulose viscosity controlling
Tocopheryl Acetate antioxidant 0, 0
Sodium Hydroxide buffering
Talc abrasive/​scrub 0, 1
Mica colorant
Hydrolyzed Collagen (Derived From Fish) emollient, moisturizer/​humectant goodie
Ascorbyl Glucoside antioxidant, skin brightening goodie
Gossypium Herbaceum (Cotton) Powder
Serica Powder/Silk Powder/Poudre De Soie
Retinyl Palmitate cell-communicating ingredient 1-3, 1-3
Pantolactone moisturizer/​humectant
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Hydrogenated Olive Oil viscosity controlling
Olea Europaea (Olive) Fruit Oil antioxidant, emollient 0, 0-2 goodie
Hydrolyzed Keratin moisturizer/​humectant
Sodium Sulfate viscosity controlling
Ceramide NG skin-identical ingredient goodie
Olea Europaea (Olive) Oil Unsaponifiables
Potassium Sorbate preservative
Phenoxyethanol preservative
Sodium Benzoate preservative
Bambusa Arundinacea Stem Extract
Silica viscosity controlling
Tocopherol antioxidant 0-3, 0-3 goodie
Iron Oxides (Ci 77491, Ci 77492, Ci 77499) colorant 0, 0
Titanium Dioxide (Ci 77891) colorant 0, 0
Ferric Ferrocyanide (Ci 77510) colorant
Carmine (Ci 75470) colorant 0, 0
Chromium Hydroxide Green (Ci 77289) colorant
Chromium Oxide Greens (Ci 77288) colorant
Ultramarines (Ci 77007) colorant 0, 0

Bourjois Eye Catching Extrême Volume Mascara
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

Also-called: Carnauba Wax;Copernicia Cerifera Wax | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products, or to keep stick type formulas solid. It is the hardest natural wax with a high melting point (around 85C) and high gloss making it a great wax choice for lip products.

Also-called: Poly Vinyl Pyrollidone | What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

These three letters stand for Poly Vinyl Pyrollidone, a big molecule created from repeated units of Vinyl Pyrrolidone, aka VP. Its main thing is being an important film former. It was the first synthetic polymer introduced as a hair fixative in the 1950s instead of insect-derived Shellac. 

So PVP likes to attach itself to surfaces such as the hair and the skin and forms a nice, thin, even film there. The film is useful for holding a hairstyle or extending the wear of color cosmetics and sunscreens. The disadvantage of PVP is that the film is a bit brittle and that PVP loves water (hygroscopic) that tends to destroy the film. This is the reason why hair styled with a PVP based product loses its style in high humidity. To fix this problem, there are now several versions of VP containing film formers that are less sensitive to humidity, for example, the molecule called VP/VA Copolymer

Also-called: Beeswax;Cera Alba | What-it-does: emollient, viscosity controlling, emulsifying, perfuming | Irritancy: 0 | Comedogenicity: 0-2

It's the yellow, solid stuff that you probably know from beeswax candles. It's a natural material produced by honey bees to build their honeycomb.

As for skincare, it's used as an emollient and thickening agent. It's super common in lip balms and lipsticks. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

What-it-does: emollient

It's the triglyceride of behenic acid that works as a thickening or gelling agent, as a compacting agent for pressed powders, and improves heat stability of emulsions. 

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

What-it-does: emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2-3

A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Also-called: HEC | What-it-does: viscosity controlling, emulsion stabilising

A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. It is compatible with most co-ingredients and gives a very good slip to the formulas. 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

What-it-does: absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 1

Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects.

Chemically speaking, it is a clay mineral (hydrated magnesium silicate) that is mined in several countries. The drawback of mined minerals is potential impurities and the version used in cosmetics has to be white (not gray like cheaper grades), free from asbestos, sterilized and have thin plates for a maximum slip. 

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.  

To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. These bonds can be broken up when a water molecule is added and the resulting thing is a mix of shorter length amino acids, also called peptides. So Hydrolyzed Collagen is not really collagen, it is rather an undefined and varying mix of largish peptides. Based on a manufacturer's data, the whole, soluble collagen has an average molecular weight of 300 000 Da, while this chopped up mixture has an average MW of 12 000 Da (still pretty big). 

Also-called: Form of Vitamin C | What-it-does: antioxidant, skin brightening

A form of skincare superstar, vitamin C. If you do not know why vitamin C is such a big deal in skincare, we have a really detailed, geeky description that's good to read. :) 

So now you know that because pure vitamin C is such a diva (very unstable and hard to formulate) the cosmetic industry is trying to come up with some derivatives that have the badass anti-aging properties of vitamin C (antioxidant protection + collagen boosting + fading hyperpigmentation) but without the disadvantages. This is a hard task, and there is not yet a derivative that is really proven to be better in every aspect, but Ascorbyl Glucoside is one of the best options when it comes to vitamin C derivatives. Let's see why:

What-it-does: absorbent/mattifier

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Form of Retinoids | What-it-does: cell-communicating ingredient | Irritancy: 1-3 | Comedogenicity: 1-3

It's an ester form of vitamin A (retinol + palmitic acid) that belongs to the "retinoid family". The retinoid family is pretty much the royal family of skincare, with the king being the FDA-approved anti-aging ingredient tretinoin. Retinol is also a very famous member of the family, but it's like Prince George, two steps away from the throne. Retinyl palmitate will be then Prince Charlotte (George's little sister), quite far (3 steps) away from the throne. 

By steps, we mean metabolic steps. Tretinoin, aka retinoic acid, is the active ingredient our skin cells can understand and retinyl palmitate (RP) has to be converted by our metabolic machinery to actually do something. The conversion is a 3 step one and looks like this:

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: Olive Fruit Oil | What-it-does: antioxidant, emollient | Irritancy: 0 | Comedogenicity: 0-2

You probably know olive oil from the kitchen as a great and healthy option for salad dressing but it's also a great and healthy option to moisturize and nourish the skin, especially if it's on the dry side. 

Similar to other emollient plant oils, it's loaded with nourishing fatty acids: oleic is the main component (55-83%), and also contains linoleic (3.5-20%) and palmitic acids (7-20%). It also contains antioxidant polyphenols, tocopherols (types of vitamin E) and carotenoids and it's one of the best plant sources of skin-identical emollient, Squalene

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Ceramide NG - goodie
Also-called: Ceramide 2 | What-it-does: skin-identical ingredient

One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated

We wrote way more about ceramides at ceramide 1, so click here to know more.

We don't have description for this ingredient yet.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

We don't have description for this ingredient yet.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide, Iron Blue;Ci 77510 | What-it-does: colorant

An inorganic (as in no carbon in its molecule) pigment that has a very intense, dark blue color. It is not permitted in lip products in the US, and only the version Ferric Ammonium Ferrocyanide is permitted in the EU. 

Also-called: Ci 75470 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Carmine is a natural pigment that gives a bright, strawberry red shade. It counts as a special snowflake as it is the only organic pink/red colorant permitted for use around the eye area in the US.

Outside of the US though, it is not that often used, as unlike most other colorants (that tend to be synthetic or if natural, plant-derived), Carmine is animal-derived and comes from an insect called Coccus cacti. This makes it both very expensive and excludes it from animal-friendly, vegan cosmetic products.  

Also-called: Chromium Oxide Green;Ci 77289 | What-it-does: colorant

An inorganic (as in no carbon in its molecule, it is Cr2O3X(OH), the hydrated version of this guy) pigment that gives blue-green shades. It is not permitted in lip products in the US. 

Also-called: Ci 77288 | What-it-does: colorant

An inorganic (as in no carbon in its molecule, it is Cr2O3) pigment that gives dull olive green shades. It is not permitted in lip products in the US. 

Also-called: Ci 77007 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does viscosity controlling | perfuming
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
These three letters stand for Poly Vinyl Pyrollidone, a big molecule created from repeated units of Vinyl Pyrrolidone, aka VP. Its main thing is being an important film former. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | perfuming
irritancy, com. 0, 0-2
The yellow solid stuff produced by honey bees to build their honeycomb. As for skincare, it's used as an emollient and thickening agent. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does emollient
thickening/gelling agent, as a compacting agent for pressed powders (ATO grade), and improves heat stability of emulsions.
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0, 0
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 
what‑it‑does emollient | viscosity controlling
irritancy, com. 0, 2-3
A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]
what‑it‑does viscosity controlling
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does viscosity controlling
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does abrasive/scrub
irritancy, com. 0, 1
Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does emollient | moisturizer/humectant
The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.   To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. [more]
what‑it‑does antioxidant | skin brightening
A stable and easy to formulate form of skincare superstar, vitamin C. In-vitro studies show that it shows all the three anti-aging benefits (antioxidant protection + collagen boosting + fading hyperpigmentation) that pure vitamin C does. [more]
what‑it‑does cell-communicating ingredient
irritancy, com. 1-3, 1-3
An ester form of vitamin A (retinol + palmitic acid) that is pretty much the least effective member of the retinoid family. Its anti-aging effects are quite questionable as well as its behavior in the presence of UVA light. (Use it at night if possible!) [more]
what‑it‑does moisturizer/humectant
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does viscosity controlling
what‑it‑does antioxidant | emollient
irritancy, com. 0, 0-2
Olive oil - an oleic acid-rich (55-83%) emollient plant oil that can moisturize dry skin. Also, it contains antioxidant polyphenols and vitamin E. [more]
what‑it‑does moisturizer/humectant
what‑it‑does viscosity controlling
what‑it‑does skin-identical ingredient
One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up a big part (about 50%) of the goopy stuff that's between our skin cells (called extracellular matrix) and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
An inorganic (as in no carbon in its molecule) pigment that has a very intense, dark blue color. It is not permitted in lip products in the US, and only the version Ferric Ammonium Ferrocyanide is permitted in the EU.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
Carmine is a natural pigment that gives a bright, strawberry red shade. It counts as a special snowflake as it is the only organic pink/red colorant permitted for use around the eye area in the US. Outside of the US though, it is not that often used, as unlike most other colorants (that tend to be synthetic or if natural, plant-derived), Carmine  [more]
what‑it‑does colorant
An inorganic (as in no carbon in its molecule, it is Cr2O3X(OH), the hydrated version of this guy) pigment that gives blue-green shades. It is not permitted in lip products in the US.  [more]
what‑it‑does colorant
An inorganic (as in no carbon in its molecule, it is Cr2O3) pigment that gives dull olive green shades. It is not permitted in lip products in the US.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US. [more]