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Bobbi Brown Intensive Skin Serum Foundation SPF40

Intensive Skin Serum Foundation SPF40

With its Active Skin Energizing Complex—featuring Cordyceps and Artemia—this silky serum foundation recharges skin’s appearance while providing an instant luminous finish. Powered with Argireline® Peptide and UVA/UVB protection to defend skin against environmental stressors, the formula helps prevent collagen damage and fight the visible signs of aging.
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Octinoxate (3.9%) sunscreen 0, 0
Titanium Dioxide (6.1%) sunscreen, colorant goodie
Zinc Oxide (3.8%) sunscreen 0, 1 goodie
Water\Aqua\Eau solvent
Dimethicone emollient 0, 1
Octyldodecyl Neopentanoate emollient
Butyloctyl Salicylate solvent
Isononyl Isononanoate emollient
Methyl Trimethicone solvent
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Diethylhexyl Succinate emollient, solvent 0, 2
Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone emulsifying, surfactant/​cleansing
Laureth-4 emulsifying, surfactant/​cleansing 4, 5
Cetyl PEG/PPG-10/1 Dimethicone emulsifying, surfactant/​cleansing
Magnesium Sulfate viscosity controlling
Dipentaerythrityl Tri-Polyhydroxystearate emollient
Citrullus Vulgaris (Watermelon) Fruit Extract antioxidant goodie
Laminaria Saccharina Extract moisturizer/​humectant, soothing goodie
Litchi Chinensis Seed Extract
Lens Esculenta (Lentil) Fruit Extract moisturizer/​humectant goodie
Artemia Extract
Cordyceps Sinensis Extract antioxidant, emollient, moisturizer/​humectant
Pyrus Malus (Apple) Fruit Extract moisturizer/​humectant goodie
Lavandula Angustifolia (Lavender) Oil antimicrobial/​antibacterial, perfuming icky
Sasa Veitchii Extract
Thermus Thermophillus Ferment
Dimethicone Silylate
Sodium Lactate buffering, moisturizer/​humectant goodie
Acetyl Hexapeptide-8 cell-communicating ingredient, moisturizer/​humectant goodie
Tocopheryl Acetate antioxidant 0, 0
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Hydrolyzed Wheat Protein/PVP Crosspolymer
Caprylyl Glycol moisturizer/​humectant, emollient
Sodium PCA skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Methicone emollient
Dimethicone/PEG-10/15 Crosspolymer emulsifying
Triethoxycaprylylsilane
Dimethicone Crosspolymer-3
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Potassium Sorbate preservative
Dipropylene Glycol solvent
Dextrin viscosity controlling, moisturizer/​humectant
Silica viscosity controlling
Disodium EDTA chelating
Linalool perfuming icky
Phenoxyethanol preservative
Mica colorant
Titanium Dioxide (Ci 77891) colorant 0, 0
Iron Oxides (Ci 77492),Iron Oxides (Ci 77491),Iron Oxides (Ci 77499) colorant 0, 0

Bobbi Brown Intensive Skin Serum Foundation SPF40
Ingredients explained

Also-called: Octinoxate, Octyl Methoxycinnamate;Ethylhexyl Methoxycinnamate | What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 0

A clear, oil-soluble, "cosmetically-elegant" liquid that is the most commonly used chemical sunscreen. It absorbs UVB radiation (at wavelengths: 280-320 nm) with a peak protection at 310nm. 

It only protects against UVB and not UVA rays (the 320-400 nm range) – so always choose products that contain other sunscreens too. It is not very stable either, when exposed to sunlight, it kind of breaks down and loses its effectiveness (not instantly, but over time - it loses 10% of its SPF protection ability within 35 mins). To make it more stable it can be - and should be - combined with other sunscreen agents to give stable and broad-spectrum protection (the new generation sunscreen agent, Tinosorb S is a particularly good one for that).

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 1

When it comes to sunscreen agents, Zinc Oxide is pretty much in a league of its own. It's a physical (or inorganic) sunscreen that has a lot in common with fellow inorganic sunscreen Titanium Dioxide (TiO2) but a couple of things make it superior even to TiO2.

If physical sunscreens don't tell you anything, go ahead and read about the basics here. Most of what we wrote about Titanium Dioxide is also true for Zinc Oxide so we will focus here on the differences. 

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

What-it-does: emollient

We don't have description for this ingredient yet.

What-it-does: solvent

A nice, multi-functional helper ingredient that's especially useful in sunscreens. It can solubilize some commonly used UV-filters like Oxybenzone or Avobenzone and it can also help to increase the SPF rating of sunscreens. It's also cosmetically elegant, has excellent spreadability and a pleasant, moisturizing skin feel. Oh, and according to Wikipedia, it even helps to stabilize famously unstable UVA-filter, Avobenzone.

What-it-does: emollient

An emollient ester with a rich and creamy but non-greasy skin feel. It makes skin supple and protects dry skin. 

What-it-does: solvent

Methyl Trimethicone is a very light, volatile silicone (it evaporates from the skin rather than absorbs into it) that's similar to super commonly used Cyclopentasiloxane but it dries even faster when applied to the skin. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: emollient, solvent | Irritancy: 0 | Comedogenicity: 2

We don't have description for this ingredient yet.

The snappily named Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone is a silicone emulsifier fluid whose main thing is being a good dispersant for powders such as mineral UV filters or color pigments. 

According to the manufacturer Kobo, this partly water- and partly oily soluble form of dimethicone helps filters like Titanium Dioxide and Zinc Oxide disperse more evenly and thus provide better UV protection while also minimizing any white-cast that often comes hand-in-hand with mineral filters.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 4 | Comedogenicity: 5

We don't have description for this ingredient yet.

Also-called: Cetyl Dimethicone Copolyol | What-it-does: emulsifying, surfactant/cleansing

A silicone emulsifier that helps water and silicone oils to mix nicely together. 

Also-called: Epsom salt | What-it-does: viscosity controlling

A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round.

It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. 

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Watermelon Fruit Extract;Citrullus Lanatus Fruit Extract | What-it-does: antioxidant

We love a cold slice of watermelon on a hot summer day and we love watermelon as a skincare ingredient. It's really full of good-for-the-skin stuff: it contains a bunch of vitamins (A, B, C and E), mineral salts (K, Mg, Ca and Fe), amino acids citrulline and arginine and antioxidant carotenoids and phenolics

It's especially rich in potent antioxidant, lycopene (a type of carotenoid), the cool pigment that's responsible for the red color of the watermelon. According to manufacturer info, in-vitro (made in the lab not on real people) studies show that watermelon extract gives significant DNA protection against UV damage. The in-vivo (made on real people) study also confirmed this and the watermelon formula showed 25% increase in skin protection compared to placebo.

The extract coming from Laminaria Saccharina, a brown algae. According to manufacturer info, it's loaded with a bunch of good-for-the-skin thingsalginates are polysaccharides (a big molecule from repeating sugar units) that are water-loving and can form a protective film on the skin. This means moisturizing, skin protecting and soothing magic properties.

The extract also contains another polysaccharide called laminarin, that has decongestant and lipid-reducing action that might be useful for combination, acne-prone skin types.

We don't have description for this ingredient yet.

Also-called: Lentil Fruit Extract | What-it-does: moisturizer/humectant

Lentil extract that has nice moisturizing properties on the skin. According to manufacturer info, it contains vitamin B5 and trisaccharides.

Most often lentil comes to the formula as part of a moisturizing trio together with watermelon and apple. The three of them is called AquaCell and is claimed to give 24 hours hydration and to reduce fine lines after only 2 hours. After 2 weeks 3% Aquacell increased key elements in the skin significantly: citrulline by 440%, Sodium PCA by 180%, Sodium Lactate by 60%. Moisture in the skin increased by 35%, dryness decreased by 60% and skin cohesion increased by 50%

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Apple Fruit Extract | What-it-does: moisturizer/humectant

Apple needs no introduction as one of the most common fruits on planet Earth. It's not only a healthy fruit snack, it's also a goodie if you put in all over your face. 

It's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars (mainly fructose, glucose, sucrose) give apple fruit extract nice moisturizing and smoothing properties, while the acids (mainly malic  and gallic acid) give it mild exfoliant, skin brightening and antibacterial properties. 

Also-called: Lavender Essential Oil | What-it-does: antimicrobial/antibacterial, perfuming

We have to start by writing how fascinated we are by the amazing lavender fields of Provance and we do love pretty much everything about lavender: its look, its color, its scent.... but, when it comes to skincare, lavender is a questionable ingredient that you probably do not want in your skincare products.

First, let us start with the pros: it has a lovely scent, so no wonder that it is popular as a fragrance ingredient in natural products wanting to be free from synthetic fragrances but still wanting to smell nice. The scent of lavender is famous for having calming and relaxing properties and some smallish scientific studies do support that. Inhaled volatile compounds seem to have a soothing effect on the central nervous system and studies have shown that lavender aromatherapy can improve patient's anxiety and experience in hospitals.   

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. It's a natural ingredient approved by both ECOCERT and COSMOS.

Also-called: Argireline, Acetyl Hexapeptide-3 | What-it-does: cell-communicating ingredient, moisturizer/humectant

If you see a cosmetic product that claims that it has "Botox-like effect" then two things are almost certain: one, the product overpromises and two, it contains Argireline. 

So this one is the famous peptide that's marketed by its manufacturer as the "Botox in a jar". The basis for this claim is that it targets the same wrinkle forming mechanism (wrinkles caused by facial muscle movement) as Botox, but the way it works is very different. In addition, the extent to which it can prevent muscles from contracting (and to smooth wrinkles) is very different (otherwise why would anyone use still Botox?). 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

A polymer (big molecule from repeated subunits) that improves the film-forming and aesthetic (no tacky after-feel) properties of sunscreen formulas. It also boosts SPF values, in some cases by as much as 70%, at least according to the manufacturer.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Sodium PCA - goodie
Also-called: Sodium Pyrrolidone Carboxylic Acid | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

What-it-does: emollient

Bearing a close relationship to the famous Dimethicone, Methicone is the slightly trimmed down version missing the methyl (-CH3)  groups on one side of the silicone chain. Like most silicones, it has nice emollient properties and improves the spreadability of products.

But Methicone's main thing in practice is not being an emollient but a silicone fluid for hydrophobization treatment of powders, i.e. making solid powders (mineral filters & color pigments) very water resistant and easily spreadable. Methicone does this by absorbing traces of water from the surface of pigments that is very useful for mineral sunscreens and makeup products. 

What-it-does: emulsifying

A PEG-modified self-emulsifying crosslinked silicone elastomer surfactant that helps water to mix nicely with silicone oils, aka a water in silicone emulsifier. It creates highly stable micelle structures that break upon application of the product so it is ideal for  “water drop” like cream formulations.

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities. 

A little helper ingredient that can be a thickener, a humectant, a foam booster, an adhesion promoter and a filler. It's a blend of polysaccharides that helps to moisturize and soften the skin. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Ci 77491/77492/77499;Iron Oxides | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

You may also want to take a look at...

what‑it‑does sunscreen
irritancy, com. 0, 0
Octinoxate - an old-school chemical sunscreen that absorbs UVB radiation (wavelengths: 280-320 nm). Not photostable and does not protect against UVA. [more]
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does sunscreen
irritancy, com. 0, 1
A physical/inorganic sunscreen with the broadest spectrum (UVB and UVA II, less good at UVA I) protection available today. It also has good stability and also works as a skin protectant, anti-irritant. Might leave some whitish tint on the skin, though. [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does emollient
what‑it‑does solvent
Multi-functional helper ingredient in sunscreens. It can solubilize and stabilize commonly used UV-filters and has a cosmetically elegant, emollient skin feel. [more]
what‑it‑does emollient
An emollient ester with a rich and creamy but non-greasy skin feel. [more]
what‑it‑does solvent
A light, volatile silicone that's similar to commonly used Cyclopentasiloxane but it dries even faster when applied to the skin.  [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does emollient | solvent
irritancy, com. 0, 2
what‑it‑does emulsifying | surfactant/cleansing
The snappily named Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone is a silicone emulsifier fluid whose main thing is being a good dispersant for powders such as mineral UV filters or color pigments. According to the manufacturer Kobo, this partly water- and partly oily soluble form of dimethicone helps filters like Titanium Dioxide and Zinc Oxide disperse more evenly and thus provi [more]
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 4, 5
what‑it‑does emulsifying | surfactant/cleansing
A silicone emulsifier that helps water and silicone oils to mix nicely together. 
what‑it‑does viscosity controlling
A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round. It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. [more]
what‑it‑does emollient
what‑it‑does antioxidant
Watermelon extract that's full of good-for-the-skin stuff, including vitamins, minerals, amino acids and antioxidants. A useful antioxidant-rich ingredient to protect skin from UV-induced damage. [more]
what‑it‑does moisturizer/humectant | soothing
Brown algae extract with moisturizing, skin protecting and soothing properties. [more]
what‑it‑does moisturizer/humectant
Lentil extract that contains vitamin B5 and trisaccharides and has nice moisturizing properties. [more]
what‑it‑does antioxidant | emollient | moisturizer/humectant
what‑it‑does moisturizer/humectant
Apple fruit extract that's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars give apple nice moisturizing properties, while the acids give mild exfoliant, skin brightening and antibacterial properties.  [more]
what‑it‑does antimicrobial/antibacterial | perfuming
Lavender - essential oil with a calming scent and antimicrobial properties. Contains fragrant components (linalyl acetate - 50% and linalool - 35%) and might be cytotoxic from 0.25%. [more]
what‑it‑does buffering | moisturizer/humectant
The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. [more]
what‑it‑does cell-communicating ingredient | moisturizer/humectant
Argireline - famous peptide that's often referred to as "Botox in a jar". In reality, it's nowhere near that powerful, but it can smooth wrinkles to some extent by preventing facial muscles from contracting. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
A polymer (big molecule from repeated subunits) that improves the film-forming and aesthetic (no tacky after-feel) properties of sunscreen formulas. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]
what‑it‑does emollient
Bearing a close relationship to the famous Dimethicone, Methicone is the slightly trimmed down version missing the methyl (-CH3)  groups on one side of the silicone chain. [more]
what‑it‑does emulsifying
A PEG-modified self-emulsifying crosslinked silicone elastomer surfactant that helps water to mix nicely with silicone oils, aka a water in silicone emulsifier. [more]
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does solvent
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]
what‑it‑does viscosity controlling | moisturizer/humectant
A little helper ingredient that can be a thickener, a humectant, a foam booster, an adhesion promoter and a filler. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]