Avon Anew Power Serum
Avon

Anew Power Serum

This firming and smoothing serum uses Advance boost technology to hydrate your skin, smooth visible roughness and wrinkles, and return firmness to your face.
Uploaded by: agar_agar on 28/08/2018

Ingredients overview

Water/​Eau
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Bis-Peg-18 Methyl Ether Dimethyl Silane
what‑it‑does emollient | moisturizer/humectant
A type of silicone that makes the skin smooth and nice (emollient), moisturizes and helps to reduce the tackiness of the products. [more]
,
Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
,
Thiodipropionic Acid, Yeast Extract/​Extrait De Levure
what‑it‑does moisturizer/humectant
A silky clear liquid that has great moisturizing, skin protecting and film-forming properties on the skin. [more]
,
Algae Extract
what‑it‑does emollient | moisturizer/humectant
An extract that comes from one or more of the 20 000 kinds of algae out there. In general algae extracts serve as moisturizing, emollient and thickening agents, and many of them also have additional anti-aging properties. [more]
,
Eclipta Prostrata Extract, Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
, [more]
Phaeodactylum Tricornutum Extract
what‑it‑does soothing | moisturizer/humectant
,
Phytol
what‑it‑does emollient | perfuming
,
Malus Domestica Fruit Cell Culture Extract, Glycine Max Symbiosome Extract, Palmitoyl Tetrapeptide-7
what‑it‑does cell-communicating ingredient
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin. [more]
,
Glucosamine Hcl, Saccharomyces/​Zinc Ferment, Oryzanol
what‑it‑does antioxidant
A biologically active component that can be found in rice bran oil. It has natural antioxidant properties and can help to stabilize other unstable plant oils.  Interestingly, it also seems to possess some natural sunscreen abilities.
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Ethoxydiglycol
what‑it‑does solvent
A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as vitamin C or benzoyl peroxide. [more]
,
Sodium Polyacrylate
what‑it‑does viscosity controlling
A big polymer (a molecule from repeated subunits) with crazy water binding abilities. Used as a thickening and emulsion stabilizing agent. [more]
,
Diglycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
The big brother of glycerin. A natural moisturizing factor that compared to glycerin penetrates slower into the skin but gives longer lasting moisture and less sticky, better skin-feel. [more]
,
C12-15 Alkyl Benzoate
what‑it‑does emollient | antimicrobial/antibacterial
An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 
,
Cetearyl Dimethicone Crosspolymer, Bis-Peg/​Ppg-20/​5 Peg/​Ppg-20/​5 Dimethicone
what‑it‑does emulsifying
,
Carrageenan
what‑it‑does viscosity controlling
irritancy, com. 2 5
A natural polysaccharide (big sugar molecule) coming from red edible seaweeds. It is used as a helper ingredient for its gelling, thickening and stabilizing properties. [more]
,
Hydroxyethyl Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. [more]
,
Urea
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
,
Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
,
Isohexadecane
what‑it‑does emollient | solvent
A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth. [more]
,
Caprylic/​Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Ammonium Hydroxide
what‑it‑does buffering
,
Trideceth-6
what‑it‑does emulsifying | surfactant/cleansing
,
Peg/​Ppg-20/​23 Dimethicone
what‑it‑does surfactant/cleansing
,
Parfum/​Fragrance
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
,
Polyglycerin-3
what‑it‑does moisturizer/humectant
Three glycerin molecules attached together. It is also a humectant, moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Peg/​Ppg-18/​18 Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps to create water in silicone emulsions. 
,
Saccharomyces Ferment Lysate Filtrate, Xanthan Gum
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Palmitoyl Tetrapeptide-10, Steareth-20
what‑it‑does surfactant/cleansing | emulsifying
A waxy solid material that helps oil and water to mix together, aka emulsifier. It is often used to stabilize products with active ingredients. [more]
,
Disodium Edta
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
,
Sd Alcohol 40-B
what‑it‑does solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It's a great solvent and creates cosmetically elegant light formulas but can also be very drying. [more]
,
Imidazolidinyl Urea
what‑it‑does preservative
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Ci 15510
what‑it‑does colorant
,
Ci 14700
what‑it‑does colorant
A common colorant that gives products a nice red color.
[less]

Highlights

Key Ingredients

Antioxidant: Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
,
Oryzanol
what‑it‑does antioxidant
A biologically active component that can be found in rice bran oil. It has natural antioxidant properties and can help to stabilize other unstable plant oils.  Interestingly, it also seems to possess some natural sunscreen abilities.
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
Cell-communicating ingredient: Palmitoyl Tetrapeptide-7
what‑it‑does cell-communicating ingredient
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin. [more]
Skin brightening: Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Diglycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
The big brother of glycerin. A natural moisturizing factor that compared to glycerin penetrates slower into the skin but gives longer lasting moisture and less sticky, better skin-feel. [more]
,
Urea
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
Soothing: Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
,
Phaeodactylum Tricornutum Extract
what‑it‑does soothing | moisturizer/humectant

Show all ingredients by function

Other Ingredients

Abrasive/scrub: Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
Antimicrobial/antibacterial: C12-15 Alkyl Benzoate
what‑it‑does emollient | antimicrobial/antibacterial
An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 
Buffering: Ammonium Hydroxide
what‑it‑does buffering
Chelating: Disodium Edta
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
Colorant: Ci 15510
what‑it‑does colorant
,
Ci 14700
what‑it‑does colorant
A common colorant that gives products a nice red color.
Emollient: Bis-Peg-18 Methyl Ether Dimethyl Silane
what‑it‑does emollient | moisturizer/humectant
A type of silicone that makes the skin smooth and nice (emollient), moisturizes and helps to reduce the tackiness of the products. [more]
,
Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
,
Algae Extract
what‑it‑does emollient | moisturizer/humectant
An extract that comes from one or more of the 20 000 kinds of algae out there. In general algae extracts serve as moisturizing, emollient and thickening agents, and many of them also have additional anti-aging properties. [more]
,
Glycine Soja (Soybean) Seed Extract
what‑it‑does antioxidant | skin brightening | soothing | emollient
When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]
,
Phytol
what‑it‑does emollient | perfuming
,
C12-15 Alkyl Benzoate
what‑it‑does emollient | antimicrobial/antibacterial
An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 
,
Isohexadecane
what‑it‑does emollient | solvent
A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth. [more]
,
Caprylic/​Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
Emulsifying: Bis-Peg/​Ppg-20/​5 Peg/​Ppg-20/​5 Dimethicone
what‑it‑does emulsifying
,
Trideceth-6
what‑it‑does emulsifying | surfactant/cleansing
,
Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Peg/​Ppg-18/​18 Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps to create water in silicone emulsions. 
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Steareth-20
what‑it‑does surfactant/cleansing | emulsifying
A waxy solid material that helps oil and water to mix together, aka emulsifier. It is often used to stabilize products with active ingredients. [more]
Moisturizer/humectant: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Bis-Peg-18 Methyl Ether Dimethyl Silane
what‑it‑does emollient | moisturizer/humectant
A type of silicone that makes the skin smooth and nice (emollient), moisturizes and helps to reduce the tackiness of the products. [more]
,
Yeast Extract/​Extrait De Levure
what‑it‑does moisturizer/humectant
A silky clear liquid that has great moisturizing, skin protecting and film-forming properties on the skin. [more]
,
Algae Extract
what‑it‑does emollient | moisturizer/humectant
An extract that comes from one or more of the 20 000 kinds of algae out there. In general algae extracts serve as moisturizing, emollient and thickening agents, and many of them also have additional anti-aging properties. [more]
,
Phaeodactylum Tricornutum Extract
what‑it‑does soothing | moisturizer/humectant
,
Diglycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
The big brother of glycerin. A natural moisturizing factor that compared to glycerin penetrates slower into the skin but gives longer lasting moisture and less sticky, better skin-feel. [more]
,
Urea
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
,
Polyglycerin-3
what‑it‑does moisturizer/humectant
Three glycerin molecules attached together. It is also a humectant, moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
Perfuming: Phytol
what‑it‑does emollient | perfuming
,
Parfum/​Fragrance
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
Preservative: Imidazolidinyl Urea
what‑it‑does preservative
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
Solvent: Water/​Eau
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Ethoxydiglycol
what‑it‑does solvent
A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as vitamin C or benzoyl peroxide. [more]
,
Isohexadecane
what‑it‑does emollient | solvent
A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth. [more]
,
Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Sd Alcohol 40-B
what‑it‑does solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It's a great solvent and creates cosmetically elegant light formulas but can also be very drying. [more]
Surfactant/cleansing: Trideceth-6
what‑it‑does emulsifying | surfactant/cleansing
,
Peg/​Ppg-20/​23 Dimethicone
what‑it‑does surfactant/cleansing
,
Polysorbate 60
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
,
Steareth-20
what‑it‑does surfactant/cleansing | emulsifying
A waxy solid material that helps oil and water to mix together, aka emulsifier. It is often used to stabilize products with active ingredients. [more]
Viscosity controlling: Sodium Polyacrylate
what‑it‑does viscosity controlling
A big polymer (a molecule from repeated subunits) with crazy water binding abilities. Used as a thickening and emulsion stabilizing agent. [more]
,
Carrageenan
what‑it‑does viscosity controlling
irritancy, com. 2 5
A natural polysaccharide (big sugar molecule) coming from red edible seaweeds. It is used as a helper ingredient for its gelling, thickening and stabilizing properties. [more]
,
Hydroxyethyl Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. [more]
,
Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
,
Xanthan Gum
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
,
Sd Alcohol 40-B
what‑it‑does solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It's a great solvent and creates cosmetically elegant light formulas but can also be very drying. [more]

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water/Eau solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Bis-Peg-18 Methyl Ether Dimethyl Silane emollient, moisturizer/​humectant
Dimethicone emollient 0, 1
Thiodipropionic Acid
Yeast Extract/Extrait De Levure moisturizer/​humectant goodie
Algae Extract emollient, moisturizer/​humectant goodie
Eclipta Prostrata Extract
Glycine Soja (Soybean) Seed Extract antioxidant, skin brightening, soothing, emollient goodie
Phaeodactylum Tricornutum Extract soothing, moisturizer/​humectant
Phytol emollient, perfuming
Malus Domestica Fruit Cell Culture Extract goodie
Glycine Max Symbiosome Extract
Palmitoyl Tetrapeptide-7 cell-communicating ingredient goodie
Glucosamine Hcl
Saccharomyces/Zinc Ferment
Oryzanol antioxidant goodie
Tocopherol antioxidant 2, 2 superstar
Ethoxydiglycol solvent
Sodium Polyacrylate viscosity controlling
Diglycerin skin-identical ingredient, moisturizer/​humectant goodie
C12-15 Alkyl Benzoate emollient, antimicrobial/​antibacterial
Cetearyl Dimethicone Crosspolymer
Bis-Peg/Ppg-20/5 Peg/Ppg-20/5 Dimethicone emulsifying
Carrageenan viscosity controlling 2, 5
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer viscosity controlling
Urea skin-identical ingredient, moisturizer/​humectant goodie
Silica viscosity controlling, abrasive/​scrub
Isohexadecane emollient, solvent
Caprylic/Capric Triglyceride emollient goodie
Cyclopentasiloxane emollient, solvent
Ammonium Hydroxide buffering
Trideceth-6 emulsifying, surfactant/​cleansing
Peg/Ppg-20/23 Dimethicone surfactant/​cleansing
Parfum/Fragrance perfuming icky
Polyglycerin-3 moisturizer/​humectant
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Polysorbate 60 emulsifying, surfactant/​cleansing
Peg/Ppg-18/18 Dimethicone emulsifying
Saccharomyces Ferment Lysate Filtrate
Xanthan Gum viscosity controlling
Lecithin emollient, emulsifying goodie
Palmitoyl Tetrapeptide-10
Steareth-20 surfactant/​cleansing, emulsifying
Disodium Edta chelating
Sd Alcohol 40-B solvent, viscosity controlling icky
Imidazolidinyl Urea preservative
Phenoxyethanol preservative
Ci 15510 colorant
Ci 14700 colorant

Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Expand to read more

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

It's a silicone that is water dispersible (as opposed to most other silicones that are usually oil dispersible). It makes the skin smooth and nice (emollient), moisturizes, helps to reduce tackiness, and also has some foam boosting properties. Often used in light, watery formulas to give them extra silky feel

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the cheapest and most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

Expand to read more

As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

You probably know yeast from the kitchen where you put it into milk with a little sugar and then after a couple of minutes brownish bubbles form. That is the fungi fermenting the sugar

As for skin care, yeast contains beta-glucan that is a great soothing ingredient and also a mild antioxidant.  The yeast extract itself is a silky clear liquid that has some great moisturizing, skin protecting and film-forming properties on the skin. 

Algae Extract - goodie

We have to admit that Algae Extract is not our favorite ingredient name. It does comply with the INCI standard (the official list about how ingredients on the product labels have to be called, the thing we help you to decode here :)), but there are about 20 000 different kinds of algae and an extract from them can be made in another 10 000 ways.

So, Algae Extract can be anything from La Mer's "Miracle Broth" to a simple brown algae extract that helps to smooth the hair. The official description in the Europiean Cosmetic Ingredient listing is this: "an extract of various species of Algae; Extract of the Seaweed, Fucus vesiculosus, Furaceae". Its official functions include being a humectant (helps skin to attract water), emollient (makes skin feel smooth and nice) and skin conditioner (a catchall phrase for saying it does something good for the skin).

Expand to read more

A 2015 research paper on the potential of uses of algae in cosmetics summarizes that algae are rich sources of biologically active metabolites including antioxidants, anti-inflammatory agents, alginates, polysaccharides, and carotenoids. Currently, algae extracts are mostly used as moisturizing and thickening agents, but algae also have great potential to combat skin aging, pigmentation as well as working as an antimicrobial.

We have also browsed through Prospector to see what manufacturers say about their algae. There is, for example, an algae extract trade-named Lanablue that comes from blue-green algae (green algae is rare, less than 1% of the total macroalgae in the world) and is claimed to have retinoid like effects (i.e. reduce wrinkles, smooth skin) but without the side effects. 

There is another algae extract from another manufacturer that comes from red algae (much more common, about 40% of total macroalgae worldwide) and is claimed to have not only moisturizing but also skin smoothing and densifying effects. 

Here is a brown algae extract (the most common type, about 59% of macroalgae), also just called Algae Extract on the product label that is simply claimed to be a free radical scavenger, aka antioxidant. These were just three random examples from three manufacturers all called Algae extract even though they all come from different algae with different claims.

Anyhow, the point is this; there are tons of different types of Algae Extracts out there. Unless the brand tells you what they use, it's impossible to know for sure. The most probable scenario for the Alge Extract is that it works as a moisturizer and emollient and it might have some additional anti-aging properties.

We don't have description for this ingredient yet.

Also-called: Soybean Extract | What-it-does: antioxidant, skin brightening, soothing, emollient

When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. 

Its main active components are antioxidant phenolic acids and flavonoids as well as small and large soy proteins. The large proteins give soybean extract nice skin smoothing and softening properties, while the small proteins (soybean trypsin inhibitor (STI) and Bowman-Birk inhibitor (BBI)) are thought to inhibit skin pigmentation and delay hair regrowth.   

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Regarding skin pigmentation, the soybean extract works by hindering melanosome transfer, meaning it blocks the melanin pigment from traveling up to the surface of the skin and becoming visible there. This is useful for most pigmentation situations but, if you have melasma, soy is not for you as melasma is estrogen-mediated and soy is a well-known phytoestrogen

The most famous and bioactive flavonoids in soybeans are the isoflavones called genistein and diadzein that have potent antioxidant and anti-inflammatory properties. Genistein is also proven to inhibit UV induced redness in human skin. These isoflavones are also the ones that make soy a phytoestrogen, meaning they have a (weak) estrogenic effect. Topical estrogen is known to decrease skin thinning and collagen loss and soy might be able to do the same, especially during and after menopause when natural estrogen levels run low.  

There is also some promising, but as yet not in-vivo (done on real people), research that soybean extract can stimulate both elastin and collagen synthesis and thus lead to healthier, younger-looking skin. 

Overall, soybean extract is a promising and multi-functional active, a nice addition to most ingredient lists.

We don't have description for this ingredient yet.

What-it-does: emollient, perfuming

We don't have description for this ingredient yet.

Also-called: PhytoCellTec

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Part of Matrixyl 3000, Pal-GQPR, Previously Palmitoyl Tetrapeptide-3 | What-it-does: cell-communicating ingredient

A four amino acid peptide with the amino sequence of glycine-glutamine-proline-arginine. It is attached to palmitic acid (a fatty acid)  to increase oil solubility and skin penetration. 

It works by reducing the production of the signal moleculeinteleukin-6 (IL-6) which promotes inflammation in the skin and less inflammation means slower degradation of important things (like collagen) that results in younger looking skin for a longer time. 

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It works in synergy with its pal, Palmitoyl Tripeptide-1 in the famous Matrixyl 3000 complex. You can read some more about the famous duo here.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Oryzanol - goodie
What-it-does: antioxidant

A biologically active component that can be found in rice bran oil. It has natural antioxidant properties and can help to stabilize other unstable plant oils.  Interestingly, it also seems to possess some natural sunscreen abilities.

Tocopherol - superstar
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 2 | Comedogenicity: 2
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

What-it-does: solvent

A nice odorless liquid used mainly as a superior solubilizer and efficacy booster for cosmetic active ingredients such as skincare bigshot vitamin C, self-tanning active DHA or the anti-acne gold standard, benzoyl peroxide

Other than that it can also be used in hair care products where it gives a longer-lasting and more uniform coloring. According to a manufacturer, it might even prevent the formation of split ends.

A superabsorbent polymer (big molecule from repeated subunits) that has crazy water binding abilities. Sometimes its referred to as "waterlock" and can absorb 100 to 1000 times its mass in water. 

As for its use in cosmetic products, it is a handy multi-tasker that thickens up water-based formulas and also has some emulsifying and emulsion stabilizing properties. 

Diglycerin - goodie

The big brother of glycerin. It's also a natural moisturizing factor that reduces water evaporation from the upper layer of the skin and helps to keep water in the skin so that it stays nicely hydrated.

Compared to glycerin, it has a larger molecular structure (kind of a double glycerin). Thanks to this, it penetrates slower into the skin but gives longer lasting moisture and less sticky, better skin-feel.

An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: viscosity controlling | Irritancy: 2 | Comedogenicity: 5

A natural polysaccharide (big sugar molecule) coming from red edible seaweeds. It is used as a helper ingredient for its gelling, thickening and stabilizing properties.  

Also-called: Sepinov EMT 10 | What-it-does: viscosity controlling, emulsion stabilising

This long-named, polymer molecule (big molecule from repeated subunits) is a helper ingredient that's good at emulsifying and stabilizing oils into water-based formulas. It also acts as a thickening and gelling agent that creates nice, non-sticky and supple textures. It works over a very wide pH range (3-12) and can be used to thicken up low-ph formulas, such as exfoliants.

Urea - goodie
Also-called: Carbamide | What-it-does: skin-identical ingredient, moisturizer/humectant

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function

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Being a mild keratolytic agent and strong moisturizer means that high-percentage (10-40%) urea treatments are found effective in a bunch of skin disorders connected to excessive dryness and malfunctioning skin barrier such as ichthyosis, xerosis, psoriasis, eczema and seborrheic dermatitis.  

Overall, just like glycerin, urea is a real oldie but a goodie, a nice ingredient in any moisturizer.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: emollient, solvent

A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth (aka emollient). It's often used in makeup products mixed with silicones to give shine and slip to the product. It's also great for cleansing dirt and oil from the skin as well as for taking off make-up.

What-it-does: emollient

A very common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, and it’s also easy to formulate with. No wonder it’s popular. 

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (aka stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

What-it-does: buffering

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Fragrance, Parfum | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face than fragrance is not your best friend - no way to know what’s really in it.  

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Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). 

What-it-does: moisturizer/humectant

Three glycerin molecules attached together. It is a humectant and moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

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In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).

What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists. 

If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).

A common little helper ingredient that helps water and oil to mix together, aka emulsifier.

What-it-does: emulsifying

A silicone emulsifier that helps to create water in silicone emulsions. 

We don't have description for this ingredient yet.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little of xanthan gum will make it more gel-like.  Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

We don't have description for this ingredient yet.

A waxy solid material that helps oil and water to mix together, aka emulsifier. It is often used to stabilize products with active ingredients.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

SD-Alcohol and some numer+letter refers to alcohol (or ethanol) being denaturated with different kind of additives. These additives make sure that the alcohol is poisonous and bad tasting so that nobody drinks their alcohol-loaded toner. 40-B specifically means the additives are denatonium benzoate and t-butyl alcohol.

As for Alcohol Denat in skincare, it's a controversial ingredient. It's a great solvent and makes cosmetically elegant, light formulas but at best it's skin-drying, at worst it's skin-barrier damaging. We have written about alcohol way more here

What-it-does: preservative

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

Also-called: Orange 4 | What-it-does: colorant

We don't have description for this ingredient yet.

Also-called: Red 4 | What-it-does: colorant

A common colorant that gives products a nice red color.

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