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Veraclara Natural Hair Shampoo

Natural Hair Shampoo

Premium hair care shampoo from natural source extracts. You can feel the smooth silky touch of your hair and cool scalp by single usage.
Uploaded by: hzelnuts on

Ingredients overview

Water, Disodium Laureth Sulfosuccinate, Methylsilanol PEG-7 Glyceryl Cocoate, Decyl Glucoside, Potassium Cocoyl Glutamate, Butylene Glycol, Cocamidopropyl Betaine, Glycereth-26, Silkworm Extract, Inonotus Obliquus (Mushroom) Extract, Acorus Calamus Root Extract, Aspalathus Linearis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Mentha Piperita (Peppermint) Leaf Extract, Astragalus Membranaceus Root Extract, Lycium Chinense Fruit Extract, Ophiopogon Japonicus Root Extract, Cornus Officinalis Fruit Extract, Ganoderma Lucidum (Mushroom) Extract, Rosa Centifolia Flower Water, Betula Alba Juice, Gleditsia Australis Fruit Extract, Trichosanthes Kirilowii Root Extract, Scrophularia Buergeriana Extract, Mentha Arvensis Leaf Extract, Phaseolus Radiatus Seed Extract, Ledebouriella Divaricata Root Extract, Morus Alba Bark Extract, Angelica Dahurica Root Extract, Rheum Palmatum Root Extract, Pinus Palustris Leaf Extract, Rehmannia Chinensis Root Extract, Cimicifuga Dahurica Root Extract, Houttuynia Cordata Extract, Acanthopanax Senticosus (Eleuthero) Root Extract, Foeniculum Vulgare (Fennel) Seed Extract, Juglans Regia (Walnut) Seed Extract, Zea Mays (Corn) Silk Extract, Castanea Crenata (Chestnut) Shell Extract, Ginkgo Biloba Leaf Extract, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Panax Ginseng Root Extract, Lithospermum Erythrorhizon Root Extract, Eugenia Caryophyllus (Clove) Flower Extract, Thuja Occidentalis Leaf Extract, Polygonum Multiflorum Root Extract, Eclipta Prostrata Extract, Angelica Gigas Root Extract, Laminaria Digitata Extract, Rubus Coreanus Fruit Extract, Terminalia Chebula Fruit Extract, Chrysanthellum Indicum Extract, Pueraria Lobata Root Extract, Sophora Flavescens Root Extract, Zingiber Officinale (Ginger) Root Extract, Bletia Hyacinthina Bulb Extract, Capsicum Annuum Fruit Extract, Ziziphus Jujuba Fruit Extract, Vitex Trifolia Fruit Extract, Asarum Sieboldi Root Extract, Hexapeptide-2, Palmitoyl Tripeptide-1, Oligopeptide-29, Palmitoyl Tetrapeptide-7, Copper Tripeptide-1, Palmitoyl Pentapeptide-4, Citrus Limon (Lemon) Peel Oil, Citrus Sinensis Peel Oil Expressed, Citrus Aurantifolia (Lime) Oil, Citrus Reticulata (Tangerine) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyquaternium-10, Colloidal Platinum, Dimethiconol, Tea-Dodecylbenzenesulfonate, Polyquaternium-7, Panthenol, Climbazole, Acrylamidopropyltrimonium Chloride/​Acrylamide Copolymer, Laureth-23, PEG-8, Iodopropynyl Butylcarbamate, Sodium Chloride, Sodium Dehydroacetate, 1,2-Hexanediol, Sodium Benzoate, Disodium EDTA, Glycerin, Propanediol

Highlights

#alcohol-free
Alcohol Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Disodium Laureth Sulfosuccinate surfactant/​cleansing
Methylsilanol PEG-7 Glyceryl Cocoate
Decyl Glucoside surfactant/​cleansing
Potassium Cocoyl Glutamate surfactant/​cleansing
Butylene Glycol moisturizer/​humectant, solvent, viscosity controlling 0, 1
Cocamidopropyl Betaine surfactant/​cleansing, viscosity controlling
Glycereth-26 moisturizer/​humectant, emollient, viscosity controlling 0, 0
Silkworm Extract
Inonotus Obliquus (Mushroom) Extract
Acorus Calamus Root Extract perfuming
Aspalathus Linearis Leaf Extract
Glycyrrhiza Glabra (Licorice) Root Extract soothing, skin brightening superstar
Mentha Piperita (Peppermint) Leaf Extract
Astragalus Membranaceus Root Extract antioxidant, emollient goodie
Lycium Chinense Fruit Extract antioxidant
Ophiopogon Japonicus Root Extract
Cornus Officinalis Fruit Extract
Ganoderma Lucidum (Mushroom) Extract
Rosa Centifolia Flower Water
Betula Alba Juice
Gleditsia Australis Fruit Extract
Trichosanthes Kirilowii Root Extract
Scrophularia Buergeriana Extract
Mentha Arvensis Leaf Extract
Phaseolus Radiatus Seed Extract
Ledebouriella Divaricata Root Extract
Morus Alba Bark Extract
Angelica Dahurica Root Extract
Rheum Palmatum Root Extract
Pinus Palustris Leaf Extract
Rehmannia Chinensis Root Extract
Cimicifuga Dahurica Root Extract antioxidant
Houttuynia Cordata Extract antioxidant, soothing goodie
Acanthopanax Senticosus (Eleuthero) Root Extract soothing
Foeniculum Vulgare (Fennel) Seed Extract
Juglans Regia (Walnut) Seed Extract
Zea Mays (Corn) Silk Extract
Castanea Crenata (Chestnut) Shell Extract
Ginkgo Biloba Leaf Extract
Coix Lacryma-Jobi Ma-Yuen Seed Extract
Panax Ginseng Root Extract antioxidant, emollient goodie
Lithospermum Erythrorhizon Root Extract
Eugenia Caryophyllus (Clove) Flower Extract
Thuja Occidentalis Leaf Extract antioxidant, skin brightening, perfuming
Polygonum Multiflorum Root Extract
Eclipta Prostrata Extract
Angelica Gigas Root Extract
Laminaria Digitata Extract
Rubus Coreanus Fruit Extract
Terminalia Chebula Fruit Extract
Chrysanthellum Indicum Extract
Pueraria Lobata Root Extract moisturizer/​humectant
Sophora Flavescens Root Extract antioxidant
Zingiber Officinale (Ginger) Root Extract antioxidant, soothing goodie
Bletia Hyacinthina Bulb Extract
Capsicum Annuum Fruit Extract antioxidant, antimicrobial/​antibacterial
Ziziphus Jujuba Fruit Extract
Vitex Trifolia Fruit Extract
Asarum Sieboldi Root Extract
Hexapeptide-2 skin brightening
Palmitoyl Tripeptide-1 cell-communicating ingredient goodie
Oligopeptide-29 antioxidant, chelating
Palmitoyl Tetrapeptide-7 cell-communicating ingredient goodie
Copper Tripeptide-1 cell-communicating ingredient, soothing, antioxidant goodie
Palmitoyl Pentapeptide-4 cell-communicating ingredient goodie
Citrus Limon (Lemon) Peel Oil perfuming icky
Citrus Sinensis Peel Oil Expressed perfuming icky
Citrus Aurantifolia (Lime) Oil surfactant/​cleansing, perfuming icky
Citrus Reticulata (Tangerine) Peel Oil perfuming icky
Citrus Aurantium Bergamia (Bergamot) Fruit Oil perfuming icky
Helianthus Annuus (Sunflower) Seed Oil emollient 0, 0 goodie
Polyquaternium-10 viscosity controlling
Colloidal Platinum antimicrobial/​antibacterial, antioxidant
Dimethiconol emollient, moisturizer/​humectant
Tea-Dodecylbenzenesulfonate surfactant/​cleansing
Polyquaternium-7
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Climbazole antimicrobial/​antibacterial, preservative
Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer
Laureth-23 emulsifying, surfactant/​cleansing 0, 3
PEG-8 moisturizer/​humectant, solvent
Iodopropynyl Butylcarbamate preservative
Sodium Chloride viscosity controlling
Sodium Dehydroacetate preservative
1,2-Hexanediol solvent
Sodium Benzoate preservative
Disodium EDTA chelating
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Propanediol solvent, moisturizer/​humectant

Veraclara Natural Hair Shampoo
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: surfactant/cleansing

A cleansing agent that's described by multiple manufacturers as a very mild, non-irritating surfactant but with great foam properties. It's recommended for gentle cleansers suitable for sensitive or baby skin.

We don't have description for this ingredient yet.

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent, viscosity controlling | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

What-it-does: moisturizer/humectant, emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 0

It's a nice glycerin-based humectant and emollient that gives skin a smooth and luxurious feel.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Rooibos Tea

We don't have description for this ingredient yet.

Also-called: Licorice Root;Glycyrrhiza Glabra Root Extract | What-it-does: soothing, skin brightening

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

We don't have description for this ingredient yet.

Also-called: Huangqi, Astragali Radix | What-it-does: antioxidant, emollient

Astragalus Membranaceus, or Huangqi as the Chinese call it, is one of their most important medicinal herbs that is traditionally used to strengthen "qi", the body’s life force. It has a bunch of magic abilities including tonic, liver-protecting, immunomodulating, antihyperglycemic, anti-inflammatory, antioxidant, and antiviral properties

Modern research does prove that Huangqi is a valuable medicinal herb and contains plenty of bioactive compounds such as saponins, flavonoids, and polysaccharides. As for skincare and Huangqi, it is well known and used for its general tonic and skin reinforcing properties, as well as for its anti-inflammatory and antioxidant action. 

What-it-does: antioxidant

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Reishi Mushroom Extract

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: astringent

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: astringent

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: antioxidant

We don't have description for this ingredient yet.

What-it-does: antioxidant, soothing

Houttuynia cordata is a flowering plant native to Southeast Asia. It is eaten as a leaf vegetable, and also has a long history of use in traditional Chinese medicine, including as an attempted treatment for SARS (it didn’t really work). Regarding cosmetics, however, houttuynia cordata extract has a good bit of potential! 

The main active components in the plant are these fancy chemicals called flavonoids. Houttuynia cordata specifically has a good amount of polyphenolic flavonoids, four common ones being quercetin, quercitrin, hyperoside, and rutin. All of these exhibit anti-inflammatory, antioxidant, and antibacterial properties. Quercitrin has also been shown to decrease damage from UVB rays, which is an added bonus. One thing to keep in mind, though, is that the flavonoid content of this extract can depend on if the extract is taken from the roots or the leaves, as well as if it’s a water extraction or an alcohol extraction.

What-it-does: soothing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Ginkgo Biloba Extract

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: True Ginseng, Ginseng, Korean Ginseng | What-it-does: antioxidant, emollient

A  traditional Korean medicine used for more than 2000 years. Regarding skin care, its main thing seems to be enhancing skin nutrition and metabolism as a result of improving blood circulation.

It also contains biologically active components referred to as ginseng saponins (ginsenosides) that have potent antioxidant properties

We don't have description for this ingredient yet.

What-it-does: astringent

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Fo Ti Root

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Horsetail Kelp Extract

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: antioxidant

We don't have description for this ingredient yet.

Also-called: Ginger Root Extract | What-it-does: antioxidant, soothing

The extract coming from ginger, the lovely spice that we all know from the kitchen. It is also a medicinal plant used both in Chinese and Ayurvedic medicine for pretty much everything you can imagine (muscular pain, sore throat, nausea, fever or cramps,  just to give a few examples).

As for ginger and skincare, the root extract contains the biologically active component called gingerol that has potent antioxidant and anti-inflammatory properties. Combined with Bisabololthe duo works synergistically to sooth the skin and take down redness. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: skin brightening

We don't have description for this ingredient yet.

Also-called: Part of Matrixyl 3000, Pal-GHK, Formerly also Palmitoyl Oligopeptide | What-it-does: cell-communicating ingredient

A really famous peptide that is part of Matrixyl 3000, the most sold peptide complex in the word. Before we go and find out what the big deal with Matrixyl 3000 is, let's just focus on Palmitoyl Tripeptide-1 itself for a bit.

It's a small three amino acid (they are the building blocks of all proteins) peptide with the amino sequence of glycine-histidine-lysine, or GHK. GHK is attached to palmitic acid (a fatty acid) to increase oil solubility and skin penetration. 

What-it-does: antioxidant, chelating

We don't have description for this ingredient yet.

Also-called: Part of Matrixyl 3000, Pal-GQPR, Previously Palmitoyl Tetrapeptide-3 | What-it-does: cell-communicating ingredient

A four amino acid peptide with the amino sequence of glycine-glutamine-proline-arginine. It is attached to palmitic acid (a fatty acid)  to increase oil solubility and skin penetration. 

It works by reducing the production of the signal moleculeinterleukin-6 (IL-6) which promotes inflammation in the skin and less inflammation means slower degradation of important things (like collagen) that results in younger looking skin for a longer time. 

Also-called: GHK-Cu, Copper Peptide | What-it-does: cell-communicating ingredient, soothing, antioxidant
  • GHK-Cu is a copper-peptide complex found naturally in yucky bodily fluids (plasma, saliva, and urine)
  • It has unique wound healing properties by stimulating the breakdown of unhealthy, too large collagen in scar tissue and stimulating nice and healthy collagen production afterwards
  • It stimulates the production of several important skin-identical ingredients (e.g. collagen, elastin, and glycosaminoglycans)
  • It has significant anti-inflammatory and antioxidant effect
  • There are a few promising studies showing GHK-Cu can improve skin elasticity, clarity, firmness and reduce lines and wrinkles
  • It can improve hair growth by enlarging hair follicles (and bigger follicles produce longer, thicker hair)
  • There are some urban legends about possible overdosing or facial hair problems (read more in geeky details)
Read all the geeky details about Copper Tripeptide-1 here >>

Also-called: Matrixyl, Pal-KTTKS, Formerly Palmitoyl Pentapeptide-3 | What-it-does: cell-communicating ingredient

A pretty famous and better-researched peptide consisting of five amino acids (the building blocks of all proteins). It was created in a joint effort by the French ingredient supplier, Sederma and the cosmetics industry big shot, Procter&Gamble.

The amino acid sequence of the peptide is lysine–threonine–threonine–lysine–serine (KTTKS). Sometimes, it's also called collagen pentapeptide, as it's a subfragment of skin-structure-giving type I collagen. The KTTKS amino sequence is then attached for better oil solubility and skin penetration to palmitic acid and BOOM; we get Palmitoyl Pentapeptide-4. 

Also-called: Lemon Peel Oil | What-it-does: perfuming

The essential oil coming from the rind of the lemon that we make (or should make) lemonade from. In general, there are two problems with citrus peel oils: first, they are essentially the fragrant component, limonene in disguise (they are about 85-98% limonene).

Second, they contain the problematic compounds called furanocoumarins that make them mildly phototoxic. Lemon peel contains a medium amount of them, more than sweet orange but less than bergamot. Be careful with it especially if it is in a product for daytime use.  

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Lime Oil | What-it-does: surfactant/cleansing, perfuming

We don't have description for this ingredient yet.

Also-called: Tangerine Essential Oil | What-it-does: perfuming, deodorant

The essential oil coming from the rind of the mandarin orange also called tangerine. In general, the main component of citrus peel oils is limonene (80-97%), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer).

Other than that, citrus peel also contains the problematic compound called furanocoumarin that makes them mildly phototoxic. In general, the sweeter the citrus, the less it contains, so tangerine peel contains less of it than some other citruses (like bergamot or lime), but still, be careful with it especially if it is in a product for daytime use.  

Also-called: Bergamot Fruit Oil | What-it-does: perfuming

The essential oil coming from the fruit (probably the rind) of the bergamot orange.  It's a common top note in perfumes and contains (among others) fragrant compounds limonene (37%), linalyl acetate (30%) and linalool (8.8%). 

A well-known issue with bergamot oil (apart from the fragrance allergens) is that it contains phototoxic compounds called furanocoumarins, but more and more commonly furanocoumarin-free versions are used in cosmetic products. Still, if you have sensitive skin and prefer fragrance-free products, bergamot oil is not for you.

Also-called: Sunflower Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

We don't have description for this ingredient yet.

A thick, high molecular weight silicone that is usually diluted in another, lighter silicone fluid (like dimethicone or cyclopentasiloxane). The dimethiconol containing silicone blends leave a silky smooth, non-greasy film on the skin.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 3

A white waxy solid that helps water and oil to mix nicely together (emulsifier). It is derived from the fatty alcohol lauryl alcohol by ethoxylating it and thus making the molecule a lot more water-soluble. In fact, Laureth-23 is mostly water-soluble acting as a solubilizer for dissolving small amounts of oily things into water-based formulas. 

A smallish polymer molecule (created from repeated units of Polyethylene glycol, aka PEG) that's used as a solubilizer and viscosity control agent.

It is a clear, colorless liquid that is water-soluble and water-binding (aka humectant) and can help to solubilize sparingly-water soluble things (e.g. vanilla, perfumes) into water-based formulas. Thanks to its water-binding ability, it also prevents the drying out of formulas, especially when combined with the fellow hygroscopic agent, sorbitol

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.

It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. Used at 0.1%, Iodopropynyl Butylcarbamate has an extremely low rate of skin-irritation when applied directly for 24 hours (around 0.1% of 4,883 participants) and after 48 hours that figure was 0.5%, so it counts as mild and safe unless your skin is super-duper sensitive.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

Also-called: Geogard 111S | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, and is popular in natural products. 

What-it-does: solvent

A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing
A cleansing agent that's very mild, non-irritating but also has great foam properties. [more]
what‑it‑does surfactant/cleansing
A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.
what‑it‑does surfactant/cleansing
what‑it‑does moisturizer/humectant | solvent | viscosity controlling
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does moisturizer/humectant | emollient | viscosity controlling
irritancy, com. 0, 0
It's a nice glycerin-based humectant and emollient that gives skin a smooth and luxurious feel.
what‑it‑does perfuming
what‑it‑does soothing | skin brightening
You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. [more]
what‑it‑does antioxidant | emollient
Astragalus Membranaceus, or Huangqi as the Chinese call it, is one of their most important medicinal herbs that is traditionally used to strengthen "qi", the body’s life force. [more]
what‑it‑does antioxidant
what‑it‑does antioxidant
what‑it‑does antioxidant | soothing
A flavonoid-rich plant extract known mainly for its soothing and antioxidant properties. [more]
what‑it‑does soothing
what‑it‑does antioxidant | emollient
Ginseng - A traditional Korean medicine that has antioxidant properties, and is known to improve blood circulation. [more]
what‑it‑does antioxidant | skin brightening | perfuming
what‑it‑does moisturizer/humectant
what‑it‑does antioxidant
what‑it‑does antioxidant | soothing
Ginger extract that has antioxidant and soothing properties. It is also known to increase blood circulation and thus have a toning effect. [more]
what‑it‑does antioxidant | antimicrobial/antibacterial
what‑it‑does skin brightening
what‑it‑does cell-communicating ingredient
A three amino acid peptide that is part of famous peptide duo, Matrixyl 3000. It's a type I collagen fragment that might be able to trick the skin to think that collagen broke down and it's time to create some new one. [more]
what‑it‑does antioxidant | chelating
what‑it‑does cell-communicating ingredient
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin. [more]
what‑it‑does cell-communicating ingredient | soothing | antioxidant
A copper-peptide complex that has unique wound healing and skin remodelling properties. It's also an anti-inflammatory and antioxidant agent. [more]
what‑it‑does cell-communicating ingredient
Matrixyl - A 5 amino acid peptide with promising research showing that it can reduce fine lines, wrinkles and improve skin texture. [more]
what‑it‑does perfuming
The essential oil coming from the rind of the lemon. Its main component (83-97%) is limonene, the super common fragrant ingredient. [more]
what‑it‑does perfuming
what‑it‑does surfactant/cleansing | perfuming
what‑it‑does perfuming
The essential oil coming from the rind of the mandarin orange also called tangerine. In general, the main component of citrus peel oils is limonene (80-97%), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer). Other than that, citrus peel also contains the problematic compound called furanocoumarin tha [more]
what‑it‑does perfuming
The essential oil coming from the fruit (probably the rind) of the bergamot orange.  It's a common top note in perfumes and contains (among others) fragrant compounds limonene (37%), linalyl acetate (30%) and linalool (8.8%).  A well-known issue with bergamot oil (apart from the fragrance allergens) is that it contains phototoxic  [more]
what‑it‑does emollient
irritancy, com. 0, 0
Sunflower Oil - it's a great emollient that protects & enhances the skin barrier. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does antimicrobial/antibacterial | antioxidant
what‑it‑does emollient | moisturizer/humectant
A thick, high molecular weight silicone that is usually diluted in a lighter silicone fluid. The dimethiconol containing silicone blends leave a silky smooth, non-greasy film on the skin. [more]
what‑it‑does surfactant/cleansing
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does antimicrobial/antibacterial | preservative
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0, 3
A white waxy solid that helps water and oil to mix nicely together (emulsifier). It is derived from the fatty alcohol lauryl alcohol by ethoxylating it and thus making the molecule a lot more water-soluble. [more]
what‑it‑does moisturizer/humectant | solvent
A smallish polymer molecule that is used as a solubilizer and viscosity control agent in cosmetic products. [more]
what‑it‑does preservative
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. [more]
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does preservative
A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria.  It is Ecocert and Cosmos approved, and is popular in natural products.  [more]
what‑it‑does solvent
A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]