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Jones Road Beauty What The Foundation Tinted Moisture Balm

What The Foundation Tinted Moisture Balm

A tinted moisture balm meets traditional foundation.
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Ingredient name what-it-does irr., com. ID-Rating
Water (Aqua) solvent
Propanediol solvent, moisturizer/​humectant
Polyglyceryl-3 Caprate emulsifying
Coco-Caprylate/Caprate emollient
Simmondsia Chinensis (Jojoba) Seed Oil emollient 0, 0-2 goodie
Caprylic/Capric Triglyceride emollient
Olea Europaea Fruit Oil antioxidant, emollient 0, 0-2 goodie
Caprylic/Capric/Succinic Triglyceride emollient, emulsifying
Euphorbia Cerifera (Candelilla) Wax perfuming, viscosity controlling
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Glyceryl Stearate emollient, emulsifying 0, 1-2
Copernicia Cerifera (Carnauba) Wax emollient 0, 1
Hydrogenated Castor Oil emollient, viscosity controlling, emulsifying, surfactant/​cleansing 0, 1
Ricinus Communis (Castor) Seed Oil emollient, perfuming 0, 0-1
Stearalkonium Hectorite viscosity controlling
Helianthus Annuus (Sunflower) Seed Wax emollient
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Tocopheryl Acetate antioxidant 0, 0
Polyglyceryl-3 Diisostearate emulsifying 0, 4
Polyglyceryl-3 Polyricinoleate emulsifying, viscosity controlling
Dibutyl Lauroyl Glutamide viscosity controlling
Polyglyceryl-6 Polyricinoleate emulsifying
Polyhydroxystearic Acid emulsifying
Polyglyceryl-2 Stearate emulsifying
Disodium Stearoyl Glutamate surfactant/​cleansing
Pelargonium Graveolens Oil perfuming icky
Zingiber Officinale (Ginger) Root Oil perfuming
Xanthan Gum viscosity controlling
Biosaccharide Gum-1 soothing, moisturizer/​humectant goodie
Lecithin emollient, emulsifying goodie
Stearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 2, 2
Dilinoleic Acid/Butanediol Copolymer
Sodium Stearoyl Glutamate emulsifying, surfactant/​cleansing
Castor Oil/Ipdi Copolymer
Dilinoleic Acid emollient
Glycol solvent, viscosity controlling
Copolymer
Silica Silylate viscosity controlling, emollient
Magnesium Aluminum Silicate viscosity controlling 0, 0
Phenoxyethanol preservative
Ci 77491 colorant 0, 0
Ci 77492 colorant 0, 0
Ci 77499 (Iron Oxides) colorant 0, 0
Ci 77891 (Titanium Dioxide) colorant 0, 0
Mica colorant

Jones Road Beauty What The Foundation Tinted Moisture Balm
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient

A light emollient ester (C8-10 fatty acids connected to C12-18 fatty alcohols) that absorbs quickly and leaves a dry but silky finish on the skin. In terms of skin feel, it is similar to Dicaprylyl Carbonate, another commonly used light emollient. 

Also-called: Jojoba Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0-2

Jojoba is a drought resistant evergreen shrub native to South-western North America. It's known and grown for jojoba oil, the golden yellow liquid coming from the seeds (about 50% of the weight of the seeds will be oil).  

At first glance, it seems like your average emollient plant oil: it looks like an oil and it's nourishing and moisturizing to the skin but if we dig a bit deeper, it turns out that jojoba oil is really special and unique: technically - or rather chemically - it's not an oil but a wax ester (and calling it an oil is kind of sloppy). 

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular. 

Also-called: Olive Fruit Oil | What-it-does: antioxidant, emollient | Irritancy: 0 | Comedogenicity: 0-2

You probably know olive oil from the kitchen as a great and healthy option for salad dressing but it's also a great and healthy option to moisturize and nourish the skin, especially if it's on the dry side. 

Similar to other emollient plant oils, it's loaded with nourishing fatty acids: oleic is the main component (55-83%), and also contains linoleic (3.5-20%) and palmitic acids (7-20%). It also contains antioxidant polyphenols, tocopherols (types of vitamin E) and carotenoids and it's one of the best plant sources of skin-identical emollient, Squalene

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

Also-called: Carnauba Wax | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products, or to keep stick type formulas solid. It is the hardest natural wax with a high melting point (around 85C) and high gloss making it a great wax choice for lip products.

What-it-does: emollient, viscosity controlling, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 1

A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material.

It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. The latter one, the humectant property, is surprising and comes from the unique property of ricinoleic acid (the dominant fatty acid in castor oil)  having an extra water-loving -OH group on its otherwise oil-loving fatty chain. We have some more info about this at castor oil, so if you are interested, read on here.  

Also-called: Castor Oil | What-it-does: emollient, perfuming | Irritancy: 0 | Comedogenicity: 0-1

Castor oil is sourced from the castor bean plant native to tropical areas in Eastern Africa and the Mediterranean Basin. It is an age-old ingredient (it’s over 4,000 years old!) with many uses including as a shoe polish, food additive and motor lubricant. You would be reasonable to think that putting shoe polish on your face wouldn’t be the best idea, but it turns out castor oil has some unique properties that make it a stalwart in thick and gloss-giving formulas (think lipsticks and highlighters).

So what is so special about it? The answer is its main fatty acid, called ricinoleic acid (85-95%).  Unlike other fatty acids, ricinoleic acid has an extra water-loving part (aka -OH group) on its fatty chain that gives Castor Oil several unique properties. First, it is thicker than other oils, then its solubility is different (e.g. dissolves in alcohol but not in mineral oil), and it allows all kinds of chemical modifications other oils do not, hence the lots of Castor oil-derived ingredients. It is also more glossy than other oils, in fact, it creates the highest gloss of all natural oils when applied to the skin. Other than that, it is a very effective emollient and occlusive that reduces skin moisture loss so it is quite common in smaller amounts in moisturizers. 

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: Sunflower Wax | What-it-does: emollient

A hard wax coming from sunflower that has a high melting point and gives excellent thermal stability to the formulas. Similar to other waxes, it is used to stabilize products and give body to them, or to keep stick type formulas, such as lip balms, solid. 

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 4

A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.

A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.

What-it-does: viscosity controlling

An amino acid ( L-Glutamic acid) based oil gelling agent that magically turns liquid oils into nice gels.

What-it-does: emulsifying

A vegetable-derived liquid that's described as "very substantive to skin" by the manufacturer. It gives cushion and spreadability to the formulas and functions as a pigment dispersing agent. It's great to be used in lipsticks or to create inorganic sunscreen (aka titanium dioxide/zinc oxide) dispersions.

What-it-does: emulsifying

A so-called dispersant or dispersing agent that's used in inorganic (titanium dioxide/zinc oxide based) sunscreens or in make-up products to help to distribute the pigments nicely and evenly on the skin. It's also claimed to increase the UV absorption of the sunscreen formula as well as to reduce the annoying white cast left behind by inorganic sunscreens.

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Also-called: Rose Geranium Essential Oil | What-it-does: perfuming

The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus. 

Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). Be careful with it, if your skin is sensitive. 

What-it-does: perfuming

We don't have description for this ingredient yet.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

Biosaccharide Gum-1 is a pretty interesting kind of sugar ingredient that is created from sorbitol via bacterial fermentation. 

According to the manufacturer it’s a “S.M.A.R.T.” sugar: it has Soothing, Moisturizing, Anti-aging, Restructuring and Touch properties. Let’s look at them quickly one by one.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

What-it-does: emollient, viscosity controlling, emulsion stabilising, emulsifying, surfactant/cleansing | Irritancy: 2 | Comedogenicity: 2

A handy multi-tasker, white to light yellowish oil-loving wax that works very well in oil-in-water emulsions.  It makes your skin feel nice and smooth (emollient),  stabilizes oil-water mixes and gives body to them.

Oh, and one more thing: it's a so-called fatty alcohol - the good, emollient type of alcohol that is non-drying and non-irritating. It is often mixed with fellow fatty alcohol, Cetyl Alcohol, and the mixture is called Cetearyl Alcohol in the ingredient list. 

We don't have description for this ingredient yet.

An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic. 

A castor oil-derived polymer that can thicken up oils. It can form clear oily gels, and it can also suspend particles such as pigments, glitters, or mineral filters. 

What-it-does: emollient

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

This ingredient name is not according to the INCI-standard. :( What, why?!

A handy white powder that likes to absorb oily things. It has great oil and sebum absorption (aka mattifying) abilities and can also act as a thickening agent in the oil phase of a formula.

What-it-does: viscosity controlling, absorbent/mattifier | Irritancy: 0 | Comedogenicity: 0

A type of clay mineral that works as a nice helper ingredient to thicken and stabilize formulas. As a clay, it consists of platelets that have a negative charge on the surface (face) and a positive on the edge. So the face of one platelet attracts the edge of the other and this builds a so-called "house of card" structure meaning that Magnesium Aluminum Silicate (MAS) thickens up products and helps to suspend non-soluble particles such as color pigments or inorganic sunscreens (zinc oxide and titanium dioxide).

As the "house of card" structure takes some time to form but collapses quickly if the formula is stirred, products thickened with MAS can be thick in the jar but become easily spreadable upon application (called thixotropy). MAS also gives nice sensory properties, it is not tacky or sticky and gives a rich, creamy skin feel. Also a good team player and works in synergy with other thickeners such as Cellulose Gum or Xanthan Gum

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Also-called: Iron Oxide Red | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3). 

Also-called: Iron Oxide Yellow | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products. 

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.  

Also-called: Iron Oxide Black | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic. 

Also-called: Titanium Dioxide/Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does emulsifying
what‑it‑does emollient
A light emollient ester (C8-10 fatty acids connected to C12-18 fatty alcohols) that absorbs quickly and leaves a dry but silky finish on the skin. In terms of skin feel, it is similar to Dicaprylyl Carbonate, another commonly used light emollient.  [more]
what‑it‑does emollient
irritancy, com. 0, 0-2
Jojoba oil - a wax ester (chemically not a real oil), that's very similar to human sebum. It's uniquely excellent at helping the skin with its protective barrier and helping it to stay moisturized. [more]
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
what‑it‑does antioxidant | emollient
irritancy, com. 0, 0-2
Olive oil - an oleic acid-rich (55-83%) emollient plant oil that can moisturize dry skin. Also, it contains antioxidant polyphenols and vitamin E. [more]
what‑it‑does emollient | emulsifying
what‑it‑does perfuming | viscosity controlling
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 0, 1
A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material. It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. [more]
what‑it‑does emollient | perfuming
irritancy, com. 0, 0-1
Castor oil is sourced from the castor bean plant native to tropical areas in Eastern Africa and the Mediterranean Basin. It is an age-old ingredient (it’s over 4,000 years old!) with many uses including as a shoe polish, food additive and motor lubricant. [more]
what‑it‑does viscosity controlling
what‑it‑does emollient
A hard wax coming from sunflower that has a high melting point and gives excellent thermal stability to the formulas. Similar to other waxes, it is used to stabilize products and give body to them, or to keep stick type formulas, such as lip balms, solid.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does emulsifying
irritancy, com. 0, 4
A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.
what‑it‑does emulsifying | viscosity controlling
A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.
what‑it‑does viscosity controlling
An amino acid ( L-Glutamic acid) based gelling agent that magically turns liquid oils into nice gels.
what‑it‑does emulsifying
A vegetable-derived liquid that works as a pigment dispersing agent. It's great to be used in lipsticks or to create physical sunscreen (aka titanium dioxide/zinc oxide) dispersions. [more]
what‑it‑does emulsifying
A dispersing agent that's used in inorganic (titanium dioxide/zinc oxide based) sunscreens or in make-up products to help to distribute the pigments nicely and evenly on the skin. [more]
what‑it‑does emulsifying
what‑it‑does surfactant/cleansing
what‑it‑does perfuming
The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus.  Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). [more]
what‑it‑does perfuming
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does soothing | moisturizer/humectant
Biosaccharide Gum-1 is a pretty interesting kind of sugar ingredient that is created from sorbitol via bacterial fermentation.  According to the manufacturer it’s a “S.M.A.R.T.” sugar: [more]
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 2, 2
A handy multi-tasker, white to light yellowish oil-loving wax that works very well in oil-in-water emulsions.  It makes your skin feel nice and smooth (emollient),  stabilizes oil-water mixes and gives body to them.Oh, and one more thing: [more]
what‑it‑does emulsifying | surfactant/cleansing
An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic.  [more]
A castor oil-derived polymer that can thicken up oils. It can form clear oily gels, and it can also suspend particles such as pigments, glitters, or mineral filters.  [more]
what‑it‑does emollient
what‑it‑does solvent | viscosity controlling
what‑it‑does viscosity controlling | emollient
A handy white powder that likes to absorb oily things. It has great oil and sebum absorption (aka mattifying) abilities and can also act as a thickening agent in the oil phase of a formula.
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A type of clay mineral that works as a nice helper ingredient to thicken and stabilize formulas. As a clay, it consists of platelets that have a negative charge on the surface (face) and a positive on the edge. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Iron Oxide - a super common colorant with the color red.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77492 or Iron Oxide is a common colorant with the color yellow.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77499 or Iron Oxide is a super common colorant with the color black.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]