Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does

antimicrobial/antibacterial | perfuming

When it comes to Tea Tree, the essential oil is the one that steals the show with its well-documented antimicrobial and anti-acne effects. The extract is not very well defined, and it probably contains the active components of the oil in much-reduced concentrations. Manufacturers still mention soothing, antimicrobial, purifying and antiseptic  [more]

what‑it‑does

emulsifying

A water-loving emollient that is used as a solubilizer in water-based, toner-like formulas. Solubilizers are handy helper ingredients to dissolve small amounts of oil-loving materials (such as essential oils or fragrances) into watery liquids. [more]

what‑it‑does

soothing | antioxidant | antimicrobial/antibacterial

With Hazel - loaded with active components (hamamelitannin, catechins, gallic acid) that have astringent, anti-inflammatory, antioxidant or anti-bacterial properties. Also well-known vasoconstrictor and promotes skin healing. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does	soothing
irritancy, com.	0, 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]

what‑it‑does

cell-communicating ingredient

An important compound in our body that has a vital cell-signalling role. It is wound healing, anti-inflammatory and can help with barrier repair. [more]

what‑it‑does

moisturizer/humectant

A derivative of Urea, that works as a strong moisturizer and humectant meaning that it helps the skin to cling onto water and thus to make it hydrated and elastic. According to manufacturer's data,  Hydroxyethyl Urea has a similar moisturizing ability to glycerin (measured at 5%), but it feels nicer on the skin as it is non-sticky and non-tacky and gives a lubri [more]

what‑it‑does

moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]

what‑it‑does

exfoliant | anti-acne | soothing | preservative

One of the gold standard ingredients for treating problem skin. It can exfoliate skin both on the surface and in the pores and it's a potent anti-inflammatory agent. [more]

what‑it‑does

exfoliant | buffering

A next generation AHA, a so-called PHA that gently exfoliates skin without irritation. It also moisturizes and helps the skin barrier. [more]

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does

chelating | buffering

A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 

what‑it‑does

solvent

A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]

what‑it‑does

solvent | moisturizer/humectant

A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent, and a broad spectrum antimicrobial. [more]

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does

solvent

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

solvent

A colorless, slightly viscous liquid that, similar to other glycols, is used as a solvent in cosmetic products. Its recommended concentration is less than 5%.  [more]

what‑it‑does

perfuming

It is the main aroma compound of red raspberries and has a sweet, floral, berry or jam-like raspberry scent. It's used to make cosmetic products smell nice. [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]

what‑it‑does

perfuming

The essential oil coming from steam distillation of freshly harvested, flowering peppermint sprigs. Its major component is menthol that gives the oil its well-known refreshing and cooling properties. [more]

what‑it‑does

preservative | antimicrobial/antibacterial

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]

what‑it‑does

soothing | antioxidant | antimicrobial/antibacterial

The extract coming from witch hazel that has astringent, anti-inflammatory, antioxidant and anti-bacterial properties. We have written in way more details about Hamamelis Virginiana Extract here >>  [more]

what‑it‑does

exfoliant | chelating

A next generation AHA, a so-called PHA that gently exfoliates skin without irritation. It also moisturizes and helps the skin barrier. It also has antioxidant properties. [more]

what‑it‑does

buffering | moisturizer/humectant

The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. [more]

what‑it‑does

antioxidant | soothing

Raspberry is one of the colorful berries that’s not only delicious but contains many biologically active, healthy compounds. It has polyphenols including anthocyanins and ellagitannins that have antioxidant and anti-inflammatory properties. According to skin care expert Paula Begoun, it’s antibacterial as well but due to its tannin content it can cause also irritation to the very s [more]

what‑it‑does

soothing

what‑it‑does

emollient | perfuming

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]

what‑it‑does

exfoliant | buffering

The most researched and well-known AHA exfoliant. It gently lifts off dead skin cells to reveal newer, fresher, smoother skin. In larger concentration (>10%) it's a proven collagen booster. [more]

what‑it‑does

exfoliant | moisturizer/humectant | buffering

A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]

what‑it‑does

exfoliant | buffering

An AHA that comes from apple. An exfoliant, that can gently lift off the dead skin cells of your skin and make it more smooth and fresh. Less effective than glycolic or lactic acid. [more]

what‑it‑does

buffering | exfoliant