Ingredients overview
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Skoah. Target Booster SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
- It's a helper ingredient that improves the freeze-thaw stability of products
- It's also a solvent, humectant and to some extent a penetration enhancer
- It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.
BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.
It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive.
A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent and a broad spectrum antimicrobial. According to manufacturer info, it's also a moisturizer and helps to make the product feel great on the skin. It works synergistically with preservatives and helps to improve water-resistance of sunscreens.
A bio-available derivative of famous antioxidant, Vitamin E that's claimed to reduce the appearance of skin redness caused by various external skin aggressions such as acne, razor burn or UV light.
We don't have description for this ingredient yet.
A vitamin C derivative that's created by combining ascorbic acid (pure vitamin C) with a molecule called 3-APPA (it stands for 3-aminoproply dehydrogen phosphate). If you do not know what the big deal about vitamin C is, you are missing out, and you have to click here and read all the geeky details about it.
So now, you know that vitamin C is awesome. It's proven to have antioxidant, collagen-boosting and skin-brightening magic abilities, but the problem is that it's really really unstable. To solve the stability issue, the cosmetic industry is coming up with derivatives and Aminopropyl Ascorbyl Phosphate (AAP) is a newish version created by a Korean company.
According to the manufacturer, AAP is a water soluble, stable derivative that has both anti-wrinkle and whitening effects. They conducted an in-vivo (made on real people) study with 33 participants and found that the test formula, with just 0.5% AAP, "significantly" reduced hyperpigmentation (age spots) after 8 weeks (by 29-33%). They also measured a "dramatic" decrease in the total number of wrinkles, about 23% after 8 weeks. (If that's dramatic, we are not sure. Also, be patient because after 4 weeks, the wrinkle reduction was only a couple of percent.)
As for published studies on AAP, we found hardly anything. We found one done by Estee Lauder that briefly mentions AAP as an antioxidant that adds additional UV protection to sunscreen formulas. Another one done by Oriflame reviewed skin-whitening ingredients and also briefly mentioned AAP as a skin-lightening active.
Overall, there is not much data on Aminopropyl Ascorbyl Phosphate, but it does seem like a promising derivative with antioxidant, anti-wrinkle and skin-brightening properties. If you are into vitamin C derivatives and are happy to experiment, it's worth a go.
A pretty famous and better-researched peptide consisting of five amino acids (the building blocks of all proteins). It was created in a joint effort by the French ingredient supplier, Sederma and the cosmetics industry big shot, Procter&Gamble.
The amino acid sequence of the peptide is lysine–threonine–threonine–lysine–serine (KTTKS). Sometimes, it's also called collagen pentapeptide, as it's a subfragment of skin-structure-giving type I collagen. The KTTKS amino sequence is then attached for better oil solubility and skin penetration to palmitic acid and BOOM; we get Palmitoyl Pentapeptide-4.
Though most research is manufacturer sponsored, the clinical studies about Palmitoyl Pentapeptide-4 are promising. In short, it can reduce fine lines, wrinkles and improve skin texture significantly (and at crazy low concentrations, the studies were done with just 3 ppm that is 0.0003%).
There are also studies comparing Palmitoyl Pentapeptide-4 with anti-aging gold standard, retinol. One of them compared 3ppm Pal-KTTKS with 700 ppm (0.07%) retinol and found that they showed similar wrinkle improving ability with the peptide showing better skin tolerability.
Bottom line, if you are into peptides, this is a good one to try.
We don't have description for this ingredient yet.
Arctostaphylos Uva-Ursi is a little plant with nice red berries that lives in the North and is also called bearberry or kinnikinnick. According to Wikipedia the uva-ursi part means “grape of the bear”.
As for skincare bearberry is interesting because it contains the well-known skin lightening agent arbutin. The leaves contain 5-15% percent of it and might be able to help fading brown spots on the skin. Also, kinnikinnick (such a cool name :)) is an antioxidant and has some antibacterial activity.
A nice yellow flower living in the mountains. It has been used as a herbal medicine for centuries, though its effect on skin is rather questionable. It's most famously used to treat bruisings, but there are some studies that show that it's not better than placebo (source: wikipedia). Also, some consider it to be anti-inflammatory, while other research shows that it can cause skin irritation.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
The extract coming from the popular garden plant Calendula or Marigold. According to manufacturer info, it's used for many centuries for its exceptional healing powers and is particularly remarkable in the treatment of wounds. It contains flavonoids that give the plant anti-inflammatory and antioxidant properties.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
When you hear oatmeal, you probably think of breakfast, but the finely ground version of whole oat kernels, aka colloidal oatmeal, can do good things for your skin, especially if it's dry, itchy or prone to skin-rashes or eczema.
Oat is loaded with compounds good for the body, inside or outside, such as soothing agent beta-glucan (5%), lipids (3-11%) including barrier repairing omega-3 and 6 fatty acids or phenolic antioxidant and anti-inflammatory agents (avenanthramides).
The soothing, antioxidant and skin-protecting abilities of oat are so well-established that it is an active natural ingredient covered by the FDA OTC Skin Protectant monograph in the US, meaning that colloidal oatmeal can be claimed as an active ingredient on the INCI list and Aveeno is a mass-market brand built around oat-containing products.
If your skin is dry, irritated, inflamed or eczema-prone, colloidal oatmeal is something to try.
We don't have description for this ingredient yet.
Camellia Oleifera is a type of green tea plant that's mostly known for the oil that comes from its seeds. As for the leaves, it has similar properties as the better known and more often used Camellia Sinensis leaves. You can read all the geeky details about green tea and why it's awesome by clicking here, but in short, it has antioxidants and anti-inflammatory magic properties.
It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.
The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.
Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).
If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.
Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula.
A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula. It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.
A mildly viscous, amber-colored liquid with fatty odor, made from Castor Oil and polyethylene glycol (PEG).
If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.
If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
Also, it's an effective deodorant and a medium spreading emollient.
A superabsorbent polymer (big molecule from repeated subunits) that has crazy water binding abilities. Sometimes its referred to as "waterlock" and can absorb 100 to 1000 times its mass in water.
As for its use in cosmetic products, it is a handy multi-tasker that thickens up water-based formulas and also has some emulsifying and emulsion stabilizing properties.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
A little helper ingredient that is used to adjust the pH of the product. It also helps to keep products stay nice longer by neutralizing the metal ions in the formula (they usually come from water).
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right.
For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.
BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.
Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.
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| what‑it‑does | solvent |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 0 |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 1 |
| what‑it‑does | solvent | moisturizer/humectant |
| what‑it‑does | soothing | surfactant/cleansing |
| what‑it‑does | viscosity controlling |
| what‑it‑does | antioxidant | skin brightening |
| what‑it‑does | cell-communicating ingredient |
| what‑it‑does | antioxidant | skin brightening |
| what‑it‑does | perfuming |
| what‑it‑does | moisturizer/humectant |
| what‑it‑does | soothing |
| what‑it‑does | soothing | antioxidant | perfuming |
| what‑it‑does | antimicrobial/antibacterial | soothing |
| what‑it‑does | antioxidant | soothing | emollient | abrasive/scrub |
| what‑it‑does | soothing | antimicrobial/antibacterial |
| what‑it‑does | antioxidant | soothing |
| what‑it‑does | moisturizer/humectant | emollient |
| what‑it‑does | perfuming |
| what‑it‑does | emulsifying | surfactant/cleansing |
| irritancy, com. | 0, 0 |
| what‑it‑does | viscosity controlling |
| irritancy, com. | 0, 1 |
| what‑it‑does | emulsifying | surfactant/cleansing |
| what‑it‑does | preservative |
| what‑it‑does | viscosity controlling |
| what‑it‑does | preservative |
| what‑it‑does | chelating | buffering |
| what‑it‑does | buffering |
| what‑it‑does | buffering |