Follow us on our new Insta page »
Fresh line Cleo All Hair Types Gentle Hair Wash

Cleo All Hair Types Gentle Hair Wash

Gentle hair wash.
Uploaded by: 4rtie on

Highlights

#alcohol-free
Alcohol Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Water)** solvent
Sodium Coco-Sulfate surfactant/​cleansing, emulsifying
Coco-Glucoside surfactant/​cleansing
Cocamidopropyl Betaine surfactant/​cleansing
Sodium Lauroyl Sarcosinate surfactant/​cleansing, emulsifying, viscosity controlling
Sodium Coco-Glucoside Tartrate surfactant/​cleansing, emulsifying
Aloe Barbadensis* Leaf Juice Powder soothing, moisturizer/​humectant goodie
Calendula Officinalis Flower Extract soothing, antioxidant, perfuming goodie
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Chamomilla Recutita (Matricaria) Flower Extract soothing, antioxidant 0, 0 goodie
Hydrolyzed Oats
Althaea Officinalis Leaf Extract
Xanthan Gum viscosity controlling
Lavandula Angustifolia (Lavender) Flower Extract surfactant/​cleansing
Lactic Acid exfoliant, moisturizer/​humectant, buffering superstar
Symphytum Officinale Leaf Extract
Sodium Lactate buffering, moisturizer/​humectant goodie
Achillea Millefolium Flower Extract antioxidant, moisturizer/​humectant
Parfum (Fragrance) perfuming icky
Glyceryl Oleate emollient, emulsifying, perfuming
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Polyquaternium-10 viscosity controlling
Urea skin-identical ingredient, moisturizer/​humectant goodie
Starch Hydroxypropyltrimonium Chloride viscosity controlling
PEG-120 Methyl Glucose Dioleate emulsifying 0, 0
Sodium Gluconate chelating, moisturizer/​humectant
Dehydroacetic Acid preservative
Benzyl Alcohol preservative, perfuming, solvent, viscosity controlling
Benzoic Acid preservative
Potassium Sorbate preservative
Sodium Benzoate preservative
Citric Acid buffering
Hydroxycitronellal perfuming icky
Limonene perfuming, solvent icky
Linalool perfuming icky
Water solvent
Thyme perfuming
Sage antioxidant, soothing, antimicrobial/​antibacterial, surfactant/​cleansing
Chamomile soothing, perfuming goodie
Rosemary antioxidant, soothing, antimicrobial/​antibacterial goodie

Fresh line Cleo All Hair Types Gentle Hair Wash
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

What-it-does: surfactant/cleansing

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

A mild, biodegradable cleansing agent that is also a very good team-player next to other cleaning agents. It is known for its good foam-boosing abilities while improving the mildness of the formula. Its performance is similar to Isethionates, another group of cleaning agents known for their gentleness. 

We don't have description for this ingredient yet.

A spray-dried or freeze-dried version of Aloe Leaf Juice. The point of both drying methods is to make water evaporate from the juice and leave just the "useful" components behind.

So the aloe powder has similar soothing, emollient and moisturizing properties as the juice. You can read a bit more about the juice here. 

Also-called: Calendula Extract, Marigold Extract | What-it-does: soothing, antioxidant, perfuming

The extract coming from the popular garden plant Calendula or Marigold. According to manufacturer info, it's used  for many centuries for its exceptional healing powers and is particularly remarkable in the treatment of wounds. It contains flavonoids that give the plant anti-inflammatory and antioxidant properties. 

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

Also-called: German Chamomile Flower Extract | What-it-does: soothing, antioxidant | Irritancy: 0 | Comedogenicity: 0

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.

Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action in animal studies. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).  

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

We don't have description for this ingredient yet.

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

We don't have description for this ingredient yet.

The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. It's a natural ingredient approved by both ECOCERT and COSMOS.

We don't have description for this ingredient yet.

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: emollient, emulsifying, perfuming

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

Urea - goodie
Also-called: Carbamide | What-it-does: skin-identical ingredient, moisturizer/humectant

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function

We don't have description for this ingredient yet.

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 0

We don't have description for this ingredient yet.

The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. It can also be a pH regulator and a humectant (helps skin to cling onto water).

It's also used in oral care products where it reduces the bitterness of other ingredients. And it's natural, both Ecocert and Cosmos approved. (source: manufacturer info)

Also-called: Geogard 111A | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

What-it-does: perfuming

A common fragrance ingredient that has a sweet scent somewhere between lily and fruity melon. Can be found in essential oils, such as lavender oil, orange flower oil or ylang-ylang.

In cosmetics, it can be used up to 1%. It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Thymus Vulgaris Extract | What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Sage Extract;Salvia Officinalis Extract | What-it-does: antioxidant, soothing, antimicrobial/antibacterial, surfactant/cleansing, astringent, deodorant

We don't have description for this ingredient yet.

Chamomile - goodie
Also-called: Roman Chamomile Flower Extract;Anthemis Nobilis Flower Extract | What-it-does: soothing, perfuming

There are two primary types of Chamomile, the German and the Roman. Both has soothing properties, but the German one contains more anti-inflammatory actives (like chamazulene). The anti-inflammatory action of the Roman Chamomile is due to phenolic compounds and -  according to manufacturer info- it also has some nice skin toning properties.

Rosemary - goodie
Also-called: Rosemary Leaf Extract;Rosmarinus Officinalis Leaf Extract | What-it-does: antioxidant, soothing, antimicrobial/antibacterial

The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. 

The leaves contain a small amount of essential oil (1-2%) with fragrant components, so if you are allergic to fragrance, it might be better to avoid it. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does surfactant/cleansing
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
what‑it‑does surfactant/cleansing
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does surfactant/cleansing | emulsifying | viscosity controlling
A mild, biodegradable cleansing agent that is also a very good team-player next to other cleaning agents. It is known for its good foam-boosing abilities while improving the mildness of the formula. [more]
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does soothing | moisturizer/humectant
A spray-dried or freeze-dried version of Aloe Leaf Juice. Has similar soothing, emollient and moisturizing properties as the juice itself. [more]
what‑it‑does soothing | antioxidant | perfuming
Marigold extract - contains flavonoids that give the plant anti-inflammatory and antioxidant properties. [more]
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does soothing | antioxidant
irritancy, com. 0, 0
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does surfactant/cleansing
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does buffering | moisturizer/humectant
The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. [more]
what‑it‑does antioxidant | moisturizer/humectant
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does emollient | emulsifying | perfuming
The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
what‑it‑does viscosity controlling
what‑it‑does emulsifying
irritancy, com. 0, 0
what‑it‑does chelating | moisturizer/humectant
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. [more]
what‑it‑does preservative
A preservative that works mainly against fungi and has only milder effect against bacteria. Popular in natural products.  [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does perfuming
A fragrance with a sweet scent somewhere between lily and fruity melon. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does perfuming
what‑it‑does antioxidant | soothing | antimicrobial/antibacterial | surfactant/cleansing
what‑it‑does soothing | perfuming
Roman Chamomile - thanks to its phenolic compound had some nice soothing and skin toning properties. It contains less anti-inflammatory actives than the German Chamomile. [more]
what‑it‑does antioxidant | soothing | antimicrobial/antibacterial
Rosemary leaf extract - Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. [more]