Anti-Pollution & Protect 50+
Ingredients overview
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Key Ingredients
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Etos Anti-Pollution & Protect 50+Ingredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
An oil-soluble chemical sunscreen agent that protects skin in the UVB and somewhat in the UVA II range with a peak absorption of 304 nm. Its protection is not strong enough on its own but it is quite photostable (loses 10% of SPF protection in 95 mins) and is often used to stabilize other photo-unstable UV-filters, for example, Avobenzone. It is also often used to improve the water resistance of the products.
Octocrylene's safety profile is generally quite good, though a review study in Contact Dermatitis reports an "increasing number of patients with photo contact allergy to octocrylene." Mainly adults with ketoprofen-sensitivity and children with sensitive skin are affected, so if you have a small kid, it is probably better to use octocrylene-free sunscreens.
A colorless to light yellowish oily liquid that works as a UVB (280-320nm) sunscreen filter with a peak absorbance at 306 nm. It's not a strong filter in itself, it's always used in combination with other sunscreen agents to further enhance the SPF and to solubilize other solid UV filters.
It has a good safety profile and is allowed to be used at a max concentration of 5% both in the US and in Europe (10% is allowed in Japan).
The famous Avobenzone. It is a special snowflake as it is the only globally available chemical sunscreen agent that provides proper UVA protection (in the US, new generation sunscreen agents are not approved because of impossible FDA regulations). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world.
It gives very good protection across the whole UVA range (310-400 nm that is both UVA1 and UVA2) with a peak protection at 360 nm. The problem with it, though, is that it is not photostable and degrades in the sunlight. Wikipedia says that avobenzone loses 36% of its UV-absorption capacity after just one hour of sunlight (yep, this is one of the reasons why sunscreens have to be reapplied after a few hours).
The cosmetic's industry is trying to solve the problem by combining avobenzone with other UV filters that enhance its stability (like octocrylene, Tinosorb S or Ensulizole) or by encapsulating it and while both solutions help, neither is perfect. Interestingly, the combination of avobenzone with mineral sunscreens (that is titanium dioxide and zinc oxide) is not a good idea. In the US, it is flat out prohibited as avobenzone becomes unstable when combined with mineral sunscreens.
As for safety, avobenzone has a pretty good safety profile. It counts as non-irritating, and unlike some other chemical sunscreens, it shows no estrogenic effect. The maximum concentration of avobenzone permitted is 5% in the EU and 3% in the US.
An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents.
A clear, colorless, odorless oily liquid that makes the formula easily spreadable and also makes the skin nice and smooth (emollient). It's especially helpful in sunscreens as it can help to solubilize UV filters.
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
We don't have description for this ingredient yet.
Ethylhexyl Triazone is a new generation, chemical sunscreen (not available in the US due to impossible FDA regulations) that gives the highest photo-stable absorption of all available UVB filters today. It protects in the UVB range (280-320nm) with a peak protection of 314nm. It is an oil soluble, odorless, colorless powder that works well in fragrance-free formulas. It can be used up to 5% worldwide except for the US and Canada.
A natural polymer (big molecule from repeated subunits) that can be found in the cell wall of green plants. It is a natural and sustainable helper ingredient that can improve the absorption of the formula and it also reduces oiliness on the skin. It is also used as a sensory additive and thickening agent.
Diethylamino Hydroxybenzoyl Hexyl Benzoate is a new generation, chemical sunscreen agent (not available in the US due to impossible FDA regulations) that's designed for high UVA protection and high photostability. It gives sun protection in the whole UVA range (320-400 nm) with peak protection at 354nm. It can be used up to 10% worldwide except for the US and Canada.
A chemical sunscreen agent that's very oil soluble and requires relatively low concentrations to achieve high SPF values (it gives an SPF 12.5 at the max allowed concentration of 10%). It protects in the UVB and UVA II range (but not in UVA I) with a peak protection at 310 nm. It's particularly suitable for water-repellent and water-resistant formulations.
Regarding photostability, Diethylhexyl Butamido Triazone is super photostable. It looses 10% of its SPF protection abilities only in 25 (!!) hours when 2 hours counts already as "photostable" in the world of chemical sunscreens.
Btw, it is not a FDA-approved sunscreen agent, so you will not find it in sunscreens coming from the US. It's allowed up to 10% in Europe and up to 5% in Japan.
Its INCI name is a bit of a mouthful, but Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine is worth recognizing it as it is one of the best sunscreen agents known today. Unfortunately, it's not FDA-approved so you will not find it in sunscreens coming from the US (not because it's not good, but because US regulations make it impossible for newer sunscreen agents to get approved), but it is widely available in other parts of the world like Europe, Australia or Asia.
It is a broad-spectrum (covers the whole UVB and UVA range, 280-400 nm) chemical sunscreen agent with peak protections at about 310 and 345 nm and unlike older UV filters, it's very photostable. It hardly deteriorates in the presence of UV light and it's also useful in stabilizing other less stable sunscreen agents, like the famous UVA protector, avobenzone.
It's a new generation sunscreen agent that was specifically designed for high SPF and good UVA protection and based on a 2007 study that compared 18 sunscreen agents available in the EU it really had the best SPF protection (they used the highest concentration allowed by EU regulations from each 18 sunscreens and Trinosorb S gave an SPF 20 all by itself).
It is an oil-soluble, slightly yellowish powder that is not absorbed into the skin too much. This is good news for a sunscreen agent as it needs to be on the surface of the skin to do its job properly. Regarding Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine side effects, we have good news here as well: it has a great safety profile and unlike a couple of other chemical sunscreens, Trinosorb S (and M) does not show estrogenic activity.
Overall, we think Trinosorb S is one of the best sunscreen options available today.
Are you into sunscreen agents? We have shiny explanations (along with product lists) about others as well:
- Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, aka Tinosorb M, the good buddy of our current molecule Tinosorb S
- Tris-Biphenyl Triazine, aka Tinosorb A2B, the newest addition to the Tinosorb family that protects strongly in an in-between wavelength that most other filters miss
- Ethylhexyl Triazone, aka Uvinul T 150, another new generation sunscreen agent with super-high UVB protection
- Diethylamino Hydroxybenzoyl Hexyl Benzoate, aka Uvinul A Plus, a new generation sunscreen for UVA protection
An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic.
Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).
If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.
Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).
A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.
Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.
It also occurs naturally in our body and is used as a food additive. As cosmetic chemist Colins writes it, "its safety really is beyond any doubt".
A so-called fatty (the good, non-drying kind of) alcohol that does all kinds of things in a skincare product: it makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier). Can be derived from coconut or palm kernel oil.
A chemical sunscreen agent that gives strong protection in the UVB (280-320nm) range with its peak protection at 306 nm. Its special property is that unlike most sunscreen agents, it is not oil but water soluble, so it is ideal to create light, oily skin compatible formulas. It is also fairly photostable and can be used to protect other less stable UV filters (like famous UVA blocker, avobenzone) in the formula. It is approved worldwide and can be used up to 4% in the US and up to 8% in the EU.
A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives.
A superabsorbent polymer (big molecule from repeated subunits) that has crazy water binding abilities. Sometimes its referred to as "waterlock" and can absorb 100 to 1000 times its mass in water.
As for its use in cosmetic products, it is a handy multi-tasker that thickens up water-based formulas and also has some emulsifying and emulsion stabilizing properties.
It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version.
According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E.
Cellulose is an important component of the cell walls of green plants and it's the most abundant natural polymer (big molecule from repeated subunits) on Earth. If the polymer structure is not too big (less than 200 repeated units), cellulose becomes microcrystalline cellulose.
In skin care, it comes as a fine or less fine white powder. The less fine (bigger particle size) version is used as a gentle scrubbing agent (a nice natural, biodegradable alternative to now banned plastic polyethylene) and the ultra fine version is used as a helper ingredient that gives a super-silky, soft touch, reduces tackiness or greasiness and can also be used as a mattifying agent.
Combined with Cellulose Gum, it also works as a nice gelling agent.
An alkaline (high pH, aka basic) material that is used to set the pH of the cosmetic formula to the right value.
If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
Also, it's an effective deodorant and a medium spreading emollient.
It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.
The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.
Though its name does not reveal it, Carnosine is a peptide, a small, two amino acid (β-Ala-His) one. It is naturally present in high concentrations in muscle and brain tissues, but the one used in cosmetic products is biomimetic, meaning that it is synthetically produced in a lab to copy the natural thing.
A 2017 review paper on topical peptides writes about Carnosine that it is a "well-documented aqueous antioxidant with wound healing activity".
Other than that we can write about manufacturer-done in-vitro (in the lab, not on real people) studies that show Carnosine to have anti-glycation properties. Glycation is the not-so-nice process that happens when we bombard our body with too much sugar that results in damaged body proteins and eventually in more wrinkles.
Also, a manufacturer done in vitro study shows that carnosine might have collagen-boosing magic power. However, the 2017 research paper also mentions that even though Carnosine is a small molecule, it is water soluble and does not penetrate the skin past the top layers so we have some doubt if the collagen-boosting works in real life. We could find one anti-aging study made on real people that mentions Carnosine, but it was combined with a bunch of other anti-aging actives so it is pretty much impossible to know what Carnosine did or did not.
One last thing to mention is that there is also a manufacturer done clinical study (done on real people) that shows carnosine being effective against the damages caused by infrared (IR) radiation. (source)
It’s a common fragrance ingredient that has a light floral smell. It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market.
The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.
A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results.
A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener.
A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.
It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer.
Limonene's nr1 function is definitely being a fragrance component, but there are several studies showing that it's also a penetration enhancer, mainly for oil-loving components.
All in all, limonene has some pros and cons, but - especially if your skin is sensitive - the cons probably outweigh the pros.
A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.
It’s a common fragrance ingredient that is one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists.
It can be naturally found in geranium oil (about 30%) or rose oil (about 25%).
As with all fragrance ingredients, citronellol can also cause allergic contact dermatitis and should be avoided if you have perfume allergy. In a 2001 worldwide study with 178 people with known sensitization to fragrances citronellol tested positive in 5.6% of the cases.
There is no known anti-aging or positive skin benefits of the ingredient. It’s in our products to make it smell nice.
It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste. It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass.
It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.
A common fragrance ingredient that has a faint sweet balsamic smell. It can also be a solvent and can fight against microbes and insects very well.
It's one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.
- Primary fat-soluble antioxidant in our skin
- Significant photoprotection against UVB rays
- Vit C + Vit E work in synergy and provide great photoprotection
- Has emollient properties
- Easy to formulate, stable and relatively inexpensive
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| what‑it‑does | solvent |
| what‑it‑does | sunscreen |
| what‑it‑does | sunscreen |
| irritancy, com. | 0, 0 |
| what‑it‑does | sunscreen |
| what‑it‑does | emollient | antimicrobial/antibacterial |
| what‑it‑does | emollient | solvent |
| what‑it‑does | emollient |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | moisturizer/humectant | viscosity controlling |
| what‑it‑does | sunscreen |
| what‑it‑does | viscosity controlling |
| what‑it‑does | sunscreen |
| what‑it‑does | sunscreen |
| what‑it‑does | sunscreen |
| what‑it‑does | emulsifying | surfactant/cleansing |
| what‑it‑does | perfuming |
| what‑it‑does | emollient | emulsifying |
| irritancy, com. | 0, 1 |
| what‑it‑does | emollient | viscosity controlling |
| irritancy, com. | 2, 2 |
| what‑it‑does | sunscreen |
| what‑it‑does | solvent |
| what‑it‑does | viscosity controlling |
| what‑it‑does | antioxidant |
| irritancy, com. | 0, 0 |
| what‑it‑does | viscosity controlling |
| what‑it‑does | buffering |
| what‑it‑does | preservative |
| what‑it‑does | moisturizer/humectant | emollient |
| what‑it‑does | antioxidant | cell-communicating ingredient |
| what‑it‑does | perfuming |
| what‑it‑does | chelating |
| what‑it‑does | perfuming |
| what‑it‑does | viscosity controlling |
| irritancy, com. | 0, 0 |
| what‑it‑does | perfuming | solvent |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | preservative |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | solvent | perfuming | antimicrobial/antibacterial |
| what‑it‑does | antioxidant |
| irritancy, com. | 0-3, 0-3 |