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Emma Hardie Purifying Detox Pink Clay Mask

Purifying Detox Pink Clay Mask

The radiance-enhancing formula smooths over skin to release its potent cocktail of ingredients, including the brand’s signature Moringa Oil to neutralise free radical damage and Australian Pink Clay to deliver deep hydration.
Uploaded by: eituc on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Water) solvent
Kaolin colorant, abrasive/​scrub 0, 0 goodie
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Glyceryl Stearate emollient, emulsifying 0, 1
PEG-100 Stearate surfactant/​cleansing, emulsifying 0, 0
Octyldodecanol emollient, perfuming
Vaccinium Myrtillus (Bilberry) Fruit Extract
Phenoxyethanol preservative
Benzyl Alcohol preservative, perfuming, solvent, viscosity controlling
Propanediol solvent, moisturizer/​humectant
Saccharum Officinarum (Sugar Cane) Extract moisturizer/​humectant goodie
Sodium Stearoyl Glutamate emulsifying, surfactant/​cleansing
Parfum (Fragrance) perfuming icky
Geraniol perfuming icky
Limonene perfuming, solvent icky
Citrus Aurantium Dulcis (Orange) Fruit Extract
Citrus Limon (Lemon) Fruit Extract
Citronellol perfuming icky
Echium Plantagineum Seed Oil solvent
Ethylhexylglycerin preservative
Disodium EDTA chelating
Linalool perfuming icky
Dehydroacetic Acid preservative
Acer Saccharum (Sugar Maple) Extract
Lens Esculenta (Lentil) Seed Extract
Sodium Hydroxide buffering
Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables soothing, skin-identical ingredient, emollient goodie
Agastache Mexicana Flower/Leaf/Stem Extract
Cardiospermum Halicacabum Flower/Leaf/Vine Extract
Citral perfuming icky
Farnesol perfuming icky
Tocopherol antioxidant 0-3, 0-3 goodie

Emma Hardie Purifying Detox Pink Clay Mask
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Kaolin - goodie
Also-called: Type of clay, China clay | What-it-does: colorant, absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 0

Kaolin is a type of clay or to be precise, a naturally occurring hydrous aluminum silicate. When you hear clay, you probably think of a muddy greenish-black mess, but that one is bentonite, and this one is a fine, white powder. It is so white that it's also often used, in small amounts, as a helper ingredient to give opacity and whiteness to the cosmetic formulas.

As a clay, it's absorbent and can suck up excess sebum and gunk from your skin, but less so than the more aggressive bentonite. As it's less absorbent, it's also less drying and gentler on the skin, so it's ideal for dry and sensitive skin types.  

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

What-it-does: surfactant/cleansing, emulsifying | Irritancy: 0 | Comedogenicity: 0

A very common water-loving surfactant and emulsifier that helps to keep water and oil mixed nicely together. 

It's often paired with glyceryl stearate - the two together form a super effective emulsifier duo that's salt and acid tolerant and works over a wide pH range. It also gives a "pleasing product aesthetics", so no wonder it's popular.

What-it-does: emollient, perfuming

A clear, slightly yellow, odorless oil  that's a very common, medium-spreading emollient. It makes the skin feel nice and smooth and works in a wide range of formulas.

Also-called: Bilberry Fruit Extract

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

Also-called: Sugar Cane Extract | What-it-does: moisturizer/humectant

Also known as Sugarcane, Saccharum Officinarum is a handy moisturizing ingredient mostly used as a humectant. This means that it can help the skin to attract water and then to hold onto it. 
 
It bears a close relationship to AHA superstar, Glycolic Acid that can be derived from it, so it's often claimed that Sugarcane Extract itself also exfoliates and brightens the skin. We could not find any research studies to back this up, but Saccharum Officinarum very often comes to the formula combined with other acid containing plant extracts trade named ACB Fruit Mix. According to manufacturer data, 5% of the fruit mix increases cellular renewal by 24%, while 4% pure Glycolic did the same by 33%. So maybe, a tiny bit of exfoliation, but if you want proven efficacy, stick to pure acids. 

An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic. 

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Also-called: Orange Fruit Extract

We have to start by writing that there are about 900 citrus species in the world, and plenty of them are used to make different kinds of extracts used in cosmetics. This particular one, Citrus Aurantium Dulcis Fruit Extract is a very common ingredient, however, the species "Citrus Aurantium Dulcis" seem to exist only on ingredient lists and the real world calls this guy Citrus Sinensis or, you know, orange. 

To complicate matters further, there are lots of varieties and lots of extraction methods, so it is a bit hard to know what you are getting with this one, but we will try our best to summarize the possibilities. 

Also-called: Lemon Fruit Extract

If life gives the cosmetic industry lemon, it makes lemon fruit extract.  As to why, we can write here extremely similar things to our shiny description of orange fruit extract.  Being both of them citruses, they contain very similar active compounds with very similar (potential) effects on the skin. 

Just like orange fruit, lemon fruit also contains citric acid so it is commonly used as a natural, mild exfoliating agent. If this is the case, it is usually combined with other AHA containing fruit extracts such as bilberrysugar cane, orange, and sugar maple in a super popular ingredient mix trade named ACB Fruit Mix.

What-it-does: perfuming

Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists. 

It can be naturally found in geranium oil (about 30%) or rose oil (about 25%). 

What-it-does: solvent

We don't have description for this ingredient yet.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Also-called: Geogard 111A | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.

Also-called: Sugar Maple Extract

The extract coming from the Sugar Maple tree, the one whose leaf is on the Canadian flag and gives us maple syrup.

The main reason it is used in skin care is that it contains natural AHA acids, namely Malic and Tartaric, and hence why it supposedly helps slough off dead skin cells in combination with other acid-containing fruit extracts as part of the trade name ACB Fruit Mix. The manufacturer claims that both malic and tartaric increase elasticity in the skin, but from our research, the only confirmed uses of these acids are as pH adjusters, especially in the tiny amounts they can be found in the Fruit Mix (less than 1%).  

We don't have description for this ingredient yet.

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

Also-called: Sunflower Oil Unsaponifiables | What-it-does: soothing, skin-identical ingredient, emollient

The unsaponifiable part of sunflower oil. It's the small part of the oil that resists saponification, the chemical reaction that happens during soap making.

If you want to understand saponification more, here is a short explanation (if not, we understand, just skip this paragraph): Oils are mostly made up of triglyceride molecules (a glycerin + three fatty acids attached to it) and during the soap making process a strong base splits the triglyceride molecule up to become a separate glycerin and three soap molecules (sodium salts of fatty acids). The fantastic Labmuffin blog has a handy explanation with great drawings about the soap-making reaction. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Citral - icky
What-it-does: perfuming

It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste.  It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass. 

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Farnesol - icky
What-it-does: perfuming, deodorant

With a sweet, light and floral scent, Farnesol is a popular fragrancing ingredient to make your cosmetics that bit nicer to use. It starts its life as a colorless liquid that can either be synthetically created or extracted from loads of plants like citronella, neroli, ylang-ylang, and tuberose.

The reason we list it as icky is because Farnesol is one of the “EU 26 fragrances” that has to be labeled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential, so it is best avoided if you have super sensitive skin.

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does colorant | abrasive/scrub
irritancy, com. 0, 0
A type of clay that's a fine, white powder and is used for its oil-absorbing and opacifying properties. It's less absorbent and less drying than bentonite clay. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does surfactant/cleansing | emulsifying
irritancy, com. 0, 0
A commonly used water-soluble surfactant and emulsifier. [more]
what‑it‑does emollient | perfuming
A clear, slightly yellow, odorless oil  that's a very common, medium-spreading emollient. It makes the skin feel nice and smooth and works in a wide range of formulas.
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does moisturizer/humectant
Also known as Sugarcane, Saccharum Officinarum is a handy moisturizing ingredient mostly used as a humectant. This means that it can help the skin to attract water and then to hold onto it.  It bears a close relationship to AHA superstar, Glycolic Acid that can be derived from it, so it's often claimed that Sugarcane  [more]
what‑it‑does emulsifying | surfactant/cleansing
An amino acid-based emulsifier that helps water and oil to mix and stay that way. It is considered as natural, environmentally friendly, and hypoallergenic.  [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
We have to start by writing that there are about 900 citrus species in the world, and plenty of them are used to make different kinds of extracts used in cosmetics. This particular one, Citrus Aurantium Dulcis Fruit Extract is a very common ingredient, however, the species "Citrus Aurantium Dulcis" [more]
If life gives the cosmetic industry lemon, it makes lemon fruit extract.  As to why, we can write here extremely similar things to our shiny description of orange fruit extract.  Being both of them citruses, they contain very similar active compounds with very similar (potential) effects on the skin.  [more]
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
what‑it‑does solvent
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does preservative
A preservative that works mainly against fungi and has only milder effect against bacteria. Popular in natural products.  [more]
The extract coming from the Sugar Maple tree, the one whose leaf is on the Canadian flag and gives us maple syrup.The main reason it is used in skin care is that it contains natural AHA acids, namely Malic and Tartaric, and hence why it supposedly helps slough off dead skin cells in combination with other acid-containing fruit extracts as part of the trade name ACB Fruit Mix. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does soothing | skin-identical ingredient | emollient
The small (1.5-2%) part of sunflower oil that resists soap making. It contains valuable skin-nourishing molecules like vitamin E, sterols and fatty acids. It's also claimed to have lipid-replenishing and soothing properties. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like lemon. [more]
what‑it‑does perfuming
With a sweet, light and floral scent, Farnesol is a popular fragrancing ingredient to make your cosmetics that bit nicer to use. It starts its life as a colorless liquid that can either be synthetically created or extracted from loads of plants like citronella, neroli, ylang-ylang, and tuberose.The reason we list it as icky is because Farnesol is one of the “ [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]