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Bobbi Brown Skin Long-Wear Fluid Powder Foundation

Skin Long-Wear Fluid Powder Foundation

Restore luminosity to your complexion with the Bobbi Brown Skin Long-Wear Fluid Powder Foundation. The innovative and cutting-edge liquid-to-powder formula glides on like butter, leaving a soft-touch, matte finish that minimises the appearance of enlarged pores and blemishes. A cleverly-designed Power Protein Complex nourishes and replenishes the skin, allowing it to remain hydrated and smooth throughout the day, while the look of excess oil and discolouration is visibly reduced. The foundation offers skin the illusion of a photo-ready finish, while also creating a protective barrier against harsh and drying external factors.
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Highlights

#alcohol-free #fragrance & essentialoil-free
Alcohol Free
Fragrance and Essential Oil Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water\Aqua\Eau solvent
Dimethicone emollient 0, 1
Methyl Trimethicone solvent
Calcium Aluminum Borosilicate
Polymethylsilsesquioxane
Trimethylsiloxysilicate emollient
Titanium Dioxide sunscreen, colorant goodie
Isopentyldiol solvent, moisturizer/​humectant, emollient
HDI/PPG/Polycaprolactone Crosspolymer
Phenylbenzimidazole Sulfonic Acid sunscreen goodie
Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone emulsifying, surfactant/​cleansing
Hydrated Silica abrasive/​scrub, viscosity controlling
Zinc Oxide sunscreen 0, 1 goodie
PEG-10 Dimethicone emulsifying
Dimethicone/Vinyl Dimethicone Crosspolymer viscosity controlling
Whey Protein\Lactis Protein\Proteine Du Petit-Lait cell-communicating ingredient goodie
Isononyl Isononanoate emollient
Lactobacillus Ferment soothing, preservative goodie
Laminaria Digitata Extract
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Tocopheryl Acetate antioxidant 0, 0
Disodium Stearoyl Glutamate surfactant/​cleansing
Serine skin-identical ingredient goodie
Aspartic Acid skin-identical ingredient goodie
Glutamic Acid moisturizer/​humectant
Leucine
Alanine skin-identical ingredient goodie
Lysine
Trisiloxane
Arginine skin-identical ingredient goodie
Phenylalanine skin-identical ingredient goodie
Tyrosine
Histidine skin-identical ingredient, moisturizer/​humectant goodie
Isoleucine skin-identical ingredient goodie
Threonine skin-identical ingredient goodie
Proline skin-identical ingredient goodie
Triethyl Citrate perfuming
Valine skin-identical ingredient goodie
Lecithin emollient, emulsifying goodie
Butylene Glycol moisturizer/​humectant, solvent, viscosity controlling 0, 1
Caprylyl Glycol moisturizer/​humectant, emollient
Triethoxycaprylylsilane
Aluminum Dimyristate viscosity controlling
Disteardimonium Hectorite viscosity controlling
Tromethamine buffering
Sodium Chloride viscosity controlling
Glycine skin-identical ingredient goodie
Magnesium Sulfate viscosity controlling
Silica viscosity controlling
Disodium EDTA chelating, viscosity controlling
BHT antioxidant, preservative
Phenoxyethanol preservative
Mica colorant
Titanium Dioxide (Ci 77891) colorant 0, 0
Iron Oxides (Ci 77491),Iron Oxides (Ci 77492),Iron Oxides (Ci 77499) colorant 0, 0

Bobbi Brown Skin Long-Wear Fluid Powder Foundation
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

What-it-does: solvent

Methyl Trimethicone is a very light, volatile silicone (it evaporates from the skin rather than absorbs into it) that's similar to super commonly used Cyclopentasiloxane but it dries even faster when applied to the skin. 

We don't have description for this ingredient yet.

spherical texturizing powder that's used as a texture enhancer and soft focus agent. It's claimed to give silicone type softness to the formula and also works as a (temporary) wrinkle filler. 

What-it-does: emollient

A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).

The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, "unspreadable" mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

The main concern with nanoparticles is that they are so tiny that they are absorbed into the skin more than we want them (ideally sunscreen should remain on the surface of the skin). Once absorbed they might form unwanted complexes with proteins and they might promote the formation of evil free radicals. But do not panic, these are concerns under investigation. A 2009 review article about the safety of nanoparticles summarizes this, "to date, in-vivo and in-vitro studies have not demonstrated percutaneous penetration of nanosized particles in titanium dioxide and zinc oxide sunscreens". The English translation is, so far it looks like sunscreens with nanoparticles do stay on the surface of the skin where they should be.  

All in all, Titanium Dioxide is a famous sunscreen agent and for good reason, it gives broad spectrum UV protection (best at UVB and UVA II), it's highly stable, and it has a good safety profile. It's definitely one of the best UV-filter agents we have today, especially in the US where new-generation Tinosorb filters are not (yet) approved. 

A water-soluble, colorless, odorless humectant liquid that makes your skin nice and smooth (aka emollient) and gives a dry, non-tacky skin feel. It also has great instant and some longer-lasting moisturizing effect and works in synergy with fellow moisturizer, sorbitol

We don't have description for this ingredient yet.

Also-called: Ensulizole | What-it-does: sunscreen

A chemical sunscreen agent that gives strong protection in the UVB (280-320nm) range with its peak protection at 306 nm. Its special property is that unlike most sunscreen agents, it is not oil but water soluble, so it is ideal to create light, oily skin compatible formulas.  It is also fairly photostable and can be used to protect other less stable UV filters (like famous UVA blocker, avobenzone) in the formula. It is approved worldwide and can be used up to 4% in the US and up to 8% in the EU.

The snappily named Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone is a silicone emulsifier fluid whose main thing is being a good dispersant for powders such as mineral UV filters or color pigments. 

According to the manufacturer Kobo, this partly water- and partly oily soluble form of dimethicone helps filters like Titanium Dioxide and Zinc Oxide disperse more evenly and thus provide better UV protection while also minimizing any white-cast that often comes hand-in-hand with mineral filters.

This is why it can also be found in makeup products like eyeshadows and concealers, as it helps disperse color pigments in the same way.

We don't have description for this ingredient yet.

Zinc Oxide - goodie
What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 1

When it comes to sunscreen agents, Zinc Oxide is pretty much in a league of its own. It's a physical (or inorganic) sunscreen that has a lot in common with fellow inorganic sunscreen Titanium Dioxide (TiO2) but a couple of things make it superior even to TiO2.

If physical sunscreens don't tell you anything, go ahead and read about the basics here. Most of what we wrote about Titanium Dioxide is also true for Zinc Oxide so we will focus here on the differences. 

The first main difference is that while TiO2 gives a nice broad spectrum protection, Zinc Oxide has an even nicer and even broader spectrum protection. It protects against UVB, UVA II, and UVA I almost uniformly, and is considered to be the broadest range sunscreen available today

It's also highly stable and non-irritating. So much so that Zinc Oxide also counts as a skin protectant and anti-irritant. It's also often used to treat skin irritations such as diaper rash.

As for the disadvantages, Zinc Oxide is also not cosmetically elegant. It leaves a disturbing whitish tint on the skin, although, according to a 2000 research paper by Dr. Pinnell, it's slightly less white than TiO2. Still, it's white and disturbing enough to use Zinc Oxide nanoparticles more and more often. 

We wrote more about nanoparticles and the concerns around them here, but the gist is that if nanoparticles were absorbed into the skin that would be a reason for legitimate health concerns. But luckily, so far research shows that sunscreen nanoparticles are not absorbed but remain on the surface of the skin or in the uppermost (dead) layer of the skin. This seems to be true even if the skin is damaged, for example, sunburnt. 

All in all, if you've found a Zinc Oxide sunscreen that you are happy to use every single day, that's fantastic and we suggest you stick with it. It's definitely one of the best, or probably even the best option out there for sun protection available worldwide. 

What-it-does: emulsifying

A silicone emulsifier that helps water and silicone oils to mix nicely together. It can also be used together with plant oil + silicone oil mixtures. 

What-it-does: viscosity controlling

A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. It also has some oil and sebum absorption capabilities. 

Also-called: Milk Peptide Complex;Whey Protein | What-it-does: cell-communicating ingredient

Protein fragments, aka peptides and growth factors derived from milk (whey). It is claimed to boost the production of important extracellular matrix components (the gooey stuff between the skin cells) such as hyaluronic acid, collagen I and fibronectin. The in-vivo (made on people) tests showed reduced wrinkles and improved firmness within two weeks by using 0.5% of Whey Protein.

What-it-does: emollient

An emollient ester with a rich and creamy but non-greasy skin feel. It makes skin supple and protects dry skin. 

What-it-does: soothing, preservative

Lactobacillus ferment is an interesting probiotic ingredient with some promising properties. 

First, according to a 2009 Estee Lauder patent, it’s a DNA repair enzyme and it can help to protect the skin against environmental aggressors.

Second, still according to Estee Lauder research but now from 2012 the ingredient has anti-microbial and anti-inflammatory properties and holds promise in the treatment of acne and rosacea. For the former one 5% was needed to show effectiveness, but for reducing skin sensitivity already 1% showed results. 

The anti-acne effect is confirmed also by US manufacturer, Barnet, that says that Lactobacillus ferment is helpful in killing harmful bacteria and creating a healthy balanced microflora. Compared to well-known anti-acne and anti-inflammatory salicylic acid the probiotic worked faster at reducing the size and redness of acne lesions. 

It also goes by the trade name Leucidal Liquid SF and can serve in the formula as a natural preservative. 

Bottom line: It’s not the most proven ingredient (yet) but definitely a very promising one especially if you have sensitive skin, acne or rosacea.  

Also-called: Horsetail Kelp Extract

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).

What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists. 

If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Serine - goodie

Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.

In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can do for the skin.

Aspartic Acid - goodie

A non-essential amino acid  (important building block of collagen and elastin) that hydrates the skin. It is also used to set the pH of the cosmetic product (buffering).

What-it-does: moisturizer/humectant

Glutamic acid is a little molecule and non-essential (our body can synthesize it) amino acid with the important job of being a neurotransmitter in the human body meaning that it helps your nervous system work correctly. 

As for what it's doing in cosmetics, Glutamic acids' main thing (similar to other amino acids) is being a humectant moisturizer and skin-conditioning agent (sidenote: if you attach lots of glutamic acid molecules, you get polyglutamic acid that is claimed to be a better than hyaluronic acid humectant). It also seems to affect skin barrier repair, however, it is not clear-cut in which direction.

The complication is that glutamic acid has two distinct forms, L-glutamic acid and D-glutamic acid, that are the mirror images of each other (think of it like your left and right hand). Studies show that a topical application of L-glutamic acid on damaged skin delayed skin repair, while D-glutamic acid application sped up skin repair. As both forms are used by the industry, it is a bit uncertain what you are getting with just glutamic acid on the ingredient list (but if it is a  Shiseido group product, it is probably the goodie D-form :)). 

Other than that, Glutamic acid can also be used as a pH adjuster and can be processed via biological pathways into pyrrolidone carboxylic acid, the sodium salt of which is a goodie and one of your skin’s natural moisturizing factors.

We don't have description for this ingredient yet.

Alanine - goodie

A non-essential amino acid (a building block of skin proteins like collagen or elastin) that hydrates the skin.

We don't have description for this ingredient yet.

A clear, colorless, very easily spreadable and very volatile (evaporates from the skin easily) silicone fluid. It leaves a non-greasy, dry-smooth feel on the skin. 

Arginine - goodie

A semi-essential (infants cannot synthesize it, but adults can) amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor, a skin hydrator and might also help to speed up wound healing

Arginine usually has a positive charge (cationic) that makes it substantive to skin and hair (those are more negatively charged surfaces) and an excellent film former.  Thanks to the positive charge, it also creates a complex with AHAs (AHAs like to lose a hydrogen ion and be negatively charged, so the positive and the negative ions attract each other) that causes a "time-release AHA effect" and reduces the irritation associated with AHAs

Phenylalanine - goodie

An essential amino acid that the body cannot produce itself but has to take from the diet. Combined with UVA exposure, phenylalanine is used in the treatment of vitiligo (a pigmentation disorder where patches of the skin lose the pigment).

We don't have description for this ingredient yet.

Histidine - goodie

A semi-essential amino acid meaning that enough has to be eaten from it so that the body does not use up essential amino acids (that our body cannot produce itself) to synthesize it. It has an important role in regulating the immune defense, allergic reactions, and inflammatory processes in the body.

As for skincare, it's a skin moisturizer that might also protect from some skin infections

Isoleucine - goodie

A branch-chained, essential amino acid that can be found in things like almond, cashew or soy protein. When taken orally it may promote protein synthesis. As for skincare - like all the amino acids - it's a skin-identical ingredient and moisturizer. It also seems to be useful as a barrier repair ingredient.  

Threonine - goodie

An essential amino acid that's also a key building block of collagen and elastin. When taken orally, it helps the digestive and intestinal tracts function more smoothly and also helps the absorption of nutrients. As for skincare, it is not clear what it does other than being a skin hydrator

Proline - goodie

A non-essential amino acid (meaning that our body can produce it) that's also one of the major building blocks of collagen. According to the Futurederm blog, it might be able to improve wrinkles when combined with other amino acids, glycine and leucine

What-it-does: perfuming

We don't have description for this ingredient yet.

Valine - goodie

An essential amino acid (a building block of skin proteins like collagen) that our body cannot produce itself but has to take from external sources, like diet. 

It's a branched chain amino acid that is claimed to enhance energy, increase endurance and aid in muscle tissue recovery and repair when taken as a supplement. It's not clear what valine does when you put it on the skin, but as all amino acids, it must be at least a great skin hydrator.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

What-it-does: moisturizer/humectant, solvent, viscosity controlling | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longercreating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas
 

What-it-does: buffering

It's a little helper ingredient that helps to set the pH of the products to be right. It has an alkaline pH and can neutralize acidic ingredients.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

If you are into chemistry (if not, we understand, just skip this paragraph), the reason is that electrolytes (you know, the Na+ and Cl- ions) screen the electrostatic repulsion between the head groups of ionic surfactants and thus support the formation of long shaped micelles (instead of spherical ones) that entangle like spaghetti, and viola, a gel is formed. However, too much of it causes the phenomenon called "salting out", and the surfactant solution goes runny again. 

Other than that, salt also works as an emulsion stabilizer in water-in-oil emulsions, that is when water droplets are dispersed in the outer oil (or silicone) phase. And last but not least, when salt is right at the first spot of the ingredient list (and is not dissolved), the product is usually a body scrub where salt is the physical exfoliating agent

Glycine - goodie

A non-essential amino acid (the building blocks of skin proteins, like collagen or elastin), that the body can produce itself, but its production decreases with age. When you put it all over your face, it works as a moisturizer and maybe more. 

According to great skincare blog Futurederm, glycine might help with wound healing and tissue repair and when used together with other amino acids, leucine and proline it might improve wrinkles

BTW, it's also a building block of a bunch of important and famous peptides, including copper-tripeptide-1, palmitoyl tripeptide-1 or palmitoyl hexapeptide-12.

Also-called: Epsom salt | What-it-does: viscosity controlling

A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round.

It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Also-called: Butylated Hydroxy Toluene | What-it-does: antioxidant, preservative

It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.

There is some controversy around BHT. It's not a new ingredient, it has been used both as a food and cosmetics additive since the 1970s. Plenty of studies tried to examine if it's a carcinogen or not. This Truth in Aging article details the situation and also writes that all these studies examine BHT when taken orally.

As for cosmetics, the CIR (Cosmetic Ingredient Review) concluded that the amount of BHT used in cosmetic products is low (usually around 0.01-0.1%),  it does not penetrate skin far enough to be absorbed into the bloodstream and it is safe to use in cosmetics.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Ci 77491/77492/77499;Iron Oxides | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does solvent
A light, volatile silicone that's similar to commonly used Cyclopentasiloxane but it dries even faster when applied to the skin.  [more]
A spherical texturizing powder that's used as a texture enhancer and soft focus agent. [more]
what‑it‑does emollient
A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does solvent | moisturizer/humectant | emollient
A water-soluble, colorless, odorless humectant liquid that makes your skin nice and smooth (aka emollient) and gives a dry non-tacky skin feel. [more]
what‑it‑does sunscreen
A chemical sunscreen agent that gives a strong protection in the UVB (280-320nm) range with a peak protection at 306 nm. [more]
what‑it‑does emulsifying | surfactant/cleansing
The snappily named Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone is a silicone emulsifier fluid whose main thing is being a good dispersant for powders such as mineral UV filters or color pigments. According to the manufacturer Kobo, this partly water- and partly oily soluble form of dimethicone helps filters like Titanium Dioxide and Zinc Oxide disperse more evenly and thus provi [more]
what‑it‑does abrasive/scrub | viscosity controlling
what‑it‑does sunscreen
irritancy, com. 0, 1
A physical/inorganic sunscreen with the broadest spectrum (UVB and UVA II, less good at UVA I) protection available today. It also has good stability and also works as a skin protectant, anti-irritant. Might leave some whitish tint on the skin, though. [more]
what‑it‑does emulsifying
A silicone emulsifier that helps water and silicone oils to mix nicely together. [more]
what‑it‑does viscosity controlling
A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. [more]
what‑it‑does cell-communicating ingredient
Protein fragments, aka peptides and growth factors derived from milk (whey). It is claimed to boost the production of important extracellular matrix components (the gooey stuff between the skin cells) such as hyaluronic acid, collagen I and fibronectin. [more]
what‑it‑does emollient
An emollient ester with a rich and creamy but non-greasy skin feel. [more]
what‑it‑does soothing | preservative
A probiotic ingredient that might protect the skin against environmental aggressors, have anti-acne and anti-inflammatory properties. Also works as a natural preservative. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does surfactant/cleansing
what‑it‑does skin-identical ingredient
Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can d [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid  (important building block of collagen and elastin) that hydrates the skin. [more]
what‑it‑does moisturizer/humectant
Glutamic acid is a little molecule and non-essential (our body can synthesize it) amino acid with the important job of being a neurotransmitter in the human body meaning that it helps your nervous system work correctly.  As for what it's doing in cosmetics, Glutamic acids' main thing (similar to other amino acids) is being a humectant moisturizer and skin-conditioning [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid (a building block of skin proteins like collagen or elastin) that hydrates the skin.
A clear, colorless, very easily spreadable and very volatile (evaporates from the skin easily) silicone fluid. It leaves a non-greasy, dry-smooth feel on the skin. 
what‑it‑does skin-identical ingredient
An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.  [more]
what‑it‑does skin-identical ingredient
An essential amino acid that is used in the treatment of vitiligo. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
An amino acid that is important in regulating the immune defense and inflammatory processes in the body. It's a skin moisturizer that might protect from skin infections. [more]
what‑it‑does skin-identical ingredient
An essential amino acid that hydrates the skin and might be also a barrier repair ingredient. [more]
what‑it‑does skin-identical ingredient
An essential amino acid (important building block of collagen and elastin) that hydrates the skin. [more]
what‑it‑does skin-identical ingredient
A non-essential amino acid (meaning that our body can produce it) that might be able to improve wrinkles combined with other amino acids, glycine and leucine. [more]
what‑it‑does perfuming
what‑it‑does skin-identical ingredient
An essential amino acid (a building block of skin proteins like collagen) that is a skin hydrator. [more]
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
what‑it‑does moisturizer/humectant | solvent | viscosity controlling
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
what‑it‑does viscosity controlling
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
what‑it‑does buffering
It's a little helper ingredient that helps to set the pH of the products to be right. It has an alkaline pH and can neutralize acidic ingredients.
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does skin-identical ingredient
An amino acid (the building blocks of skin proteins, like collagen) that hydrates the skin and might help wound healing and improve wrinkles. [more]
what‑it‑does viscosity controlling
A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round. It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does antioxidant | preservative
It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.There is some controversy around BHT. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]