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Aveda Pure-Formance Liquid Pomade

Pure-Formance Liquid Pomade

Delivers moderate hold while maintaining natural movement. Unique lightweight liquid complex helps seal in moisture, adds control and shine without weighing hair down.
Uploaded by: yxz384756 on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water\Aqua\Eau solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Alcohol Denat antimicrobial/​antibacterial, solvent, viscosity controlling icky
Methyl Gluceth-10 moisturizer/​humectant, emulsifying
Caprylyl Glycol moisturizer/​humectant, emollient
Glycyrrhiza Glabra (Licorice) Root Extract soothing, skin brightening superstar
Scutellaria Baicalensis Root Extract soothing, antioxidant, antimicrobial/​antibacterial, moisturizer/​humectant goodie
Boswellia Serrata Extract soothing
Calophyllum Inophyllum (Tamanu) Seed Oil antioxidant, emollient, antimicrobial/​antibacterial goodie
Yeast Extract\Faex\Extrait De Levure moisturizer/​humectant goodie
Malt Extract
Guar Hydroxypropyltrimonium Chloride viscosity controlling
Ursolic Acid
Hydrolyzed Algin
Decyl Glucoside surfactant/​cleansing
Dicetyldimonium Chloride emulsifying, surfactant/​cleansing
Adenosine Phosphate
Acetyl Carnitine Hcl
Creatine
PEG-40 Hydrogenated Castor Oil emulsifying, surfactant/​cleansing
Polyquaternium-4
Polyquaternium-11
Simethicone emollient 0, 1
Isopropyl Alcohol solvent, viscosity controlling, perfuming 0, 0 icky
Sodium Chloride viscosity controlling
Fragrance (Parfum) perfuming icky
Limonene perfuming, solvent icky
Linalool perfuming icky
Geraniol perfuming icky
Citronellol perfuming icky
Isoeugenol perfuming
Farnesol perfuming icky
Eugenol perfuming icky
Citral perfuming icky
Coumarin perfuming icky
Benzyl Benzoate solvent, perfuming, antimicrobial/​antibacterial icky
Phenoxyethanol preservative

Aveda Pure-Formance Liquid Pomade
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

  • It's a super common and super debated skincare ingredient
  • It has several benefits: great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial
  • It can be very drying if it's in the first few ingredients on an ingredient list
  • Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion (read more in geeky details tab)
Read all the geeky details about Alcohol Denat. here >>

A pale yellow, corn-derived liquid that works as a humectant ingredient helping the skin to cling onto water. It has a smooth, silky feel and can reduce the tackiness of other humectants. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Also-called: Licorice Root;Glycyrrhiza Glabra Root Extract | What-it-does: soothing, skin brightening

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

Also-called: Skullcap Root Extract | What-it-does: soothing, antioxidant, antimicrobial/antibacterial, astringent, moisturizer/humectant

A traditional Chinese herbal medicine loaded with potent antioxidant and anti-inflammatory flavonoids such as baicalin, baicalein, and wogonin.

If that would not be enough, Skullcap Root is also claimed to have antimicrobial and antifungal properties (also against P.acnes and Malassezia furfur) as well as some skin-brightening activity. A multi-functional skin-goodie.

Also-called: Indian Frankincense Extract | What-it-does: soothing

The extract coming from the Indian Frankincense, a medium-sized tree native to India. Mostly the gum-resin is used that is obtained from an incision made on the trunk of the tree.  It contains about 30-60% resin, 5-10% fragrant essential oil,  and the rest is made up of polysaccharides (mostly arabinose, galactose, xylose).

The biologically most active components of the resin are boswellic acids that have anti-inflammatory propertiesAccording to manufacturer info, the boswellic acids rich resin extract is also a potent inhibitor of elastase (an enzyme that breaks down proteins, including collagen) and has antiGAGase activity (protecting the important natural moisturizing factors, glycosaminoglycans in the skin) meaning that it can help the skin to stay firm for a longer time.

Also-called: Tamanu Oil | What-it-does: antioxidant, emollient, antimicrobial/antibacterial

A green-yellowish oil coming from cool places like Tahiti, Bora Bora, and the island of Polynesia. Similar to other more common plant oils, it's loaded with nourishing and moisturizing fatty acids (oleic acid: 30-55%, linoleic acid: 15-45%, palmitic acid: 5-20% and stearic acid: 5-25%). 

The special thing about Tamanu oil, though, is that it contains the totally unique fatty acid called calophyllic acid that is suspected to give the oil its amazing healing and regenerative properties. The traditional uses of Tamanu oil range from using it for all kinds of rheumatism (inflammation in joints) to burns, wounds, skin rashes, and chapped lips and modern studies do confirm the wisdom of the old Polynesians. In fact, the wound healing properties of Tamanu oil is so strong that it produces visible improvements even for old (older than 1 year) scars during a 6-9 week period. 

What-it-does: moisturizer/humectant

You probably know yeast from the kitchen where you put it into milk with a little sugar and then after a couple of minutes brownish bubbles form. That is the fungi fermenting the sugar

As for skin care, yeast contains beta-glucan that is a great soothing ingredient and also a mild antioxidant.  The yeast extract itself is a silky clear liquid that has some great moisturizing, skin protecting and film-forming properties on the skin. 

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A mildly viscous, amber-colored liquid with fatty odor, made from Castor Oil and polyethylene glycol (PEG).

If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

A type of silicone that's used mainly to stop the product from foaming when it's not needed. It's also often used to coat the sunscreen agent titanium dioxide for better spreading and easier formulation.

What-it-does: solvent, viscosity controlling, perfuming | Irritancy: 0 | Comedogenicity: 0

We don't have description for this ingredient yet.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

What-it-does: perfuming

Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists. 

It can be naturally found in geranium oil (about 30%) or rose oil (about 25%). 

What-it-does: perfuming

We don't have description for this ingredient yet.

Farnesol - icky
What-it-does: perfuming, deodorant

With a sweet, light and floral scent, Farnesol is a popular fragrancing ingredient to make your cosmetics that bit nicer to use. It starts its life as a colorless liquid that can either be synthetically created or extracted from loads of plants like citronella, neroli, ylang-ylang, and tuberose.

The reason we list it as icky is because Farnesol is one of the “EU 26 fragrances” that has to be labeled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential, so it is best avoided if you have super sensitive skin.

Eugenol - icky
What-it-does: perfuming

A colorless or yellowish oil that's used as a fragrance. It has a spicy scent and can be found for example in basil, clove or cinnamon oil.

A 2006 in-vitro  (made in the lab not on real people) study examined if clove oil is cytotoxic and found that not only clove oil but also its main constituent, eugenol is cytotoxic even at very low concentration (0.03%). It’s also one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid at least in leave-on products.

Citral - icky
What-it-does: perfuming

It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste.  It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass. 

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Coumarin - icky
What-it-does: perfuming

A common fragrance ingredient that has a sweet, vanilla, nutty scent. When diluted it smells like freshly-mown hay.

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

A common fragrance ingredient that has a faint sweet balsamic smell. It can also be a solvent and can fight against microbes and insects very well.

It's one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It is great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amounts, it can be very drying to the skin. [more]
what‑it‑does moisturizer/humectant | emulsifying
A pale yellow, corn-derived liquid that works as a humectant ingredient helping the skin to cling onto water. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does soothing | skin brightening
You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. [more]
what‑it‑does soothing | antioxidant | antimicrobial/antibacterial | moisturizer/humectant
A traditional Chinese herbal medicine loaded with potent antioxidant and anti-inflammatory flavonoids such as baicalin, baicalein, and wogonin.If that would not be enough, Skullcap Root is also claimed to have antimicrobial and antifungal properties (also against P.acnes and Malassezia furfur) as well  [more]
what‑it‑does soothing
The extract coming from the Indian Frankincense - usually the gum resin is used that contains boswellic acid, a potent anti-inflammatory agent. Might also contain fragrant essential oils (depending on the type of the extract). [more]
what‑it‑does antioxidant | emollient | antimicrobial/antibacterial
A green-yellowish oil coming from cool places like Tahiti, Bora Bora, and the island of Polynesia. Similar to other more common plant oils, it's loaded with nourishing and moisturizing fatty acids (oleic acid: [more]
what‑it‑does moisturizer/humectant
A silky clear liquid that has great moisturizing, skin protecting and film-forming properties on the skin. [more]
what‑it‑does viscosity controlling
what‑it‑does surfactant/cleansing
A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
A mildly viscous, amber-colored liquid that works as an emulsifier and surfactant. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A type of silicone that's used mainly to stop the product from foaming when it's not needed. It's also often used to coat the sunscreen agent titanium dioxide for better spreading and easier formulation.
what‑it‑does solvent | viscosity controlling | perfuming
irritancy, com. 0, 0
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
what‑it‑does perfuming
what‑it‑does perfuming
With a sweet, light and floral scent, Farnesol is a popular fragrancing ingredient to make your cosmetics that bit nicer to use. It starts its life as a colorless liquid that can either be synthetically created or extracted from loads of plants like citronella, neroli, ylang-ylang, and tuberose.The reason we list it as icky is because Farnesol is one of the “ [more]
what‑it‑does perfuming
A colorless or yellowish oil that's used as a fragrance with a spicy scent. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like lemon. [more]
what‑it‑does perfuming
A common fragrance ingredient that has a sweet, vanilla, nutty scent. When diluted it smells like freshly-mown hay. [more]
what‑it‑does solvent | perfuming | antimicrobial/antibacterial
A common fragrance ingredient that has a faint sweet balsamic smell. It can also be a solvent and can fight against microbes and insects very well. One of the “EU 26 fragrances” that has to be labelled separately because of allergen potential.
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]