

Secret Key
Aloe Soothing Moist Toner
Uploaded on 10/16/2017
Helps with sunburn through its powerful healing activity at the
skin. It acts as a protective layer on the skin and helps replenish its moisture.
Purito
Centella Unscented Serum
Uploaded on 12/01/2019
Unscented Centella Serum, a super solution to rescue super sensitive skin
Ingredients
what‑it‑does | soothing | antioxidant | moisturizer/humectant |
Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema.
Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits.
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what‑it‑does | solvent |
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products.
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what‑it‑does | skin-identical ingredient | moisturizer/humectant |
irritancy, com. | 0, 0 |
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health.
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what‑it‑does | solvent |
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.
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what‑it‑does | cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant |
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties.
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what‑it‑does | moisturizer/humectant | solvent |
irritancy, com. | 0, 1 |
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products.
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what‑it‑does | solvent |
A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives.
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what‑it‑does | moisturizer/humectant | emollient | viscosity controlling |
irritancy, com. | 0, 0 |
It's a nice glycerin-based humectant and emollient that gives skin a smooth and luxurious feel.
what‑it‑does | skin-identical ingredient |
Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.
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what‑it‑does | skin-identical ingredient | moisturizer/humectant |
irritancy, com. | 0, 0 |
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer.
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what‑it‑does | antioxidant | perfuming |
One of the main biologically active components of the famous medicinal plant, Centella Asiatica, aka Gotu Kola. It has well established wound healing and antioxidant activities. In-vitro (made in the lab) studies also show that Asiaticoside stimulates GAGs (glycosaminoglycans - polysaccharides that are part of the liquidy stuff between our skin cells) production as well as coll
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One of the biologically active components of Gotu Kola. It's a bit less prominent than its sister component, Asiaticoside, but in-vitro (made in the lab) studies show that Asiatic Acid also stimulates GAGs (glycosaminoglycans - polysaccharides that are part of the liquidy stuff between our skin cells) production as well as collagen I synthesis.
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One of the biologically active components of Gotu Kola that is thought to contribute to the plant extract's well-documented skin regenerating, wound healing, and moisturizing properties. If you are into Gotu Kola we have some more info at Centella Asiatica Extract and its other biologically active components
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what‑it‑does | cell-communicating ingredient |
Biopeptide El - A six amino acid peptide that is claimed to improve firmness (by 33% in one month) and skin tone (by 20%).
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what‑it‑does | cell-communicating ingredient |
A three amino acid peptide that is part of famous peptide duo, Matrixyl 3000. It's a type I collagen fragment that might be able to trick the skin to think that collagen broke down and it's time to create some new one.
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what‑it‑does | cell-communicating ingredient |
The pal of Palmitoyl Tripeptide-1 in Matrixyl 3000. A four amino acid peptide that works by reducing the production of the signal molecule, inteleukin-6 (IL-6) that promotes inflammation in the skin.
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what‑it‑does | viscosity controlling |
irritancy, com. | 0, 1 |
A handy white powder that magically converts a liquid into a nice gel formula.
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what‑it‑does | skin-identical ingredient |
An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.
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what‑it‑does | viscosity controlling |
A big sugar molecule (polysaccharide) that is used as a natural thickening and gelling agent. It is similar to more commonly used Xanthan Gum, and the two are also often combined to create gel formulas or to stabilize emulsions.
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what‑it‑does | moisturizer/humectant | emollient |
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives.
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what‑it‑does | soothing | moisturizer/humectant |
irritancy, com. | 0, 0 |
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties.
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what‑it‑does | surfactant/cleansing | emulsifying |
A glycerin-derived gentle cleansing agent that is described as being skin and eye-friendly, and not leaving the skin dry or tight. Also used as a co-emulsifier.
what‑it‑does | emollient | emulsifying |
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient.
what‑it‑does | antioxidant | soothing |
Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties.
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what‑it‑does | skin brightening |
what‑it‑does | soothing | moisturizer/humectant |
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell.
It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it'
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what‑it‑does | chelating |
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
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what‑it‑does | cell-communicating ingredient |
An important compound in our body that has a vital cell-signalling role. It is wound healing, anti-inflammatory and can help with barrier repair.
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what‑it‑does | soothing | moisturizer/humectant |
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration.
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what‑it‑does | soothing | moisturizer/humectant |
A great skin soother and moisturizer, and it even shows promising anti-aging benefits. It‘s also shown to have wound healing properties and is a mild antioxidant.
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what‑it‑does | antioxidant | moisturizer/humectant |
If you are into the K-Beauty trend, you must have bumped into snail slime like a thousand times. Korean brands love the ingredient and tout it for its miraculous repair and hydration properties.
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what‑it‑does | soothing | antioxidant |
Purslane Extract - a traditional Korean medicinal plant with skin-soothing, antioxidant and wound healing abilities.
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what‑it‑does | soothing |
irritancy, com. | 0, 0 |
Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it'
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what‑it‑does | antioxidant | antimicrobial/antibacterial | preservative |
Japanese pepper extract that has natural antibacterial and preservative activities. Combined with Usnea Barbata and Pulsatilla Koreana, it is part of a popular Korean preservative system called EURO-NApre.
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what‑it‑does | antimicrobial/antibacterial | preservative |
The extract of Korean Pasque Flower that is mostly used for its antimicrobial and natural preservative activities. It usually comes to the formula combined with Zanthoxylum Piperitum and Usnea Barbata, as the three extracts make up a popular Korean natural preservative system trade named EURO-NApre.
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what‑it‑does | preservative | antimicrobial/antibacterial |
The extract coming from the alpine lichen, Usnea Barbata. It is known for its excellent efficacy against gram-positive bacteria, meaning that it can serve as a natural preservative and deodorant agent.Its main biologically active component is usnic acid (a molecule produced only by lichens) that's not only an antibacterial agent, but also has antioxidant, anti-inflammatory and wound-h
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what‑it‑does | viscosity controlling |
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants.
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what‑it‑does | emulsifying | surfactant/cleansing |
irritancy, com. | 0, 0 |
A common little helper ingredient that helps water and oil to mix together, aka emulsifier.
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what‑it‑does | soothing | emollient | moisturizer/humectant |
The extract coming from the juice containing leaves of the Aloe vera plant with moisturizing, emollient and anti-inflammatory properties.
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what‑it‑does | perfuming |
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average.
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what‑it‑does | emulsifying |