Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does	emollient | emulsifying
irritancy, com.	0, 1

Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]

A very thin and very volatile (evaporates from the skin rather than absorbs into it) silicone fluid that gives silky softness and great spreadability to the formulas. [more]

what‑it‑does

emulsifying

An ester coming from sorbitol and the fatty acids of olive oil. It often comes to the formula coupled with Cetearyl Olivate and the two together help water and oil to blend (emulsifier). It's a natural and Ecocert approved duo.

what‑it‑does

emollient

An odorless and colorless emollient ester that gives a velvety and silky feel to the skin. [more]

what‑it‑does	surfactant/cleansing | emulsifying
irritancy, com.	0, 0

A commonly used water-soluble surfactant and emulsifier. [more]

what‑it‑does

skin-identical ingredient

An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.  [more]

what‑it‑does	viscosity controlling
irritancy, com.	0, 1

A handy white powder that magically converts a liquid into a nice gel formula. [more]

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does

solvent | moisturizer/humectant

A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent, and a broad spectrum antimicrobial. [more]

what‑it‑does

antioxidant | preservative

A handy multifunctional ingredient that works as a preservative booster, as well as an antioxidant and soothing agent.

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does	soothing | moisturizer/humectant
irritancy, com.	0, 0

Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]

what‑it‑does

viscosity controlling

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

skin-identical ingredient | antioxidant | moisturizer/humectant

A special, "cross-linked" from of hyaluronic acid (HA). Claimed to have five times the water-binding capacity of normal HA, also acts as an antioxidant and gives skin long-term moisture. [more]

what‑it‑does

moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]

what‑it‑does

skin-identical ingredient | moisturizer/humectant

A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. Works as an excellent surface hydrator in skincare. [more]

what‑it‑does

moisturizer/humectant

A super small, chemically chopped up version of sodium hyaluronate. Small molecular weight (SMW) HA is a controversial ingredient: it can penetrate deep into the skin and moisturize deeper layers but might act as a pro-inflammatory agent. [more]

what‑it‑does

antioxidant | skin brightening | soothing | emollient

When you hear the word Soy, you probably associate it with soy sauce or tofu, not skincare. But as it turns out, the soybean has a bunch of useful active components and soybean extract is an interesting cosmetic ingredient with a wide range of possible effects. Its main active components are antioxidant phenolic acids and flavonoids  [more]

what‑it‑does

solvent | moisturizer/humectant

A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]

what‑it‑does

colorant

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does

emollient | perfuming

A clear, slightly yellow, odorless oil  that's a very common, medium-spreading emollient. It makes the skin feel nice and smooth and works in a wide range of formulas.

what‑it‑does

emollient | emulsifying

It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 

what‑it‑does

skin-identical ingredient

Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

solvent

A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]

what‑it‑does

perfuming

A common fragrance ingredient with a nice rose-like smell. [more]

what‑it‑does

perfuming

A common fragrance ingredient that smells like rose and can be found in rose oil. [more]

what‑it‑does

perfuming

A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. [more]

what‑it‑does

moisturizer/humectant

The main part of a sugar based moisturizing complex called Aquaxyl. Can "harmonize the skin's hydrous flow" by optimizing water reserves and limiting water loss. [more]

what‑it‑does

moisturizer/humectant

A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]

what‑it‑does

moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]

what‑it‑does

moisturizer/humectant

Sugar - as a skincare ingredient it has water-binding properties, which means that it helps to keep your skin nice and hydrated.  [more]

what‑it‑does

antioxidant | skin brightening

An optical isomer of naturally occurring arbutin (or beta-arbutin). Just like its sibling, alpha-arbutin is also a skin-brightening, depigmenting agent. [more]

what‑it‑does	soothing
irritancy, com.	0, 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]

what‑it‑does

moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]

what‑it‑does

soothing | emollient | moisturizer/humectant

The extract coming from the juice containing leaves of the Aloe vera plant with moisturizing, emollient and anti-inflammatory properties. [more]

what‑it‑does

soothing | antioxidant | moisturizer/humectant

Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema. Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. [more]

what‑it‑does

perfuming

what‑it‑does

antioxidant | soothing | antimicrobial/antibacterial

Rosemary leaf extract - Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. [more]

what‑it‑does	soothing | antioxidant
irritancy, com.	0, 0

Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]

what‑it‑does

surfactant/cleansing

It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas.  [more]

what‑it‑does

preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

what‑it‑does

surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

what‑it‑does

emulsifying | surfactant/cleansing

A castor oil derived, white, lard-like helper ingredient that is used as a solubilizer to put fragrances into water-based products such as toners.

what‑it‑does

preservative | antimicrobial/antibacterial

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]