Ingredients

what‑it‑does

exfoliant | anti-acne | soothing | preservative

One of the gold standard ingredients for treating problem skin. It can exfoliate skin both on the surface and in the pores and it's a potent anti-inflammatory agent. [more]

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does

surfactant/cleansing | emulsifying | viscosity controlling

A mild, biodegradable cleansing agent that is also a very good team-player next to other cleaning agents. It is known for its good foam-boosing abilities while improving the mildness of the formula. [more]

what‑it‑does

surfactant/cleansing | viscosity controlling

A very mild and gentle thickening and foam-boasting co-surfactant. Comes from coconut oil. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does

exfoliant | chelating

A next generation AHA, a so-called PHA that gently exfoliates skin without irritation. It also moisturizes and helps the skin barrier. It also has antioxidant properties. [more]

what‑it‑does

surfactant/cleansing

A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 

what‑it‑does

emulsifying

what‑it‑does

skin-identical ingredient

Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]

what‑it‑does

skin-identical ingredient

A type of ceramide that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  We have written way more about ceramides at ceramide 1, so click here to know more. [more]

what‑it‑does

skin-identical ingredient

Ceramides get quite a lot of hype recently and good news: there is a reason for that. But before we go into the details, let's just quickly define what the heck ceramides are: They are waxy lipids that can be found naturally in the outer layer of the skin (called stratum corneum - SC). [more]

what‑it‑does	viscosity controlling
irritancy, com.	0, 1

A handy white powder that magically converts a liquid into a nice gel formula. [more]

what‑it‑does

moisturizer/humectant

what‑it‑does

perfuming

what‑it‑does

preservative

A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]

what‑it‑does

buffering

Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]

what‑it‑does

emulsifying

A helper ingredient that's used as a co-emulsifier and as a stabilization agent for foams. [more]

what‑it‑does	skin-identical ingredient | emollient
irritancy, com.	0, 0

It's one of the important lipids that can be found naturally in the outer layer of the skin. About 25% of the goopy stuff between our skin cells consists of cholesterol. [more]

what‑it‑does

chelating

A helper ingredient that helps to neutralize the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does

moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]

what‑it‑does

chelating

A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. [more]

what‑it‑does

viscosity controlling

A super commonly used thickener and emulsion stabilizer. [more]

what‑it‑does

viscosity controlling

what‑it‑does

skin-identical ingredient | cell-communicating ingredient | anti-acne | antimicrobial/antibacterial

A type of lipid that can be found naturally in the skin. Has antimicrobial and cell-communicating properties and is considered to be part of the skin's natural defence system. [more]

what‑it‑does

preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

what‑it‑does

surfactant/cleansing

what‑it‑does

solvent | moisturizer/humectant

A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]

what‑it‑does

anti-acne | soothing

A zinc salt known for its soothing and wound healing properties as well as for its anti-acne properties.  [more]

what‑it‑does

exfoliant | buffering

The most researched and well-known AHA exfoliant. It gently lifts off dead skin cells to reveal newer, fresher, smoother skin. In larger concentration (>10%) it's a proven collagen booster. [more]

what‑it‑does

surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

what‑it‑does

emollient | emulsifying | perfuming

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect.  [more]

what‑it‑does	viscosity controlling
irritancy, com.	0, 0

A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener. 

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]

A naturally occurring fructose polysaccharide used in skincare for its prebiotic activity. [more]

what‑it‑does

moisturizer/humectant

A type of sugar molecule, that has water-binding properties and helps to keep your skin hydrated.  [more]

what‑it‑does

chelating | buffering

A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 

what‑it‑does

moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]

what‑it‑does

viscosity controlling

A natural and sustainable helper ingredient that can improve the absorption of the formula and it also reduces oiliness on the skin. It is also used as a sensory additive and thickening agent.

what‑it‑does

moisturizer/humectant

Fancy name for fruit sugar. It has nice water-binding properties and helps to keep skin hydrated. 

what‑it‑does

moisturizer/humectant

Sugar - as a skincare ingredient it has water-binding properties, which means that it helps to keep your skin nice and hydrated.  [more]

what‑it‑does

moisturizer/humectant

what‑it‑does

antioxidant | preservative

what‑it‑does

moisturizer/humectant

what‑it‑does	antioxidant
irritancy, com.	0-3, 0-3

Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]

what‑it‑does

emollient