Too Faced Born This Way Foundation
Too Faced

Born This Way Foundation

Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can [more] [more] go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way! [less]
Uploaded by: rjohn on 05/03/2018

Ingredients overview

Water
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Aluminum Starch Octenylsuccinate
what‑it‑does viscosity controlling
A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics.
,
Isododecane
what‑it‑does emollient | solvent
A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel. [more]
,
Polyglyceryl-4 Isostearate
what‑it‑does emulsifying
,
Cetyl Peg/Ppg-10/1 Dimethicone
what‑it‑does emulsifying | surfactant/cleansing
A silicone emulsifier that helps water and silicone oils to mix nicely together. 
,
Hexyl Laurate
what‑it‑does emollient
A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 
,
Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
, [more]
Ethylhexyl Methoxycinnamate
what‑it‑does sunscreen
Octinoxate - an old-school chemical sunscreen that absorbs UVB radiation (wavelengths: 280-320 nm). Not photostable and does not protect against UVA. [more]
,
Magnesium Sulfate
what‑it‑does viscosity controlling
A helper ingredient that is used as a bulking and viscosity controlling agent. It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water.  [more]
,
Diphenyl Dimethicone
what‑it‑does emollient | emulsifying
,
Tribehenin
what‑it‑does emollient
thickening/gelling agent, as a compacting agent for pressed powders (ATO grade), and improves heat stability of emulsions.
,
Triethoxycaprylylsilane
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Polysilicone-11
A type of silicone elastomer (rubber-like material with both viscosity and elasticity) whose major function is forming a nice film on the skin. [more]
,
Propylene Carbonate
what‑it‑does solvent | viscosity controlling
,
Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
,
Cocos Nucifera Water
what‑it‑does moisturizer/humectant
Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. [more]
,
Ethylhexyl Palmitate
what‑it‑does emollient
irritancy, com. 0 4
A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. [more]
,
Rhododendron Ferrugineum Extract, Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Silica Dimethyl Silylate
what‑it‑does emollient | viscosity controlling
It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils. [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Pistacia Lentiscus (Mastic) Gum
Mustic gum is an aromatic resin coming from the bark of a tree that grows on the Greek island of Chios. It was traditionally used as a chewing gum to clean the teeth and freshen the breath thanks to its anti-microbial properties.As for modern skincare, it is the active ingredient in a skin care complex trade named PoreAway, that is claimed to tighten  [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Potassium Sorbate
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Edta
what‑it‑does chelating
An abbreviation that pops up on a lot of ingredient lists. It stands for EthyleneDiamineTetraacetic Acid and it's a famous molecule for being an excellent chelating agent, i.e. a molecule that can bind to metal ions (coming usually from water) and make them harmless in a cosmetic formula. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Titanium Dioxide (Ci 77891)
what‑it‑does sunscreen
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
,
Iron Oxides (Ci 77491/Ci 77492/Ci 77499)
what‑it‑does colorant
A mix of red, yellow and black iron oxide. [more]
[less]

Highlights

Key Ingredients

Antioxidant: Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
Skin brightening: Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
Sunscreen: Ethylhexyl Methoxycinnamate
what‑it‑does sunscreen
Octinoxate - an old-school chemical sunscreen that absorbs UVB radiation (wavelengths: 280-320 nm). Not photostable and does not protect against UVA. [more]
,
Titanium Dioxide (Ci 77891)
what‑it‑does sunscreen
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]

Show all ingredients by function

Other Ingredients

Antimicrobial/antibacterial: Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
Chelating: Edta
what‑it‑does chelating
An abbreviation that pops up on a lot of ingredient lists. It stands for EthyleneDiamineTetraacetic Acid and it's a famous molecule for being an excellent chelating agent, i.e. a molecule that can bind to metal ions (coming usually from water) and make them harmless in a cosmetic formula. [more]
Colorant: Iron Oxides (Ci 77491/Ci 77492/Ci 77499)
what‑it‑does colorant
A mix of red, yellow and black iron oxide. [more]
Emollient: Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Isododecane
what‑it‑does emollient | solvent
A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel. [more]
,
Hexyl Laurate
what‑it‑does emollient
A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 
,
Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
,
Diphenyl Dimethicone
what‑it‑does emollient | emulsifying
,
Tribehenin
what‑it‑does emollient
thickening/gelling agent, as a compacting agent for pressed powders (ATO grade), and improves heat stability of emulsions.
,
Ethylhexyl Palmitate
what‑it‑does emollient
irritancy, com. 0 4
A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. [more]
,
Silica Dimethyl Silylate
what‑it‑does emollient | viscosity controlling
It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils. [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
Emulsifying: Polyglyceryl-4 Isostearate
what‑it‑does emulsifying
,
Cetyl Peg/Ppg-10/1 Dimethicone
what‑it‑does emulsifying | surfactant/cleansing
A silicone emulsifier that helps water and silicone oils to mix nicely together. 
,
Diphenyl Dimethicone
what‑it‑does emollient | emulsifying
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
Moisturizer/humectant: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Cocos Nucifera Water
what‑it‑does moisturizer/humectant
Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
,
Sodium Hyaluronate
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
,
Caprylyl Glycol
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
Preservative: Potassium Sorbate
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
Solvent: Water
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Isododecane
what‑it‑does emollient | solvent
A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel. [more]
,
Propylene Carbonate
what‑it‑does solvent | viscosity controlling
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Butylene Glycol
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
Surfactant/cleansing: Cetyl Peg/Ppg-10/1 Dimethicone
what‑it‑does emulsifying | surfactant/cleansing
A silicone emulsifier that helps water and silicone oils to mix nicely together. 
Viscosity controlling: Aluminum Starch Octenylsuccinate
what‑it‑does viscosity controlling
A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics.
,
Magnesium Sulfate
what‑it‑does viscosity controlling
A helper ingredient that is used as a bulking and viscosity controlling agent. It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water.  [more]
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Propylene Carbonate
what‑it‑does solvent | viscosity controlling
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Silica Dimethyl Silylate
what‑it‑does emollient | viscosity controlling
It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils. [more]

Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Expand to read more

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (aka stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics. It is popular both in skincare and makeup products.

What-it-does: emollient, solvent

A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.  

What-it-does: emulsifying

We don't have description for this ingredient yet.

Also-called: Cetyl Dimethicone Copolyol | What-it-does: emulsifying, surfactant/cleansing

A silicone emulsifier that helps water and silicone oils to mix nicely together. 

What-it-does: emollient

A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the cheapest and most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

Expand to read more

As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

Also-called: Octinoxate, Octyl Methoxycinnamate | What-it-does: sunscreen

A clear, oil-soluble, "cosmetically-elegant" liquid that is the most commonly used chemical sunscreen. It absorbs UVB radiation (at wavelengths: 280-320 nm) with a peak protection at 310nm. 

It only protects against UVB and not UVA rays (the 320-400 nm range) – so always choose products that contain other sunscreens too. It is not very stable either, when exposed to sunlight, it kind of breaks down and loses its effectiveness (not instantly, but over time - it loses 10% of its SPF protection ability within 35 mins). To make it more stable it can be - and should be - combined with other sunscreen agents to give stable and broad-spectrum protection (the new generation sunscreen agent, Tinosorb S is a particularly good one for that).

Expand to read more

Regarding safety, there are also some concerns around Octinoxate. In vitro (made in the lab not on real people) and animal studies have shown that it may produce hormonal (estrogen-like) effects. Do not panic, the studies were not conducted under real life conditions on real human people, so it is probably over-cautious to avoid Octinoxate altogether. However, if you are pregnant or a small child (under 2 yrs. old), choose a physical (zinc oxide/titanium dioxide) or new-generation Tinosorb based sunscreen, just to be on the super-safe side. :) 

Overall, Ethylhexyl Methoxycinnamate is an old-school chemical sunscreen agent. There are plenty of better options for sun protection today, but it is considered "safe as used" (and sunscreens are pretty well regulated) and it is available worldwide (can be used up to 10% in the EU and up to 7.5% in the US).

Also-called: Epsom salt | What-it-does: viscosity controlling

A helper ingredient that is used as a bulking and viscosity controlling agent

It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. 

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient

It's the triglyceride of behenic acid that works as a thickening or gelling agent, as a compacting agent for pressed powders, and improves heat stability of emulsions. 

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

What-it-does: viscosity controlling

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longercreating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas
 

A type of silicone elastomer (rubber-like material with both viscosity and elasticity) whose major function is forming a nice film on the skin.

It is also cosmetically very elegant with a non-tacky, non-oily and smooth skin feel. It also works as a stable delivery system of active materials, has sebum absorption and control properties and upon application, it transforms into a matte appearance with a powdery after feel.

We don't have description for this ingredient yet.

Also-called: Form of Vitamin C, Ascorbyl Isotetrapalmitate, Ascorbyl Tetraisopalmitate, ATIP | What-it-does: antioxidant, skin brightening

Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of skincare big shot Vitamin C. If you do not know, why Vitamin C is such a big deal in skincare, click here and read all about it. We are massive vitamin C fans and have written about it in excruciating detail.

So now, you know that Vitamin C is great and all but, it's really unstable and gives cosmetics companies many headaches. To solve this problem they came up with vitamin C derivatives, and one of them is Tetrahexyldecyl Ascorbate (let's call it ATIP in short).

Expand to read more

It's a really promising candidate (see below), but while reading all the goodness about it in a minute, do not forget that derivatives not only have to be absorbed into the skin but also have to be converted to pure vitamin C (ascorbic acid or AA) and the efficacy of the conversion is often unknown. In addition, vitamin C's three magic properties (antioxidant, collagen booster, skin brightener) are all properly proven in-vivo (on real people), but for the derivatives, it's mostly in-vitro studies or in the case of ATIP, it's in-vitro and done by an ingredient supplier.

With this context in mind let's see what ATIP might be able to do. First, it is stable (if pH < 5), easy to formulate and a joy to work with for a cosmetic chemist.

Second, because it's oil-soluble, its skin penetration abilities seem to be great. So great in fact, that it surpasses the penetration of pure vitamin C threefold at the same concentration and it penetrates successfully into the deeper layers of the skin (that is usually important to do some anti-aging work). There is also in-vitro data showing that it converts to AA in the skin. 

Third, ATIP seems to have all three magic abilities of pure vitamin C: it gives antioxidant protection from both UVB and UVA rays, it increases collagen synthesis (even more than AA) and it has a skin brightening effect by reducing melanogenesis by more than 80% in human melanoma cell cultures.

So this all sounds really great, but these are only in-vitro results at this point. We could find Tetrahexyldecyl Ascorbate mentioned only in one published in-vivo study that examined the anti-aging properties of a silicone formula containing 10% AA and 7% ATIP. The authors theorized that the 10% AA is released slowly from the silicon delivery system and probably stays in the upper layer of the skin to give antioxidant benefits, while ATIP penetrates more rapidly and deeply and gives some wrinkle-reducing benefits. The study was a small (10 patients), double-blind experiment, and the formula did show some measurable anti-aging results. However, it is hard to know how much pure vitamin C or ATIP can be thanked.

Bottom line: a really promising, but not well-proven vitamin C derivative that can be worth a try especially if you like experimenting (but if you like the tried and true, pure vitamin C will be your best bet).

Also-called: Coconut Water, Coconut Liquid Endosperm | What-it-does: moisturizer/humectant

Coconut Water is the liquid inside the coconut and/or the juice pressed from the coconut fruit. It is a really nice and refreshing beverage loaded with good for the body and the skin things. It is about 95% of water and the other 5% are things such as skin-moisturizing sugars, skin nourishing amino acids, minerals, vitamins and phytohormones (kinetin)

This adds up to coconut water being a nice moisturizing and nourishing ingredient on the skin and it is also claimed to have some antioxidant and anti-glycation properties

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 4

A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. It can be a replacement for mineral oil and is often combined with other emollients to achieve different sensorial properties.

We don't have description for this ingredient yet.

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

Expand to read more

Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion. If you wanna know more, we wrote a more detailed explanation about what's the deal with alcohol in skincare products at alcohol denat. (it's also alcohol, but with some additives to make sure no one drinks it).

It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils.

Also, increases the gloss of castor oil that can be useful for makeup products.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

Also-called: Mastic Gum, PoreAway | What-it-does: absorbent/mattifier

Mustic gum is an aromatic resin coming from the bark of a tree that grows on the Greek island of Chios. It was traditionally used as a chewing gum to clean the teeth and freshen the breath thanks to its anti-microbial properties.

As for modern skincare, it is the active ingredient in a skin care complex trade named PoreAway, that is claimed to tighten dilated pores and reduce shine. It works by blocking 5α reductase type I, an enzyme that has an important role in the sebum-producing process (by converting testosterone to dihydrotestosterone, aka DHT, that is the main sebum producing hormone in the skin). 

Expand to read more

Do not expect miracles though: according to the in-vivo test conducted by the manufacturer, 2% PoreAway refined pores only by 8% after 14 days and 15% after 28 days. We are not sure if this is a change that you can really feel and see on your skin, or if it's just a "statistically significant change" that can be measured in the lab. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

Expand to read more

It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

Expand to read more

BTW, it’s also a food preservative and even has an E number, E202.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Expand to read more

In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).

What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists. 

If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).

What-it-does: chelating

An abbreviation that pops up on a lot of ingredient lists. It stands for EthyleneDiamineTetraacetic Acid and it's a famous molecule for being an excellent chelating agent, i.e. a molecule that can bind to metal ions (coming usually from water) and make them harmless in a cosmetic formula. With a chelating agent, cosmetic formulas stay nice longer.

EDTA is an acid molecule and its salt versions are even more often used, such as the super common Disodium EDTA

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Expand to read more

Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

What-it-does: sunscreen

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

Expand to read more

Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).

The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, "unspreadable" mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

The main concern with nanoparticles is that they are so tiny that they are absorbed into the skin more than we want them (ideally sunscreen should remain on the surface of the skin). Once absorbed they might form unwanted complexes with proteins and they might promote the formation of evil free radicals. But do not panic, these are concerns under investigation. A 2009 review article about the safety of nanoparticles summarizes this, "to date, in-vivo and in-vitro studies have not demonstrated percutaneous penetration of nanosized particles in titanium dioxide and zinc oxide sunscreens". The English translation is, so far it looks like sunscreens with nanoparticles do stay on the surface of the skin where they should be.  

All in all, Titanium Dioxide is a famous sunscreen agent and for good reason, it gives broad spectrum UV protection (best at UVB and UVA II), it's highly stable, and it has a good safety profile. It's definitely one of the best UV-filter agents we have today, especially in the US where new-generation Tinosorb filters are not (yet) approved. 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

You may also want to take a look at...