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Milani Keep It Full Maxxx Balmshell Plumping Lip Balm

Keep It Full Maxxx Balmshell Plumping Lip Balm

Milani's keep it full maxxx balmshell plumping lip balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
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Highlights

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Hydrogenated Poly(C6-14 Olefin)‬ emollient, viscosity controlling
‭Ethylene/Propylene/Styrene Copolymer‬ viscosity controlling
‭Pentaerythrityl Tetraisostearate‬ emollient, emulsifying, surfactant/​cleansing 0, 2
‭Persea Gratissima (Avocado) Oil‬ antioxidant, emollient 0, 0-3 goodie
‭Menthone Glycerin Acetal‬
‭Simmondsia Chinensis (Jojoba) Seed Oil‬ emollient 0, 0-2 goodie
‭Ethylhexyl Palmitate‬ emollient 0, 2-4
‭Palmitoyl Tripeptide-38‬ cell-communicating ingredient goodie
‭Camellia Japonica Seed Oil‬ emollient
‭Tocopheryl Acetate‬ antioxidant 0, 0
‭Capsicum Frutescens Resin‬ surfactant/​cleansing
‭Palmitoyl Tripeptide-1‬ cell-communicating ingredient goodie
‭Sodium Hyaluronate‬ skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
‭Helianthus Annuus (Sunflower) Seed Oil emollient 0, 0 goodie
‭Portulaca Pilosa Extract‬
Cetearyl Ethylhexanoate emollient
‭Tribehenin‬ emollient
‭Sorbitan Isostearate‬ emulsifying 0, 1-2
‭Lactic Acid‬ exfoliant, moisturizer/​humectant, buffering superstar
‭Collagen‬ moisturizer/​humectant goodie
‭Mangifera Indica (Mango) Seed Butter‬ emollient goodie
‭Flavor/Aroma‬
‭Linalool‬ perfuming icky
‭Limonene‬ perfuming, solvent icky
‭Sucrose Cocoate‬ emulsifying
‭Alcohol‬ antimicrobial/​antibacterial, solvent, viscosity controlling icky
‭Water‬ / Aqua / Eau solvent
‭Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate‬ antioxidant, preservative
‭Butylene/Ethylene/Styrene Copolymer‬ viscosity controlling
‭Glyceryl Oleate‬ emollient, emulsifying, perfuming
‭Silica Dimethyl Silylate‬ emollient, viscosity controlling
‭Butylene Glycol‬ moisturizer/​humectant, solvent 0, 1
‭Caprylyl Glycol‬ moisturizer/​humectant, emollient
‭Hexylene Glycol‬ solvent, emulsifying, perfuming, surfactant/​cleansing 0-1, 0-2
‭Phenoxyethanol‬ preservative
Barium Sulfate colorant
Rosin/Colophonium/Colophane viscosity controlling
‭Red 7 Lake (Ci 15850‬) colorant 0, 1

Milani Keep It Full Maxxx Balmshell Plumping Lip Balm
Ingredients explained

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

A helper ingredient that's used as an oil gelling agent together with its sibling, Butylene/Ethylene/Styrene Copolymer.

These two together can be combined with different types of hydrocarbons (e.g. mineral oil or different emollient esters) to form gels with different sensorial and physical properties. The resulted hydrocarbon gels can improve skin occlusivity (and reduce trans-epidermal water loss) and they are also excellent to form suspensions. 

What-it-does: emollient, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 2

A liquid emollient derived from isostearic acid that gives a rich, cushiony skin-feel and unusually high levels of gloss. It also has film-forming abilities but without leaving a sticky residue and it aids long-lasting and water-resistant properties. All this makes Pentaerythrityl Tetraisostearate an ideal emollient for long-lasting protective emulsions, like lip balms.

Also-called: Avocado Oil, Persea Americana Oil;Persea Gratissima Oil | What-it-does: antioxidant, emollient | Irritancy: 0 | Comedogenicity: 0-3

The oil coming from the pulp of one of the most nutritious fruits in the world, the avocado. It's loaded with the nourishing and moisturizing fatty acid, oleic (70%) and contains some others including palmitic (10%) and linoleic acid (8%). It also contains a bunch of minerals and vitamins A, E and D

Avocado oil has extraordinary skin penetration abilities and can nourish different skin layers. It's a very rich, highly moisturizing emollient oil that makes the skin smooth and nourished. Thanks to its vitamin E content it also has some antioxidant properties. As a high-oleic plant oil, it is recommended for dry skin

An oil-soluble cooling agent that gives a similar cooling and freshness sensation as Menthol (1% of Menthone Glycerin Acetal vs 0.5% of Menthol). The recommended usage range is 0.1-2%, and the formula pH has to be higher than 6.5. 

Also-called: Jojoba Oil;Simmondsia Chinensis Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0-2

Jojoba is a drought resistant evergreen shrub native to South-western North America. It's known and grown for jojoba oil, the golden yellow liquid coming from the seeds (about 50% of the weight of the seeds will be oil).  

At first glance, it seems like your average emollient plant oil: it looks like an oil and it's nourishing and moisturizing to the skin but if we dig a bit deeper, it turns out that jojoba oil is really special and unique: technically - or rather chemically - it's not an oil but a wax ester (and calling it an oil is kind of sloppy). 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 2-4

A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. It can be a replacement for mineral oil and is often combined with other emollients to achieve different sensorial properties.

Also-called: Matrixyl synthe'6;Palmitoyl Tripeptide-38 | What-it-does: cell-communicating ingredient

It's a pretty new peptide trade-named MATRIXYL™ synthe’6. The manufacturer claims that it can boost the production of 6 major components of the skin matrix (collagen I, III, IV, fibronectin, hyaluronic acid and laminin 5) that result in more even skin and fewer wrinkles particularly on the forehead and crow's feet. Using 2% of the active for two months daily, women reported a decrease in wrinkles by 31% up to 100%.

Also-called: Camellia Oil;Camellia Japonica Seed Oil | What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Vitamin E Acetate;Tocopheryl Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Also-called: Part of Matrixyl 3000, Pal-GHK, Formerly also Palmitoyl Oligopeptide;Palmitoyl Tripeptide-1 | What-it-does: cell-communicating ingredient

A really famous peptide that is part of Matrixyl 3000, the most sold peptide complex in the word. Before we go and find out what the big deal with Matrixyl 3000 is, let's just focus on Palmitoyl Tripeptide-1 itself for a bit.

It's a small three amino acid (they are the building blocks of all proteins) peptide with the amino sequence of glycine-histidine-lysine, or GHK. GHK is attached to palmitic acid (a fatty acid) to increase oil solubility and skin penetration. 

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Also-called: Sunflower Oil;Helianthus Annuus Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

We don't have description for this ingredient yet.

Also-called: Cetearyl Octanoate | What-it-does: emollient

A synthetic emollient oil that leaves a soft non-greasy, non-sticky feel on the skin, absorbs fast and can be emulsified (mixed with water) very easily. 

What-it-does: emollient

It's the triglyceride of behenic acid that works as a thickening or gelling agent, as a compacting agent for pressed powders, and improves heat stability of emulsions. 

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A handy helper ingredient that helps water and oil to mix nicely together, aka emulsifier. It is especially recommended for protective, baby care and general purpose emollient creams. 

It also helps to disperse insoluble particles (think color pigments or zinc/titanium dioxide sunscreen) nice and even in cosmetic formulas. 

‭Lactic Acid‬ - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

What-it-does: moisturizer/humectant

The big and important protein molecule that usually comes from animal skin such as fish or bovine. The gist of the "collagen in topical skincare" subject is to know that collagen in a jar has nothing to do with wrinkles but everything to do with skin hydration. We have a shiny explanation about this at soluble collagen, so click here to read more >> 

Also-called: Mango Seed Oil, Mango Seed Butter;Mangifera Indica Seed Oil | What-it-does: emollient

The soft solid, off-white to ivory butter or oil coming from the kernel (the seed inside of the seed) of the Mango. Similar to many other plant oils, it's a great moisturizing and nourishing emollient oil. It has medium spreadability and gives skin a creamy-dry feel. 

It's loaded with a bunch of good-for-the-skin stuff: it contains almost all of the essential amino acids, has several antioxidant phenolic compounds (including famous antioxidant ferulic acid) and is a rich source of nourishing fatty acids (like stearic and oleic acid).

We don't have description for this ingredient yet.

What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

What-it-does: emulsifying

We don't have description for this ingredient yet.

Also-called: Ethanol;Alcohol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Tinogard TT;Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate | What-it-does: antioxidant, preservative

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate is an antioxidant molecule used in small amounts (less than 0.8%) to help products stay nice longer. More specifically, it is great at preventing discoloration or other types of oxidative degradation. It is a trendy alternative to often bad-mouthed synthetic antioxidant and stabilizer, BHT

What-it-does: viscosity controlling

A helper ingredient that's used as a gelling agent together with a hydrocarbon and its sibling, Ethylene/Propylene/Styrene Copolymer. Read more there.

What-it-does: emollient, emulsifying, perfuming

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect. 

It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils.

Also, increases the gloss of castor oil that can be useful for makeup products.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: solvent, emulsifying, perfuming, surfactant/cleansing | Irritancy: 0-1 | Comedogenicity: 0-2

Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable. 

Hexylene Glycol is also part a preservative blend named Lexgard® HPO, where it helps the effectiveness of current IT-preservative, phenoxyethanol

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Also-called: CI 77120 | What-it-does: colorant

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: Red 6, Red 7;Ci 15850 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 1

We don't have description for this ingredient yet.

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what‑it‑does skin-identical ingredient | moisturizer/humectant
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A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
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