Ingredients overview
INCI photo pending approval
Highlights
Key Ingredients
Other Ingredients
Skim through
| Ingredient name | what-it-does | irr., com. | ID-Rating |
|---|---|---|---|
| Aqua | solvent | ||
| Aloe Vera Leaf Ext | soothing, emollient, moisturizer/humectant | goodie | |
| Witch Hazel Ext | soothing, antioxidant, antimicrobial/antibacterial | goodie | |
| Glycerine | skin-identical ingredient, moisturizer/humectant | 0, 0 | superstar |
| Sodium Levulinate | |||
| Potassium Sorbate | preservative | ||
| Aqua | solvent | ||
| Natural Betaine | |||
| Niacinamide | cell-communicating ingredient, skin brightening, anti-acne, moisturizer/humectant | superstar | |
| Ethylhexyl Olivate | |||
| Sodium Hyaluronate | skin-identical ingredient, moisturizer/humectant | 0, 0 | goodie |
| Sodium Gluconate | chelating, moisturizer/humectant | ||
| 3-O-Ethyl Ascorbic Acid | antioxidant, skin brightening | goodie | |
| Dimethyl Isosorbide | solvent, viscosity controlling | ||
| Hydroxypinacolone Retinoate | cell-communicating ingredient | goodie | |
| Allantoin | soothing | 0, 0 | goodie |
| Geranium Oil | perfuming | icky | |
| Xanthan Gum | viscosity controlling | ||
| Vitamin E | antioxidant | 0-3, 0-3 | goodie |
Matra 2% Granactive Retinoid SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
The extract coming from the juice containing leaves of the Aloe vera plant. It's usually a hydroglycolic extract (though oil extract for the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.
Witch hazel is a smallish tree (up to 5m) that's native to North-America, has nice yellow flowers and is similar to the hazelnut bush (hence the name).
As for skincare, it's loaded with active components that have a bunch of magic properties, like astringent, anti-inflammatory, antioxidant and anti-bacterial. It's also a well-known vasoconstrictor (it makes the blood vessels narrower) and promotes the healing of broken skin by tightening up the skin proteins and thus creating a protective covering.
The complication, however, is that different extracts and distillates can be made from different parts of the plant (bark, twigs, and leaves are typically used) and different extraction methods from different parts produce different results. So if you see only Witch Hazel Extract or Witch Hazel Water on the ingredient list, it's a bit hard to know what you're actually getting but we will try to summarize the possibilities to give an idea.
The main biologically active components in Witch Hazel are hamamelitannin (a potent astringent and antioxidant), catechins (anti-inflammatory and antioxidant) and gallic acid (antibacterial). The bark extract contains by far the most hamamelitannin and it has the most gallic acid and catechins. The twigs contain fewer catechins, less gallic acid, and much less hamamelitannin (4.77% vs 0.18%). The leaves contain hardly any tannins (0.04%) or catechins and contain a medium amount of gallic acid (compared to the bark and twigs).
Witch Hazel also contains tiny amounts of the essential oil and fragrance component eugenol, but the amount is so small that it's probably not significant for the skin.
Apart from the differences in active components in different parts of the Witch Hazel bush, the extraction methods also vary. Witch Hazel Distillate contains 14% added alcohol according to the USP specifications and alcohol is, at best drying, and at worst skin-damaging. Luckily, there are also alcohol-free distillates, so if you prefer no alcohol check the ingredient list carefully. Witch Hazel Extracts can also be made in different ways: browsing Ulprospector, we could find hydroglycolic, hydroalcoholic and glicerine/water based extracts.
Well-known skin care expert, Paula Begoun rates witch hazel as poor and says, "depending on the form of witch hazel, you’re exposing your skin either to a sensitizing amount of alcohol or to tannins, or both." This might be the case if you are dealing with an alcoholic witch hazel bark water or extract, but looking at CosIng (the official INCI name listing of the EU), witch hazel bark water or witch hazel bark extract are not listed ingredients. Bark and leaf or bark and twig or all three are used together to create extracts, so the chance that there is too much hamamelitannin in the final cosmetic ingredient seems small. Also alcohol-free extracts and distillates exist; actually, the majority seem to be alcohol-free nowadays. So all in all, we think "Hamamelis Virginiana Extract" on the ingredient list is nothing to worry about.
We even found a German study that compared the efficacy of Hamamelis ointment to panthenol ointment for soothing the skin in children (from 27 days to 11 years old). They observed 309 children and concluded that both ointments were similarly effective but the one with Hamamelis was even better tolerated (98.2% vs. 92.3% tolerated well the ointments in the two groups).
All in all, Witch Hazel Extract is a sloppy INCI name (btw, not in the CosIng listing), and you do not really know what you're getting. Most probably though, you are getting a goody with nice astringent, soothing, antibacterial, and even antioxidant properties.
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
We don't have description for this ingredient yet.
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).
But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.
BTW, it’s also a food preservative and even has an E number, E202.
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
We don't have description for this ingredient yet.
- A multi-functional skincare superstar with several proven benefits for the skin
- Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
- Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
- Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
- Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
We don't have description for this ingredient yet.
It’s the - sodium form - cousin of the famous NMF, hyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here. The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.
As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution".
In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).
What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists.
If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. It can also be a pH regulator and a humectant (helps skin to cling onto water).
It's also used in oral care products where it reduces the bitterness of other ingredients. And it's natural, both Ecocert and Cosmos approved. (source: manufacturer info)
A very stable and promising form of the skincare superstar, Vitamin C. If you do not know why Vitamin C is such a big deal in skin care, you can catch up here. In short, Vitamin C has three proven magic abilities: antioxidant, collagen booster, and skin brightener. The problem, though, is that it's very unstable, turns brown and becomes ineffective in no time (after a few month) and the cosmetics industry is trying to come up with smart derivatives that are stable and have the magic properties of pure Vitamin C.
Ethyl Ascorbic Acid or EAC for short is an "etherified derivative of ascorbic acid" that consists of vitamin C and an ethyl group bound to the third carbon position. This makes Vitamin C very stable and soluble in both water and oil.
However, for a Vitamin C derivative to work it's not enough just to be stable, they also have to be absorbed into the skin and be converted there to pure Vitamin C. We have good news regarding the absorption: on top of manufacturer claims, there is some data (animal study) demonstrating in can get into the skin, and it seems to be better at it than Ascorbyl Glucoside, another vitamin C derivative.
Regarding conversion, we can cite only a manufacturers claim saying that EAC is metabolized in the skin into pure ascorbic acid (and the ascorbic acid content of EAC is very high - 86,4% - compared to the usual 50-60% Vitamin C content of other derivatives).
As for the three magic abilities of Vitamin C, we again mostly have only the manufacturer's claims, but at least those are very promising. EAC seems to have both an antioxidant and anti-inflammatory effect, and it's claimed to be able to boost the skin's collagen production. The strong point of EAC though is skin brightening. On top of manufacturer claims, there is also clinical in-vivo (tested on real people) data showing that 2% EAC can improve skin tone and whiten the skin.
Overall, Ethyl Ascorbic Acid is a very promising but not a fully proven Vitamin C derivative. It's worth a try, especially if you are after Vitamin C's skin-brightening effects.
A little helper ingredient that can boost the performance and enhance the delivery of active ingredients in a formula. It can penetrate deep layers of the skin helping actives to do the same.
It's especially useful to help active ingredients for self-tanning (DHA), anti-acne or skin-whitening to penetrate deeper and work better.
Hydroxypinacolone Retinoate (HPR) is the newest member of the "royal family of skincare" (see who is who on this cool retinoids family tree), the retinoid family. The queen of the family is the FDA-approved anti-aging superstar, retinoic acid, aka tretinoin and HPR seems to be a gentle but influential sister princess to the queen.
Good to know: the trade name of HPR is Granactive Retinoid. The manufacturer produces it as 10% active and 90% solvent called dimethyl isosorbide. When a product claims 2% Granactive Retinoid, it means 0.2% Hydroxypinacolone Retinoate (and 1.8% dimethyl isosorbide) on the ingredient list.
It's a so-called retinoic acid ester, meaning that it's directly related to retinoic acid. If you've already read our description about retinol or retinyl palmitate, you know that the active ingredient our skin cells can interpret is retinoic acid. Other forms of retinoids have to be converted by our metabolic machinery to do something. That's not the case with HPR. It binds directly to the retinoid receptors of the skin cells to work its skincare magic.
The big promise of HPR is that it's similarly active as retinoic acid (no conversion needed, remember) but without the irritation. According to the manufacturer's tests, 24 hours of an occlusive patch with 0.5% HPR resulted in significantly lower irritation than 0.5% retinol. Also, there was a "dramatic reduction of lines and wrinkles" after applying 0.2% HPR around the eyes twice a day for 14 days.
These results sound sooo promising that we don't blame you if you wanna run out right now and get an HPR formula to slather on your face. But, before you do, you have to know that the info we have about HPR at the moment is mainly from the manufacturer, whose tests may or may not be accurate or properly designed (such as controlled, double-blind and conducted on an appropriate number of people).
As HPR is pretty new there isn't that much independent research we could find yet. We found two Italian studies both examining the efficacy of HPR combined with other things (retinol in both cases, and papain in one of them) for the treatment of acne. Both studies found the formulas effective but they contained other things too, so it's hard to judge how well HPR did.
Regarding anti-aging, there is a pretty recent, Estee Lauder sponsored study that compared the in-vitro (not on real human beings but on skin models) collagen-boosting effectiveness of Hydroxypinacolone Retinoate, tretinoin, good old retinol and retinyl palmitate (RP). The results are pretty encouraging showing that "HPR had greater levels of gene transcription than retinol and RP (RP) at the same concentrations ... however, HPR did not achieve gene transcription levels of ATRA (tretinoin)." But, a much higher dose might be tolerated from HPR and the highest dose of HPR out-performed tretinoin. Pretty encouraging, though we are very much waiting for a study to confirm all this on real human beings.
Bottom line: We are really happy to see some innovation happening with retinoids, and we think Hydroxypinacolone Retinoate is a super promising rising star, but it’s not fully proven yet. If you are someone who likes to experiment and try out the newest things, grab your running shoes and try some HPR containing serum now (see product list below :)). If you like the tried and true, however, stick to retinol and tretinoin for now and re-examine the question in a couple of years when (hopefully) more research will be available.
Are you into Retinoids? Read our shiny description about other members of the retinoid family:
- Retinyl Propionate: the most promising retinol ester out there
- Retinyl Retinoate: a super interesting retinol-retinoic acid hybrid molecule
- Tretinoin: the FDA-proven, well-known active ingredient
- Retinol: the good old vitamin A molecule
- Retinyl Palmitate: a super common, but our least fav member of the retinoids
Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically.
It's not only soothing but it' also skin-softening and protecting and can promote wound healing.
The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus.
Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). Be careful with it, if your skin is sensitive.
It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range.
Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415).
- Primary fat-soluble antioxidant in our skin
- Significant photoprotection against UVB rays
- Vit C + Vit E work in synergy and provide great photoprotection
- Has emollient properties
- Easy to formulate, stable and relatively inexpensive
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| what‑it‑does | solvent |
| what‑it‑does | soothing | emollient | moisturizer/humectant |
| what‑it‑does | soothing | antioxidant | antimicrobial/antibacterial |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | preservative |
| what‑it‑does | solvent |
| what‑it‑does | cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | chelating | moisturizer/humectant |
| what‑it‑does | antioxidant | skin brightening |
| what‑it‑does | solvent | viscosity controlling |
| what‑it‑does | cell-communicating ingredient |
| what‑it‑does | soothing |
| irritancy, com. | 0, 0 |
| what‑it‑does | perfuming |
| what‑it‑does | viscosity controlling |
| what‑it‑does | antioxidant |
| irritancy, com. | 0-3, 0-3 |