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ArtDeco Rich Treatment Foundation

Rich Treatment Foundation

The Rich Treatment Foundation is a luxurious cream foundation that gives your complexion a flawless radiance. The light-reflecting pigments conceal small imperfections such as fine lines, wrinkles, and blemishes. The foundation has excellent coverage, is long lasting, and gives an even, velvety-smooth finish. Squalane makes the skin visibly smoother, and UV filters protect against environmental influences.
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Water) solvent
Cyclopentasiloxane emollient, solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Talc abrasive/​scrub 0, 1
Squalane skin-identical ingredient, emollient 0, 1 goodie
Titanium Dioxide (Nano) sunscreen, colorant goodie
PEG/PPG-20/20 Dimethicone emulsifying
Stearalkonium Bentonite viscosity controlling, viscosity controlling
Zinc Oxide (Nano) sunscreen 0, 1 goodie
C12-14 Pareth-3 emulsifying, surfactant/​cleansing
Magnesium Sulfate viscosity controlling
Sorbitan Sesquioleate emulsifying 0, 0-1
Dimethicone emollient 0, 1
Methylparaben preservative 0, 0
Aluminum Hydroxide emollient, moisturizer/​humectant, viscosity controlling
Hydrogen Dimethicone
Cetyl Ethylhexanoate emollient
Butylparaben preservative
Tocopherol antioxidant 0-3, 0-3 goodie
Aluminum Starch Octenylsuccinate viscosity controlling
Lauroyl Lysine viscosity controlling
Parfum (Fragrance) perfuming icky
Mica colorant
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Trimethylsiloxysilicate emollient
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Silica viscosity controlling
Gentiana Lutea Root Extract
Hydrogenated Lecithin emollient, emulsifying goodie
Morus Alba Root Extract skin brightening
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Glycyrrhiza Inflata Root Extract
Phenoxyethanol preservative
Ci 77491 (Iron Oxides) colorant 0, 0
Ci 77492 (Iron Oxides) colorant 0, 0
Ci 77499 (Iron Oxides) colorant 0, 0
Ci 77891 (Titanium Dioxide) colorant 0, 0

ArtDeco Rich Treatment Foundation
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (i.e. stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 1

Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects.

Chemically speaking, it is a clay mineral (hydrated magnesium silicate) that is mined in several countries. The drawback of mined minerals is potential impurities and the version used in cosmetics has to be white (not gray like cheaper grades), free from asbestos, sterilized and have thin plates for a maximum slip. 

Squalane - goodie
What-it-does: skin-identical ingredient, emollient | Irritancy: 0 | Comedogenicity: 1

It seems to us that squalane is in fashion and there is a reason for it. Chemically speaking, it is a saturated  (no double bonds) hydrocarbon (a molecule consisting only of carbon and hydrogen), meaning that it's a nice and stable oily liquid with a long shelf life. 

It occurs naturally in certain fish and plant oils (e.g. olive), and in the sebum (the oily stuff our skin produces) of the human skin. As f.c. puts it in his awesome blog post, squalane's main things are "emolliency, surface occlusion, and TEWL prevention all with extreme cosmetic elegance". In other words, it's a superb moisturizer that makes your skin nice and smooth, without being heavy or greasy.

What-it-does: sunscreen, colorant

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

What-it-does: emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: sunscreen | Irritancy: 0 | Comedogenicity: 1

When it comes to sunscreen agents, Zinc Oxide is pretty much in a league of its own. It's a physical (or inorganic) sunscreen that has a lot in common with fellow inorganic sunscreen Titanium Dioxide (TiO2) but a couple of things make it superior even to TiO2.

If physical sunscreens don't tell you anything, go ahead and read about the basics here. Most of what we wrote about Titanium Dioxide is also true for Zinc Oxide so we will focus here on the differences. 

We don't have description for this ingredient yet.

Also-called: Epsom salt | What-it-does: viscosity controlling

A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round.

It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. 

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 0-1

A mainly oil loving molecule that helps water and oil to mix nicely, aka emulsifier. In itself, it can create water-in-oil emulsions (when water droplets are dispersed in oil), but it is used mostly next to water-loving emulsifiers to create nice and smooth oil-in-water creams.  It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments or inorganic sunscreens (zinc/titanium dioxide) to disperse nice and even in liquids.  

Chemically speaking, this molecule is "halfway" between Sorbitan Oleate and Sorbitan Trioleate, meaning that it is also an attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the unsaturated fatty acid Oleic Acid, but in a ratio of 2:3 hence the "Sesqui" part in the molecule's name. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

What-it-does: preservative | Irritancy: 0 | Comedogenicity: 0

The most common type of feared-by-everyone-mostly-without-scientific-reason parabens. It's a cheap, effective and well-tolerated ingredient to make sure the cosmetic formula does not go wrong too soon

Apart from the general controversy around parabens (we wrote about it more here), there is a 2006 in-vitro (made in the lab not on real people) research about methylparaben (MP) showing that when exposed to sunlight, MP treated skin cells suffered more harm than non-MP treated skin cells. The study was not done with real people on real skin but still - using a good sunscreen next to MP containing products is a good idea. (Well, in fact using a sunscreen is always a good idea. :))

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

A silicone molecule that is half-way between Dimethicone and Methicone, meaning that some of the methyl (-CH3) groups are replaced with a hydrogen atom (in Methicone half of the CH3 groups are replaced). This makes Hydrogen Dimethicone a handy pigment bonding agent used for the hydrophobization treatment of powders as the H atoms can absorb traces of water from the surface of pigments.

It almost always comes stuck together with either Titanium Dioxide, Zinc Oxide or Mica. In suncare products, it binds to physical UV filters to maximize their protection while minimizing any white casts. It also has good chemical stability with no irritation. In makeup, it is often paired with Mica where it offers nice hydrophobic properties and improves skin adhesion - meaning it will make it easier for products to stay where they should be.

What-it-does: emollient

An odorless and colorless emollient ester (cetyl alcohol + ethylhexanoic acid) that gives a velvety and silky feel to the skin. It has great spreadability and a non-oily feel. It's a popular ingredient in makeup removers.

What-it-does: preservative

We don't have description for this ingredient yet.

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics. It is popular both in skincare and makeup products.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: emollient

A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying

It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize other ingredients. 

What-it-does: skin brightening

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Also-called: Iron Oxide Red | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3). 

Also-called: Iron Oxide Yellow | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products. 

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.  

Also-called: Iron Oxide Black | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic. 

Also-called: Titanium Dioxide/Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does abrasive/scrub
irritancy, com. 0, 1
Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects. [more]
what‑it‑does skin-identical ingredient | emollient
irritancy, com. 0, 1
An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]
what‑it‑does sunscreen | colorant
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
what‑it‑does emulsifying
what‑it‑does viscosity controlling | viscosity controlling
what‑it‑does sunscreen
irritancy, com. 0, 1
A physical/inorganic sunscreen with the broadest spectrum (UVB and UVA II, less good at UVA I) protection available today. It also has good stability and also works as a skin protectant, anti-irritant. Might leave some whitish tint on the skin, though. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does viscosity controlling
A helper ingredient that is used as a bulking and viscosity controlling agent. It is also an emulsion stabilizer in water-in-oil emulsions, where water droplets are dispersed in the continuous oil phase and not the other way round. It can also be used as a heat generating agent in water-less formulas as it has an instant heat-generating chemical reaction with water. [more]
what‑it‑does emulsifying
irritancy, com. 0, 0-1
A mainly oil loving molecule that helps water and oil to mix nicely, aka emulsifier. In itself, it can create water-in-oil emulsions (when water droplets are dispersed in oil), but it is used mostly next to water-loving emulsifiers to create nice and smooth oil-in-water creams.  It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does preservative
irritancy, com. 0, 0
The most common type of feared-by-everyone-mostly-without-scientific-reason parabens. It's a cheap, effective and well-tolerated ingredient to make sure the cosmetic formula does not go wrong too soon.  Apart from the general controversy around parabens (we wrote about it more here), there is a 2006 in-vitro (made in the lab not on real people) research about methylparaben (MP) sho [more]
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant. However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
A silicone molecule that is half-way between Dimethicone and Methicone, meaning that some of the methyl (-CH3) groups are replaced with a hydrogen atom (in Methicone half of the CH3 groups are replaced). [more]
what‑it‑does emollient
An odorless and colorless emollient ester that gives a velvety and silky feel to the skin. [more]
what‑it‑does preservative
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does viscosity controlling
A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics.
what‑it‑does viscosity controlling
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does emollient
A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
what‑it‑does skin brightening
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Iron Oxide - a super common colorant with the color red.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77492 or Iron Oxide is a common colorant with the color yellow.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77499 or Iron Oxide is a super common colorant with the color black.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.