Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does

surfactant/cleansing

what‑it‑does

surfactant/cleansing

A mild amino acid based surfactant with great foaming properties. Can be used also for sensitive or baby skin.

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

skin-identical ingredient | moisturizer/humectant

A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. Works as an excellent surface hydrator in skincare. [more]

what‑it‑does

moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]

what‑it‑does

moisturizer/humectant

Sodium Acetylated Hyaluronate is a variation of current IT moisturizer, Hyaluronic acid, where some water-loving -OH groups are replaced by amphipathic (partly water-loving and partly water-hating) acetyl groups. [more]

what‑it‑does

moisturizer/humectant

A super small, chemically chopped up version of sodium hyaluronate. Small molecular weight (SMW) HA is a controversial ingredient: it can penetrate deep into the skin and moisturize deeper layers but might act as a pro-inflammatory agent. [more]

what‑it‑does

skin-identical ingredient | antioxidant | moisturizer/humectant

A special, "cross-linked" from of hyaluronic acid (HA). Claimed to have five times the water-binding capacity of normal HA, also acts as an antioxidant and gives skin long-term moisture. [more]

what‑it‑does	soothing | moisturizer/humectant
irritancy, com.	0, 0

Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]

what‑it‑does	soothing
irritancy, com.	0, 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]

what‑it‑does

moisturizer/humectant

A type of sugar that has water-binding properties and helps to keep your skin hydrated. 

what‑it‑does	antioxidant
irritancy, com.	0-3, 0-3

Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]

what‑it‑does

soothing | antioxidant | antimicrobial/antibacterial

With Hazel - loaded with active components (hamamelitannin, catechins, gallic acid) that have astringent, anti-inflammatory, antioxidant or anti-bacterial properties. Also well-known vasoconstrictor and promotes skin healing. [more]

what‑it‑does

antioxidant | soothing

Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does

viscosity controlling

what‑it‑does	emulsifying
irritancy, com.	2, 3

An oily ingredient that can magically blend with water all by itself (called Self Emulsifying). Other than that it’s a nice emollient that gives a smooth and soft appearance to the skin. [more]

what‑it‑does

preservative

what‑it‑does

viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]

what‑it‑does

buffering

what‑it‑does

solvent

A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does

antioxidant

what‑it‑does

surfactant/cleansing | emulsifying

what‑it‑does

moisturizer/humectant | solvent

A smallish polymer molecule that is used as a solubilizer and viscosity control agent in cosmetic products. [more]

what‑it‑does

emulsifying | surfactant/cleansing

what‑it‑does

emulsifying | surfactant/cleansing

what‑it‑does	emollient | viscosity controlling
irritancy, com.	0, 2-3

A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]

what‑it‑does	surfactant/cleansing | emulsifying | perfuming
irritancy, com.	0, 3

A 14 carbon length fatty acid that can be naturally found in nutmeg, palm kernel oil, coconut oil and butter fat. It's used as a foam building cleansing agent. [more]

what‑it‑does	anti-acne | surfactant/cleansing | emulsifying
irritancy, com.	1, 4

A fatty acid that can be found in coconut milk and human breast milk. It can be used as an emulsifier or as a cleansing agent. There are also promising studies about lauric acid being an effective anti-acne ingredient. [more]

what‑it‑does	emollient | viscosity controlling | emulsifying | perfuming
irritancy, com.	0, 0-2

The yellow solid stuff produced by honey bees to build their honeycomb. As for skincare, it's used as an emollient and thickening agent. [more]

what‑it‑does

emollient

An amino-acid (glutamic acid) derived molecule that is claimed to form lamellar liquid crystals similar to the ones formed in the skin between skin cells (called lipid bilayer). [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]