Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does	emulsifying | surfactant/cleansing
irritancy, com.	0, 0

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

what‑it‑does

cell-communicating ingredient

An important compound in our body that has a vital cell-signalling role. It is wound healing, anti-inflammatory and can help with barrier repair. [more]

what‑it‑does

soothing | perfuming

Roman Chamomile - thanks to its phenolic compound had some nice soothing and skin toning properties. It contains less anti-inflammatory actives than the German Chamomile. [more]

what‑it‑does

antioxidant | soothing

Burdock root - anti-inflammatory and antioxidant plant extract. Also has some anti-fungal and seborrhea regulation properties. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]

what‑it‑does	soothing | moisturizer/humectant
irritancy, com.	0, 0

Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

skin-identical ingredient

Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]

what‑it‑does

skin-identical ingredient

A type of ceramide that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  We have written way more about ceramides at ceramide 1, so click here to know more. [more]

what‑it‑does

skin-identical ingredient

Ceramides get quite a lot of hype recently and good news: there is a reason for that. But before we go into the details, let's just quickly define what the heck ceramides are: They are waxy lipids that can be found naturally in the outer layer of the skin (called stratum corneum - SC). [more]

what‑it‑does

skin-identical ingredient | cell-communicating ingredient | anti-acne | antimicrobial/antibacterial

A type of lipid that can be found naturally in the skin. Has antimicrobial and cell-communicating properties and is considered to be part of the skin's natural defence system. [more]

what‑it‑does	skin-identical ingredient | emollient
irritancy, com.	0, 0

It's one of the important lipids that can be found naturally in the outer layer of the skin. About 25% of the goopy stuff between our skin cells consists of cholesterol. [more]

what‑it‑does

antioxidant | skin brightening

A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]

what‑it‑does	emulsifying | surfactant/cleansing
irritancy, com.	1, 2

A useful ingredient that helps water and oil to mix nicely together (emulsifier). It has a liquide-pasty texture and is recommended for skincare, haircare and shaving products.

what‑it‑does

emulsifying

A helper ingredient that's used as a co-emulsifier and as a stabilization agent for foams. [more]

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does	solvent | emulsifying | perfuming | surfactant/cleansing
irritancy, com.	0-1, 0-2

Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable.  Hexylene Glycol is also part a preservative blend named Lexgard® [more]

what‑it‑does

chelating | buffering

A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 

what‑it‑does

viscosity controlling

A super commonly used thickener and emulsion stabilizer. [more]

what‑it‑does

chelating

A common helper ingredient that works as a so-called chelating agent.  It helps products to remain nice and stable for a longer time by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]

what‑it‑does

antioxidant | soothing

A flavonoid-rich plant extract known mainly for its soothing and antioxidant properties. [more]

what‑it‑does

solvent

A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]

what‑it‑does

moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]

what‑it‑does

moisturizer/humectant

Also known as Sugarcane, Saccharum Officinarum is a handy moisturizing ingredient mostly used as a humectant. This means that it can help the skin to attract water and then to hold onto it.  It bears a close relationship to AHA superstar, Glycolic Acid that can be derived from it, so it's often claimed that Sugarcane  [more]

what‑it‑does

soothing | antioxidant

Purslane Extract - a traditional Korean medicinal plant with skin-soothing, antioxidant and wound healing abilities. [more]

what‑it‑does	soothing | antioxidant
irritancy, com.	0, 0

Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]

what‑it‑does

soothing | antioxidant | moisturizer/humectant

Grape fruit extract - less potent antioxidant than the seed extract, but it's also a soothing and moisturizing agent. [more]

what‑it‑does

moisturizer/humectant

Apple fruit extract that's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars give apple nice moisturizing properties, while the acids give mild exfoliant, skin brightening and antibacterial properties.  [more]

what‑it‑does

soothing | antioxidant | moisturizer/humectant

Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema. Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. [more]

what‑it‑does

solvent | moisturizer/humectant | emollient

A water-soluble, colorless, odorless humectant liquid that makes your skin nice and smooth (aka emollient) and gives a dry non-tacky skin feel. [more]

what‑it‑does

solvent

A type of glycol. Its main job is to be a solvent, but it has also very good antimicrobial properties and acts as a true preservative booster. [more]

what‑it‑does

viscosity controlling

A common helper ingredient that stabilizes emulsions and helps to thicken up products. [more]

what‑it‑does

buffering

It's a little helper ingredient that helps to set the pH of the products to be right. It has an alkaline pH and can neutralize acidic ingredients.

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]