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Heimish All Clean White Clay Foam

All Clean White Clay Foam

All Clean White Clay Foam cleanser delivers a special deep cleansing with its featured ingredients kaolin (Amazon white clay), hyaluronic acid, coconut oil and citrus herb oils. Kaolin purifies skin by drawing out the dirt and oils trapped in pores, while coconut oil hydrates and conditions. Not only do the 10 different types of natural herb oils refresh and revitalize skin but they also remove toxins. Paraben-free and hypoallergenic, this foam cleanser is made for all skin types.
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Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Stearic Acid emollient, viscosity controlling 0, 2-3
Myristic Acid surfactant/​cleansing, emulsifying, perfuming 0, 3
PEG-32 moisturizer/​humectant, solvent
Potassium Hydroxide buffering
Lauric Acid anti-acne, surfactant/​cleansing, emulsifying 1, 4 goodie
Bentonite viscosity controlling 0, 0 goodie
Potassium Cocoate emulsifying, surfactant/​cleansing
Butylene Glycol moisturizer/​humectant, solvent, viscosity controlling 0, 1
Cocamidopropyl Betaine surfactant/​cleansing, viscosity controlling
Potassium Cocoyl Glycinate surfactant/​cleansing
Glyceryl Stearate emollient, emulsifying 0, 1-2
PEG-100 Stearate surfactant/​cleansing, emulsifying 0, 0
Kaolin colorant, abrasive/​scrub 0, 0 goodie
Citrus Aurantium Dulcis (Orange) Peel Oil perfuming icky
Lavandula Angustifolia (Lavender) Oil antimicrobial/​antibacterial, perfuming icky
Amyris Balsamifera Bark Oil perfuming
Pelargonium Graveolens Flower Oil perfuming icky
Cocos Nucifera (Coconut) Oil emollient, perfuming 0, 4 goodie
Citrus Paradisi (Grapefruit) Peel Oil perfuming icky
Litsea Cubeba Fruit Oil perfuming
Eucalyptus Globulus Leaf Oil perfuming, antimicrobial/​antibacterial icky
Melaleuca Alternifolia (Tea Tree) Leaf Oil soothing, anti-acne, antioxidant, antimicrobial/​antibacterial, perfuming goodie
Mentha Arvensis Leaf Oil
Boswellia Carterii Oil
Citrus Aurantium Bergamia (Bergamot) Fruit Oil perfuming icky
Juniperus Mexicana Oil
Myristica Fragrans (Nutmeg) Kernel Oil
Tagetes Minuta Flower Oil perfuming
Jasminum Officinale (Jasmine) Flower/Leaf Extract moisturizer/​humectant, perfuming, soothing
Nelumbo Nucifera Flower Extract
Freesia Refracta Extract
Iris Versicolor Extract emollient
Leontopodium Alpinum Flower/Leaf Extract
Lilium Candidum Bulb Extract
Narcissus Pseudo-Narcissus Flower Extract
Rose Extract
PEG-75 moisturizer/​humectant, solvent
Polyquaternium-7
Hyaluronic Acid skin-identical ingredient, moisturizer/​humectant goodie
Hydrolyzed Hyaluronic Acid moisturizer/​humectant goodie
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Ethylhexylglycerin preservative
Hydrolyzed Silk moisturizer/​humectant
Disodium EDTA chelating
Sodium Benzoate preservative
Phenoxyethanol preservative
Fragrance perfuming icky

Heimish All Clean White Clay Foam
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2-3

A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).

What-it-does: surfactant/cleansing, emulsifying, perfuming | Irritancy: 0 | Comedogenicity: 3

A 14 carbon length fatty acid that can be naturally found in nutmeg, palm kernel oil, coconut oil and butter fat. It's used as a foam building cleansing agent. Paula Begoun writes that it can be a bit drying to the skin. 

We don't have description for this ingredient yet.

What-it-does: buffering

It's a very alkaline stuff that helps to set the pH of the cosmetic formula to be just right. It's similar to the more often used sodium hydroxide and pretty much the same of what we wrote there applies here too. 

Lauric Acid - goodie
What-it-does: anti-acne, surfactant/cleansing, emulsifying | Irritancy: 1 | Comedogenicity: 4

A 12 carbon length fatty acid that can be found naturally in coconut milk, coconut oil, laurel oil, and palm kernel oil. It's also in breast milk. As a skincare ingredient, it can be used as an emulsifier or as a cleansing agent.

What's more, there is emerging research about lauric acid being a good anti-acne ingredient.  A 2009 study found that the lowest concentration to prevent evil acne-causing P. acnes growth of lauric acid is over 15 times lower than that of gold standard anti-acne ingredient benzoyl peroxide.

Bentonite - goodie
Also-called: Type of clay | What-it-does: viscosity controlling, absorbent/mattifier, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

When it comes to oil-absorbing clay masks, bentonite will probably be one of the first ingredients on the INCI list. Technically bentonite clay is mostly montmorillonite + something else, and thanks to the something else bit, bentonite comes in different types and colors

The color depends on the mineral content of the clay: white bentonite is rich in boron and fluoride, yellow is rich in manganese and zinc, green is rich in copper, zinc, and manganese and the pink clay is rich in boron.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent, viscosity controlling | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

What-it-does: surfactant/cleansing

An amino-acid based cleansing agent that is described as extremely mild and having outstanding foamability. It can also reduce the harshness and leftover of stronger surfactants such as SLS or fatty acid soaps.

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

What-it-does: surfactant/cleansing, emulsifying | Irritancy: 0 | Comedogenicity: 0

A very common water-loving surfactant and emulsifier that helps to keep water and oil mixed nicely together. 

It's often paired with glyceryl stearate - the two together form a super effective emulsifier duo that's salt and acid tolerant and works over a wide pH range. It also gives a "pleasing product aesthetics", so no wonder it's popular.

Kaolin - goodie
Also-called: Type of clay, China clay | What-it-does: colorant, absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 0

Kaolin is a type of clay or to be precise, a naturally occurring hydrous aluminum silicate. When you hear clay, you probably think of a muddy greenish-black mess, but that one is bentonite, and this one is a fine, white powder. It is so white that it's also often used, in small amounts, as a helper ingredient to give opacity and whiteness to the cosmetic formulas.

As a clay, it's absorbent and can suck up excess sebum and gunk from your skin, but less so than the more aggressive bentonite. As it's less absorbent, it's also less drying and gentler on the skin, so it's ideal for dry and sensitive skin types.  

Also-called: Sweet Orange Peel Oil, Citrus Sinensis Oil | What-it-does: perfuming

The essential oil coming from the rind of the orange (the sweet one). In general, the main component of citrus peel oils is limonene (83-97% for sweet orange peel), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer).

Other than that, citrus peel also contains the problematic compound called furanocoumarin that makes them mildly phototoxic. Orange peel contains less of it than some other citruses (like bergamot or lime), but still, be careful with it especially if it is in a product for daytime use.  

Also-called: Lavender Essential Oil | What-it-does: antimicrobial/antibacterial, perfuming

We have to start by writing how fascinated we are by the amazing lavender fields of Provance and we do love pretty much everything about lavender: its look, its color, its scent.... but, when it comes to skincare, lavender is a questionable ingredient that you probably do not want in your skincare products.

First, let us start with the pros: it has a lovely scent, so no wonder that it is popular as a fragrance ingredient in natural products wanting to be free from synthetic fragrances but still wanting to smell nice. The scent of lavender is famous for having calming and relaxing properties and some smallish scientific studies do support that. Inhaled volatile compounds seem to have a soothing effect on the central nervous system and studies have shown that lavender aromatherapy can improve patient's anxiety and experience in hospitals.   

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Rose Geranium Flower Essential Oil | What-it-does: perfuming

The fragrant essential oil coming from the flowers of Rose Geranium. Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like citronellol and geraniol). Be careful with it, if your skin is sensitive. 

Also-called: Coconut Oil | What-it-does: emollient, perfuming | Irritancy: 0 | Comedogenicity: 4

There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. 

We will talk here about the latter two and see why we might want to smear it all over ourselves. Chemically speaking, coconut oil has a unique fatty acid profile. Unlike many plant oils that mostly contain unsaturated fatty acids (fatty acids with double bonds and kinky structure such as linoleic or oleic), coconut oil is mostly saturated (fatty acids with single bonds only) and its most important fatty acid is Lauric Acid (about 50%).  Saturated fatty acids have a linear structure that can stack nice and tight and hence they are normally solid at room temperature. Coconut oil melts around 25 °C so it is solid in the tub but melts on contact with the skin. 

Also-called: Pink Grapefruit Peel Oil | What-it-does: perfuming

The essential oil coming from the peel of the pink grapefruit. In general, the main component of citrus peel oils is limonene (around 90% for grapefruit peel), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer). Similar to other essential oils, grapefruit peel has also antibacterial and antifungal acitivity

Other than that, citrus peels contain the problematic compounds called furanocoumarins that make them (mildly) phototoxic. So be careful with grapefruit peel oil, especially if it's in a product for daytime use.  

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Eucalyptus Essential Oil | What-it-does: perfuming, antimicrobial/antibacterial

The essential oil created by steam distilling the leaves of the Eucalyptus tree. It's a colorless, pale yellow oil with a camphoraceous aroma used traditionally in vapor rubs to treat coughs. Its name-giving main component is eucalyptol (also called 1,8-cineole, 80-91%) that has significant antibacterial and expectorant properties.   

Among essential oils, Eucalyptus Globulus counts as rather non-sensitising with an EU sensitizer total of 5% (due to limonene). However, if your skin is super-sensitive or you are allergic to fragrances, it is still better to avoid it. 

Also-called: Tea Tree Oil, TTO | What-it-does: soothing, anti-acne, antioxidant, antimicrobial/antibacterial, perfuming

The famous tea tree oil. One of the best known essential oils which comes from Australia where it has been used for almost 100 years for its antiseptic and anti-inflammatory actions. Legend has it that the medicinal benefits of the oil were considered so important that Australian soldiers were supplied with some tea tree oil in their World War II military kit.

Similar to other essential oils, tea tree oil is a very complex chemical mixture consisting of about 100 components, the major ones being terpinen-4-ol (40%), γ-Terpinene (23%) and α-Terpinene (10%). Terpinen-4-ol is considered to be the main active component but as a great article in Clinical Microbiology Reviews states "while some TTO components may be considered less active, none can be considered inactive" and most components contribute to TTO's strong antibacterial, antiviral and antifungal effects

We don't have description for this ingredient yet.

Also-called: Frankincense Essential Oil

We don't have description for this ingredient yet.

Also-called: Bergamot Fruit Oil | What-it-does: perfuming

The essential oil coming from the fruit (probably the rind) of the bergamot orange.  It's a common top note in perfumes and contains (among others) fragrant compounds limonene (37%), linalyl acetate (30%) and linalool (8.8%). 

A well-known issue with bergamot oil (apart from the fragrance allergens) is that it contains phototoxic compounds called furanocoumarins, but more and more commonly furanocoumarin-free versions are used in cosmetic products. Still, if you have sensitive skin and prefer fragrance-free products, bergamot oil is not for you.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Freesia Extract

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A little helper ingredient that gives the formula a good slip and helps to solubilize other ingredients. It also has binding, softening and moisturizing properties. Comes in the form of water-soluble white powder.

We don't have description for this ingredient yet.

  • It’s naturally in our skin and behaves there like a sponge
  • It can bind up to 1000 times its own weight in water
  • It is a big molecule from repeated subunits (polymer) so different molecular weight versions exist (unfortunately there is no way to determine MW from INCI list only)
  • High-molecular-weight-HA (>500 kDa) is an excellent surface hydrator, skin protectant and can act as an osmotic pump helping water-soluble actives to penetrate deeper into the skin
  • Low-molecular-weight-HA (< 500 kDa) can hydrate the skin somewhat deeper though it is still a big molecule and works mainly in the epidermis (outer layer of the skin)
  • Low-molecular-weight-HA might also help the skin to repair itself by increasing its self-defense (~ 200kDa used in the study)
  • Ultra-low-molecular-weight-HA (<50kDa) is a controversial ingredient and might work as a pro-inflammatory signal molecule
Read all the geeky details about Hyaluronic Acid here >>

What-it-does: moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. As HA is a polymer, the subunits can be repeated many times (as a high-molecular-weight version), or just a few times (as a low-molecular-weight version).

We wrote in detail at HA about how different molecular weight versions do different things both as a component of the skin and as a skincare ingredient, so click here and read about all the details. Hydrolyzed Hyaluronic Acid can also come in different molecular-weight versions with different properties:

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 0, 2-3
A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]
what‑it‑does surfactant/cleansing | emulsifying | perfuming
irritancy, com. 0, 3
A 14 carbon length fatty acid that can be naturally found in nutmeg, palm kernel oil, coconut oil and butter fat. It's used as a foam building cleansing agent. [more]
what‑it‑does moisturizer/humectant | solvent
what‑it‑does buffering
It's a very alkaline stuff that helps to set the pH of the cosmetic formula to be just right. [more]
what‑it‑does anti-acne | surfactant/cleansing | emulsifying
irritancy, com. 1, 4
A fatty acid that can be found in coconut milk and human breast milk. It can be used as an emulsifier or as a cleansing agent. There are also promising studies about lauric acid being an effective anti-acne ingredient. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A highly absorbent clay that comes in different colors depending on its mineral content. It's excellent at absorbing things including sebum and gunk in the pores and it also has some skin soothing and "detoxifying" effect. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does moisturizer/humectant | solvent | viscosity controlling
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does surfactant/cleansing
An amino-acid based cleansing agent that is described as extremely mild and having outstanding foamability. It can also reduce the harshness and leftover of stronger surfactants such as SLS or fatty acid soaps. [more]
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does surfactant/cleansing | emulsifying
irritancy, com. 0, 0
A commonly used water-soluble surfactant and emulsifier. [more]
what‑it‑does colorant | abrasive/scrub
irritancy, com. 0, 0
A type of clay that's a fine, white powder and is used for its oil-absorbing and opacifying properties. It's less absorbent and less drying than bentonite clay. [more]
what‑it‑does perfuming
The essential oil coming from the rind of the orange. Its main component (83-97%) is limonene, the super common fragrant ingredient. [more]
what‑it‑does antimicrobial/antibacterial | perfuming
Lavender - essential oil with a calming scent and antimicrobial properties. Contains fragrant components (linalyl acetate - 50% and linalool - 35%) and might be cytotoxic from 0.25%. [more]
what‑it‑does perfuming
what‑it‑does perfuming
The essential oil coming from the flowers of Rose Geranium. Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents. [more]
what‑it‑does emollient | perfuming
irritancy, com. 0, 4
There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. We will talk here about the latter two and see why we might want to smear it all over ourselves. [more]
what‑it‑does perfuming
The essential oil coming from the peel of the pink grapefruit. Its main component is limonene, a super common fragrant ingredient that makes everything smell nice. [more]
what‑it‑does perfuming
what‑it‑does perfuming | antimicrobial/antibacterial
The essential oil created by steam distilling the leaves of the Eucalyptus tree. It's a colorless, pale yellow oil with a camphoraceous aroma used traditionally in vapor rubs to treat coughs. [more]
what‑it‑does soothing | anti-acne | antioxidant | antimicrobial/antibacterial | perfuming
The famous tea tree oil. One of the best known essential oils which comes from Australia where it has been used for almost 100 years for its antiseptic and anti-inflammatory actions. [more]
what‑it‑does perfuming
The essential oil coming from the fruit (probably the rind) of the bergamot orange.  It's a common top note in perfumes and contains (among others) fragrant compounds limonene (37%), linalyl acetate (30%) and linalool (8.8%).  A well-known issue with bergamot oil (apart from the fragrance allergens) is that it contains phototoxic  [more]
what‑it‑does perfuming
what‑it‑does moisturizer/humectant | perfuming | soothing
what‑it‑does emollient
what‑it‑does moisturizer/humectant | solvent
A little helper ingredient that gives the formula a good slip, helps to solubilize other ingredients and also have binding, softening and moisturizing properties.
what‑it‑does skin-identical ingredient | moisturizer/humectant
A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. Works as an excellent surface hydrator in skincare. [more]
what‑it‑does moisturizer/humectant
Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does moisturizer/humectant
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]