Essence

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The oil coming from the pulp of one of the most nutritious fruits in the world, the avocado. It's loaded with the nourishing and moisturizing fatty acid, oleic (70%) and contains some others including palmitic (10%) and linoleic acid (8%). It also contains a bunch of minerals and vitamins A, E and D. 

Avocado oil has extraordinary skin penetration abilities and can nourish different skin layers. It's a very rich, highly moisturizing emollient oil that makes the skin smooth and nourished. Thanks to its vitamin E content it also has some antioxidant properties. As a high-oleic plant oil, it is recommended for dry skin. 

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

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It's a water-hating, fumed silica that works as a thickener for oils and it can also suspend particles in oils.

Also, increases the gloss of castor oil that can be useful for makeup products.

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Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

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A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. It can be a replacement for mineral oil and is often combined with other emollients to achieve different sensorial properties.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol. 

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

• A natural moisturizer that’s also in our skin
• A super common, safe, effective and cheap molecule used for more than 50 years
• Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
• Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
• High-glycerin moisturizers are awesome for treating severely dry skin

A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). Its special thing is that it also acts as a biostatic and fungistatic agent and remains active even at high pH.

It is often coupled with antimicrobial glycols (such as propanediol) to create a "preservative free preservative system" for cosmetic products.

The oil coming from the seeds of the carrot, the orange root vegetable we all know and eat regularly. This oil is a really tricky one, as it can refer to two types of oil that can both be extracted from the carrot seeds: the essential oil (about 0.83% yield) and the fixed oil (about 7.84% yield). 

The two seed oils are very different and to make matters even worse these two oils are also very different from carrot root oil, or carrot oil, that is basically carrot root extract macerated in a carrier oil such as sunflower or olive oil and is the one that contains the vitamin A precursor, carotene. 

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The oil-soluble extract coming from the edible, orange part of the carrot. It is created by macerating the carrot root in a carrier oil such as sunflower or olive oil, and the resulting thing (base oil + carrot root extract) is often called carrot oil or carrot root oil. (Not to be confused with carrot seed oil, that can be fixed or essential and comes from the seeds.)

The root extract is known for containing the orange pigment beta-carotene, aka provitamin A. It is a famous molecule for being a potent antioxidant, suntan accelerator and having skin-regenerative abilities. Carrot oil also contains vitamin E and some fatty acids that give the oil further antioxidant and barrier repairing properties. 

A multi-functional helper ingredient that's used mainly as a pigment carrier.  The pigment can be an inorganic sunscreen (such as titanium dioxide) or a colorant that is blended with alumina platelets and then often coated with some kind of silicone (such as triethoxycaprylylsilane). This special treatment enables pigments to be evenly dispersed in the formula and to be spread out easily and evenly upon application. It is super useful both for mineral sunscreens as well as for makeup products. 

Other than that, alumina can also be used as an absorbent (sometimes combined with the mattifying powder called polymethylsilsesquioxane), a viscosity controlling or an opacifying (reduces the transparency of the formula) agent.

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

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CI 42090 or Blue 1 is a super common synthetic colorant in beauty & food. Used alone, it adds a brilliant smurf-like blue color, combined with Tartrazine, it gives the fifty shades of green.

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.