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Enature Birch Juice Hydro Serum

Birch Juice Hydro Serum

A concentrated serum that delivers rich moisture and antioxidants to the skin without leaving a sticky residue.
Uploaded by: abrooksmoyer on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Betula Platyphylla Japonica Juice
Propanediol solvent, moisturizer/​humectant
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Dicaprylyl Carbonate emollient
PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin moisturizer/​humectant
Betaine moisturizer/​humectant goodie
C14-22 Alcohols
Sucrose Stearate emollient, emulsifying, surfactant/​cleansing 0, 0
Glyceryl Stearate Citrate emollient, emulsifying
Xanthan Gum viscosity controlling, emulsifying, surfactant/​cleansing
Glyceryl Caprylate emollient, emulsifying
Ethylhexylglycerin preservative
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer viscosity controlling
C12-20 Alkyl Glucoside emulsifying, surfactant/​cleansing
Fragrance perfuming icky
Hydrogenated Lecithin emollient, emulsifying goodie
Tocopheryl Acetate antioxidant 0, 0
Cellulose Gum viscosity controlling 0, 0
Glyceryl Stearate emollient, emulsifying 0, 1-2
Disodium EDTA chelating, viscosity controlling
Carthamus Tinctorius (Safflower) Oleosomes emollient goodie
Chamomilla Recutita (Matricaria) Flower Extract soothing, antioxidant 0, 0 goodie
Plantago Ovata Seed Extract
Polyglyceryl-10 Stearate emulsifying
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Sodium Ascorbyl Phosphate antioxidant, anti-acne goodie
Glyceryl Arachidonate emollient, emulsifying
Glyceryl Linolenate emollient
Biotin
Folic Acid
Pyridoxine
Cyanocobalamin
Folic Acid
Pyridoxine
Cyanocobalamin
Limonene perfuming, solvent icky
Linalool perfuming icky

Enature Birch Juice Hydro Serum
Ingredients explained

We don't have description for this ingredient yet.

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emollient

A clear, colorless, almost odorless oil that spreads nicely and easily and gives a velvet dry skin feel. It is good friends with sunscreen agents and helps to solubilize them. Also, it makes sunscreens feel lighter and spread easier. 

What-it-does: moisturizer/humectant

A glycerin derived, synthetic oily liquid that is also water soluble and works as a great skin moisturizer. Its moisturizing ability is comparable to glycerin itself and the two together work in synergy to give skin superb hydration. It is also "cosmetically elegant", i.e. non-sticky and non-greasy.

It can also work as a co-surfactant helping to dissolve small amounts of oily things (think essential oils or vitamin E) into water-based formulas.

Betaine - goodie
What-it-does: moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Betain's special thing is being an osmolyte, a molecule that helps to control cell-water balance.  It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thus protects them from denaturation and increases their thermodynamic stability. 

It also gives sensorial benefits to the formula and when used in cleansers, it helps to make them milder and gentler. 

What-it-does: emulsion stabilising

A 100% vegetable origin emulsifier that usually comes to the formula with its buddy called C12-20 Alkyl Glucoside. The duo is trade-named Montanov L and works as an effective oil in water emulsifier. It creates ultra-soft, light texture, has excellent dermo-compatibility and is readily biodegradable.

Chemically speaking, it is a mixture of fatty alcohols with 14 to 22 carbon atoms in their fatty chains. 

What-it-does: emollient, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

A sugar ester (sucrose + stearic acid) that works as a natural emulsifier (helps water and oil to mix). It's popular in oily gel cleansers as it improves the high-temperature stability of the formula.

What-it-does: emollient, emulsifying

Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient). 

The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. This makes it what chemists call a diacylglycerol, which is a fancy word for two acids (in this case, citric acid and stearic acid) attached together with a glycerin bridge. But when it comes to cosmetics, all you need to know is that both glyceryl stearate citrate and glyceryl stearate are safe, tried and true emulsifiers. Expect to see them in formulas with both water-based and oil-based ingredients (think moisturizers and lotions).

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

What-it-does: emollient, emulsifying

A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix)  and even more importantly has a strong antimicrobial activity

Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them. 

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Also-called: Sepinov EMT 10 | What-it-does: viscosity controlling, emulsion stabilising

This long-named, polymer molecule (big molecule from repeated subunits) is a helper ingredient that's good at emulsifying and stabilizing oils into water-based formulas. It also acts as a thickening and gelling agent that creates nice, non-sticky and supple textures. It works over a very wide pH range (3-12) and can be used to thicken up low-ph formulas, such as exfoliants. Its recommended used range is 0.3-3%.

A 100% vegetable origin emulsifier that usually comes to the formula with its buddy called C14-22 Alcohols. The duo is called Montanov L and two together help to create ultra-soft light formulas.

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

Expand to read more

Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). 

What-it-does: emollient, emulsifying

It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize other ingredients. 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: Carboxymethyl Cellulose | What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

Expand to read more

It also occurs naturally in our body and is used as a food additive. As cosmetic chemist Colins writes it, "its safety really is beyond any doubt".

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

Also-called: Safflower Oleosomes | What-it-does: emollient, emulsion stabilising

In general, oleosomes   are tiny-winy (micron sized) spheres that store emollient plant oils (+ some other things). In particular, Safflower Oleosomes are created from safflower seeds and carry safflower seed oil and vitamin E.

According to the manufacturer, oleosomes work both as natural emulsifiers as well as time-released delivery systems. Oleosomes on the skin do not collapse at once, but slowly and they deliver the stored emollient plant oil and vitamin E over an extended period of time giving the skin long-lasting moisture

Also-called: German Chamomile Flower Extract | What-it-does: soothing, antioxidant | Irritancy: 0 | Comedogenicity: 0

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.

Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action in animal studies. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).  

Expand to read more

Though chamomile is usually a goodie for the skin, it's also not uncommon to have an allergic reaction to it. 

We don't have description for this ingredient yet.

What-it-does: emulsifying

A vegetable-based, PEG-free ingredient whose job is to help water and oil to mix nicely together (emulsifier). It is created by attaching ten water-loving glycerin molecules with the oil-loving fatty acid, stearic acid. The result is a partly water- and partly oil-loving molecule that creates stable and smooth emulsions that are also cosmetically elegant. It also has some moisturizing and softening benefits for skin and hair.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

Expand to read more

Another great thing about panthenol is that it has anti-inflammatory and skin protecting abilities. A study shows that it can reduce the irritation caused by less-nice other ingredients (e.g. fragrance, preservatives or chemical sunscreens) in the product.

Research also shows that it might be useful for wound healing as it promotes fibroblast (nice type of cells in our skin that produce skin-firming collagen) proliferation. 

If that wasn’t enough panthenol is also useful in nail and hair care products. A study shows that a nail treatment liquide with 2% panthenol could effectively get into the nail and significantly increase the hydration of it.

As for the hair the hydration effect is also true there. Panthenol might make your hair softer, more elastic and helps to comb your hair more easily. 

Also-called: Form of Vitamin C, SAP | What-it-does: antioxidant, anti-acne

The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it.

Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. One solution is to create stable derivatives that can be absorbed into the skin, convert there to AA and do all the magic AA is proven to do (which is being an antioxidant, a collagen booster, and a skin brightener).

Expand to read more

SAP (the vit C derivative, not the enterprise software, obvs) is a promising derivative that has great stability up to pH 7. The challenge with it though is skin penetration. Unfortunately, it seems to be limited, or to quote a great article from the Journal of Cosmetic Dermatology "topically applied ascorbyl phosphate salts are, at very best, poorly absorbed in comparison with AA". Regarding conversion to AA, there seems to be no data about it, so we can neither deny nor confirm it.

We have better news regarding the three magic abilities of vitamin C: there is in-vivo (tested on real people) data showing that SAP does have photo-protective (aka antioxidant) properties, though less than pure AA. SAP might also aid collagen boosting; in-vitro (made in the lab) data shows that it works, but is less effective than another vitamin C derivative, called MAP (that seems to be as effective as pure AA). As for skin-brightening, there is a trade publication with in-vivo data showing that SAP can fade brown spots

Another thing SAP might be able to do is to help with acne. A 2005 study showed in vitro (in test tubes) that 1% SAP has a strong antimicrobial activity on evil acne causing P. acnes and it also showed in vivo (on real people) that 5% SAP can strongly improve the inflammatory and non-inflammatory lesions of acne vulgaris. In fact, the results were comparable or even slightly better than with 5% benzoyl peroxide. 

And there is even more regarding SAP and acne. A nice double-blind study from 2009 showed that  5% SAP reduced the inflammatory lesions by 20.14% and 48.82% within 4 and 8 weeks respectively and when combined with 0.2% retinol the results were even better. With this combination treatment, the improvement was 29.28% after 4 weeks and 63.10% after 8 weeks of application. 

Aside from research studies, anecdotal evidence also supports SAP being a promising vitamin C derivative. One of the best-selling (vitamin C) serums in Sephora is the Ole Henriksen Truth Serum, while on Amazon it's the OzNaturals Vitamin C 20 Serum. Another popular choice is the Mad Hippie Vitamin C serum, and all of these contain vitamin C in the form of SAP. 

Overall, we think SAP is a goody!  In terms of anti-aging, it's probably not as effective as pure Ascorbic Acid, but it's totally worth a try. However, if your skin is acne-prone, SAP is your form of Vitamin C and it's a must-try.

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Vitamin H

Also called vitamin H, biotin is the main component of many enzymes in our body. A nice ingredient to take as a supplement for stronger nails and hair. When you do not take it as a supplement its effects are a bit more questionable but according to manufacturer info it can smooth the skin and strengthen the hair.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Expand to read more

Limonene's nr1 function is definitely being a fragrance component, but there are several studies showing that it's also a penetration enhancer, mainly for oil-loving components.

All in all, limonene has some pros and cons, but - especially if your skin is sensitive - the cons probably outweigh the pros.  

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Expand to read more

A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results. 

You may also want to take a look at...

what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emollient
A clear, colorless, almost odorless oil that spreads nicely and easily and gives a velvet dry skin feel. It is good friends with sunscreen agents and helps to solubilize them.
what‑it‑does moisturizer/humectant
A glycerin derived, synthetic oily liquid that is also water soluble and works as a great skin moisturizer. [more]
what‑it‑does moisturizer/humectant
A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]
A 100% vegetable origin emulsifier that helps to create ultra-soft, light textures. [more]
what‑it‑does emollient | emulsifying | surfactant/cleansing
irritancy, com. 0, 0
A sugar ester (sucrose + stearic acid) that works as a natural emulsifier (helps water and oil to mix). [more]
what‑it‑does emollient | emulsifying
Glyceryl stearate citrate is similar to the super common skincare ingredient glyceryl stearate, and is similarly used to help combine waters and oils (emulsifier) and to make your skin feel nice and soft (emollient).  The main difference between glyceryl stearate citrate and its cousin glyceryl stearate is that this one has a citric acid molecule also attached to its glycerin. [more]
what‑it‑does viscosity controlling | emulsifying | surfactant/cleansing
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does emollient | emulsifying
A natural multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier and has a strong antimicrobial activity. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does viscosity controlling
A helper ingredient that's good at stabilizing water-based formulas and also serves as a thickener. [more]
what‑it‑does emulsifying | surfactant/cleansing
A 100% vegetable origin emulsifier that usually comes to the formula with its buddy called C14-22 Alcohols. The duo is called Montanov L and two together help to create ultra-soft light formulas.
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A cellulose (the big molecule found in the cell wall of green plants) derivative that is used as an emulsion stabilizer and thickener. 
what‑it‑does emollient | emulsifying
irritancy, com. 0, 1-2
Waxy, white, solid stuff that helps water and oil to mix together and leaves the skin feeling soft and smooth. [more]
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does emollient
Tiny-winy (micron sized) spheres that store emollient safflower seed oil and vitamin E. Oleosomes are both natural emulsifiers and time-released delivery systems that give the skin long-lasting moisture.  [more]
what‑it‑does soothing | antioxidant
irritancy, com. 0, 0
Chamomile extract - has great anti-inflammatory and some antioxidant properties. [more]
what‑it‑does emulsifying
A vegetable-based, PEG-free ingredient whose job is to help water and oil to mix nicely together (emulsifier). It is created by attaching ten water-loving glycerin molecules with the oil-loving fatty acid, stearic acid. [more]
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does antioxidant | anti-acne
The sodium salt form of skincare superstar, vitamin C. If you do not know what the big fuss about vitamin C is, you are missing out and you have to click here and read all the geeky details about it. Pure vitamin C (aka ascorbic acid, AA) is great and all, but its lack of stability is a big challenge for the cosmetics industry. [more]
what‑it‑does emollient | emulsifying
what‑it‑does emollient
Vitamin H is a great supplement for stronger nails and hair. As a skincare ingredient, it's a bit more questionable, but it might smooth the skin and strengthen the hair. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]