Butter London Plush Rush Satin Matte Lipstick In Thrilled
Butter London

Plush Rush Satin Matte Lipstick In Thrilled

Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished. A cool mauve matte plumping lipstick.
Uploaded by: chantalscorner on 26/09/2018

Ingredients overview

Caprylic/Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Isononyl Isononanoate
what‑it‑does emollient
An emollient ester with a rich and creamy but non-greasy skin feel. [more]
,
Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla
A vegetable wax coming from the leaves of the North Mexican candelilla shrubs. It is used to stabilize products and give body to them, or to keep stick type formulas solid. [more]
,
Aluminum Starch Octenylsuccinate
what‑it‑does viscosity controlling
A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics.
,
Diisostearyl Malate
what‑it‑does emollient | surfactant/cleansing
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Bis-Diglyceryl Polyacyladipate-2
what‑it‑does emollient
A thick, paste-like emollient ester that works as a vegetable derived lanolin alternative. [more]
,
Polyethylene
what‑it‑does viscosity controlling
The common plastic molecule that is used as a white wax to give hardness and slip to the formulas. It used to be used as microbeads as well but was banned in 2015 due to environmental reasons. [more]
,
Jojoba Esters
what‑it‑does soothing | emollient | moisturizer/humectant
Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. [more]
, [more]
Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
,
Stearoxy Dimethicone
what‑it‑does emollient
,
Glyceryl Rosinate
what‑it‑does perfuming
,
Helianthus Annuus (Sunflower) Seed Wax
A hard wax coming from sunflower that has a high melting point and gives excellent thermal stability to the formulas. Similar to other waxes, it is used to stabilize products and give body to them, or to keep stick type formulas, such as lip balms, solid.  [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Butyrospermum Parkii (Shea Butter)
what‑it‑does emollient
Shea butter that's considered to be a magic moisturizer and emollient. It is also soothing and rich in antioxidants. [more]
,
Ethylhexyl Palmitate
what‑it‑does emollient
irritancy, com. 0 4
A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. [more]
,
Ethylhexylglycerin
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
,
Mangifera Indica (Mango) Seed Butter
what‑it‑does emollient
The oil or butter coming from the kernel of the Mango. It's a great moisturizing and nourishing emollient oil that's loaded with skin goodies like essential amino acids, antioxidant phenolic compounds, and fatty acids. [more]
,
Menthoxypropanediol, Tribehenin
what‑it‑does emollient
thickening/gelling agent, as a compacting agent for pressed powders (ATO grade), and improves heat stability of emulsions.
,
Acacia Decurrens Flower Wax
what‑it‑does emollient
The flower wax coming from Mimosa that has nice skin protecting and film-forming properties.  [more]
,
Polyglycerin-3
what‑it‑does moisturizer/humectant
Three glycerin molecules attached together. It is also a humectant, moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.
,
Sorbitan Isostearate
what‑it‑does emulsifying
irritancy, com. 0 2
A handy helper ingredient that helps water and oil to mix nicely together.
,
Aqua (Water/Eau)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Vitex Agnus Castus Extract, Palmitoyl Tripeptide-1
what‑it‑does cell-communicating ingredient
A three amino acid peptide that is part of famous peptide duo, Matrixyl 3000. It's a type I collagen fragment that might be able to trick the skin to think that collagen broke down and it's time to create some new one. [more]
,
Caprylic/Capric Glycerides
what‑it‑does emollient | emulsifying
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
,
Cyclodextrin
what‑it‑does chelating
,
Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Mica
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
,
Aroma (Flavor), Citral
what‑it‑does perfuming
A common fragrance ingredient that smells like lemon. [more]
,
Geraniol
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
,
Linalool
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
,
Ci 77891 (Titanium Dioxide)
what‑it‑does colorant
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
,
Ci 77491 (Iron Oxides)
what‑it‑does colorant
Iron Oxide - a super common colorant with the color red. 
,
Ci 77492 (Iron Oxides)
what‑it‑does colorant
CI 77492 or Iron Oxide is a common colorant with the color yellow. 
,
Ci 15850 (Red 7 Lake)
what‑it‑does colorant
,
Ci 42090 (Blue 1 Lake)
what‑it‑does colorant
Synthetic colorant with smurf-like blue color. [more]
[less]
Caprylic/Capric Triglyceride, Isononyl Isononanoate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Aluminum Starch Octenylsuccinate, Diisostearyl Malate, Disteardimonium Hectorite, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Jojoba Esters, Silica, Stearoxy Dimethicone, Glyceryl Rosinate, Helianthus Annuus (Sunflower) Seed Wax, Lecithin, Butyrospermum Parkii (Shea Butter), Ethylhexyl Palmitate, Ethylhexylglycerin, Mangifera Indica (Mango) Seed Butter, Menthoxypropanediol, Tribehenin, Acacia Decurrens Flower Wax, Polyglycerin-3, Sorbitan Isostearate, Aqua (Water/Eau), Glycerin, Alcohol, Vitex Agnus Castus Extract, Palmitoyl Tripeptide-1, Caprylic/Capric Glycerides, Tocopherol, Ascrobyl Tetraisopalmitate, Cyclodextrin, Citric Acid, Phenoxyethanol, Mica, Aroma (Flavor), Citral, Geraniol, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake)

Highlights

Key Ingredients

Antioxidant: Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
Cell-communicating ingredient: Palmitoyl Tripeptide-1
what‑it‑does cell-communicating ingredient
A three amino acid peptide that is part of famous peptide duo, Matrixyl 3000. It's a type I collagen fragment that might be able to trick the skin to think that collagen broke down and it's time to create some new one. [more]
Skin brightening: Tetrahexyldecyl Ascorbate
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
Soothing: Jojoba Esters
what‑it‑does soothing | emollient | moisturizer/humectant
Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. [more]

Show all ingredients by function

Other Ingredients

Abrasive/scrub: Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
Antimicrobial/antibacterial: Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
Buffering: Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
Chelating: Cyclodextrin
what‑it‑does chelating
Colorant: Ci 77891 (Titanium Dioxide)
what‑it‑does colorant
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
,
Ci 77491 (Iron Oxides)
what‑it‑does colorant
Iron Oxide - a super common colorant with the color red. 
,
Ci 77492 (Iron Oxides)
what‑it‑does colorant
CI 77492 or Iron Oxide is a common colorant with the color yellow. 
,
Ci 15850 (Red 7 Lake)
what‑it‑does colorant
,
Ci 42090 (Blue 1 Lake)
what‑it‑does colorant
Synthetic colorant with smurf-like blue color. [more]
Emollient: Caprylic/Capric Triglyceride
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
,
Isononyl Isononanoate
what‑it‑does emollient
An emollient ester with a rich and creamy but non-greasy skin feel. [more]
,
Diisostearyl Malate
what‑it‑does emollient | surfactant/cleansing
,
Bis-Diglyceryl Polyacyladipate-2
what‑it‑does emollient
A thick, paste-like emollient ester that works as a vegetable derived lanolin alternative. [more]
,
Jojoba Esters
what‑it‑does soothing | emollient | moisturizer/humectant
Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. [more]
,
Stearoxy Dimethicone
what‑it‑does emollient
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Butyrospermum Parkii (Shea Butter)
what‑it‑does emollient
Shea butter that's considered to be a magic moisturizer and emollient. It is also soothing and rich in antioxidants. [more]
,
Ethylhexyl Palmitate
what‑it‑does emollient
irritancy, com. 0 4
A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. [more]
,
Mangifera Indica (Mango) Seed Butter
what‑it‑does emollient
The oil or butter coming from the kernel of the Mango. It's a great moisturizing and nourishing emollient oil that's loaded with skin goodies like essential amino acids, antioxidant phenolic compounds, and fatty acids. [more]
,
Tribehenin
what‑it‑does emollient
thickening/gelling agent, as a compacting agent for pressed powders (ATO grade), and improves heat stability of emulsions.
,
Acacia Decurrens Flower Wax
what‑it‑does emollient
The flower wax coming from Mimosa that has nice skin protecting and film-forming properties.  [more]
,
Caprylic/Capric Glycerides
what‑it‑does emollient | emulsifying
Emulsifying: Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Sorbitan Isostearate
what‑it‑does emulsifying
irritancy, com. 0 2
A handy helper ingredient that helps water and oil to mix nicely together.
,
Caprylic/Capric Glycerides
what‑it‑does emollient | emulsifying
Exfoliant: Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
Moisturizer/humectant: Jojoba Esters
what‑it‑does soothing | emollient | moisturizer/humectant
Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. [more]
,
Polyglycerin-3
what‑it‑does moisturizer/humectant
Three glycerin molecules attached together. It is also a humectant, moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
Perfuming: Glyceryl Rosinate
what‑it‑does perfuming
,
Citral
what‑it‑does perfuming
A common fragrance ingredient that smells like lemon. [more]
,
Geraniol
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
,
Linalool
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
Preservative: Ethylhexylglycerin
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
Solvent: Aqua (Water/Eau)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
Viscosity controlling: Aluminum Starch Octenylsuccinate
what‑it‑does viscosity controlling
A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics.
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Polyethylene
what‑it‑does viscosity controlling
The common plastic molecule that is used as a white wax to give hardness and slip to the formulas. It used to be used as microbeads as well but was banned in 2015 due to environmental reasons. [more]
,
Silica
what‑it‑does viscosity controlling | abrasive/scrub
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
,
Alcohol
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Caprylic/Capric Triglyceride emollient goodie
Isononyl Isononanoate emollient
Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla
Aluminum Starch Octenylsuccinate viscosity controlling
Diisostearyl Malate emollient, surfactant/​cleansing
Disteardimonium Hectorite viscosity controlling
Bis-Diglyceryl Polyacyladipate-2 emollient
Polyethylene viscosity controlling
Jojoba Esters soothing, emollient, moisturizer/​humectant
Silica viscosity controlling, abrasive/​scrub
Stearoxy Dimethicone emollient
Glyceryl Rosinate perfuming
Helianthus Annuus (Sunflower) Seed Wax
Lecithin emollient, emulsifying goodie
Butyrospermum Parkii (Shea Butter) emollient goodie
Ethylhexyl Palmitate emollient 0, 4
Ethylhexylglycerin preservative
Mangifera Indica (Mango) Seed Butter emollient goodie
Menthoxypropanediol
Tribehenin emollient
Acacia Decurrens Flower Wax emollient
Polyglycerin-3 moisturizer/​humectant
Sorbitan Isostearate emulsifying 0, 2
Aqua (Water/Eau) solvent
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Vitex Agnus Castus Extract
Palmitoyl Tripeptide-1 cell-communicating ingredient goodie
Caprylic/Capric Glycerides emollient, emulsifying
Tocopherol antioxidant 2, 2 superstar
Tetrahexyldecyl Ascorbate antioxidant, skin brightening goodie
Cyclodextrin chelating
Citric Acid exfoliant, buffering goodie
Phenoxyethanol preservative
Mica
Aroma (Flavor)
Citral perfuming icky
Geraniol perfuming icky
Limonene perfuming, solvent icky
Linalool perfuming icky
Ci 77891 (Titanium Dioxide) colorant
Ci 77491 (Iron Oxides) colorant
Ci 77492 (Iron Oxides) colorant
Ci 15850 (Red 7 Lake) colorant
Ci 42090 (Blue 1 Lake) colorant

Ingredients explained

What-it-does: emollient

A very common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, and it’s also easy to formulate with. No wonder it’s popular. 

What-it-does: emollient

An emollient ester with a rich and creamy but non-greasy skin feel. It makes skin supple and protects dry skin. 

Also-called: Candelilla Wax

A vegetable wax coming from the leaves of the North Mexican candelilla shrubs (Euphorbia cerifera and Euphorbia antisyphilitica).  Similar to other waxes, it is used to stabilize products and give body to them, or to keep stick type formulas solid. It has a melting point around 70C and has high gloss making it a good choice for lip products.

A handy helper ingredient that comes in a white powder form and works as an anti-caking and oil-absorbing agent. It also gives products good spreadability, long lasting and velvet touch characteristics. It is popular both in skincare and makeup products.

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longercreating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas
 

What-it-does: emollient

A thick, paste-like emollient ester that is touted as a vegetable-derived lanolin alternative. It has a smooth spreadability and touch, and it gives a substantive film to protect and moisturize the skin.

What-it-does: viscosity controlling

Polyethylene is the most common plastic in the world. It is a super versatile polymer (molecule from repeated subunits) and when it comes to cosmetics, it is often referred to as microbeads. Well, it used to be referred to as microbeads, as it was banned in 2015 in the " Microbead-Free Waters Act" due to the small plastic spheres accumulating in the waters and looking like food to fish. Well done by Obama. 

But being versatile means that polyethylene does not only come as scrub particles but also as a white wax. In its wax-form, it is still well, alive and pretty popular. It thickens up water-free formulas, increases hardness and raises the melting point of emulsions and water-less balms. It is particularly common in cleansing balms and stick-type makeup products due to its ability to add body, hardness and slip to these formulas. 

Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. Chemically speaking, pure jojoba oil is also a wax ester (read our shiny explanation here), however, the ingredients called jojoba esters on the ingredient lists are made from jojoba oil and/or hydrogenated jojoba oil via interesterification. 

They have multiple versions with variable fatty acid chain length and the ingredient can have a liquid, a creamy, a soft or firm paste, or even a hard wax consistency. The common thing between all versions is, that unlike most normal triglyceride oils, jojoba esters have superior stability, provide non-greasy emolliency and are readily absorbed into the skin

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: emollient

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Sunflower Wax

A hard wax coming from sunflower that has a high melting point and gives excellent thermal stability to the formulas. Similar to other waxes, it is used to stabilize products and give body to them, or to keep stick type formulas, such as lip balms, solid. 

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

Also-called: Shea Butter | What-it-does: emollient

Unless you live under a rock you must have heard about shea butter. It's probably the most hyped up natural butter in skincare today. It comes from the seeds of African Shea or Karite Trees and used as a magic moisturizer and emollient.

But it's not only a simple emollient, it's considered to be an NMF (Natural Moisturizing Factor) that regenerates and soothes the skin and also protects it from external factors (such as UV rays or wind). If that would not be enough it's also rich in antioxidants (among others vitamin A, E, F, quercetin and epigallocatechin gallate). If you are looking for rich emollient benefits + more, shea is hard to beat. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 4

A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout. It can be a replacement for mineral oil and is often combined with other emollients to achieve different sensorial properties.

What-it-does: preservative

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Also-called: Mango Seed Oil, Mango Seed Butter | What-it-does: emollient

The soft solid, off-white to ivory butter or oil coming from the kernel (the seed inside of the seed) of the Mango. Similar to many other plant oils, it's a great moisturizing and nourishing emollient oil. It has medium spreadability and gives skin a creamy-dry feel. 

It's loaded with a bunch of good-for-the-skin stuff: it contains almost all of the essential amino acids, has several antioxidant phenolic compounds (including famous antioxidant ferulic acid) and is a rich source of nourishing fatty acids (like stearic and oleic acid).

Expand to read more

All in all, a skin goodie especially for dry skin types. 

We don't have description for this ingredient yet.

What-it-does: emollient

It's the triglyceride of behenic acid that works as a thickening or gelling agent, as a compacting agent for pressed powders, and improves heat stability of emulsions. 

Also-called: Mimosa wax | What-it-does: emollient

The flower wax coming from Mimosa that has nice skin protecting and film-forming properties. It also has a nice, sweet smell well known to perfumers. 

Mimosa wax often comes to the formula together with sunflower and jojoba waxes as the three of them is trade named Acticire and form a natural texture agent that works both as an emollient bringing softness to the formula as well as an active ingredient with skin-repairing, protecting, and moisturizing properties. 

What-it-does: moisturizer/humectant

Three glycerin molecules attached together. It is a humectant and moisturizer ingredient just like glycerin, but the larger molecular structure penetrates slower into the skin and gives milder, longer lasting moisture.

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 2

A handy helper ingredient that helps water and oil to mix nicely together.  

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

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Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion. If you wanna know more, we wrote a more detailed explanation about what's the deal with alcohol in skincare products at alcohol denat. (it's also alcohol, but with some additives to make sure no one drinks it).

What-it-does: astringent

We don't have description for this ingredient yet.

Also-called: Part of Matrixyl 3000, Pal-GHK, Formerly also Palmitoyl Oligopeptide | What-it-does: cell-communicating ingredient

A really famous peptide that is part of Matrixyl 3000, the most sold peptide complex in the word. Before we go and find out what the big deal with Matrixyl 3000 is, let's just focus on Palmitoyl Tripeptide-1 itself for a bit.

It's a small three amino acid (they are the building blocks of all proteins) peptide with the amino sequence of glycine-histidine-lysine, or GHK. GHK is attached to palmitic acid (a fatty acid) to increase oil solubility and skin penetration. 

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The GHK part is the important one as it's a type I collagen fragment. When collagen naturally breaks down in the skin, the resulting peptide fragments signal to the skin that it should get to work and create some nice, new collagen. Adding in collagen fragment peptides, like GHK, might trick the skin into thinking that collagen has broken down and it's time to create some more.

Therefore, Palmitoyl Tripeptide-1 is believed to be able to stimulate collagen production in the skin, and more collagen means fewer wrinkles and younger looking skin. 

In Matrixyl 3000, Palmitoyl Tripeptide-1 is coupled with Palmitoyl Tetrapeptide-7  and the duo works in synergy to reduce wrinkles and give younger looking skin. According to the manufacturer's in-vivo (made on real people) test, applying 3% Matrixyl 3000 twice a day for 2 months resulted in all of the following things:

  • 39.4% reduction in surface occupied by deep wrinkles
  • 32.9% reduction in main wrinkle density
  • 19.9% reduction in main wrinkle average depth
  • 16% improvement in roughness
  • 16.2% in lifting effect
  • 5.5% improvement in elasticity
  • 15.5% improvement in skin tone

Manufacturer results, of course, always have to be taken with a pinch of salt, but if you like peptides, the Matryxil 3000 duo is one of the best-proven and most well-known ones and it's something that is worth trying.

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

Tocopherol - superstar
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 2 | Comedogenicity: 2
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

Also-called: Form of Vitamin C, Ascorbyl Isotetrapalmitate, Ascorbyl Tetraisopalmitate, ATIP | What-it-does: antioxidant, skin brightening

Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of skincare big shot Vitamin C. If you do not know, why Vitamin C is such a big deal in skincare, click here and read all about it. We are massive vitamin C fans and have written about it in excruciating detail.

So now, you know that Vitamin C is great and all but, it's really unstable and gives cosmetics companies many headaches. To solve this problem they came up with vitamin C derivatives, and one of them is Tetrahexyldecyl Ascorbate (let's call it ATIP in short).

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It's a really promising candidate (see below), but while reading all the goodness about it in a minute, do not forget that derivatives not only have to be absorbed into the skin but also have to be converted to pure vitamin C (ascorbic acid or AA) and the efficacy of the conversion is often unknown. In addition, vitamin C's three magic properties (antioxidant, collagen booster, skin brightener) are all properly proven in-vivo (on real people), but for the derivatives, it's mostly in-vitro studies or in the case of ATIP, it's in-vitro and done by an ingredient supplier.

With this context in mind let's see what ATIP might be able to do. First, it is stable (if pH < 5), easy to formulate and a joy to work with for a cosmetic chemist.

Second, because it's oil-soluble, its skin penetration abilities seem to be great. So great in fact, that it surpasses the penetration of pure vitamin C threefold at the same concentration and it penetrates successfully into the deeper layers of the skin (that is usually important to do some anti-aging work). There is also in-vitro data showing that it converts to AA in the skin. 

Third, ATIP seems to have all three magic abilities of pure vitamin C: it gives antioxidant protection from both UVB and UVA rays, it increases collagen synthesis (even more than AA) and it has a skin brightening effect by reducing melanogenesis by more than 80% in human melanoma cell cultures.

So this all sounds really great, but these are only in-vitro results at this point. We could find Tetrahexyldecyl Ascorbate mentioned only in one published in-vivo study that examined the anti-aging properties of a silicone formula containing 10% AA and 7% ATIP. The authors theorized that the 10% AA is released slowly from the silicon delivery system and probably stays in the upper layer of the skin to give antioxidant benefits, while ATIP penetrates more rapidly and deeply and gives some wrinkle-reducing benefits. The study was a small (10 patients), double-blind experiment, and the formula did show some measurable anti-aging results. However, it is hard to know how much pure vitamin C or ATIP can be thanked.

Bottom line: a really promising, but not well-proven vitamin C derivative that can be worth a try especially if you like experimenting (but if you like the tried and true, pure vitamin C will be your best bet).

We don't have description for this ingredient yet.

Citric Acid - goodie
What-it-does: exfoliant, buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

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There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin. 

But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation. 

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

Also-called: CI 77019

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. Popular both in makeup and in skin care products. 

We don't have description for this ingredient yet.

Citral - icky
What-it-does: perfuming

It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste.  It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass. 

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

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Limonene's nr1 function is definitely being a fragrance component, but there are several studies showing that it's also a penetration enhancer, mainly for oil-loving components.

All in all, limonene has some pros and cons, but - especially if your skin is sensitive - the cons probably outweigh the pros.  

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

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A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results. 

Also-called: titanium dioxide/ci 77891 | What-it-does: colorant

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Iron Oxide Red | What-it-does: colorant

CI 77491 or Iron Oxide is a super common colorant  with the color red. 

Also-called: Iron Oxide Yellow | What-it-does: colorant

CI 77492 or Iron Oxide is a common colorant with the pigment yellow.

Also-called: Red 6, Red 7 | What-it-does: colorant

We don't have description for this ingredient yet.

Also-called: Blue 1 | What-it-does: colorant

CI 42090 or Blue 1 is a super common synthetic colorant in beauty & food. Used alone, it adds a brilliant smurf-like blue color, combined with Tartrazine, it gives the fifty shades of green.

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