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Widi Care Encrespando A JubaIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
- It's a helper ingredient that improves the freeze-thaw stability of products
- It's also a solvent, humectant and to some extent a penetration enhancer
- It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. It is compatible with most co-ingredients and gives a very good slip to the formulas.
We don't have description for this ingredient yet.
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
It is typically used in tiny amounts, around 0.1% or less.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
The oil coming from the plant Linum Usitatissimum or commonly called Flax. If you are into healthy eating, you probably know flaxseeds as a rich source of hard-to-eat-enough omega-3 fatty acids, or if you are into fashion, you probably have some light summer cloth made from linen.
As for skincare, flaxseed oil is one of the few natural plant oils that is a rich source (35-65%) of moisturizing and probably anti-inflammatory ω-3 fatty acid, aka linolenic acid. It also contains skin-nourishing oleic acid (11-35%) and barrier repairing linoleic acid (11-24%).
According to manufacturer claims, it is used as an emollient, anti-inflammatory and healing agent and it is well-known to create smooth and soft skin.
There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space.
We will talk here about the latter two and see why we might want to smear it all over ourselves. Chemically speaking, coconut oil has a unique fatty acid profile. Unlike many plant oils that mostly contain unsaturated fatty acids (fatty acids with double bonds and kinky structure such as linoleic or oleic), coconut oil is mostly saturated (fatty acids with single bonds only) and its most important fatty acid is Lauric Acid (about 50%). Saturated fatty acids have a linear structure that can stack nice and tight and hence they are normally solid at room temperature. Coconut oil melts around 25 °C so it is solid in the tub but melts on contact with the skin.
The saturated nature of coconut oil also means that it is a heavy-duty-oil ideal for dry skin types. A double-blind research confirmed that extra virgin coconut oil is as effective in treating xerosis (aka very dry skin) as mineral oil. Another study found that coconut oil is more effective than mineral oil in treating mild to moderate atopic dermatitis (aka eczema) in children.
So when it comes to dry skin, coconut oil is a goodie, no question there. The question is if it is good or bad for acne-prone skin. Its main fatty acid, Lauric Acid has some research showing that it is a promising ingredient against evil acne-causing bacteria, P. acnes but at the same time, both Lauric Acid and coconut oil have a very high comedogenic rating (4 out of 5). Though comedogenic ratings are not very reliable, anecdotal evidence (i.e. people commenting in forums) shows that people have mixed experiences. While some claim that it worked wonders on their acne others say that it gave them serious blackheads and zits. Try it at your own risk.
As for hair care, coconut oil has pretty solid research showing that it can penetrate into the hair very well (better than mineral oil and sunflower oil) and it can prevent hair protein loss as well as combing damage. If you have problems with damaged hair, split ends, coconut oil is worth trying as a pre- or/and post-wash treatment. Labmuffin has an awesome blogpost explaining in more detail why coconut oil is good for your hair.
A couple of other things worth mentioning: coconut oil might help with wound healing (promising animal study), it has some antifungal activity (against dermatophytes that cause the thing known as ringworm) and it also works as an insect repellent against black flies.
Overall, coconut oil is definitely a goodie for the hair and dry skin. If that warrants for the magic oil status it enjoys, we don't know.
The oil coming from the pulp of one of the most nutritious fruits in the world, the avocado. It's loaded with the nourishing and moisturizing fatty acid, oleic (70%) and contains some others including palmitic (10%) and linoleic acid (8%). It also contains a bunch of minerals and vitamins A, E and D.
Avocado oil has extraordinary skin penetration abilities and can nourish different skin layers. It's a very rich, highly moisturizing emollient oil that makes the skin smooth and nourished. Thanks to its vitamin E content it also has some antioxidant properties. As a high-oleic plant oil, it is recommended for dry skin.
The golden yellow oil coming from the Macadamia nut, a native Australian nut. Similar to other plant oils, it's loaded with emollient and nourishing fatty acids. It's a high oleic acid oil (50-67% oleic acid and only 0-5% linoleic acid) that makes it very emollient and ideal for dry skin types (and less ideal for acne-prone skin).
Its unique property is that it contains high amounts of a rare fatty acid called palmitoleic acid (12-25%) that give Macadamia oil a "cushiony" feel. It's also easily absorbed and makes the skin soft and supple.
You probably know olive oil from the kitchen as a great and healthy option for salad dressing but it's also a great and healthy option to moisturize and nourish the skin, especially if it's on the dry side.
Similar to other emollient plant oils, it's loaded with nourishing fatty acids: oleic is the main component (55-83%), and also contains linoleic (3.5-20%) and palmitic acids (7-20%). It also contains antioxidant polyphenols, tocopherols (types of vitamin E) and carotenoids and it's one of the best plant sources of skin-identical emollient, Squalene.
Overall, a great option for dry skin but less so for acne-prone or damaged skin.
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.
No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.
In high amounts, it can be a skin irritant, but don’t worry, it’s never used in high amounts.
A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria.
It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).
If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.
Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).
We don't have description for this ingredient yet.
Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market.
The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.
A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results.
Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists.
It can be naturally found in geranium oil (about 30%) or rose oil (about 25%).
As with all fragrance ingredients, citronellol can also cause allergic contact dermatitis and should be avoided if you have perfume allergy. In a 2001 worldwide study with 178 people with known sensitization to fragrances citronellol tested positive in 5.6% of the cases.
There is no known anti-aging or positive skin benefits of the ingredient. It’s in our products to make it smell nice.
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| what‑it‑does | solvent |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 0 |
| what‑it‑does | viscosity controlling |
| what‑it‑does | antimicrobial/antibacterial | emulsifying | preservative | surfactant/cleansing |
| what‑it‑does | chelating |
| what‑it‑does | antioxidant |
| what‑it‑does | emollient | perfuming |
| what‑it‑does | emollient | perfuming |
| irritancy, com. | 0, 4 |
| what‑it‑does | antioxidant | emollient |
| irritancy, com. | 0, 0-3 |
| what‑it‑does | emollient |
| what‑it‑does | antioxidant | emollient |
| irritancy, com. | 0, 0-2 |
| what‑it‑does | preservative | perfuming | solvent | viscosity controlling |
| what‑it‑does | preservative |
| what‑it‑does | buffering |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |