Flourish Volumizing Styler
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Vitrue Flourish Volumizing StylerIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
A relatively new, four amino acid peptide that promises to help combat hair loss alongside red clover extract as part of the trademarked technology Capixyl.
The main thing of Acetyl Tetrapeptide-3 is to stimulate the synthesis of key Extra Cellular Matrix (aka ECM, the gooey stuff between cells that make up the framework of our skin) components in the scalp. According to the manufacturer’s lab studies, the expression of type III collagen increased by 65% and the expression of laminins (anchoring proteins found in the ECM) was up a massive 285%, resulting in a stronger ECM bed for hair anchoring.
Together with red clover extract, the duo has a synergistic action and works to combat hair loss thanks to a neat multi-faceted approach: it not only stimulates important ECM components but also inhibits the DHT-causing 5-a-reductase enzyme (DHT is the annoying hormone largely responsible for male pattern baldness) and reduces micro-inflammation around hair follicles. The manufacturer’s study over 4 months showed the total impact of Capixyl was an increased anagen (growth phase)/telogen (resting phase) ratio of +46%, resulting in significantly denser hair.
All in all, Acetyl Tetrapeptide-3 is a promising ingredient in the fight against hair loss, but as the only results we could find were from the manufacturer, take these claims with a pinch of salt until more research is done.
An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid).
Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier.
Another great thing about panthenol is that it has anti-inflammatory and skin protecting abilities. A study shows that it can reduce the irritation caused by less-nice other ingredients (e.g. fragrance, preservatives or chemical sunscreens) in the product.
Research also shows that it might be useful for wound healing as it promotes fibroblast (nice type of cells in our skin that produce skin-firming collagen) proliferation.
If that wasn’t enough panthenol is also useful in nail and hair care products. A study shows that a nail treatment liquide with 2% panthenol could effectively get into the nail and significantly increase the hydration of it.
As for the hair the hydration effect is also true there. Panthenol might make your hair softer, more elastic and helps to comb your hair more easily.
The extract coming from ginger, the lovely spice that we all know from the kitchen. It is also a medicinal plant used both in Chinese and Ayurvedic medicine for pretty much everything you can imagine (muscular pain, sore throat, nausea, fever or cramps, just to give a few examples).
As for ginger and skincare, the root extract contains the biologically active component called gingerol that has potent antioxidant and anti-inflammatory properties. Combined with Bisabolol, the duo works synergistically to sooth the skin and take down redness.
Other than that, ginger also contains moisturizing polysaccharides, amino acids, and sugars, and it is also quite well known to increase blood circulation and have a toning effect.
Last but not least, Ginger also has some volatile, essential oil compounds (1-3%). Those are mostly present in ginger oil, but small amounts might be in the extract as well (around 0.5% based on manufacturer info).
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
The oil-soluble extract coming from the edible, orange part of the carrot. It is created by macerating the carrot root in a carrier oil such as sunflower or olive oil, and the resulting thing (base oil + carrot root extract) is often called carrot oil or carrot root oil. (Not to be confused with carrot seed oil, that can be fixed or essential and comes from the seeds.)
The root extract is known for containing the orange pigment beta-carotene, aka provitamin A. It is a famous molecule for being a potent antioxidant, suntan accelerator and having skin-regenerative abilities. Carrot oil also contains vitamin E and some fatty acids that give the oil further antioxidant and barrier repairing properties.
We don't have description for this ingredient yet.
It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.
As for skincare there are two types of the seed extract:
1, The aqueous extract contains a high concentration of peptides and polysaccharides and helps to improve the combability and manageability of damaged hair.
2. The oily extract is more common and acts as other similar emollient plant oils. It's rich in non-saturated fatty acids (linoleic acid/omega-6 and oleic acid/omega-9) and squalene and is a great moisturizer and emollient for both skin and hair.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
A non-essential amino acid (the building blocks of skin proteins, like collagen or elastin), that the body can produce itself, but its production decreases with age. When you put it all over your face, it works as a moisturizer and maybe more.
According to great skincare blog Futurederm, glycine might help with wound healing and tissue repair and when used together with other amino acids, leucine and proline it might improve wrinkles.
BTW, it's also a building block of a bunch of important and famous peptides, including copper-tripeptide-1, palmitoyl tripeptide-1 or palmitoyl hexapeptide-12.
- Primary fat-soluble antioxidant in our skin
- Significant photoprotection against UVB rays
- Vit C + Vit E work in synergy and provide great photoprotection
- Has emollient properties
- Easy to formulate, stable and relatively inexpensive
- Green tea is one of the most researched natural ingredients
- The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
- There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
- Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
- Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis
A vegetable based co-surfactant that helps to create mild cleansing formulas.
A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. The special property of this particular ingredient is that it's more effective against more problematic ions, like Cu (copper) and Fe (iron) compared to less problematic ones like Ca (calcium) and Mg (magnesium).
Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.
BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.
It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive.
A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix) and even more importantly has a strong antimicrobial activity.
Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
Also, it's an effective deodorant and a medium spreading emollient.
Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).
If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.
Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent and a broad spectrum antimicrobial. According to manufacturer info, it's also a moisturizer and helps to make the product feel great on the skin. It works synergistically with preservatives and helps to improve water-resistance of sunscreens.
We don't have description for this ingredient yet.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
A water-soluble, chemical sunscreen agent that is a secondary UVB absorber with some activity in the short UVA range as well. Being a secondary UV absorber means that its protection is weak and it has to be combined with other sunscreen filters for proper sun protection.
More often than not, Benzophenone-4 is not used as a sunscreen agent but as a photoprotectant to extend product shelf life, or as a color-protectant for products in clear packages.
A Contact Dermatitis article from 2007 names BP-4 as an emerging allergen, as it was the most frequently positive chemical UV filter and third most frequently positive ingredient overall among the 35 substances patch tested in the study (13 positives of 1693 people tested).
A chemical sunscreen agent that absorbs UVB and short UVA rays (280-350nm) with its peak protection at 288 nm. Unlike many other chemical sunscreens, it is highly stable but its UV absorbing abilities are weak so it always has to be combined with other sunscreen agents for proper protection. More often than not, it's used as a photostabilizer rather than a proper sunscreen agent as it can protect formulas nicely from UV damage.
Regarding safety, BP-3 is somewhat controversial. First, its molecules are small (228 Da) and very lipophilic (oil loving) and these properties result in very good absorption. The problem is that you want sunscreens on the top of your skin and not in your bloodstream, so for BP-3 this is a problem. In fact, it absorbs so well that 4 hours after application of a sunscreen product with BP-3, it can be detected in urine.
Another concern of BP-3 is that it shows some estrogenic activity, though it's probably not relevant when applied topically to the skin. Estrogenic activity was confirmed only in-vitro (in test tubes) and when taken orally by lab animals, and not when used topically as you would normally. In fact, a 2004 follow-up study to examine the estrogenic effect of sunscreens when used topically on the whole body found that "the endogenous levels of reproductive hormones were unaffected" (even though BP-3 could be detected both in plasma and urine, so its absorption is no doubt too good).
If that was not enough, Wikipedia claims that BP-3 is nowadays the most common allergen found in sunscreens, and the always-trustworthy smartskincare writes that "[benzophenones] have been shown in some studies to promote the generation of potentially harmful free radicals".
On the up side, sunscreens are pretty well regulated in several parts of the world, and BP-3 is considered "safe as used" and is an allowed sunscreen agent everywhere. It can be used in concentrations of up to 10% in the EU and up to 6% in the US.
Overall, BP-3 is probably our least favorite sunscreen agent and we prefer sunscreens without it. However, if you find a formula that you love and contains BP-3, we do not think that you should throw it away. A sunscreen with BP-3 is definitely better than no sunscreen.
Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas.
The downside is that it can be very drying if it's in the first few ingredients on an ingredient list.
Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion. If you wanna know more, we wrote a more detailed explanation about what's the deal with alcohol in skincare products at alcohol denat. (it's also alcohol, but with some additives to make sure no one drinks it).
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market.
The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.
A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results.
Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils.
Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.
A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.
It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer.
Limonene's nr1 function is definitely being a fragrance component, but there are several studies showing that it's also a penetration enhancer, mainly for oil-loving components.
All in all, limonene has some pros and cons, but - especially if your skin is sensitive - the cons probably outweigh the pros.
Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists.
It can be naturally found in geranium oil (about 30%) or rose oil (about 25%).
As with all fragrance ingredients, citronellol can also cause allergic contact dermatitis and should be avoided if you have perfume allergy. In a 2001 worldwide study with 178 people with known sensitization to fragrances citronellol tested positive in 5.6% of the cases.
There is no known anti-aging or positive skin benefits of the ingredient. It’s in our products to make it smell nice.
A common fragrance ingredient that has a faint sweet balsamic smell. It can also be a solvent and can fight against microbes and insects very well.
It's one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.
It’s a common fragrance ingredient that smells like lemon and has a bittersweet taste. It can be found in many plant oils, e.g. lemon, orange, lime or lemongrass.
It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.
A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.
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| what‑it‑does | solvent |
| what‑it‑does | cell-communicating ingredient |
| what‑it‑does | soothing | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | antioxidant | soothing |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | antioxidant | emollient |
| what‑it‑does | emollient |
| what‑it‑does | antioxidant | preservative |
| what‑it‑does | moisturizer/humectant |
| what‑it‑does | skin-identical ingredient |
| what‑it‑does | antioxidant |
| irritancy, com. | 0-3, 0-3 |
| what‑it‑does | soothing |
| what‑it‑does | antioxidant | soothing |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | chelating |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 1 |
| what‑it‑does | emulsifying |
| what‑it‑does | preservative |
| what‑it‑does | moisturizer/humectant | emulsifying |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | preservative |
| what‑it‑does | perfuming |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | solvent | moisturizer/humectant |
| what‑it‑does | surfactant/cleansing | emulsifying | viscosity controlling |
| what‑it‑does | viscosity controlling |
| what‑it‑does | preservative |
| what‑it‑does | sunscreen |
| what‑it‑does | sunscreen |
| irritancy, com. | 0, 0 |
| what‑it‑does | antimicrobial/antibacterial | solvent | viscosity controlling |
| what‑it‑does | buffering |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming | solvent |
| what‑it‑does | perfuming |
| what‑it‑does | solvent | perfuming | antimicrobial/antibacterial |
| what‑it‑does | perfuming |
| what‑it‑does | perfuming |