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urban care Intense Keratin Hair Care Shampoo

Intense Keratin Hair Care Shampoo

Intense Keratin Repairing and Smoothing Hair Care Shampoo with Concentrated Keratin, formulated for excessively damaged, dry, dull, and lifeless hair to look smoother and shinier. With the special active agents it contains, it repairs the hair and provides a silky softness.
Uploaded by: guboguba on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua solvent
Sodium Laureth Sulfate surfactant/​cleansing, emulsifying
Sodium Chloride viscosity controlling
Cocamidopropyl Betaine surfactant/​cleansing
Hydrolyzed Wheat Protein moisturizer/​humectant goodie
Hydrolyzed Corn Protein
Hydrolyzed Soy Protein moisturizer/​humectant
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Lauryl Glucoside surfactant/​cleansing
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Parfum perfuming icky
Polyquaternium-10 viscosity controlling
Benzoic Acid preservative
Styrene/Acrylates Copolymer
Tetrasodium EDTA chelating
Coco-Glucoside surfactant/​cleansing
Glycol Distearate emollient, emulsifying, viscosity controlling
Triethylene Glycol perfuming, viscosity controlling
Propylene Glycol moisturizer/​humectant, solvent 0, 0
Benzyl Alcohol preservative, perfuming, solvent, viscosity controlling
PEG/Ppg-120/10 Trimethylolpropane Trioleate viscosity controlling
Laureth-2 surfactant/​cleansing, emulsifying
Laureth-10 emulsifying, surfactant/​cleansing
Cocamide MEA surfactant/​cleansing, viscosity controlling, emulsifying
Citric Acid buffering
Sodium Cocoamphopropionate surfactant/​cleansing
Magnesium Nitrate
Leuconostoc/Radish Root Ferment Filtrate antimicrobial/​antibacterial, preservative
Magnesium Chloride viscosity controlling
Methylchloroisothiazolinone preservative icky
Methylisothiazolinone preservative icky
Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein
Hydroxyethyl Cetyldimonium Phosphate
Polyquaternium-16
PEG-5 Cocomonium Methosulfate
Alpha-Isomethyl Ionone perfuming icky
Benzyl Alcohol preservative, perfuming, solvent, viscosity controlling
Linalool perfuming icky
Ci 19140 colorant
Ci 17200 colorant 2, 1

urban care Intense Keratin Hair Care Shampoo
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: SLES | What-it-does: surfactant/cleansing, emulsifying

It’s probably the most common cleansing ingredient of all. It’s usually the Chief Bubble Officer responsible for big bubbles in cleansing products through the foam it creates is a bit airy and loose and not as dense and luxurious as the foam created by infamous SLS

As for mildness, it goes somewhere in the middle. It’s often confused with sodium lauryl sulfate (SLS), but they are absolutely not the same. The SLES molecule has a bigger water-soluble head part that makes it milder and much less irritating. It is considered absolutely ok in the amount used in cosmetic products, though if you are looking for a mild facial cleanser, you have better chances with a formula without SLES. For an average shower gel? SLES works just fine.  

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

What-it-does: surfactant/cleansing

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

What-it-does: moisturizer/humectant

A chemically chopped up version of wheat protein that consists mainly of amino acids (the building blocks), peptides (a couple of amino acids together), and proteins (lots of amino acids together). 

It has moisturizing and film-forming properties and  might be able to counteract the irritating effects of cleansing agents in cleansers and shampoos. It can also condition and repair damaged hair leaving it soft, silky and smooth.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

What-it-does: surfactant/cleansing

A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. It's happy to work together with other surfactants (in general, that helps to create milder formulas). 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Parfum - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas. It also improves the SPF value of sunscreen formulas (approx. 11-18% boost in SPF per 1% Styrene/Acrylates Copolymer). 

What-it-does: chelating

A handy helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

What-it-does: surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

A so-called diester created from two stearic acid molecules and an ethylene glycol molecule. Its main thing is being an opacifier and pearling agent in cleansing products making them white and glossy. It can also give body to creams and emulsions.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A cleansing agent whose main thing is adding viscosity and foam to cleansing formulas

Chemically speaking, it is the little sister of Cocamide DEA and has similar properties to that guy. However, being a monoethanolamine instead of diethanolamine has the advantage that the nitrosamine-concern does not apply for Cocamide MEA.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Fermented Radish Root | What-it-does: antimicrobial/antibacterial, preservative

It's an alternative, natural preservative that comes from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has been used to make traditional Korean dish, kimchi. During the fermentation process, a peptide is secreted from the bacteria that has significant antimicrobial properties

It is one of the more promising natural preservatives that can be used even alone (recommended at 2-4%), but it's not as effective as more common alternatives, like parabens or phenoxyethanol

What-it-does: viscosity controlling

A kind of salt that's used as a thickener in cosmetic products. 

What-it-does: preservative

This totally unpronounceable ingredient (let’s take a shortcut: MCI) is a super effective preservative with both antibacterial and antifungal effects that works at very low concentrations. 

The bad news with it though is that it can sensitize the skin easily (it’s a so-called non-fragrance allergen). It’s not permitted to be used alone, but only with its BFF, methylisothiazolinone (MI), another icky preservative. Together they have a broad spectrum antimicrobial effect but are permitted to be used only in rinse-off products (under 0.0015%).

What-it-does: preservative

As you may guess, if something is only recommended in products that you rinse off (cleansers and shampoos), then it’s probably not the best ingredient for the skin.

Methylisothiazolinone (MI) is a preservative that' super efficient against bacteria at surprisingly low concentrations. The problem with it though is that it can also sensitize and irritate the skin quite easily when it comes in leave-on formulas.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: perfuming

It’s a common fragrance ingredient that is one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Also-called: Tartrazine, Yellow 5 | What-it-does: colorant

Ci 19140  or Tartrazine is a super common colorant in skincare, makeup, medicine & food. It’s a synthetic lemon yellow that's used alone or mixed with other colors for special shades. 

FDA says it's possible, but rare, to have an allergic-type reaction to a color additive. As an example, it mentions that Ci 19140 may cause itching and hives in some people but the colorant is always labeled so that you can avoid it if you are sensitive. 

Also-called: Red 33, D&C Red 33, Red 33 Lake | What-it-does: colorant | Irritancy: 2 | Comedogenicity: 1

A super common synthetic colorant that adds a purple-red color - similar to red beet - to a product.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing | emulsifying
It’s probably the most common cleansing ingredient of all. It’s usually the Chief Bubble Officer responsible for big bubbles in cleansing products through the foam it creates is a bit airy and loose and not as dense and luxurious as the foam created by infamous SLS.  As for mildness, it goes somewhere in the middle. [more]
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does surfactant/cleansing
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does moisturizer/humectant
A chemically chopped up version of wheat protein with moisturizing and film-forming properties. [more]
what‑it‑does moisturizer/humectant
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does surfactant/cleansing
A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas.  [more]
what‑it‑does chelating
A helper ingredient that helps to neutralize the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
what‑it‑does surfactant/cleansing
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
what‑it‑does emollient | emulsifying | viscosity controlling
A so-called diester created from two stearic acid molecules and an ethylene glycol molecule. Its main thing is being an opacifier and pearling agent in cleansing products making them white and glossy. [more]
what‑it‑does perfuming | viscosity controlling
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does viscosity controlling
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does surfactant/cleansing | viscosity controlling | emulsifying
A cleansing agent whose main thing is adding viscosity and foam to cleansing formulas.  Chemically speaking, it is the little sister of Cocamide DEA and has similar properties to that guy. [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does surfactant/cleansing
what‑it‑does antimicrobial/antibacterial | preservative
It's an alternative, natural preservative that comes from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has been used to make traditional Korean dish, kimchi. [more]
what‑it‑does viscosity controlling
A kind of salt that's used as a thickener in cosmetic products.
what‑it‑does preservative
Preservative with relatively high irritation risk. It's always used together with Methylisothiazolinone. [more]
what‑it‑does preservative
Preservative with relatively high irritation risk that is used mainly in rinse-off products. [more]
what‑it‑does perfuming
It’s a common fragrance ingredient that is one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
what‑it‑does colorant
A super common colorant with the color yellow. [more]
what‑it‑does colorant
irritancy, com. 2, 1
A super common synthetic colorant that adds a purple-red color - similar to red beet - to a product.