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Joico Blonde Life

Blonde Life

Blonde brightening shampoo
Uploaded by: pchelintseva.an on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water/Aqua/Eau solvent
Sodium C14-16 Olefin Sulfonate surfactant/​cleansing icky
Isopropylamine Dodecylbenzenesulfonate
Cocamide MIPA surfactant/​cleansing, viscosity controlling, emulsifying
Decyl Glucoside surfactant/​cleansing
Glycol Stearate emollient, emulsifying, surfactant/​cleansing 0, 0
Glyceryl Caprylate/Caprate emollient, emulsifying
Phenoxyethanol preservative
Calophyllum Inophyllum Seed Oil antioxidant, emollient, antimicrobial/​antibacterial goodie
Cocos Nucifera (Coconut) Oil emollient, perfuming 0, 4 goodie
Arginine Hcl
Hydrolyzed Hair Keratin
Laurdimonium Hydroxypropyl Hydrolyzed Keratin
Rosa Canina Fruit Oil emollient
Gardenia Taitensis Flower Extract
Sorbitol moisturizer/​humectant 0, 0
Divinyldimethicone/Dimethicone Copolymer
Phosphatidylcholine emulsifying
Bis-Cetearyl Amodimethicone
Polyquaternium-10 viscosity controlling
PEG-150 Distearate emulsifying, surfactant/​cleansing, viscosity controlling 0, 2
Silicone Quaternium-16
Amodimethicone emollient
Tetrasodium Glutamate Diacetate chelating
PEG-90M viscosity controlling
C12-13 Pareth-23 surfactant/​cleansing, emulsifying, surfactant/​cleansing
C12-13 Pareth-3 emulsifying, surfactant/​cleansing
Citric Acid buffering
Undeceth-11 emollient, emulsifying, surfactant/​cleansing
Ceteareth-25 surfactant/​cleansing, emulsifying
Ceteareth-7 emulsifying, surfactant/​cleansing
C11-15 Pareth-7 emulsifying, surfactant/​cleansing
Trideceth-12 emulsifying, surfactant/​cleansing
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Laureth-9 emulsifying
Undeceth-5 emulsifying, surfactant/​cleansing
Butyloctanol moisturizer/​humectant, solvent
PEG-4 Laurate emulsifying, surfactant/​cleansing
Iodopropynyl Butylcarbamate preservative
Sodium Hydroxide buffering
Butylphenyl Methylpropional perfuming icky
Limonene perfuming, solvent icky
Geraniol perfuming icky
Fragrance/Parfum perfuming icky

Joico Blonde Life
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: surfactant/cleansing

A versatile and biodegradable cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

What-it-does: emollient, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

We don't have description for this ingredient yet.

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Also-called: Tamanu Oil | What-it-does: antioxidant, emollient, antimicrobial/antibacterial

A green-yellowish oil coming from cool places like Tahiti, Bora Bora, and the island of Polynesia. Similar to other more common plant oils, it's loaded with nourishing and moisturizing fatty acids (oleic acid: 30-55%, linoleic acid: 15-45%, palmitic acid: 5-20% and stearic acid: 5-25%). 

The special thing about Tamanu oil, though, is that it contains the totally unique fatty acid called calophyllic acid that is suspected to give the oil its amazing healing and regenerative properties. The traditional uses of Tamanu oil range from using it for all kinds of rheumatism (inflammation in joints) to burns, wounds, skin rashes, and chapped lips and modern studies do confirm the wisdom of the old Polynesians. In fact, the wound healing properties of Tamanu oil is so strong that it produces visible improvements even for old (older than 1 year) scars during a 6-9 week period. 

Also-called: Coconut Oil | What-it-does: emollient, perfuming | Irritancy: 0 | Comedogenicity: 4

There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. 

We will talk here about the latter two and see why we might want to smear it all over ourselves. Chemically speaking, coconut oil has a unique fatty acid profile. Unlike many plant oils that mostly contain unsaturated fatty acids (fatty acids with double bonds and kinky structure such as linoleic or oleic), coconut oil is mostly saturated (fatty acids with single bonds only) and its most important fatty acid is Lauric Acid (about 50%).  Saturated fatty acids have a linear structure that can stack nice and tight and hence they are normally solid at room temperature. Coconut oil melts around 25 °C so it is solid in the tub but melts on contact with the skin. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Rosehip Oil | What-it-does: emollient

Though it says fruit oil in its name, the rosehip fruit contains the seeds that contain the oil. So this one is the same as Rosa Canina Seed Oil,  or Rosehip Oil, known for its high omega fatty acid content (linoleic acid - 51%, linolenic acid - 19% and oleic acid - 20%) and skin-regenerative properties

There is a common misconception that rosehip oil contains vitamin C as the fruit itself does, but vitamin C is a water-soluble vitamin hence it is not contained in the oil. The antioxidant and regenerative properties of the oil probably come from the oil-soluble tocopherols (vitamin E) and carotenoids (pro-vitamin A). Read more here

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip. 

We don't have description for this ingredient yet.

What-it-does: emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

What-it-does: emulsifying, surfactant/cleansing, viscosity controlling | Irritancy: 0 | Comedogenicity: 2

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

A modified dimethicone-type silicone molecule that also contains amino-groups. Having amino-groups means that Amodimethicone also has Nitrogen in its molecule that likes to have a positive charge. Positively charged (or quaternised) molecules are substantive to skin and hair as those are negatively charged surfaces and are excellent film formers. Amodiemthcone is no exception and it is especially recommended for hair-care products for its long-lasting hair conditioning benefits.

What-it-does: chelating

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.

It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. Used at 0.1%, Iodopropynyl Butylcarbamate has an extremely low rate of skin-irritation when applied directly for 24 hours (around 0.1% of 4,883 participants) and after 48 hours that figure was 0.5%, so it counts as mild and safe unless your skin is super-duper sensitive.

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

Also-called: Lilial | What-it-does: perfuming

A common fragrance ingredient that has a nice floral scent and also goes by the name Lilial. It is a known fragrance allergen and as of 1st of March 2022, it has been banned in the EU due to animal studies showing a possible link to infertility (in rats - so no need to panic even if you used a product before with Butylphenyl Methylpropional).

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing
A versatile and biodegradable cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well. 
what‑it‑does surfactant/cleansing | viscosity controlling | emulsifying
what‑it‑does surfactant/cleansing
A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.
what‑it‑does emollient | emulsifying | surfactant/cleansing
irritancy, com. 0, 0
what‑it‑does emollient | emulsifying
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does antioxidant | emollient | antimicrobial/antibacterial
A green-yellowish oil coming from cool places like Tahiti, Bora Bora, and the island of Polynesia. Similar to other more common plant oils, it's loaded with nourishing and moisturizing fatty acids (oleic acid: [more]
what‑it‑does emollient | perfuming
irritancy, com. 0, 4
There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. We will talk here about the latter two and see why we might want to smear it all over ourselves. [more]
what‑it‑does emollient
Though it says fruit oil in its name, the rosehip fruit contains the seeds that contain the oil. So this one is the same as Rosa Canina Seed Oil,  or Rosehip Oil, known for its high omega fatty acid content (linoleic acid - 51%, linolenic acid - 19% and oleic acid - 20%) and skin-regenerative properties.  [more]
what‑it‑does moisturizer/humectant
irritancy, com. 0, 0
It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip.  [more]
what‑it‑does emulsifying
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does emulsifying | surfactant/cleansing | viscosity controlling
irritancy, com. 0, 2
what‑it‑does emollient
A modified dimethicone-type silicone molecule that also contains amino-groups. Having amino-groups means that Amodimethicone also has Nitrogen in its molecule that likes to have a positive charge. [more]
what‑it‑does chelating
what‑it‑does viscosity controlling
what‑it‑does surfactant/cleansing | emulsifying | surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does emollient | emulsifying | surfactant/cleansing
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emulsifying
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does moisturizer/humectant | solvent
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does preservative
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does perfuming
A common fragrance ingredient that has a nice floral scent and also goes by the name Lilial. It is a known fragrance allergen and as of 1st of March 2022, it has been banned in the EU due to animal studies showing a possible link to infertility (in rats - so no need to panic even if you used a product before with Butylphenyl Methylpropional). [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]