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Enrichure Deep Strength Masque

Deep Strength Masque

This protein-rich, moisture-restoring masque features a nourishing blend of strengthening properties; including avocado, oats, rice and bamboo. Deep strength masque helps strengthen hair and repair dry, damaged hair with consistent use.
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Enrichure Deep Strength Masque
Ingredients explained

What-it-does: soothing, abrasive/scrub

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

This ingredient name is not according to the INCI-standard. :( What, why?!

What-it-does: surfactant/cleansing

In itself, it's an antistatic (stops your hair from flying around because of electricity), hair conditioning and softening ingredient used mainly in haircare products. 

Coupled with Cetearyl Alcohol, they form an easy to handle, super stable emulsifier duo that has exceptional spreadability and gives a pleasant final touch to the products. 

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Also-called: Avocado Oil, Persea Americana Oil | What-it-does: antioxidant, emollient | Irritancy: 0 | Comedogenicity: 0-3

The oil coming from the pulp of one of the most nutritious fruits in the world, the avocado. It's loaded with the nourishing and moisturizing fatty acid, oleic (70%) and contains some others including palmitic (10%) and linoleic acid (8%). It also contains a bunch of minerals and vitamins A, E and D

Avocado oil has extraordinary skin penetration abilities and can nourish different skin layers. It's a very rich, highly moisturizing emollient oil that makes the skin smooth and nourished. Thanks to its vitamin E content it also has some antioxidant properties. As a high-oleic plant oil, it is recommended for dry skin

Vegetable Glycerin - superstar
Also-called: Glycerol;Glycerin | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

We don't have description for this ingredient yet.

What-it-does: soothing

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

Soy Amino Acids are the little components that come from totally chopping up a soy protein. It is a low-molecular-weight water-binding ingredient, that can help to moisturize deeper layers of skin or hair. 

We don't have description for this ingredient yet.

Serine - goodie

Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.

In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can do for the skin.

Threonine - goodie

An essential amino acid that's also a key building block of collagen and elastin. When taken orally, it helps the digestive and intestinal tracts function more smoothly and also helps the absorption of nutrients. As for skincare, it is not clear what it does other than being a skin hydrator

Mango Butter - goodie
Also-called: Mango Seed Oil, Mango Seed Butter;Mangifera Indica Seed Oil | What-it-does: emollient

The soft solid, off-white to ivory butter or oil coming from the kernel (the seed inside of the seed) of the Mango. Similar to many other plant oils, it's a great moisturizing and nourishing emollient oil. It has medium spreadability and gives skin a creamy-dry feel. 

It's loaded with a bunch of good-for-the-skin stuff: it contains almost all of the essential amino acids, has several antioxidant phenolic compounds (including famous antioxidant ferulic acid) and is a rich source of nourishing fatty acids (like stearic and oleic acid).

Also-called: Rice Bran Oil | What-it-does: antioxidant, emollient

The oil coming from the bran of rice. Similar to many other emollient plant oils, it contains several skin-goodies: nourishing and moisturizing fatty acids (oleic acid:  40%, linoleic acid: 30%, linolenic acid:1-2%), antioxidant vitamin E, emollient sterols and potent antioxidant gamma-oryzanol

Also-called: Baobab Seed Oil | What-it-does: emollient

Baobab is a really big, iconic tree native to Africa (here is a nice image of it). It's the largest succulent plant in the world and almost all parts of it have traditional medicinal uses in Africa. 

The seed oil, similar to other plant oils, is loaded with things that are good-for-the-skin: it contains skin regenerating vitamin A, antioxidant vitamin E, and vitamin D3 that helps with calcium absorption. It's rich in nourishing fatty acids oleic (30-40%), linoleic (24-34%) and palmitic (18-30%).

Also-called: Jojoba Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0-2

Jojoba is a drought resistant evergreen shrub native to South-western North America. It's known and grown for jojoba oil, the golden yellow liquid coming from the seeds (about 50% of the weight of the seeds will be oil).  

At first glance, it seems like your average emollient plant oil: it looks like an oil and it's nourishing and moisturizing to the skin but if we dig a bit deeper, it turns out that jojoba oil is really special and unique: technically - or rather chemically - it's not an oil but a wax ester (and calling it an oil is kind of sloppy). 

Also-called: Peppermint Oil | What-it-does: perfuming

The essential oil coming from steam distillation of freshly harvested, flowering peppermint sprigs. Its major component is menthol that gives the oil its well-known refreshing and cooling properties. Peppermint oil is traditionally used as an inhalant for cold and coughs and there is also some clinical data validating its use against headaches by rubbing a peppermint oil cream on the forehead. 

As for skincare, other than the nice grassy-minty smell and the refreshing sensations, we cannot write good things. It can be a skin irritant, so much so that it is a well-known counterirritant for muscle pains creating mild surface irritation to make things better in the deeper layers. But for everyday skincare, counterirritation is not something you wanna do, so we think that peppermint oil is better to avoid, especially if your skin is sensitive. 

Also-called: Rosemary Leaf Oil;Rosmarinus Officinalis Leaf Oil | What-it-does: antioxidant, antimicrobial/antibacterial

The essential oil coming from the leafs of the lovely herb, rosemary. It contains several fragrant components, including the well-known irritant, camphor (around 15%). It has a nice smell, is a potent antioxidant and it's also an antimicrobial agent.

If your skin is sensitive, it's probably a good idea to avoid it.

Also-called: Eucalyptus Essential Oil;Eucalyptus Globulus Leaf Oil | What-it-does: perfuming, antimicrobial/antibacterial

The essential oil created by steam distilling the leaves of the Eucalyptus tree. It's a colorless, pale yellow oil with a camphoraceous aroma used traditionally in vapor rubs to treat coughs. Its name-giving main component is eucalyptol (also called 1,8-cineole, 80-91%) that has significant antibacterial and expectorant properties.   

Among essential oils, Eucalyptus Globulus counts as rather non-sensitising with an EU sensitizer total of 5% (due to limonene). However, if your skin is super-sensitive or you are allergic to fragrances, it is still better to avoid it. 

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: preservative

A mild, natural preservative that usually comes to the formula together with its other mild preservative friends, such as Benzoic Acid and/or Dehydroacetic Acid. Btw, it's also used as a food preservative.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

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what‑it‑does soothing | abrasive/scrub
what‑it‑does surfactant/cleansing
An antistatic, hair conditioning and softening ingredient used mainly in haircare products. Otherwise, it's probably next to Cetearyl Alcohol to form a great emulsifier duo. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does antioxidant | emollient
irritancy, com. 0, 0-3
Avocado oil - a highly moisturizing, rich emollient oil that is loaded with fatty acids (oleic - 70%) and vitamin A, E and D. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
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A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does soothing
what‑it‑does moisturizer/humectant
A low-molecular-weight water-binding ingredient, that can help to moisturize deeper layers of skin or hair. [more]
what‑it‑does skin-identical ingredient
Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can d [more]
what‑it‑does skin-identical ingredient
An essential amino acid (important building block of collagen and elastin) that hydrates the skin. [more]
what‑it‑does emollient
The oil or butter coming from the kernel of the Mango. It's a great moisturizing and nourishing emollient oil that's loaded with skin goodies like essential amino acids, antioxidant phenolic compounds, and fatty acids. [more]
what‑it‑does antioxidant | emollient
Rice Bran Oil - emollient plant oil with nourishing and moisturizing fatty acids (oleic acid:  40%, linoleic acid: 30%, linolenic acid:1-2%), antioxidant vitamin E, emollient sterols and potent antioxidant gamma-oryzanol. 
what‑it‑does emollient
A nourishing and moisturizing plant oil coming from the big, iconic Baobab tree. It's loaded with vitamin A, E, and D, as well as fatty acids (oleic 30-40%, linoleic 24-34%). [more]
what‑it‑does emollient
irritancy, com. 0, 0-2
Jojoba oil - a wax ester (chemically not a real oil), that's very similar to human sebum. It's uniquely excellent at helping the skin with its protective barrier and helping it to stay moisturized. [more]
what‑it‑does perfuming
The essential oil coming from steam distillation of freshly harvested, flowering peppermint sprigs. Its major component is menthol that gives the oil its well-known refreshing and cooling properties. [more]
what‑it‑does antioxidant | antimicrobial/antibacterial
The essential oil coming from the leafs of rosemary. It has a nice smell, is a potent antioxidant and it's also an antimicrobial agent. Contains several fragrant components, including potential skin irritant, camphor (around 15%).
what‑it‑does perfuming | antimicrobial/antibacterial
The essential oil created by steam distilling the leaves of the Eucalyptus tree. It's a colorless, pale yellow oil with a camphoraceous aroma used traditionally in vapor rubs to treat coughs. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does preservative
A mild, natural preservative that usually comes to the formula together with its other mild preservative friends, such as Benzoic Acid and/or Dehydroacetic Acid. [more]
what‑it‑does viscosity controlling