Aveda Color Conserve™ Shampoo
Aveda

Color Conserve™ Shampoo

Gentle, plant-infused shampoo helps protect colour by preventing fading.
Uploaded by: jackwardlaw94 on 05/02/2018

Ingredients overview

Water\Aqua\Eau
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Sodium Methyl Cocoyl Taurate
what‑it‑does surfactant/cleansing
A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 
,
Babassuamidopropyl Betaine
what‑it‑does surfactant/cleansing | surfactant/cleansing | viscosity controlling
,
Sodium Chloride
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt. It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). [more]
,
Disodium Coco-Glucoside Citrate
what‑it‑does emulsifying | surfactant/cleansing
A cleansing agent that's a combination of citric acid and coco-glucoside. It's almost natural ("nearly natural substance" according to Ecocert standards), readily biodegradable, and very mild and non-irritating to the skin.
,
Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
,
Glyceryl Oleate
what‑it‑does emollient | emulsifying | perfuming
,
Coco-Glucoside
what‑it‑does surfactant/cleansing
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
,
Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
, [more]
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Potassium Stearate
what‑it‑does surfactant/cleansing | emulsifying
,
Lycopene
what‑it‑does antioxidant
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Isoamyl Cinnamate, Amyl Salicylate
what‑it‑does perfuming
,
Sucrose Palmitate
what‑it‑does emollient | emulsifying | surfactant/cleansing
A sugar ester (sucrose + palmitic acid) that works as a natural emulsifier. It also has a great skin-feel, improves smoothness, emolliency and even hydrates the skin. [more]
,
Dehydroxanthan Gum
what‑it‑does viscosity controlling
,
Polyglyceryl-10 Oleate, Cistus Ladaniferus Oil
what‑it‑does emollient
,
Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
,
Polyquaternium-10
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
,
Cinnamidopropyltrimonium Chloride, Laureth-4
what‑it‑does emulsifying | surfactant/cleansing
,
Laureth-23
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 3
A white waxy solid that helps water and oils to mix nicely together (emulsifier). It’s typically used at 1-5% percent. According to the CIR review of laureth-23 it’s safe to use up to 6%. [more]
,
Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Polysorbate 80
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier. [more]
,
Sodium Gluconate
what‑it‑does chelating | moisturizer/humectant
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. [more]
,
Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
,
Fragrance (Parfum)
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
,
Linalool
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
,
Citronellol
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
,
Magnesium Nitrate, Potassium Sorbate
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
,
Benzoic Acid
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
,
Methylisothiazolinone
what‑it‑does preservative
Preservative with relatively high irritation risk that is used mainly in rinse-off products. [more]
,
Methylchloroisothiazolinone
Preservative with relatively high irritation risk. It's always used together with Methylisothiazolinone. [more]
,
Annatto (Ci 75120)
what‑it‑does colorant
[less]

Highlights

Key Ingredients

Antioxidant: Lycopene
what‑it‑does antioxidant
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
Skin brightening: Ascorbic Acid
what‑it‑does antioxidant | skin brightening
Pure Vitamin C. A skincare superstar that is clinically proven to boost collagen production (in 5-20% concentration), fade hyperpigmentation and boost UV protection under sunscreen. Also, it's extremely unstable and hard to formulate. [more]
Skin-identical ingredient: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

Show all ingredients by function

Other Ingredients

Buffering: Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
Chelating: Sodium Gluconate
what‑it‑does chelating | moisturizer/humectant
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. [more]
Colorant: Annatto (Ci 75120)
what‑it‑does colorant
Emollient: Dimethicone
what‑it‑does emollient
irritancy, com. 0 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
,
Glyceryl Oleate
what‑it‑does emollient | emulsifying | perfuming
,
Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Sucrose Palmitate
what‑it‑does emollient | emulsifying | surfactant/cleansing
A sugar ester (sucrose + palmitic acid) that works as a natural emulsifier. It also has a great skin-feel, improves smoothness, emolliency and even hydrates the skin. [more]
,
Cistus Ladaniferus Oil
what‑it‑does emollient
Emulsifying: Disodium Coco-Glucoside Citrate
what‑it‑does emulsifying | surfactant/cleansing
A cleansing agent that's a combination of citric acid and coco-glucoside. It's almost natural ("nearly natural substance" according to Ecocert standards), readily biodegradable, and very mild and non-irritating to the skin.
,
Glyceryl Oleate
what‑it‑does emollient | emulsifying | perfuming
,
Hydrogenated Lecithin
what‑it‑does emollient | emulsifying
It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. 
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Potassium Stearate
what‑it‑does surfactant/cleansing | emulsifying
,
Lecithin
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
,
Sucrose Palmitate
what‑it‑does emollient | emulsifying | surfactant/cleansing
A sugar ester (sucrose + palmitic acid) that works as a natural emulsifier. It also has a great skin-feel, improves smoothness, emolliency and even hydrates the skin. [more]
,
Laureth-4
what‑it‑does emulsifying | surfactant/cleansing
,
Laureth-23
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 3
A white waxy solid that helps water and oils to mix nicely together (emulsifier). It’s typically used at 1-5% percent. According to the CIR review of laureth-23 it’s safe to use up to 6%. [more]
,
Polysorbate 80
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier. [more]
Exfoliant: Citric Acid
what‑it‑does exfoliant | buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
Moisturizer/humectant: Glycerin
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
,
Sodium Gluconate
what‑it‑does chelating | moisturizer/humectant
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. [more]
Perfuming: Glyceryl Oleate
what‑it‑does emollient | emulsifying | perfuming
,
Amyl Salicylate
what‑it‑does perfuming
,
Fragrance (Parfum)
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
,
Linalool
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]
,
Citronellol
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
Preservative: Potassium Sorbate
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
,
Benzoic Acid
what‑it‑does preservative
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
,
Methylisothiazolinone
what‑it‑does preservative
Preservative with relatively high irritation risk that is used mainly in rinse-off products. [more]
Solvent: Water\Aqua\Eau
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Limonene
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
Surfactant/cleansing: Sodium Methyl Cocoyl Taurate
what‑it‑does surfactant/cleansing
A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 
,
Babassuamidopropyl Betaine
what‑it‑does surfactant/cleansing | surfactant/cleansing | viscosity controlling
,
Babassuamidopropyl Betaine
what‑it‑does surfactant/cleansing | surfactant/cleansing | viscosity controlling
,
Disodium Coco-Glucoside Citrate
what‑it‑does emulsifying | surfactant/cleansing
A cleansing agent that's a combination of citric acid and coco-glucoside. It's almost natural ("nearly natural substance" according to Ecocert standards), readily biodegradable, and very mild and non-irritating to the skin.
,
Coco-Glucoside
what‑it‑does surfactant/cleansing
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
,
Potassium Stearate
what‑it‑does surfactant/cleansing | emulsifying
,
Sucrose Palmitate
what‑it‑does emollient | emulsifying | surfactant/cleansing
A sugar ester (sucrose + palmitic acid) that works as a natural emulsifier. It also has a great skin-feel, improves smoothness, emolliency and even hydrates the skin. [more]
,
Laureth-4
what‑it‑does emulsifying | surfactant/cleansing
,
Laureth-23
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0 3
A white waxy solid that helps water and oils to mix nicely together (emulsifier). It’s typically used at 1-5% percent. According to the CIR review of laureth-23 it’s safe to use up to 6%. [more]
,
Polysorbate 80
what‑it‑does emulsifying | surfactant/cleansing
A common little helper ingredient that helps water and oil to mix together, aka emulsifier. [more]
Viscosity controlling: Babassuamidopropyl Betaine
what‑it‑does surfactant/cleansing | surfactant/cleansing | viscosity controlling
,
Sodium Chloride
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt. It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). [more]
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Dehydroxanthan Gum
what‑it‑does viscosity controlling
,
Polyquaternium-10
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water\Aqua\Eau solvent
Sodium Methyl Cocoyl Taurate surfactant/​cleansing
Babassuamidopropyl Betaine surfactant/​cleansing, surfactant/​cleansing, viscosity controlling
Sodium Chloride viscosity controlling
Disodium Coco-Glucoside Citrate emulsifying, surfactant/​cleansing
Dimethicone emollient 0, 1
Glyceryl Oleate emollient, emulsifying, perfuming
Coco-Glucoside surfactant/​cleansing
Hydrogenated Lecithin emollient, emulsifying goodie
Stearic Acid emulsifying, emollient, viscosity controlling 0, 2
Potassium Stearate surfactant/​cleansing, emulsifying
Lycopene antioxidant
Lecithin emollient, emulsifying goodie
Tocopherol antioxidant 2, 2 superstar
Isoamyl Cinnamate
Amyl Salicylate perfuming
Sucrose Palmitate emollient, emulsifying, surfactant/​cleansing
Dehydroxanthan Gum viscosity controlling
Polyglyceryl-10 Oleate
Cistus Ladaniferus Oil emollient
Ascorbic Acid antioxidant, skin brightening superstar
Polyquaternium-10 viscosity controlling
Cinnamidopropyltrimonium Chloride
Laureth-4 emulsifying, surfactant/​cleansing
Laureth-23 emulsifying, surfactant/​cleansing 0, 3
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Polysorbate 80 emulsifying, surfactant/​cleansing
Sodium Gluconate chelating, moisturizer/​humectant
Citric Acid exfoliant, buffering goodie
Fragrance (Parfum) perfuming icky
Linalool perfuming icky
Citronellol perfuming icky
Limonene perfuming, solvent icky
Magnesium Nitrate
Potassium Sorbate preservative
Benzoic Acid preservative
Methylisothiazolinone preservative icky
Methylchloroisothiazolinone icky
Annatto (Ci 75120) colorant

Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Expand to read more

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: surfactant/cleansing

A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 

We don't have description for this ingredient yet.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). Sometimes it’s also used as a scrub.

A cleansing agent that's a combination of citric acid and coco-glucoside. It's almost natural ("nearly natural substance" according to Ecocert standards), readily biodegradable, and very mild and non-irritating to the skin.

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the cheapest and most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

Expand to read more

As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

What-it-does: emollient, emulsifying, perfuming

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

What-it-does: emollient, emulsifying

It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize other ingredients. 

What-it-does: emulsifying, emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2

A common multi-tasker fatty acid. It helps water and oil to mix (emulsifier), it makes your skin feel smooth (emollient) and can help to thicken up products.

We don't have description for this ingredient yet.

What-it-does: antioxidant

We don't have description for this ingredient yet.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

Tocopherol - superstar
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 2 | Comedogenicity: 2
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

A sugar ester (sucrose + palmitic acid) that works as a natural emulsifier (helps oil and water to mix). According to the manufacturer, it has a great skin-feel, improves smoothness, emolliency and even hydrates the skin.

Combined with another sugar ester, sucrose stearate, it can improve high temperature stability of Sucragel based oily gel cleansers.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

Ascorbic Acid - superstar
Also-called: Vitamin C, L-ascorbic acid | What-it-does: antioxidant, skin brightening
  • Works best between a concentration of 5-20%
  • Boosts the skin’s own collagen production
  • Fades pigmentation and brown spots
  • If used under sunscreen it boosts its UV protection
  • Extremely unstable and oxidizes very easily in presence of light or air
  • Stable in solutions with water only if pH is less than 3.5 or in waterless formulations
  • Vit E + C work in synergy and provide superb photoprotection
  • Ferulic acid doubles the photoprotection effect of Vit C+E and helps to stabilize Vit C
  • Potent Vit. C serums might cause a slight tingling on sensitive skin
Read all the geeky details about Ascorbic Acid here >>

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 3

A white waxy solid that helps water and oils to mix nicely together (emulsifier). It’s typically used at 1-5% percent. According to the CIR review of laureth-23 it’s safe to use up to 6%.

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

A common little helper ingredient that helps water and oil to mix together, aka emulsifier. 

The number at the end refers to the oil-loving part and the bigger the number  the more emulsifying power it has. 20 is a weak emulsifier, rather called solubilizer used commonly in toners while 60 and 80 are more common in serums and creams.

The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. It can also be a pH regulator and a humectant (helps skin to cling onto water).

It's also used in oral care products where it reduces the bitterness of other ingredients. And it's natural, both Ecocert and Cosmos approved. (source: manufacturer info)

Citric Acid - goodie
What-it-does: exfoliant, buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

Expand to read more

There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin. 

But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation. 

Also-called: Fragrance, Parfum | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face than fragrance is not your best friend - no way to know what’s really in it.  

Expand to read more

Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). 

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

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A study made in the UK with 483 people tested the allergic reaction to 3% oxidised linalool and 2.3% had positive test results. 

Citronellol - icky
What-it-does: perfuming

Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists. 

It can be naturally found in geranium oil (about 30%) or rose oil (about 25%). 

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As with all fragrance ingredients, citronellol can also cause allergic contact dermatitis and should be avoided if you have perfume allergy. In a 2001 worldwide study with 178 people with known sensitization to fragrances citronellol tested positive in 5.6% of the cases.

There is no known anti-aging or positive skin benefits of the ingredient. It’s in our products to make it smell nice. 

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

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Limonene's nr1 function is definitely being a fragrance component, but there are several studies showing that it's also a penetration enhancer, mainly for oil-loving components.

All in all, limonene has some pros and cons, but - especially if your skin is sensitive - the cons probably outweigh the pros.  

We don't have description for this ingredient yet.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

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BTW, it’s also a food preservative and even has an E number, E202.

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

What-it-does: preservative

As you may guess, if something is only recommended in products that you rinse off (cleansers and shampoos), then it’s probably not the best ingredient for the skin.

Methylisothiazolinone (MI) is a preservative that' super efficient against bacteria at surprisingly low concentrations. The problem with it though is that it can also sensitize and irritate the skin quite easily when it comes in leave-on formulas.

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Currently, some countries are considering to ban it entirely (like Denmark) and the permitted use level is very low (under 0.01%). Luckily there are plenty of products on the market with other preservative options so if you are a better safe than sorry type it's probably best to avoid it. 

This totally unpronounceable ingredient (let’s take a shortcut: MCI) is a super effective preservative with both antibacterial and antifungal effects that works at very low concentrations. 

The bad news with it though is that it can sensitize the skin easily (it’s a so-called non-fragrance allergen). It’s not permitted to be used alone, but only with its BFF, methylisothiazolinone (MI), another icky preservative. Together they have a broad spectrum antimicrobial effect but are permitted to be used only in rinse-off products (under 0.0015%).

Also-called: Annatto | What-it-does: colorant

We don't have description for this ingredient yet.

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