AG Hair

Natural Balance Apple Cider Vinegar Sulfate-free Shampoo

A very mild cleansing agent with a dense and luxurious foam and an elegant after feel. It also has excellent water solubility and thus good rinsability. 

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

A handy helper ingredient (a polymer, i.e. big molecule from repeated subunits) that is used to stabilize emulsions as well as to thicken up products. It can also stabilize foam in cleansing products. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

The thing that you put on your salad with some olive oil. But in a more scientific sense vinegar is usually a 5% solution of acetic acid. It's used in cosmetic products to adjust pH. Larg amounts of vinegar on the skin could be irritating and drying.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Apple needs no introduction as one of the most common fruits on planet Earth. It's not only a healthy fruit snack, it's also a goodie if you put in all over your face. 

It's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars (mainly fructose, glucose, sucrose) give apple fruit extract nice moisturizing and smoothing properties, while the acids (mainly malic  and gallic acid) give it mild exfoliant, skin brightening and antibacterial properties. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. 

The leaves contain a small amount of essential oil (1-2%) with fragrant components, so if you are allergic to fragrance, it might be better to avoid it. 

A nice yellow flower living in the mountains. It has been used as a herbal medicine for centuries, though its effect on skin is rather questionable. It's most famously used to treat bruisings, but there are some studies that show that it's not better than placebo (source: wikipedia).  Also, some consider it to be anti-inflammatory, while other research shows that it can cause skin irritation. 

The extract coming from the juice containing leaves of the Aloe vera plant. It's usually a hydroglycolic extract (though  oil extract for the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.

When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the "liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even great but reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.)

So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growing and getting the oil is a hard job. The traditional process is that the ripe argan fruits fall from the tree, then goats eat them up and poop out the seeds. The seeds are collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).

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We have to start by writing how fascinated we are by the amazing lavender fields of Provance and we do love pretty much everything about lavender: its look, its color, its scent.... but, when it comes to skincare, lavender is a questionable ingredient that you probably do not want in your skincare products.

First, let us start with the pros: it has a lovely scent, so no wonder that it is popular as a fragrance ingredient in natural products wanting to be free from synthetic fragrances but still wanting to smell nice. The scent of lavender is famous for having calming and relaxing properties and some smallish scientific studies do support that. Inhaled volatile compounds seem to have a soothing effect on the central nervous system and studies have shown that lavender aromatherapy can improve patient's anxiety and experience in hospitals.   

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The essential oil coming from the leafs of the lovely herb, rosemary. It contains several fragrant components, including the well-known irritant, camphor (around 15%). It has a nice smell, is a potent antioxidant and it's also an antimicrobial agent.

If your skin is sensitive, it's probably a good idea to avoid it.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

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We don't have description for this ingredient yet.

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

We don't have description for this ingredient yet.

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect. 

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol. 

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

A colorless liquid used in small amounts as a so-called masking ingredient, meaning it can hide the natural not-so-nice smell of other cosmetic ingredients. It has a nice rose-like scent and can be found in several essential oils such as rose, neroli or geranium. It also has some antimicrobial activity and can boost the performance of traditional preservatives.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.