Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does

surfactant/cleansing

An antistatic, hair conditioning and softening ingredient used mainly in haircare products. Otherwise, it's probably next to Cetearyl Alcohol to form a great emulsifier duo. [more]

what‑it‑does	emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com.	1, 2

A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does

preservative | surfactant/cleansing

what‑it‑does

soothing | moisturizer/humectant

The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]

what‑it‑does

emollient

A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]

what‑it‑does

emollient

Shea butter that's considered to be a magic moisturizer and emollient. It is also soothing and rich in antioxidants. [more]

what‑it‑does

preservative

A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]

what‑it‑does

antioxidant | emollient

Rice Bran Oil - emollient plant oil with nourishing and moisturizing fatty acids (oleic acid:  40%, linoleic acid: 30%, linolenic acid:1-2%), antioxidant vitamin E, emollient sterols and potent antioxidant gamma-oryzanol. 

what‑it‑does	antioxidant | emollient
irritancy, com.	0, 0-3

Avocado oil - a highly moisturizing, rich emollient oil that is loaded with fatty acids (oleic - 70%) and vitamin A, E and D. [more]

what‑it‑does	emollient | perfuming
irritancy, com.	0, 4

There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. We will talk here about the latter two and see why we might want to smear it all over ourselves. [more]

what‑it‑does

antioxidant | soothing

Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties. [more]

what‑it‑does	emollient | viscosity controlling
irritancy, com.	2, 2

A fatty (the good, non-drying kind of) alcohol that makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier).

what‑it‑does	emollient | perfuming
irritancy, com.	0, 3

The emollient plant oil coming from the soybean. It is rich in barrier repairing linoleic acid (48-59%) and is generally a good moisturizing oil. [more]

what‑it‑does	emollient
irritancy, com.	1, 3-4

A clear, colorless emollient ester (oily liquid) that makes the skin nice and smooth. [more]

what‑it‑does

preservative

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does

emollient

Diheptyl Succinate is a natural, "silicone-alternative" emollient that usually comes to the formula with Capryloyl Glycerin/Sebacic Acid Copolymer. [more]

The friend of Diheptyl Succinate as the duo is usually used together and is touted as a natural silicone alternative. Read more there >>  [more]

what‑it‑does

preservative

A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]

what‑it‑does

emollient | viscosity controlling

what‑it‑does	soothing | moisturizer/humectant
irritancy, com.	0, 0

Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]

what‑it‑does

moisturizer/humectant | viscosity controlling

The extract of red seaweed that has nice film-forming, skin smoothing and moisturizing properties.​ [more]

what‑it‑does

viscosity controlling

what‑it‑does

antioxidant | emollient

Argan oil - the "liquid gold of Morocco" that contains 80% unsaturated fatty acids (oleic and linoleic mainly), and antioxidant vitamin E and phenols. It's highly nourishing and moisturizing both for skin and hair. [more]

what‑it‑does	emollient
irritancy, com.	0, 1-3

The emollient plant oil that comes from almonds. Similar to other plant oils, it is loaded with skin-nourishing fatty acids (oleic acid - 55-86% and linoleic acid 7-35%) and contains several other skin goodies such as antioxidant vitamin E and vitamin B versions. It's a nice, basic oil that is often used due  [more]

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does	skin-identical ingredient | emollient
irritancy, com.	0, 1

An emollient and natural moisturizer that can be found also in the sebum (oily stuff our skin produces). It leaves a nice non-greasy, non-heavy feeling on the skin. [more]

what‑it‑does

moisturizer/humectant | viscosity controlling

The extract of red seaweed that has nice film-forming, skin smoothing and moisturizing properties.​ [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

perfuming

what‑it‑does

antioxidant | soothing

Burdock root - anti-inflammatory and antioxidant plant extract. Also has some anti-fungal and seborrhea regulation properties. [more]

what‑it‑does

soothing | perfuming

Roman Chamomile - thanks to its phenolic compound had some nice soothing and skin toning properties. It contains less anti-inflammatory actives than the German Chamomile. [more]

what‑it‑does

antioxidant | soothing | antimicrobial/antibacterial

Rosemary leaf extract - Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. [more]

what‑it‑does

antimicrobial/antibacterial | soothing

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]