Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does

surfactant/cleansing | viscosity controlling

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 0

A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]

what‑it‑does

surfactant/cleansing

what‑it‑does	emulsifying
irritancy, com.	0, 0

what‑it‑does

viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]

what‑it‑does

viscosity controlling

A big polymer molecule that has a bunch of different versions and thus different uses. It can act as a film former,  as a thickening agent, or it can increase the water-resistance in sunscreens. [more]

what‑it‑does

buffering

An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]

what‑it‑does

surfactant/cleansing

what‑it‑does

moisturizer/humectant | emollient

A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]

what‑it‑does

buffering

Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

emulsifying

A helper ingredient that's used as a co-emulsifier and as a stabilization agent for foams. [more]

what‑it‑does

skin-identical ingredient

Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]

what‑it‑does

skin-identical ingredient

A type of ceramide that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated.  We have written way more about ceramides at ceramide 1, so click here to know more. [more]

what‑it‑does

skin-identical ingredient | cell-communicating ingredient | anti-acne | antimicrobial/antibacterial

A type of lipid that can be found naturally in the skin. Has antimicrobial and cell-communicating properties and is considered to be part of the skin's natural defence system. [more]

what‑it‑does	skin-identical ingredient | emollient
irritancy, com.	0, 0

It's one of the important lipids that can be found naturally in the outer layer of the skin. About 25% of the goopy stuff between our skin cells consists of cholesterol. [more]

what‑it‑does

viscosity controlling

A super commonly used thickener and emulsion stabilizer. [more]

what‑it‑does	viscosity controlling
irritancy, com.	0, 1

A handy white powder that magically converts a liquid into a nice gel formula. [more]

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

skin-identical ingredient

Ceramides get quite a lot of hype recently and good news: there is a reason for that. But before we go into the details, let's just quickly define what the heck ceramides are: They are waxy lipids that can be found naturally in the outer layer of the skin (called stratum corneum - SC). [more]

what‑it‑does

surfactant/cleansing | emulsifying

It’s probably the most common cleansing ingredient of all. It’s usually the Chief Bubble Officer responsible for big bubbles in cleansing products through the foam it creates is a bit airy and loose and not as dense and luxurious as the foam created by infamous SLS.  As for mildness, it goes somewhere in the middle. [more]

what‑it‑does

moisturizer/humectant | solvent

A smallish polymer molecule that is used as a solubilizer and viscosity control agent in cosmetic products. [more]

what‑it‑does	solvent | emulsifying | perfuming | surfactant/cleansing
irritancy, com.	0-1, 0-2

Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable.  Hexylene Glycol is also part a preservative blend named Lexgard® [more]

what‑it‑does

anti-acne | moisturizer/humectant

A synergistic combination of Zinc and l-PCA that can reduce sebum production and limit the proliferation of evil acne-causing bacteria. A goodie for oily, acne-prone skin. [more]

what‑it‑does

preservative

A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]

what‑it‑does

perfuming

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]