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Tatcha Violet-C Brightening Serum 20% Vitamin C + 10% Aha

Violet-C Brightening Serum 20% Vitamin C + 10% Aha

What it is: A gentle-strength, natural 20 percent vitamin C and 10 percent AHA serum that helps soften, smooth, and brighten for more radiant, even-toned skin. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dullness and Uneven Texture, Fine Lines and Wrinkles, and Dark Spots Formulation: Lightweight Serum Highlighted Ingredients: - Unique 20% Vitamin C Blend: Water-soluble Vitamin C derivative absorbs quickly into skin to fight aging from daily free radical assault; helps support surface cell turnover for firmer-looking skin while also improving moisture levels; oil-soluble vitamin C derivative remains in skin longer, helping to protect skin from oxidation and reduce UV damage for brighter skin over time. - Mild Fruit AHAs 10%: Gentle yet effective acids remove debris and the buildup of dead skin cells for smooth, radiant skin; derived from seven fruits (apple, grapefruit, orange, lemon, lime, hawthorn, and jujube). - Japanese Angelica Root Extract: An edible plant prized for centuries in herbal medicine for its recovery benefits, it helps reduce the appearance of dark spots, discoloration, and post-acne scarring from the source; helps to diffuse accumulated excess melanin, a cause of hyperpigmentation, resulting in visibly more even skin tone without the need for harsh lightening agents such as hydroquinone. Ingredient Callouts: This product is vegan, cruelty-free, and free of gluten, silicone, oil, and fragrance. It comes in recyclable packaging. What Else You Need to Know: This clean, kind-to-skin formula with two types of vitamin C stabilized by antioxidant-rich Japanese beautyberry helps reveal a translucent, youthful glow. Mild fruit AHAs resurface dull, uneven skin, while Japanese angelica root helps to reduce the look of dark spots and post-acne scarring.
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Bis-Glyceryl Ascorbate antioxidant, moisturizer/​humectant
Saccharomyces/Camellia Sinensis Leaf/Cladosiphon Okamuranus/Rice Ferment Filtrate* moisturizer/​humectant goodie
Propanediol solvent, moisturizer/​humectant
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Ascorbyl Tetraisopalmitate antioxidant, skin brightening goodie
Angelica Acutiloba Root Extract
Callicarpa Japonica Fruit Extract
Prunus Mume Fruit Extract moisturizer/​humectant
Crataegus Cuneata Fruit Extract
Pyrus Malus (Apple) Fruit Extract moisturizer/​humectant goodie
Citrus Paradisi (Grapefruit) Fruit Extract
Citrus Aurantium Dulcis (Orange) Juice
Citrus Limon (Lemon) Juice
Citrus Aurantifolia (Lime) Juice surfactant/​cleansing
Glycyrrhiza Glabra (Licorice) Root Extract soothing, skin brightening superstar
Scutellaria Baicalensis Root Extract soothing, antioxidant, antimicrobial/​antibacterial, moisturizer/​humectant goodie
Artemisia Capillaris Flower Extract
Morus Alba Root Extract skin brightening
Ziziphus Jujuba Fruit Extract
Sodium Hyaluronate skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Lactic Acid exfoliant, moisturizer/​humectant, buffering superstar
Sodium Citrate chelating, buffering
Dipotassium Glycyrrhizate soothing, moisturizer/​humectant goodie
Ammonium Acryloyldimethyltaurate/Carboxyethyl Acrylate Crosspolymer viscosity controlling
Disodium Edta chelating
Ppg-6-Decyltetradeceth-30 emulsifying, surfactant/​cleansing
Ethylhexylglycerin preservative
Phenoxyethanol preservative

Tatcha Violet-C Brightening Serum 20% Vitamin C + 10% Aha
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

We don't have description for this ingredient yet.

Also-called: Hadasei 3TM;Saccharomyces/Camellia Sinensis Leaf/Cladosiphon Okamuranus/Rice Ferment Filtrate | What-it-does: moisturizer/humectant

This super-long named thing is trade named Hadasei- 3 and it's Tatcha's "superfluid of Japan’s three essential nutrients of Green Tea, Rice, and Algae ".  The liquid is obtained by fermentation and the basic idea behind any fermented ingredient is that the fermentation process helps to break down the complex bio-molecules in the plants and helps to isolate the beneficial components for the skin. 

The Algae component is claimed to help skin hydration, while rice gives high-protein nourishment and green tea is indeed an excellent anti-oxidant and anti-inflammatory ingredient. 

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Form of Vitamin C, THDA;Tetrahexyldecyl Ascorbate | What-it-does: antioxidant, skin brightening

Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of skincare big shot Vitamin C. If you do not know, why Vitamin C is such a big deal in skincare, click here and read all about it. We are massive vitamin C fans and have written about it in excruciating detail.

So now, you know that Vitamin C is great and all, but it's really unstable and gives cosmetics companies many headaches. To solve this problem they came up with vitamin C derivatives, and one of them is Tetrahexyldecyl Ascorbate (let's call it THDA in short).

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Apple Fruit Extract | What-it-does: moisturizer/humectant

Apple needs no introduction as one of the most common fruits on planet Earth. It's not only a healthy fruit snack, it's also a goodie if you put in all over your face. 

It's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars (mainly fructose, glucose, sucrose) give apple fruit extract nice moisturizing and smoothing properties, while the acids (mainly malic  and gallic acid) give it mild exfoliant, skin brightening and antibacterial properties. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Also-called: Licorice Root;Glycyrrhiza Glabra Root Extract | What-it-does: soothing, skin brightening

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

Also-called: Skullcap Root Extract | What-it-does: soothing, antioxidant, antimicrobial/antibacterial, astringent, moisturizer/humectant

A traditional Chinese herbal medicine loaded with potent antioxidant and anti-inflammatory flavonoids such as baicalin, baicalein, and wogonin.

If that would not be enough, Skullcap Root is also claimed to have antimicrobial and antifungal properties (also against P.acnes and Malassezia furfur) as well as some skin-brightening activity. A multi-functional skin-goodie.

We don't have description for this ingredient yet.

What-it-does: skin brightening

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

What-it-does: chelating, buffering

A little helper ingredient that is used to adjust the pH of the product. It also helps to keep products stay nice longer by neutralizing the metal ions in the formula (they usually come from water). 

Also-called: Licorice | What-it-does: soothing, moisturizer/humectant

The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell. 

It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it's a perfect ingredient for problem skin products. 

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

We don't have description for this ingredient yet.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does antioxidant | moisturizer/humectant
what‑it‑does moisturizer/humectant
Tatcha's "anti-aging complex" that's the fermented "superfluid of Japan’s three essential nutrients of Green Tea, Rice, and Algae ". It's claimed to hydrate, nourish and have antioxidant and soothing properties. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does antioxidant | skin brightening
A stable, oil-soluble form of Vitamin C, that might have (in-vitro results) all the magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener). [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
Apple fruit extract that's loaded with proteins, starch, sugars, acids, vitamins and salts. The sugars give apple nice moisturizing properties, while the acids give mild exfoliant, skin brightening and antibacterial properties.  [more]
what‑it‑does surfactant/cleansing
what‑it‑does soothing | skin brightening
You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. [more]
what‑it‑does soothing | antioxidant | antimicrobial/antibacterial | moisturizer/humectant
A traditional Chinese herbal medicine loaded with potent antioxidant and anti-inflammatory flavonoids such as baicalin, baicalein, and wogonin.If that would not be enough, Skullcap Root is also claimed to have antimicrobial and antifungal properties (also against P.acnes and Malassezia furfur) as well  [more]
what‑it‑does skin brightening
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does chelating | buffering
A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 
what‑it‑does soothing | moisturizer/humectant
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell.  It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it' [more]
what‑it‑does viscosity controlling
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]