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+ Vlada Petal Metal Highlighter - Gilded Rose

A multi-functional helper ingredient that's used mainly as a pigment carrier.  The pigment can be an inorganic sunscreen (such as titanium dioxide) or a colorant that is blended with alumina platelets and then often coated with some kind of silicone (such as triethoxycaprylylsilane). This special treatment enables pigments to be evenly dispersed in the formula and to be spread out easily and evenly upon application. It is super useful both for mineral sunscreens as well as for makeup products. 

Other than that, alumina can also be used as an absorbent (sometimes combined with the mattifying powder called polymethylsilsesquioxane), a viscosity controlling or an opacifying (reduces the transparency of the formula) agent.

It seems to us that squalane is in fashion and there is a reason for it. Chemically speaking, it is a saturated  (no double bonds) hydrocarbon (a molecule consisting only of carbon and hydrogen), meaning that it's a nice and stable oily liquid with a long shelf life. 

It occurs naturally in certain fish and plant oils (e.g. olive), and in the sebum (the oily stuff our skin produces) of the human skin. As f.c. puts it in his awesome blog post, squalane's main things are "emolliency, surface occlusion, and TEWL prevention all with extreme cosmetic elegance". In other words, it's a superb moisturizer that makes your skin nice and smooth, without being heavy or greasy.

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• A natural moisturizer that’s also in our skin
• A super common, safe, effective and cheap molecule used for more than 50 years
• Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
• Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
• High-glycerin moisturizers are awesome for treating severely dry skin

Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high). It is also more transparent and has improved light reflection. 

The two main use cases for Synthetic Fluorphlogopite is being used neat as a superior "filler" or skin tone enhancer or it can also serve as a base for multi-layered, composite pigments such as pearl effect pigments where it is coated with one or more layers of metal oxide, most commonly titanium dioxide. 

The extract of red seaweed that has nice film-forming, skin smoothing and moisturizing properties.​

The manufacturer claims that thanks to biomimetic properties between skin proteins and carrageenans it has a very long-lasting action and can form a "second skin". It also gives a "slow-release" effect to oil-loving active ingredients and measurably reduces trans-epidermal water loss (that's pretty much a synonym of saying that it moisturizes the skin). 

We don't have description for this ingredient yet.

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect. 

It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. Together, they make up a trademarked technology called RonaFlair Blanace from the German manufacturer Merck. According to their info, this combination can balance out undesirable tones in the skin, making it a popular choice for brightening products and highlighters.

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A common little helper ingredient that helps water and oil to mix together, aka emulsifier. 

The number at the end refers to the oil-loving part and the bigger the number  the more emulsifying power it has. 20 is a weak emulsifier, rather called solubilizer used commonly in toners while 60 and 80 are more common in serums and creams.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol. 

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives. 

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

We don't have description for this ingredient yet.

Bismuth Oxychloride has been around since the 1950s and it was one of the first synthetic materials to give a pearl-like effect in cosmetic products. It is a white powder with a fabulous sheen and a nice skin feel and it is still very popular in decorative cosmetics. 

It has one major drawback: it is sensitive to light. Upon prolonged UV exposure, it can lose its sheen and become gray.

CI 42090 or Blue 1 is a super common synthetic colorant in beauty & food. Used alone, it adds a brilliant smurf-like blue color, combined with Tartrazine, it gives the fifty shades of green.

We don't have description for this ingredient yet.

Carmine is a natural pigment that gives a bright, strawberry red shade. It counts as a special snowflake as it is the only organic pink/red colorant permitted for use around the eye area in the US.

Outside of the US though, it is not that often used, as unlike most other colorants (that tend to be synthetic or if natural, plant-derived), Carmine is animal-derived and comes from an insect called Coccus cacti. This makes it both very expensive and excludes it from animal-friendly, vegan cosmetic products.  

We don't have description for this ingredient yet.

An inorganic (as in no carbon in its molecule) pigment that gives purple or violet shade. 

An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US.

Ci 19140  or Tartrazine is a super common colorant in skincare, makeup, medicine & food. It’s a synthetic lemon yellow that's used alone or mixed with other colors for special shades. 

FDA says it's possible, but rare, to have an allergic-type reaction to a color additive. As an example, it mentions that Ci 19140 may cause itching and hives in some people but the colorant is always labeled so that you can avoid it if you are sensitive.